
Blue Yonder Acquires Pledge, Expanding Its End-to-End Supply Chain Platform With Accredited Carbon Emissions Reporting
Rashad Iskandrni
The acquisition
accelerates Blue Yonder’s sustainability roadmap and gives customers
comprehensive insight to reduce carbon footprint and supply chain
inefficiencies
DUBAI, UAE – May 1, 2025: Blue
Yonder, the world leader in end-to-end digital supply chain
transformation, today announced it acquired the business of Pledge Earth
Technologies Ltd. (“Pledge”), including its global supply chain sustainability
solution for beneficial cargo owners (BCOs), enterprise supply chain leaders
and logistics service providers (LSPs). Blue Yonder’s already robust platform
will now expand to include globally accredited logistics CO2e emissions
reporting that allows customers to monitor their own emissions and those of their
trading partners and suppliers.
Pledge provides software solutions to empower enterprise
supply chain teams and LSPs to meet their sustainability goals and Scope 3
emissions reporting requirements. Established in 2021 in the UK, Pledge brings
accessibility and transparency to freight emissions measurement and reporting,
empowering businesses to confidently measure, manage and help reduce their
carbon footprint.
Pledge’s capabilities automate the collection and
exchange of shipment data from logistics suppliers to facilitate accredited and
traceable emissions calculations across all transport modes, including air,
inland (e.g., truck, rail, barges), and sea, as well as logistics hubs. Blue
Yonder customers can extend their applicable Blue Yonder solutions to include
this new capability, allowing them to receive emissions reporting that is in
conformance with the Global Logistics Emission Council (GLEC) framework, developed
by the Smart Freight Center (SFC), and aligned with International Organization
for Standardization (ISO) 14083: Greenhouse gases, demonstrating accuracy and
reliability.
“The ability to easily and accurately quantify precise
emissions is a huge win for our customers’ sustainability initiatives, but it’s
also more than that – it’s about what you can do with that information,” said Saskia
van Gendt, chief sustainability officer, Blue Yonder. “By gaining more
insight on the environmental impact of their logistics operations, businesses
can find ways to reduce cost, improve accountability for logistics service
providers’ transportation emissions, and target specific inefficiencies for
improvement. Blue Yonder’s aim has always been to give customers much-needed
visibility into their end-to-end supply chain; this new capability will pave
the way for smarter, more efficient and greener supply chains.”
Many carbon tracking tools are built to track single-party data and don’t integrate into the carrier network, hence lacking the network effect and limiting the scope and accuracy of data. By embedding this data into the Blue Yonder Platform, Blue Yonder customers who choose to extend their applicable Blue Yonder solutions to include this new capability will be able to understand the timely and precise emissions impact of their supply chain decisions. This allows them to manage their end-to-end transportation and logistics practices and comply with global regulations and reporting obligations (including CSRD, SBTi and CDP) through proactive audit readiness.
“Blue Yonder’s upcoming, strategic acquisition of
Pledge’s capabilities will aide in tackling the intricate challenges of modern
supply chain and sustainability management,” said Bjoern Stengel, global
sustainability research and practice lead, Sustainable Strategies and
Technologies, IDC. “In an era where corporate social responsibility and ESG
initiatives are non-negotiable, accredited emissions reporting is the gold
standard for high-quality data. By seamlessly integrating a proven, successful
product into its platform, Blue Yonder will help propel its customers towards
smarter, more impactful sustainability management.”
Between avoiding empty miles, reducing fuel consumption,
and utilizing resources/materials, there are countless areas of the supply
chain that could be optimized through quantitative analysis, like carbon
emissions tracking. With this new capability, businesses gain data-driven
clarity on the carbon emissions and air pollution impacts from their operations
and those of their trading partners.
“At Pledge, we believe that technology is a powerful
catalyst in the fight against climate change,” said David de Picciotto, CEO
and co-founder, Pledge. “By joining forces with Blue Yonder, we are
multiplying our reach and our impact, giving the largest enterprise supply
chains on the planet access to the tools they need to measure, report, and cut
carbon.”
With a wealth of sustainability and software engineering
expertise, the team at Pledge will join Blue Yonder to support its mission to
transform global supply chain management. The new capability is now available
to all Blue Yonder customers, and existing Pledge customers will continue to be
supported by Blue Yonder.
-ENDS-
About Blue Yonder
Blue Yonder is the world leader in end-to-end digital
supply chain transformation. With a unified, AI-driven platform and multi-tier
network, Blue Yonder empowers businesses to operate sustainably, scale
profitably, and delight their customers — all at machine speed. Blue Yonder’s
modern supply chain innovations and unmatched industry expertise help more than
3,000 retailers, manufacturers, and logistics service providers to confidently
navigate supply chain complexity and disruption. blueyonder.com
“Blue Yonder” is a trademark or registered trademark of
Blue Yonder Group, Inc. Any trade, product or service name referenced in this
document using the name “Blue Yonder” is a trademark and/or property of Blue
Yonder Group, Inc. All other company and product names may be trademarks,
registered trademarks or service marks of the companies with which they are
associated.