Groq Partners with Aljammaz Technologies to Power AI Inference Across MENA-Announced at GITEX Global 2025:

Riyadh, Saudi Arabia – October 21, 2025 – Groq, the inference-first AI company, is proud to partner with Aljammaz Technologies, the region's leading value-added distributor, to bring Groq's high-performance LPU technology to enterprises, governments, and developers across the region.

The partnership comes at a critical inflection point in AI adoption. As organizations move from experimentation to production, deployment, inference speed, cost, and energy efficiency have emerged as defining constraints. Groq's LPU technology is purpose-built for AI inference rather than adapted from graphics processing, and it enables a new class of real-time AI applications that were previously impractical with traditional GPU architectures.

Under the collaboration, Aljammaz will distribute Groq’s full suite of AI inference solutions — including GroqCloud, Groq’s full-stack cloud platform, and GroqRack, its on-premises compute cluster — through its extensive network of system integrators and resellers. Together, the companies aim to enable real-time AI deployment at scale, reducing latency, cost, and energy consumption for organizations adopting large-scale models.

"The Middle East is experiencing unprecedented demand for AI solutions across every sector, from financial services to healthcare to smart city initiatives," said Fahad AlTurief, VP and MENA Managing Director at Groq. "Together, we're positioned to help organizations throughout MENA harness AI's full potential without the latency and cost barriers that have historically limited deployment."

“For almost 30 years, Aljammaz Technologies has been driving innovation and enabling our partners across the Kingdom of Saudi Arabia and the wider Middle

East to adopt cutting-edge technologies,” said Asim Aljammaz, CEO of Aljammaz Technologies. “As AI moves from experimentation to real-world implementation, our mission is to empower partners with the infrastructure, expertise, and ecosystem support needed to unlock its full potential. Partnering with Groq perfectly aligns with our AI-First strategy and strengthens our ability to deliver AI-ready solutions that make high-performance, real-time applications achievable and sustainable across industries.”

Yerevan, Armenia – October, 2025 – The Tourism Committee of the Ministry of Economy of the Republic of Armenia will host the World Tourism Communication Forum from 23–25 October 2025 in Yerevan. The international event, titled “Tourism Talks: Connecting People, Places, and Perspectives”, will gather global leaders, policymakers, and communication experts to explore how strategic communication shapes the future of tourism.

“Through this forum, Armenia aims to highlight the essential role of communication in fostering trust, inclusion, and sustainable tourism growth,” said Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia. “We are creating a global platform where different industry voices can come together to share insights, strengthen cooperation, and promote responsible narratives that build lasting connections between people and destinations.”

The forum will serve as a hub for meaningful dialogue, exchange of best practices, and collaboration across the public and private sectors. It will bring together ministers, representatives of international organizations, industry leaders, researchers, and media professionals to discuss how effective communication can inspire confidence, inclusivity, and sustainable growth in tourism.

Forum Highlights

The two-day program will feature a series of keynotes, high-level panel discussions, TED-style talks, workshops, and interactive dialogues, covering key themes such as:

• “Who Shapes the Story? Intercultural Communication, Media Narratives, and the Power to Define a Destination” - exploring how intercultural communication, media narratives, and government messaging influence national perception and the competitiveness of destinations

• “Telling Our Story Right: Aligning Narratives for Stronger Destination Branding” – exploring how coherent storytelling strengthens national and regional tourism identities.

• “Media, Messaging & MICE: Shaping Narratives Together” – discussing collaboration among the media, business events sector, and tourism boards to deliver impactful communication.

• “Local Voices, Global Impact: Empowering Communities Through Authentic Communication” – focusing on inclusivity and the importance of community-driven narratives in destination storytelling.

• “Travel with Trust: Communicating Safety, Access, and Sustainability in a Changing World” – examining strategies for building traveler confidence through transparent and responsible communication.

The sessions will be moderated by a distinguished group of communication and tourism experts, including Ms. Cordula Wohlmuther, UN Tourism Regional Director for Tourism, Mathew Zein, Founder and Chief Editor of Life in Armenia Magazine; Pr. Alessandra Priante, President of the Italian Tourism Board, ENIT SpA; Dochka Andreeva, International Sustainable Tourism Consultant; Sergey Stanovkin, Head of BBC Studios Commercial Representative in Eurasia at BBC Studios, and Nora Mirzoyan, WB Urban Specialist. Their diverse experience and perspectives will ensure insightful discussions and meaningful takeaways for all participants.

More information and registration: https://events.armenia.travel/

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About the Forum

The World Tourism Communication Forum will create a space for governments, international organizations, private sector actors, and academia to collaborate on communication strategies that advance tourism as a driver of sustainable development.

Dates: 23–25 October 2025

Location: Yerevan, Armenia

More information and registration: https://events.armenia.travel/

Media Contact

Paul Estorffe, Black Watch Communications

paul@blackwatchcomms.com

90% of Consumers Rate GROHE Blue Home Water as “Refreshing” in Independent Taste Test

Findings Reflect the UAE’s Increasing Awareness of Water Conservation and Smart Hydration Solutions

Saudi Arabia, October 2025: A new independent double-blind taste test has found that 90% of participants rated the carbonated water from the GROHE Blue Home water system as refreshing, while 88% described it as thirst-quenching and 87% as invigorating. The study places GROHE Blue Home among the top performers across ten taste categories, confirming its reputation as a premium, sustainable alternative to bottled water.

Developed in Germany, the GROHE Blue Home water system transforms ordinary tap water into filtered, chilled, and sparkling water, all at the touch of a button. Combining smart technology with elegant design, it delivers convenience, sustainability, and taste directly from the kitchen faucet.

Conducted by a renowned German testing and analysis institute, the study invited 60 participants to compare water from two tap-based systems and eight leading bottled water brands (both PET and glass). Neither the participants nor the supervisors knew which sample they were evaluating. Across all parameters,  from refreshing and sparkling to neutral taste and pleasant fizz , GROHE Blue Home achieved consistently high scores, with 80% of testers praising its fine bubbles and clean, balanced flavor.

Beyond taste, the GROHE Blue Home water system provides a convenient and eco-friendly way to enjoy filtered, chilled, and carbonated water straight from the faucet. Delivering up to three liters per hour, it eliminates the need for bottled water, helping households reduce both CO₂ emissions and plastic waste. The tested model featured the GROHE Blue Magnesium + Zinc filter, which purifies water in five stages,  removing limescale, heavy metals, and unwanted odors,  while enriching it with essential minerals such as magnesium and zinc.

According to the GROHE Water Insights 2025, the Middle East, and particularly the UAE,  stands out globally for its awareness and action on water conservation:

• 72% of respondents identify water scarcity as a major issue.

• 80% view efficient water use as a personal responsibility.

• 60% have already installed water-saving fittings in their homes , the highest rate among all surveyed regions.

This growing consciousness supports the UAE’s national sustainability goals and reflects consumers’ readiness to embrace smart solutions such as GROHE Blue Home water system, which combine premium taste with environmental responsibility.

To inspire healthier hydration, GROHE has also introduced a collection of easy-to-make water recipes using fresh fruits, herbs, and spices, from lemon-basil infusions to energizing ginger teas,  all perfectly paired with still or sparkling GROHE Blue water.

The facility further strengthens Qatar’s position as a strategic hub for global logistics and trade

Doha, Qatar, 22 October, 2025: Qatar Free Zones Authority (QFZ) and DHL Global Forwarding, the global freight forwarding arm of DHL Group, have officially inaugurated the group’s new logistics facility at Ras Bufontas Free Zone. The inauguration marks an important expansion of DHL’s presence in the State of Qatar and reinforces Qatar’s free zones status as a premier destination for global logistics operators.

The inauguration ceremony was held in the presence H.E. Sheikh Faisal bin Qassim Al Thani, Chairman of Al Faisal Holding - Shareholder of DHL Global Forwarding Qatar & Chairman of the Qatari Businessmen Association, H.E. Sheikh Mohammed Bin Hamad Bin Faisal Al-Thani, CEO of QFZ, and Mr. Samer Kaissi, CEO – Gulf Cluster, DHL Global Forwarding. The event was also attended by senior officials from both entities and stakeholders from across the public and private sectors.

The new DHL Global Forwarding facility spans more than 1,200 square meters and will serve as a regional distribution warehouse specializing in air freight consolidation services, supporting both regional and global distribution networks. Strategically located within close proximity to Hamad International Airport, the facility is ideally positioned to capitalize on Qatar’s world-class transport infrastructure and streamlined customs processing.

The facility further strengthens Qatar’s appeal as a competitive base for high-value logistics operations. DHL Global Forwarding will offer a suite of services from the new facility, including air, sea and land logistics services, marine shipping agent operations, general warehousing, and customs brokerage.  

H.E. Sheikh Mohammed Bin Hamad Bin Faisal Al-Thani, CEO of QFZ stated: “The inauguration of DHL Global Forwarding in Ras Bufontas Free Zone reflects a strategic step to reinforce Qatar’s stature as a high-value logistics hub, reducing time to markets and enhancing the supply chain flexibility across the region. As a global logistics leader, DHL will improve the operational capacity, enhance specialized warehousing capabilities, and reinforce multimodal connectivity, benefitting from the proximity to Hamad International Airport, and creating an attractive footprint for partners and suppliers across various economic sectors. This investment will also drive our transition from a transit hub to an integrated solutions platform supported by a flexible regulatory framework and advanced digital infrastructure, ensuring new growth prospects and connecting the region to markets in Africa and Asia.”

Mr. Samer Kaissi, CEO – Gulf Cluster, DHL Global Forwarding, said: “Qatar plays a key role in our regional logistics strategy, particularly as we expand our multimodal capabilities across the GCC. Hamad Port has long been a vital part of our network, supporting east-west trade flows. Thanks to our collaboration with the Qatar Free Zones Authority, we now also benefit from improved connectivity to the Hamad International Airport: With our new facility in Ras Bufontas Free Zone, located close to the airport, we are enhancing our airfreight capabilities, which enables us to deliver even more resilient and scalable logistics solutions, especially for the growing GCC-Africa corridors. This provides us with enhanced flexibility and continuity across critical sectors such as life sciences, energy, and e-commerce.”

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Qatar Free Zones Authority remains committed to accelerating Qatar’s logistics growth and enabling strategic investment that aligns with Qatar National Vision 2030, positioning the state as a hub for sustainable, innovation-led industrial activity.

Arabia Leads Peers in Confidence About the

Future of Work, Powered by Technology

and Vision 2030

Third Annual Index Highlights That Despite Disruption, 85% of Workplace

Fulfillment Drivers Are Within Organizations’ Control

While the global Index highlights historic lows in workplace fulfillment, Saudi Arabia stands out

as a positive outlier. (33%) Saudi knowledge workers report a healthy relationship with work

compared to just 20% globally. IT decision makers in the Kingdom score 23 points higher than

their peers worldwide, reflecting confidence in leadership and digital transformation. The

adoption of AI is also more widespread across all generations in Saudi Arabia, including Gen X

and Boomers. At the same time, optimism about technology consistently exceeds global

averages, with 67% of Saudi IT leaders confident that technology will improve work. These

findings underline Saudi Arabia’s unique readiness to lead the future of work in line with Vision

2030.

Riyadh, Saudi Arabia 20th October 2025 – On September 30th

, HP Inc. (NYSE:HPQ) released the

third annual HP Work Relationship Index (WRI), a comprehensive global study that examines how

people around the world – including Saudi Arabia- feel about their relationship with work.

This year’s results reveal that fulfillment at work has hit a historic low. Only 20% of knowledge

workers report a healthy relationship with work, down 8 points from 2024. The Saudi Arabia

findings tell a more nuanced story: one-third of Saudi knowledge workers report a healthy

relationship with work, significantly higher than the global average of 20%. The most dramatic

decline is among business leaders, underscoring a crisis of connection and confidence at the very

top. Yet the study also finds that 85% of the factors influencing workplace fulfillment are within an

organization’s control, underscoring a significant opportunity for businesses to lead change and

rebuild stronger work relationships.

For example, only 44% of knowledge workers say their work gives them a sense of purpose, and

just 39% feel they receive adequate recognition for their contributions. These are fixable problems

that will be critical as businesses seek to embrace a more fulfilling future of work. At the same time,

Saudi workers face growing challenges: 7 in 10 have experienced change at work in the past

year, from redundancies to stricter office mandates, while nearly half (49%) feel profit is

prioritized over people

Work Isn’t Working

The 2025 Index shows employees under pressure, with many reporting rising expectations and a

sense of disconnection. More than 6 in 10 desk-based workers say their company’s expectations

have increased over the past year, while nearly half feel their employer prioritizes profit over people.

At the same time, the findings highlight an opportunity: businesses can reshape the employee

experience through stronger leadership, recognition, flexibility and access to the right tools. By

taking action now, organizations can turn today’s challenges into a foundation for healthier and

more fulfilling work relationships.

Fulfillment Drives Growth

Research confirms that fulfilled employees are not only happier, but also more likely to drive

positive outcomes for their organizations. Workers in the “Healthy Zone” are three times more likely

to feel connected to colleagues, achieve work-life balance and contribute to business growth.

AI as a Positive Enabler

The 2025 Index also demonstrates AI’s potential to reshape the work experience. Four in ten

knowledge workers now use AI daily, and those with access to work-provided AI tools are twice as

likely to report a healthy relationship with work. While, 34% in Saudi Arabia use AI tools provided by

their employers every day, proving the impact of democratizing access to technology.

Yet adoption gaps remain: just 21% of knowledge workers describe themselves as proficient in AI,

compared to 56% of IT decision makers. Businesses that democratize access to AI – through tools

and training – are seeing measurable gains in optimism, productivity and retention.

The Future is Generational

An increasing focus of business leaders, and of this year’s Index, is the immediate impact of young

professionals. Gen Z and Millennials, now the majority of the global workforce, are reshaping work

with new expectations. Saudi Arabia’s youthful workforce is reshaping expectations. By the end of

2025, Gen Z will represent 28% of the Saudi workforce (vs. 27% globally), rising to 32% by 2030

● 51% of Gen Z workers report having a side hustle.

● 4 in 5 Gen Z globally – 8 in 10 in Saudi Arabia- employees would give up part of their salary

for more flexibility and autonomy.Younger generations are leading AI adoption, demanding

purpose-driven leadership, and leaving companies that fail to keep up.

“Workplace fulfillment is becoming a real differentiator for Saudi businesses. While one in three

knowledge workers report a healthy relationship with work — above the global average — many

still face gaps in recognition, flexibility, and support. As Saudi Arabia advances Vision 2030, leaders

must put people at the center and invest in empowering technologies. Generation Z is driving this

shift with new expectations for meaning, flexibility, and innovation, and HP is committed to

supporting organizations in building healthier workplaces for the future.”

— Fadel Saad, Managing Director, HP Saudi Arabia