Sony Completes its INZONE Gaming Gear Range with New Headsets and More Set To Launch in Saudi Arabia

(Riyadh, Saudi Arabia - 20 August 2025) – Sony has today announced it is expanding its INZONE gaming gear range in Saudi Arabia with a full suite of products aimed at PC gamers and designed to win. 

The INZONE H9 II joins the range alongside new in ear gaming earphones INZONE E9. Completing the suite of gaming products in the INZONE range are the specially designed INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse and INZONE Mat-D and Mat-F mousepads. 

All new models have been co-developed with leading esports team Fnatic. Collaborating with Fnatic's deep insights in gaming gear such as keyboards and mice, feedback from professional players, and Sony's expertise that has been cultivated over many years, these products enhance your FPS gameplay experience.

Hassan Obaidan, Chief Operating Officer at Modern Electronics, said: “The gaming community in Saudi Arabia is growing rapidly, fuelled by passion and a strong competitive scene. With the latest additions to the Sony INZONE range, our Sony fans now have the opportunity to use the best technology for optimal gaming product portfolio.  From high-performance headsets to precision-engineered keyboards and mousepads, the INZONE range is designed to elevate every gaming experience. Available across Sony World stores in key cities, customers can explore the full collection firsthand, select the products that best suit their playstyle—all within a seamless and personalized in store experience.”

Additionally, the INZONE E9 in-ear headphones have been approved for use at the Apex Legends Global Series Year 5 Championship, helping professional players concentrate on their competition with great comfort, FPS optimised sound and superb noise isolation.

INZONE H9 II in black and white

INZONE H9 II – built for the best, with the best

The INZONE H9 II is INZONE’s flagship gaming headset offering high quality sound and noise cancellation in a lightweight design with a detachable microphone.

From tournament-grade audio, a fit and mic quality to even the placement of buttons and LED – every detail was shaped by Fnatic’s feedback to deliver elite performance with the H9 II.

Built around the driver unit in Sony’s new critically acclaimed WH-1000XM6 wireless noise cancelling headphones, the H9 II delivers full-spectrum clarity, for far away footsteps or unsettling deep rumbles. 

The INZONE H9 II also features highly directional cardioid boom microphones that pick up your voice clearly while cutting ambient noise. Its long adjustable boom stays exactly where you place it. In addition, surrounding noise gets filtered out with AI-optimised precision, so your teammates hear more of your voice, loud and clear. Plus, with super wide band the INZONE H9 II can deliver clear, more natural sound than ever before, ensuring every callout sounds crisp and competition ready.  

The H9 II weighs in at just 260gi and feature a redesigned headband that evenly distributes weight, so the headset stays comfortable through long sessions and tight scrims.

For intense gaming, the supplied USB-C®️ dongle offers a dedicated ultra-low-latency 2.4GHz connection. LE Audio and Bluetooth®️ pairing maintains a simultaneous connection for you to enjoy low latency gameplay while maintaining connection to your smartphone for calls and notifications. All for up to 30 hours battery life between chargesii. A soft pouch is included to keep parts together so they don’t get lost at home, or to prevent damage.

INZONE E9 in black and white

Nothing but the game with the INZONE E9

New to the INZONE line up are the INZONE E9 compact wired in-ear headphones. 

With the sound tuning developed through feedback from Fnatic, the INZONE E9 ensures you catch footsteps, reloads and distant threats before they catch you. 

The INZONE E9 features a compact design to ensure a snug fit with minimal ear pressure. You can also swap between noise isolation foam tips or silicone hybrid tips in multiple sizes for all day comfort, perfect for different environments.

The INZONE E9 features Sony’s first full enclosed structure in earphones and the sealed body, combined with noise isolation ear tips achieves superior passive noise reduction for more focused sound. Perfect for when you need to block out a pro tournament crowd, or simple background distraction in everyday play.

The INZONE Hub for PC gaming lets you adjust your audio profile and your EQ settings with virtual 7.1ch audio and 360 spatial sound to adjust to your taste with the USB-C audio box.

Discover the INZONE KBD-H75 gaming keyboard

The INZONE KBD-H75 is Sony’s first gaming keyboardiii. Featuring a rapid trigger that allows you to toggle input on/off without returning keys to the reset position, combined with up to an 8000Hz polling rate for lightning-fast signal delivery. This powerful combination enhances your FPS gameplay experience!

Perfect for long gaming sessions, by utilising a gasket mount absorbs impact and dampens vibration, delivering a softer press and cleaner sound that keeps you focused over hours of play. 

Incorporating professional feedback from Fnatic, the INZONE KBD-H75 gaming keyboard adopts a 75% layout while eliminating key isolation for an even more compact width. 

The space-efficient dial allows for customisable assignmentsiv, such as volume control which frees up space for fast, clean mouse flicks. Featuring a machined aluminium chassis, this keyboard offers a quality feel that befits a long-term partner in your gaming journey.

Move effortless with the wireless INZONE Mouse-A gaming mouse 

This ultra-lightweight mouse balances agility and rigidity. At 48.4g, INZONE Mouse-A feels fast and effortless and thanks to a reinforced shell with hollow glass microspheres that contribute to the weight reduction and the stability that holds strong under pressure and plays with purpose all session long with up to 90 hours battery lifev. 

The mouse is also equipped with a high-performance custom sensor exclusive to INZONE, with up to 30K DPI acceleration up to 70G, and a maximum speed of 750 IPS giving you pinpoint accuracy at pro-level speed.

At polling rate up to 8000Hz, INZONE Mouse-A delivers smoother tracking and near-zero lag. Custom signal tuning keeps it stable, even under max polling load.

The optical switch uses light to transmit signals, resulting in no physical contact, which significantly increases response speed. This allows for quicker actions during gameplay.

From form factor to click feel, INZONE Mouse-A was shaped through hands-on feedback from Fnatic players, refined across prototypes for handling that holds under pressure.

Prioritise performance with INZONE Mat-F and INZONE Mat-D

Two new mousepads are added to the INZONE range – the INZONE Mat-F and INZONE Mat-D. 

The INZONE Mat-F provides a 6mm thickness with the SlimFlex material, just enough resistance to support sharper aiming and smoother braking, ideal for low sens players. The textured fabric allows easy micro-corrections with enough friction to support hard stops making it ideal for low sens players needing both finesse and control.

INZONE Mat-F

The INZONE Mat-D has a 4mm thickness and is designed for a smooth glide and high-speed response in any Battle Royale style games. The low friction supports light, fast flicks and effortless tracking, ideal for high sens players who rely on constant motion. 

INZONE Mat-D

Designed in collaboration with Fnatic, INZONE Mat-F and INZONE Mat-D low edge and anti-fray stitching allows the stitch line to sit below the surface, staying out of your way during gameplay and built for consistent use.  

Both mats have been developed with core gamers in mind. Every surface detail was shaped through co-creation with Fnatic pros for speed, precision, and stability at top-level play.

INZONE H3 new colour option

The INZONE H3 Wired Gaming Headset is now available in a new black colour option, in addition to the existing white model.

INZONE H3 in black and white

Availability

INZONE E9, INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse, INZONE Mat-D gaming mousepad, INZONE Mat-F gaming mousepad and INZONE H3 black will be available in Saudi Arabia from October 2025. INZONE H9 II will be available in Saudi Arabia from October 2025. 

INZONE E9, INZONE KBD-H75 gaming keyboard, INZONE Mouse-A gaming mouse, INZONE Mat-D gaming mousepad, INZONE Mat-F gaming mousepad, INZONE H3 black and INZONE H9 II will also be available soon on Sonyworld.sa.

For more information visit: Gaming Gear | Sony Middle East

· Nissan Saudi Arabia recorded an 11% year-on-year growth in sales during the first quarter of fiscal year 2025.

· The number of units sold increased, led by X-Trail at 38%, followed by the all-new Patrol at 24%.

· After-sales services and sales of Nissan Genuine Oil saw significant growth, while spare parts revenue rose by 21%.

Jeddah, Saudi Arabia – 18 August 2025: Nissan Saudi Arabia announced its financial results for the first quarter of fiscal year 2025, reporting an 11% increase in sales compared to the same period last year. This growth was accompanied by continued customer confidence in after-sales services, affirming the company’s strong and sustained performance and reinforcing its position as a leader in the automotive sector in Saudi Arabia and the broader region.

This sales growth comes despite a 4.5% decline in the local market, driven by strong demand for the all-new X-Trail and the new Patrol models. The X-Trail led with 38% of total sales, followed by the all-new Patrol at 24%, and Magnite at 16%, reflecting Nissan’s diverse lineup and its ability to meet the needs of various customer segments in the Saudi market. Geographically, the central and western regions reported the highest performance, with the central region accounting for 66% of total sales, followed by the western region with 23%.

On the after-sales front, Nissan Saudi Arabia continued to deliver strong results with a 27% increase in performance. This was supported by a 21% increase in spare parts revenue, enabled by improvements in supply chain efficiency, faster parts availability, and enhanced logistics from distribution centers, all of which helped better serve customer needs and reduce waiting times.

Nissan Genuine Oil sales also grew by 17%, signaling growing customer trust in company-certified products. Meanwhile, after-sales satisfaction indicators remained stable and in line with expectations, both in terms of customer satisfaction and retention levels. This demonstrates Nissan’s ongoing commitment to delivering reliable service based on quality, responsiveness, and operational excellence, contributing to higher customer loyalty and brand strength.

Commenting on the results, Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: “Q1 results reflect the deep trust the Nissan brand holds in the Saudi market. The sustained growth in sales, rising demand for our new models, and robust after-sales performance all indicate that we are firmly on track to achieve our operational and commercial objective”. He added: “Saudi Arabia remains one of the most dynamic and strategically important markets in the region, with immense growth potential and a customer base that embraces innovation. We are committed to reinforcing our leadership through advanced mobility solutions, exceptional ownership experiences, and initiatives that align with the Kingdom’s Vision 2030, ensuring Nissan remains a trusted partner in shaping the future of mobility in Saudi Arabia.”

Nissan Saudi Arabia continues to execute its ambitious strategy in the Kingdom, built on innovation and delivering world-class customer experiences. The strategy includes expanding its advanced model lineup, enhancing smart and sustainable mobility solutions, and elevating the driving experience through a continued focus on safety, quality, and advanced technology, all tailored to meet the expectations of the Saudi market and reinforce Nissan’s position as a trusted and distinguished mobility partner.

STC Bank has launched its first financing product, "Smart Finance" a fully electronic, Sharia compliant product, available within minutes and with a maximum limit of SAR 50,000. The new financing product aims to meet the financial needs of the bank's customers and support individuals by offering quick financing solutions, flexible terms, and simple steps.

These products are designed to enable beneficiaries to support their living conditions or invest in projects that enhance their income and economic stability.

The maximum financing limit is SAR 50,000, with a minimum financing limit of SAR 3,001. The maximum repayment period is 24 months, adjustable to 36 months, with immediate approval and the option to postpone one installment during the financing period.

It is worth noting that STC Bank aims to provide banking services and financial solutions that comply with Sharia principles while ensuring the highest levels of security and customer protection using advanced financial technologies.

Ÿ Newly created CEO role signals expanded regional focus; appointment strengthens operations across the Middle East & Africa.

Dubai, August 19, 2025: DHL Supply Chain, the global leader in contract logistics, has established a dedicated Chief Executive Officer role for the Middle East & Africa (MEA) for the first time and appointed Orkun Saruhanoglu as CEO, DHL Supply Chain MEA.

Saruhanoglu will report to Hendrik Venter, who previously served as CEO DHL Supply Chain Europe, Middle East & Africa (EMEA) and has now been appointed CEO, DHL Supply Chain. The new structure is expected to bolster the region’s management team, enhance DHL’s product range, and build supply chain resiliency across the Middle East and Africa.

The appointment supports DHL Supply Chain’s regional focus on end-to-end contract logistics, from warehousing and fulfilment to aftermarket services, for multinational and SME customers across technology, automotive, aviation, energy, engineering and manufacturing, e-commerce, fashion and luxury.

“Orkun brings strong expertise and a proven track record of enhancing end-to-end supply chain operations and customer development. His knowledge of DHL’s operations and commitment to our objectives will be invaluable and he will make a significant positive impact on the board. The MEA region within DHL Supply Chain is set for accelerated growth and having Orkun in the region will provide the required level of focus.” said Hendrik Venter, CEO, DHL Supply Chain.

Saruhanoglu has been with DHL for 27 years, leading operations in Türkiye and Central & Eastern Europe (CEE). As CEO of CEE, he significantly grew the inbound-to-manufacturing portfolio, particularly in the automotive sector; played a pivotal role in creating ASMO, the joint venture between Aramco and DHL in the Middle East; and delivered best-in-class customer and employee engagement.

The DHL Group continues its focus on the world’s most dynamic growth corridor, the Middle East and Africa.  The Group recently announced plans to invest more than EUR 500 million in the Middle East, with a strategic focus on the rapidly expanding Gulf markets of Saudi Arabia (KSA) and the United Arab Emirates (UAE).  The African continent's growing market potential, improving infrastructure, foreign direct investments to diversify global supply chains and the rapid rise of e-commerce, increases the

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demand for outsourced contract logistics services. This appointment strengthens the region’s logistics backbone and meets the growing demand for specialised logistics.

Riyadh, Saudi Arabia, 18 August 2025: As Saudi Arabia prepares to host the Global IoT Congress 2025 (GIoTC 2025) from 21–23 October 2025 in Riyadh, the surge in IoT innovation and adoption is expected to take center stage. A cornerstone of Vision 2030 is the Internet of Things (IoT) and related technologies, supporting the Kingdom’s push towards digital transformation, economic diversification, and improved quality of life. By connecting devices, infrastructure, and systems through intelligent networks, IoT enables data-driven decision-making, operational efficiency, and enhanced citizen services, all essential to Vision 2030’s goals.

“IoT technologies are directly supporting three of Vision 2030’s pillars, namely ‘A Vibrant Society’ which aims to have smarter cities, efficient public services, and enhanced safety, ‘A Thriving Economy’ which seeks to create new industries, localizing high-tech sectors, and boosting GDP through innovation and ‘An Ambitious Nation’ which prioritizes streamlined governance, improved transparency, and sustainable resource management across the Kingdom.”, said Eng. Abdullah bin Salem Al Bedaiwy, Chairman of the Board at the IoT Association, which is organizing the largest dedicated IoT event in the MENA region, the Global IoT Congress 2025.

The Ministry of Communications and Information Technology (MCIT) and Communications, Space & Technology Commission (CST) are actively developing IoT frameworks, licensing requirements, and spectrum allocation for IoT applications. The CST’s National IoT Strategy outlines the roadmap for integrating IoT into critical sectors such as healthcare, energy, transportation, and industry and numerous Vision 2030 programs such as NEOM and The Line also heavily utilize IoT technologies. Furthermore the government through the Digital Government Authority (DGA) is promoting IoT adoption in e-government services to improve speed, transparency, and the citizens’ experience.

The Kingdom also boasts of the largest IoT market in the MENA region, estimated at SAR 25.8 billion in 2025, with an annual growth of between 12 to 18%. Meanwhile the region’s market is expected to reach SAR 90 billion by 2026 and global IoT investment is forecasted to exceed SAR 4.5 trillion by 2026, positioning Saudi Arabia to capture a significant regional share.

At the heart of this immense growth and transformation is a dynamic ecosystem of industry leaders, private, public and private-public partnerships, whose innovations are shaping the Kingdom’s connected future. 

Private-public partnerships like iot squared, a joint venture between the Public Investment Fund and stc Group, are spearheading national-scale IoT solutions across smart cities, mobility, and logistics. While private players like Saudi Paramount Computer Systems (SPCS) are strengthening the backbone of this transformation with secure, end-to-end digital services that enable seamless integration of IoT technologies across sectors. Companies like IoTech are delivering advanced, scalable solutions that power industrial automation, energy optimization, and smart infrastructure, while supporting entities like Channels by stc ensure the rapid deployment and accessibility of IoT innovations through their extensive distribution networks.

At the Global IoT Congress 2025, all of such companies, from over 60 countries, are going to come together with the strategic vision and advocacy of the IoT Association, driving the Kingdom’s IoT market to new heights.

As Saudi Arabia accelerates towards its Vision 2030 milestones, IoT is expected to become an economic enabler with multi-billion-riyal contributions to GDP, while creating high-value jobs and establishing the Kingdom as a regional IoT innovation hub. The upcoming Global IoT Congress 2025 in Riyadh will serve as a key platform to showcase these advancements, attract international investment, and reinforce Saudi Arabia’s leadership role in IoT adoption and deployment.

Registration is now open for both individual attendees and corporate exhibitors and one can visit the website https://www.globaliotcongress.com/ to learn more or register their interest in attending or being a sponsor.