Ramadan In Dubai: A Season Of Art, Culture, and Entertainment Awaits

Ramadan In Dubai: A Season Of Art, Culture, and Entertainment Awaits

13 مارس 2025 - 23:47

كتب : Nibras Al-arab - نبراس العرب

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Rashad Iskandrni

 

Mesmerising poetry nights, interactive art exhibitions, thrilling anime showcases, world-class performances, and so much more bring Dubai’s cultural scene to life, offering an unforgettable celebration of community, creativity, and tradition

 

 

 

Dubai, United Arab Emirates, 13 March 2025: Ramadan in Dubai, organised by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) in partnership with Dubai Festivals and Retail Establishment (DFRE), has brought the city to life with an extraordinary line-up of arts, culture, and entertainment events, offering residents and visitors countless ways to embrace the spirit of the season until 30 March

 

From mesmerising poetry nights and interactive art exhibitions to thrilling anime showcases and world-class performances, Dubai’s cultural scene is buzzing with energy and inspiration. DFRE invites everyone to experience the joy of art, culture, and entertainment through these incredible events. 

 

RHYTHM, POETRY, AND CULTURE

An inspiring evening of music and heritage heads to Zabeel Theatre at Jumeirah Zabeel Saray on 15 March, featuring Palestinian singer Dalal Abu Amneh. The renowned singer will be joined on stage by a group of grandmothers, to collectively share traditional stories and songs passed down through generations of Palestinian and Arab women. Doors open at 9pm.

On 21 March, Dubai Opera hosts a magical evening of poetic brilliance with Ramadan Nights, featuring the rhythmic expressions of renowned poets Faisal Al-Adwani, Mohammed Saakran, and Nasser Alwobair. Audiences can expect an immersive experience as these literary masters bring their verses to life, weaving together tradition and contemporary reflections in an unforgettable night of culture and storytelling.

 

From 14 to 23 March, Ramadan Nights at Al Shindagha Museum offer visitors a unique opportunity to immerse themselves in the rich heritage of the UAE. Through a series of interactive experiences and cultural showcases, attendees can explore the deep-rooted traditions and customs that define Ramadan in the region, making for a truly memorable and enlightening journey.

 

Etihad Museum invites guests to embark on an exploration of heritage and artistry in two engaging workshops that explore the intricate history and beauty of henna, and the meticulous craft of handmade paper. These interactive sessions offer a hands-on way to connect with the region’s artistic heritage while gaining new skills and appreciation for traditional craftsmanship.

ART & REFLECTION

Returning in an exciting weekend format, Ramadan Nights at Jameel Arts Centre takes place from 14 to 16 March, offering engaging workshops, hands-on activities, and the highly anticipated debut of the Ramadan Souk. Families and visitors of all ages can participate in holistic workshops led by local creatives, explore self-guided activities, and discover Art Jameel’s current exhibitions. 

 

Alserkal Avenue brings a captivating programme entitled “Interrupting Patterns”, inviting visitors to reflect through poetry, performance, film, and theatre. This initiative provides a unique opportunity to pause, rethink inherited narratives, and discover new perspectives through the power of creative expression. Art lovers and curious minds alike will find inspiration in this transformative experience.

 

The Dubai Balloon at Atlantis, The Palm introduces “Echoes of the Crescent”, a breathtaking fusion of contemporary Arabic artistry, heritage, and panoramic city views. This one-of-a-kind art exhibition transforms the venue into a canvas of cultural storytelling until 30 March, bringing a curated art gallery experience that showcases the talents of emerging homegrown artists. Open to all ticket holders of the Regular Pass or Fast Pass to The Dubai Balloon. 

 

ANIME & MORE

Anime enthusiasts should mark their calendars for Naruto The Gallery Experience, an immersive showcase dedicated to one of the world’s most beloved anime characters. Running until 6 April at Dubai Outlet Mall, this themed exhibition takes visitors through the legendary journey of Naruto, featuring stunning visuals, dynamic video clips, and exclusive artwork by renowned anime artists. With tickets starting from AED 55 and free entry for kids under six, this is a must-visit destination for fans of all ages.

 

FAMILY ENTERTAINMENT

Friends and families are invited to witness The Magic of Rob Lake as the world-renowned illusionist brings his spectacular show to Dubai for five breathtaking performances at the Dubai World Trade Centre from 21 to 23 March. Known for his mind-bending illusions and spellbinding stage presence, Lake will leave audiences in awe with his larger-than-life tricks and seamless execution.

 

Families with children aged 2 and above are invited to grab their party hats and head down to Spot’s Birthday Party, bringing an interactive celebration filled with songs, dancing, and exciting games for the very first time to Dubai. Based on the beloved children’s book “Happy Birthday Spot”, the delightful show brings the pup’s classic tale to life - together with his lovable friends Steve the Monkey, Tom the Crocodile, and Helen the Hippo - at Jumeirah Zabeel Saray from 21 to 23 March.

 

Ramadan in Dubai is supported by Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Commercial Bank of Dubai, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.

 

For more information, visit the Ramadan in Dubai website and follow @DubaiFestivals on Instagram and TikTok.

 

-ENDS-

 

About Ramadan In Dubai

Ramadan in Dubai brings a joyful season of unforgettable moments, embodying a spirit of togetherness and unity. Organised by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO) in partnership with Dubai Festivals and Retail Establishment (DFRE) as well as public and private sectors, a packed programme of vibrant experiences brings friends and families together to enjoy cultural activities, pop-up markets, community iftar and suhoor gatherings, a diverse gastronomy scene, cultural entertainment as well as exclusive shopping deals with extended mall hours and special offers across the city's hotels and attractions - all remaining open as usual during the day. Dubai truly comes alive during Ramadan, with the entire city sparkling in celebration with more late-night activities, such as extended mall opening hours, night markets, weekend fireworks shows, festive lights, and projection shows. In addition, this year, Dubai’s cooler weather enhances the season’s charm, creating a truly unique and memorable festive atmosphere for all residents and visitors whether celebrating Ramadan or simply looking to explore the city during this treasured time of the year.

 

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

 

For further information, please contact:

Dubai Economy and Tourism           

mediarelations@dubaidet.ae
[+971] 600 55 5559

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Samsung Electronics Saudi Arabia and Hyundai announce the winner of Samsung Wallet Ramadan campaign

Rashad Iskandrni

 

Riyadh, Saudi Arabia – May. 08, 2025 – Samsung Electronics Saudi Arabia and Hyundai announced the successful culmination of their Ramadan 2025 partnership, awarding a brand-new Hyundai Palisade Calligraphy 4x4 to a lucky Samsung Wallet user. The winner "Omar Abdelqader Mustafa", was presented with the keys to their new vehicle yesterday at a ceremony held at the Hyundai showroom in Riyadh.

 

The partnership, launched during the holy month of Ramadan, encouraged customers to explore the convenience and security of Samsung Wallet. Participants earned stamps for each transaction made using Samsung Pay, gaining entry into a draw to win the grand prize.

 

"We at Samsung are incredibly proud of this partnership with Hyundai. By working together, we aim to leverage innovation to provide Samsung users with services that make their everyday lives more convenient and exciting." said Sami Khairalla, Head of mobile division in Samsung Electronics Saudi Arabia

 

Samsung Wallet offers users a cutting-edge platform that not only simplifies their daily transactions but also aligns with the broader goals of Saudi Vision 2030. As a strategic alignment, this initiative supports the Kingdom’s commitment to modernizing its financial sectors and embracing technological advancements that improve quality of life.

 

 

For further details about Samsung Wallet, visit www.samsung.com

 

 

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About Samsung Electronics Co., Ltd.

 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions while delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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Nissan Formula E Team takes victory on streets of Monaco

Rashad iskandrni

 

Oliver Rowland puts in superb performance to take third win of Season 11

 


Monaco, MONTE-CARLO (May 7, 2025) – Nissan Formula E Team clinched victory in Saturday’s Monaco E-Prix with Oliver Rowland, thanks to a perfectly executed strategy. Starting in P2, the Brit drove exceptionally and made late overtakes to claim the top step on the podium. Meanwhile, Norman Nato started in P18 and fought through the field in a hotly contested race, crossing the line in 14th.

 

The result sees Rowland extend his lead in the Drivers’ Standings to 34 points, while Nissan Formula E Team maintains second position but closes the gap to the top in the Teams’ Championship. On the constructors’ side, Nissan remains first in the Manufacturers’ Standings ahead of tomorrow’s event.

 

 

Oliver Rowland

Qualifying: P2

Race: P1 (+25 points)

 

Norman Nato

Qualifying: P18

Race: P14

 

Standings after Round 6:

Teams’ Championship – P2 (105 points)

Manufacturers’ Championship – P1 (173 points)

Oliver Rowland – P1 (94 points)

Norman Nato – P17 (11 points)

 

 

Tommaso Volpe, managing director and team principal, Nissan Formula E Team: “It’s a special feeling to take victory in Monaco. We prepared well in the build-up to this weekend and hit the ground running with Oliver. He had a very strong day, executing the plan perfectly to top the group in qualifying and then clinch second on the grid despite having bent his steering during the quarter finals, which led him to touch the wall during the final and miss out on the pole position. The team did a great job of repairing the car for the race and Oli did the rest, taking advantage of the strategy superbly to earn his third win of the season.

 

“On Norman’s side, we had a few issues with the car throughout the day, which prevented him from showing his true pace in qualifying. We tried an aggressive strategy for the race, saving energy early to keep out of trouble in the midfield but weren’t quite able to move through into the points. We will work hard tonight to figure out the issues on the car so he can drive to his full potential tomorrow.”

 

 

Oliver Rowland, driver, Nissan Formula E Team: “I’m delighted to get the win - the team did an amazing job on the strategy, which played out perfectly for us. We timed the Pit Boost and Attack Mode usage really well, I had a few overtakes to make at the end but managed to get them done and secure victory. It’s great to extend our lead in the drivers’ standings -our strong start to the season continues and we’re already looking ahead to tomorrow’s race.”

 

Norman Nato, driver, Nissan Formula E Team: “Since FP1 we have been struggling for pace, we’re not entirely sure why but something wasn’t right. It’s frustrating for me because we have a fast car, as proven by Oli. Luckily, we have another chance tomorrow, so we will work hard to find solutions tonight and do better in the second race. A huge congrats to Oli and the team for the win, it’s special to take victory here and very well-deserved.”  

 

 

 

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About Nissan in Formula E

Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.

In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the GEN3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.

In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.

In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E GEN3 era.

On 28th March 2024, ahead of the first ever Tokyo E-Prix, Nissan announced its long term commitment to Formula E, becoming the first manufacturer to sign up for the GEN4 era, which runs until 2030, reinforcing its pledge to its Ambition 2030 electrification targets.

For Season 11 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers are Oliver Rowland and Norman Nato.

Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.

 

More information

Global.NissanNews.com/FormulaEPressKit

 

About Formula E

The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing.

All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology.

The World's greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centers in a bid to combat air pollution and lessen the effects of climate change.

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MOU between the Saudi Society of Dermatology and Dermatologic Surgery (SSDDS), AbbVie and Al Nahdi Medical Company

Rashad Iskandrni


The Saudi Society of Dermatology and Dermatologic Surgery SSDDS, the leading professional body for dermatologists in Saudi Arabia, signed a Memorandum of Understanding with AbbVie Saudi Arabia, the global biopharmaceutical research and development company, and Al Nahdi Medical Company, the largest retail pharmacy chain in the Middle East and Africa. The MOU aims to collaborate on enhancing public health services, awareness programs, and advancing disease management through innovative healthcare solutions. The MOU also aims to strengthen the role of the Saudi Society of Dermatology through partnerships between the private and public entities to drive innovative healthcare solutions in line with Saudi Vision 2030.


Dr. Abdullah Al-Aqeel, President of SSDDS, pointed out that the MOU primarily aims to collaborate on patient education and awareness campaigns, particularly on psoriasis and atopic dermatitis, their symptoms, and treatment options. It also aims to provide patients with access to accurate and culturally relevant educational materials. It also aims to train and support healthcare professionals by conducting training sessions and workshops in collaboration with SSDDS to hone the skills of dermatologists and healthcare providers on the latest developments in the treatment of atopic dermatitis and psoriasis.


Dr. Maysa Ashmawy, Head of Dermatology at Saudi Ministry of Health, and a member of the Board of the Saudi Society of Dermatology and Dermatologic Surgery, emphasized the importance of such partnerships, which aim to improve healthcare services, and to contribute to research in collaboration with SSDDS, in addition to sharing insights with healthcare providers in line with national public health objectives.


Dr. Afaf Al-Sheikh, Consultant and Head of the Dermatology Department at King Abdulaziz Medical City and the National Guard, commended the signing of the MOU, which aims to establish a collaborative framework to advance the management of psoriasis and atopic dermatitis in Saudi Arabia. She also emphasized the need to raise awareness of these cases, promote early diagnosis and treatment, and improve healthcare access and quality, in alignment with Saudi Vision 2030. She added that SSDDS as always, is fulfilling its developmental and training role by organizing professional training sessions for dermatologists and healthcare providers, facilitating research initiatives, and sharing insights on disease management trends.


For his part, Dr. Ashraf Daoud, General Manager of AbbVie Saudi Arabia, emphasized AbbVie's efforts to collaborate with health authorities in the Kingdom to provide healthcare and awareness services, provide training resources, support healthcare professional education initiatives, and collaborate on patient awareness and outreach programs. He added, AbbVie's mission is to discover and deliver innovative medicines and solutions that solve today's serious health issues and address future medical challenges. The company also strives to make a remarkable impact on people's lives in several key therapeutic areas, including immunology, oncology and neuroscience.

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Taiba Investments Takes the Spotlight as Founding Partner at Future Hospitality Summit 2025, Unveiling Next-Generation Hospitality Projects

Rashad Iskandrni


Taiba Investments is all set to make a powerful statement at the Future Hospitality Summit (FHS) 2025 as a Founding Partner, underscoring its unwavering commitment to driving the ambitious transformation of Saudi Arabia’s hospitality landscape.


Under the inspiring theme “Where Vision Shapes Opportunity,” this year’s summit will run from May 11 to 13, 2025, at the prestigious Mandarin Oriental Al Faisaliah Hotel in Riyadh. FHS stands as a premier global platform, uniting top industry leaders, innovators, and decision-makers from across the globe to chart the future of hospitality and explore cutting-edge solutions for sustainable tourism and investment both in the Kingdom and beyond.


Sultan Al-Otaibi, CEO of Taiba Investments, remarked: “This year’s Future Hospitality Summit comes amid unprecedented momentum for Saudi Arabia’s tourism and hospitality sector - a time of remarkable growth. As the sector undergoes a promising transformation, it is fast becoming a strategic engine for national growth and an influential bridge for global collaboration.”


Looking to the future, Taiba Investments will shine a spotlight on its upcoming flagship projects, including the eagerly anticipated Rixos Obhur Jeddah — the Kingdom’s first beachfront resort of its kind — alongside the soon-to-open Makarem Burj Al Madinah Hotel and the Crowne Plaza Hotel Riyadh.


 The company will also signal its strategic push into new and exciting destinations in the Kingdom, and will share Makarem’s recently launched new identity.  


Taiba Investments’ participation at FHS firmly cements its status as a strategic powerhouse driving Vision 2030’s hospitality ambitions. With a sharp focus on workforce localization, women’s empowerment, and talent development, Taiba Investments is cultivating an inclusive, innovation-charged workplace that sets new benchmarks for service excellence across the sector.


Al-Otaibi highlighted that today’s global hospitality industry is undergoing a sweeping transformation, shaped by surging demand for experiential travel, AI-driven hyper-personalization, wellness and spirituality-focused offerings, and green hospitality. 


Saudi Arabia, Alotaibi noted, is keeping pace with these global trends- elevating its international standing through a unique blend of openness, regulatory evolution, and innovative development, all while celebrating the richness of its cultural identity.


For Taiba Investments, the summit represents a powerful platform to share its bold vision, connect with global trailblazers, and forge partnerships that will further elevate Saudi Arabia as a world-class tourism destination.


This year’s FHS will spotlight a series of pivotal themes shaping the sector’s future, including destination development, real estate investment and financing, religious tourism, innovation and technology, future talent and hospitality education, luxury experiences and culinary excellence, as well as sustainability and ESG standards.


Notably, the Future Hospitality Summit 2025 serves as a premier gathering of top-tier decision-makers across the hospitality and tourism ecosystem, from government leaders and tourism ministries to hotel giants, property owners, investors, developers, and leading financial and advisory institutions

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Verteil Technologies becomes launch NDC aggregator for Riyadh Air

·       The announcement took place at Arabian Travel Market 2025 in Dubai, which concluded on Thursday

Dubai, United Arab Emirates, 5 May 2025Riyadh Air and Verteil Technologies have announced a strategic partnership that will see Verteil become the launch NDC (New Distribution Capability) aggregator, marking a major milestone in Riyadh Air’s offer and order-based digital distribution journey. Through this collaboration, travel sellers across the globe will gain seamless access to Riyadh Air’s NDC content via Verteil’s industry-leading platform, Verteil Direct Connect (VDC), reinforcing a shared commitment to innovation and excellence in airline retailing.

With this partnership, Riyadh Air NDC content will be accessible to travel sellers globally as it rolls out a modern and efficient distribution strategy that prioritises transparency, personalisation, and direct connectivity. Verteil’s proven expertise in deploying scalable NDC solutions for leading airlines ensures that travel sellers can access a full suite of content and functionalities, including real-time availability, rich fare options, ancillary services, and instant ticketing across multiple points of sale.

Vincent Coste, Chief Commercial Officer, Riyadh Air, said: “Riyadh Air aims to set a new global standard for airline connectivity and innovation. Partnering with Verteil at this early stage allows us to ensure a strong foundation for modern distribution technology that is both future-ready and aligned with our digital-first strategy.”

Jerrin Jos, Founder and CEO of Verteil Technologies, said: “We are thrilled to partner with Riyadh Air as their launch NDC aggregator. This partnership reinforces our shared commitment to modernising airline distribution, facilitating true retailing and enabling global travel sellers with direct access to richer content and better customer experiences.”

Verteil’s robust integration and flexible deployment capabilities make it easier for travel sellers – whether OTAs, TMCs, or Consolidators – to adopt NDC without heavy technical or operational burdens. As Riyadh Air prepares to launch its inaugural flights, this partnership ensures that distribution is already live and ready, empowering sellers to start doing business in the offer order world without delay.

The announcement took place during the Arabian Travel Market 2025 in Dubai, which concluded on Thursday with record attendance.

ENDS

 

About Riyadh Air

Riyadh Air is the new national carrier of Saudi Arabia, launched with a bold vision to connect the Kingdom to over 100 destinations globally by 2030. Backed by the Public Investment Fund (PIF), Riyadh Air aims to set a new standard for global aviation through exceptional guest experiences, innovation-driven operations, and a strong commitment to sustainability. Headquartered in Riyadh, the airline is poised to play a key role in the Kingdom’s aviation and tourism ambitions, aligning with Saudi Arabia’s Vision 2030.

About Verteil Technologies

Verteil Technologies is a leading global travel technology company revolutionizing airline distribution through its modern, NDC-based platform—Verteil Direct Connect (VDC). As a trusted partner to 50+ airlines worldwide, Verteil empowers travel sellers with real-time access to rich airline content and booking capabilities, including ancillaries and personalization features, all on a single platform. With a focus on innovation, scalability, and seamless integration, Verteil is at the forefront of enabling the transition to next-generation distribution in the airline industry.

For media inquiries, please contact:

Verteil Technologies

Mr. Prajoth Kumar

Vice President - Business Development - Verteil Technologies Pvt. Ltd.
prajoth.kumar@verteil.com
+91 9846474500

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Blue Yonder Acquires Pledge, Expanding Its End-to-End Supply Chain Platform With Accredited Carbon Emissions Reporting

Rashad Iskandrni

 

The acquisition accelerates Blue Yonder’s sustainability roadmap and gives customers comprehensive insight to reduce carbon footprint and supply chain inefficiencies

 

DUBAI, UAE – May 1, 2025: Blue Yonder, the world leader in end-to-end digital supply chain transformation, today announced it acquired the business of Pledge Earth Technologies Ltd. (“Pledge”), including its global supply chain sustainability solution for beneficial cargo owners (BCOs), enterprise supply chain leaders and logistics service providers (LSPs). Blue Yonder’s already robust platform will now expand to include globally accredited logistics CO2e emissions reporting that allows customers to monitor their own emissions and those of their trading partners and suppliers.

Pledge provides software solutions to empower enterprise supply chain teams and LSPs to meet their sustainability goals and Scope 3 emissions reporting requirements. Established in 2021 in the UK, Pledge brings accessibility and transparency to freight emissions measurement and reporting, empowering businesses to confidently measure, manage and help reduce their carbon footprint.

Pledge’s capabilities automate the collection and exchange of shipment data from logistics suppliers to facilitate accredited and traceable emissions calculations across all transport modes, including air, inland (e.g., truck, rail, barges), and sea, as well as logistics hubs. Blue Yonder customers can extend their applicable Blue Yonder solutions to include this new capability, allowing them to receive emissions reporting that is in conformance with the Global Logistics Emission Council (GLEC) framework, developed by the Smart Freight Center (SFC), and aligned with International Organization for Standardization (ISO) 14083: Greenhouse gases, demonstrating accuracy and reliability.

“The ability to easily and accurately quantify precise emissions is a huge win for our customers’ sustainability initiatives, but it’s also more than that – it’s about what you can do with that information,” said Saskia van Gendt, chief sustainability officer, Blue Yonder. “By gaining more insight on the environmental impact of their logistics operations, businesses can find ways to reduce cost, improve accountability for logistics service providers’ transportation emissions, and target specific inefficiencies for improvement. Blue Yonder’s aim has always been to give customers much-needed visibility into their end-to-end supply chain; this new capability will pave the way for smarter, more efficient and greener supply chains.”

Many carbon tracking tools are built to track single-party data and don’t integrate into the carrier network, hence lacking the network effect and limiting the scope and accuracy of data. By embedding this data into the Blue Yonder Platform, Blue Yonder customers who choose to extend their applicable Blue Yonder solutions to include this new capability will be able to understand the timely and precise emissions impact of their supply chain decisions. This allows them to manage their end-to-end transportation and logistics practices and comply with global regulations and reporting obligations (including CSRD, SBTi and CDP) through proactive audit readiness.



“Blue Yonder’s upcoming, strategic acquisition of Pledge’s capabilities will aide in tackling the intricate challenges of modern supply chain and sustainability management,” said Bjoern Stengel, global sustainability research and practice lead, Sustainable Strategies and Technologies, IDC. “In an era where corporate social responsibility and ESG initiatives are non-negotiable, accredited emissions reporting is the gold standard for high-quality data. By seamlessly integrating a proven, successful product into its platform, Blue Yonder will help propel its customers towards smarter, more impactful sustainability management.”

Between avoiding empty miles, reducing fuel consumption, and utilizing resources/materials, there are countless areas of the supply chain that could be optimized through quantitative analysis, like carbon emissions tracking. With this new capability, businesses gain data-driven clarity on the carbon emissions and air pollution impacts from their operations and those of their trading partners.

“At Pledge, we believe that technology is a powerful catalyst in the fight against climate change,” said David de Picciotto, CEO and co-founder, Pledge. “By joining forces with Blue Yonder, we are multiplying our reach and our impact, giving the largest enterprise supply chains on the planet access to the tools they need to measure, report, and cut carbon.”

With a wealth of sustainability and software engineering expertise, the team at Pledge will join Blue Yonder to support its mission to transform global supply chain management. The new capability is now available to all Blue Yonder customers, and existing Pledge customers will continue to be supported by Blue Yonder.

-ENDS-

About Blue Yonder

Blue Yonder is the world leader in end-to-end digital supply chain transformation. With a unified, AI-driven platform and multi-tier network, Blue Yonder empowers businesses to operate sustainably, scale profitably, and delight their customers — all at machine speed. Blue Yonder’s modern supply chain innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers to confidently navigate supply chain complexity and disruption. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

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