7UP MAKES YOU FEEL SUPER DUPER REFRESHED TO BEAT THE SUMMER HEAT

Rashad Iskandrni

As temperatures rise during the hottest weeks of the year, 7UP® brings new flavors and chill experiences that leave consumers feeling super duper refreshed in the summer heat. 

‘7-Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.

 As the summer sun blazes and temperature climbs, 7UP® brings snow to summer, delivering refreshment that cuts through the heat. Following new global research from 7UP, it’s clear that staying cool during one of the hottest weeks of the year – when cities like Cairo, Karachi, Riyadh, and Dubai regularly reach averages of 38°C – is a universal challenge. This insight, and 7UP’s commitment as the Super Duper Refresher, has fueled 7UP’s ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis. 

Also, this summer, 7UP adds more variety with Mint Mojito – blending lemon-lime fizz and mint - launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic.

New research from 7UP reveals that rising temperatures in UAE are disrupting daily life with everyday tasks taking significantly longer to complete. In fact, across hot weather markets, like the UAE, Pakistan, India, Saudi Arabia, and Egypt, two out of three people say they’d rather be covered in snow on a scorching day. The research consists of an online survey of 8,000 adults, from a number of countries, including 1000 UAE adults,  and was conducted by market research company OnePoll, between June 30th and July 9th 2025.

Turning up the cool factor further, 7UP is working with some of the coolest celebrities and content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the ‘7 Days of Super Duper Summer’ – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer. 

From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a street corner in Karachi, a Dubai rooftop, a Cairo market. The unexpected twist? Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, local celebrities will join the brand to post their own snowy scenes as they crack open a refreshing can of 7UP. 

Salman Butt, Senior Marketing Director at 7UP, who commissioned the research commented, “The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it’s a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot.”

The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn’t just show up this summer; it snowed up.

7UP is a trademark of PepsiCo for all international markets excluding the US

Riyadh, Saudi Arabia – 17 July 2025 – London based technology company Nothing recently marked its moment in technology and design with the official launch of its latest innovations, Nothing Phone (3) and Headphone (1), at the prestigious Museum of the Future in Dubai. As one of the first smartphone brands to host an event at this architectural marvel, Nothing showcased its commitment to pushing boundaries and reimagining the future of personal technology.

The event, held in collaboration with Creators HQ, brought together a vibrant mix of local, regional, and global media, alongside leading content creators from across the Middle East and beyond. Against the futuristic backdrop of the museum, attendees experienced firsthand how Nothing’s latest products blend cutting-edge technology with bold, expressive design.

Speaking about the significance of the launch, Rishi Kishor Gupta, Regional Director of Nothing MEA, said, "Hosting our launch at the Museum of the Future is symbolic of what Nothing stands for – innovation, creativity, and a relentless drive to shape the future of technology. With Nothing Phone (3) and Headphone (1), we’re not just delivering devices; we’re delivering experiences that inspire individuality and empower people to connect, create, and express themselves in ways they never imagined."

Alia Al Hammadi, Deputy Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said: “The UAE continues to solidify its position as a global hub for innovation and creativity. Hosting the launch of Nothing’s new products in Dubai further proves the attractiveness of our environment for creators and pioneering businesses alike. It enables a new generation of content creators to produce meaningful content at the intersection of creativity and technology.”

She added: “Creators HQ is a nurturing space for innovation, driving the growth of the creator economy and offering talented influencers world-class tools and a stimulating interactive environment.”

Abdulaziz AlJaziri, Deputy CEO of the Dubai Future Foundation, commented: “The UAE has firmly established itself as a global leader in advancing future technologies and nurturing companies and talent in this space. Our infrastructure and digital capabilities uniquely position us as a key player in shaping the future of tech.”

He continued: “Hosting this global product launch by Nothing at the Museum of the Future reflects the strong interest of global tech giants, startups, and entrepreneurs in being part of the UAE’s innovation ecosystem. From AI and digitization to the creator economy and new media, our country offers unparalleled opportunities across emerging sectors, especially advanced technology and communications. This reflects the UAE’s deep commitment to developing innovative solutions that accelerate progress and human prosperity.”

The launch event introduced attendees to the unique features of Nothing Phone (3), Nothing’s latest flagship smartphone, and Headphone (1), its debut over-ear headphones. Both products reflect Nothing’s iconic design language, combining transparent elements, premium materials, and user-centric functionality.

• Nothing Phone (3): Designed to inspire creativity, Nothing Phone (3) features the all-new Glyph Matrix, a pro-grade camera system, and next-gen performance powered by Snapdragon® 8s Gen 4. It’s a device built to spark individuality and make technology feel personal again.
• Headphone (1): Crafted for audiophiles and everyday listeners alike, Headphone (1) delivers immersive sound engineered in collaboration with KEF, intuitive tactile controls, and a striking transparent design.

Attendees were treated to live demonstrations of both devices, highlighting their seamless integration into daily life and their ability to redefine how users interact with technology.

#100Drops: The Countdown Begins

As part of the regional rollout, Nothing announced its exclusive #100Drops activation on 17th July at 7 PM at Sharaf DG, Dubai Mall. This highly anticipated drop will give fans and early adopters the chance to be among the first to own Nothing Phone (3) and Headphone (1).

Both devices will be available in black and white variants, while open sales begin on 18th July 2025 across key retail partners in the UAE and Saudi Arabia.

Pricing and Availability

As part of the launch, the Nothing Phone 3 will be available with an exclusive launch, where customers can get the Nothing Ear (a) with the 256GB variant and the Nothing Ear with the 512GB variant. For a limited time, till August 3rd 2025 , customers purchasing the 12GB/256GB variant of the Nothing Phone (3), can avail a free upgrade to the 16GB/512GB variant and will get a complimentary Nothing Ear.

END

About Nothing

Born in London in 2020, Nothing is building a different kind of tech company – one that inspires human creativity by putting people, design, and excitement back at the centre. From award-winning smartphones to audio products that look and sound different, we’re reimagining how technology should make you feel. Built openly and in collaboration with our global community of over 3 million people, our products are more expressive, more personal, and more fun. In just four years we’ve surpassed $1 billion in lifetime revenue.

—-----------------------------------------------------------------------------------------

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm, Snapdragon, Adreno and Kryo are trademarks or registered trademarks of Qualcomm Incorporated.

Rashad Iskandrni

Rowland takes title in Round 14 as Sette Câmara secures points in his first race event for the squad

Jeddah, 15 July 2025 – Nissan Formula E Team's Oliver Rowland crowned an incredible season today by becoming the 2024/25 ABB FIA Formula E World Champion, with two races left until the end of the season.

The British driver has had a year to remember, taking seven podiums including four victories, and battled through an intense race weekend in Berlin to secure the title.

Coming into the event with a 69-point lead in the standings, Rowland needed to keep the gap at 58 points or more by the end of the weekend to win the title in Germany. However, the event got off to a tough start during Saturday's Round 13 for both Rowland and Sérgio Sette Câmara, with the Brazilian making his debut for the team in place of Norman Nato (absent due to his World Endurance Championship commitments). Following a cancelled FP2 and a shortened Qualifying due to inclement weather, Oliver Rowland started third but suffered race ending contact in the latter stages of the event, which also saw him handed a five-place grid penalty for today's race. Meanwhile, Sérgio Sette Câmara lined up in 19th and showed solid pace on his debut for the Japanese outfit despite facing very difficult conditions, recovering from an earlier incident and gaining four places to finish 15th.

In today's Round 14, Rowland initially qualified third, but started eighth on the grid due to the penalty. The Brit managed his energy excellently, making his way towards the front and crossing the line in fourth as his main title rival dropped out of the top 10. Rowland's finish extended his advantage to 59 points, confirming him as the 2024/25 World Champion. On the other side of the garage, after an unfortunate qualifying which saw a red flag at the beginning of his push lap, Sette Câmara lined up 21st. Despite more bad luck which saw a Safety Car called out during his first Attack Mode activation, the Brazilian delivered an impressive performance, gaining 12 places to end the race in ninth and score his first points for the Japanese outfit in a weekend where he improved throughout.

Formula E's Season 11 comes to a close in at Rowland's home race in London, United Kingdom, taking to the unique semi-indoor ExCeL London circuit on 25-27 July.

Tommaso Volpe, managing director and team principal, Nissan Formula E Team: "It's one of the most emotional weekends ever for me in motorsport and I'm so proud of how the team bounced back after yesterday to help Oli secure the Drivers' Championship. The first race of the weekend was tough after the cancellation of FP2, especially for Sérgio on his debut for the team. However, we all stayed focused for today to claim this amazing achievement. It's very special to win the title with Oli, who started his Formula E journey with us as a rookie in our very first season, and today we're World Champions together. Sérgio also delivered an excellent race and it's great to see him score a top-10 finish in only his second race with us. It's time to celebrate this victory and then we'll look to fight until the very end to win the other two championships in London."

Oliver Rowland, driver, Nissan Formula E Team: "I'm very proud to win the Drivers' World Championship with Nissan Formula E Team - it's going to take a while for it to sink in! After a tough day yesterday, I approached the race thinking about limiting the potential damage to my lead, but that strategy almost never works in Formula E, especially in this kind of race. So in the end I trusted myself and focused on delivering the best possible performance, and it paid off. Since I came back, Nissan created an environment which I can thrive in, and this is the perfect fairytale. The whole team has worked tirelessly and delivered to the highest standard, and I would like to thank each and every one of them for their amazing effort throughout this campaign. And I am also very grateful to Tommaso and Dorian, for always believing in me and giving me everything I needed in order to be World Champion today. The season isn't over yet though – we still have two championships to fight for and our focus is fully on these now for the season finale in London."

Sérgio Sette Câmara, driver, Nissan Formula E Team: "Following a positive FP1 in the dry on Friday, it was challenging to head straight into a wet Qualifying on Saturday after FP2 was cancelled, meaning I had zero experience in the car in those conditions. It was a difficult race but at least it gave me a good base for today. This morning, I struggled in Qualifying to get a clean lap and then the red flag interrupted my final flying lap. It was also unfortunate that the Safety Car was called out during my first Attack Mode, but from then the pace was excellent and I managed to come through and score points. I'm delighted that Nissan Formula E Team gave me this opportunity and I'm proud to be part of this outfit. Also, I would like to congratulate Oli on taking the Drivers' Championship with two races remaining! I'm looking forward to continuing my work with the team and supporting Oli and Norman as we aim to take the remaining championships in London."

*****

George Harb 

 The "H1 2025 MENA Venture Investment Report" revealed that Saudi Arabia maintained its first rank across MENA in terms of Venture Capital (VC) funding in H1 2025, witnessing a total VC deployment of $860 Million (SAR 3.2 billion), surpassing the total VC funding of 2024 (full year). This achievement reflects the development the Kingdom is witnessing in various economic and financial sectors in light of the Saudi Vision 2030 and its goals to strengthen the national economy.

According to the report published today by the venture data platform MAGNiTT, the Kingdom captured the highest share of total VC funding in the MENA region in H1 2025, accounting for 56% of the total capital deployed in the region. The report also revealed that Saudi Arabia achieved a record number of 114 VC deals for the first half of 2025. This confirms the attractiveness of the Saudi market, enhances its competitive environment, and consolidates the strength of the Kingdom's economy as the largest economy in MENA

Dr. Nabeel Koshak, CEO and Board Member at SVC, commented: "The Kingdom's leading position in the VC scene in the region comes as a result of many governmental initiatives launched to stimulate the VC and startups ecosystem within the Saudi Vision 2030 programs. We at SVC are committed to continuing to lead the development of the ecosystem by stimulating private investors to provide support for startups and SMEs to be capable of fast and high growth, leading to diversifying the national economy and achieving the goals of the Saudi Vision 2030."

SVC is an investment company established in 2018. It is a subsidiary of the SME Bank, part of the National Development Fund (NDF). SVC aims to stimulate and sustain financing for Startups and SMEs from pre-Seed to pre-IPO through investment in funds and direct investment in startups and SMEs.

Riyadh, Saudi Arabia – 15 July 2025 – London-based technology company Nothing Tech, recently announced the imminent arrival of two highly anticipated products: the Nothing Phone (3), its first true flagship smartphone, and Nothing Headphone (1), its debut over-ear headphones to the Middle East. Proudly bearing Nothing’s commitment to pushing boundaries in design, performance, and user experience, both devices aim to deliver Nothing’s distinct approach to personal technology.

Nothing Phone (3): A True Flagship to Inspire Your Creativity

Nothing Phone (3) redefines what a flagship smartphone can be, blending bold design, cutting-edge hardware, and innovative features that empower users to create, connect, and express themselves like never before.

An Evolution in Design

Nothing Phone (3) builds on Nothing’s iconic design language with a refined tri-column layout inspired by modern architecture. Its ergonomic R-angle shape improves comfort, while uniform 1.87mm bezels frame a stunning 6.67” AMOLED display for an immersive edge-to-edge experience. The new Glyph Matrix, a micro-LED interface on the back, introduces smarter notifications, app-specific alerts, and playful tools like Glyph Toys, which include Stopwatch, Solar Clock, and Spin the Bottle.

“Tech has become boring; every phone looks the same, feels the same, does the same,” said Carl Pei, CEO of Nothing. “That’s why we took our time. Nothing Phone (3) is our answer: a flagship built to make tech feel personal again.”

Performance That Keeps Up With You

Powered by the latest Snapdragon® 8s Gen 4 chipset, Nothing Phone (3) delivers next-gen image processing, faster AI performance, and ultra-smooth gaming. Compared to Phone (2), it offers a 36% increase in CPU power, an 88% GPU boost, and 125% faster image recognition. Paired with up to 16GB of RAM and a high-density 5150mAh silicon-carbon battery, Nothing Phone (3) ensures seamless multitasking and all-day power. It supports 65W wired fast charging (full charge in just 54 minutes) and 15W wireless charging.

A Camera System Built for Creators

Designed for creators, Nothing Phone (3)’s pro-grade camera system includes a class-leading 1/1.3” main sensor, lossless optical zoom, and full optical image stabilization. Capture sharp, steady 4K 60fps video across all lenses or achieve cinematic looks with presets developed in collaboration with professional photographers.

Nothing OS 3.5: Designed for Focus

Built on Android 15, Nothing OS 3.5 offers a fast, fluid experience rooted in utility and intentional design. Features like Essential Search (a universal smart search bar), Flip to Record (for instant transcription of conversations), and Essential Space (an AI-powered hub for notes and ideas) bring simplicity and focus to everyday interactions. Nothing guarantees five years of major Android updates and seven years of security updates, ensuring longevity.

Nothing Headphone (1): Designed to Be Seen, Tuned to Be Heard

With Headphone (1), Nothing enters the over-ear audio category, combining expressive design, immersive sound, and intuitive controls. Developed in collaboration with legendary audio innovator KEF, Nothing Headphone (1) sets a new benchmark for over-ear listening.

Iconic Design Meets Comfort

Featuring transparent elements, formed aluminium, and PU memory foam, Nothing Headphone (1) is crafted for both visual impact and all-day comfort. Oil-resistant ear cushions mold naturally to the listener’s head, providing a secure seal for immersive sound and reduced ear pressure. Every detail, from the lightweight construction to the telescopic arms, is designed for durability and ease of use.

“With Nothing Headphone (1), we set out to create something that doesn’t just sound great, it feels different the moment you pick it up,” said Adam Bates, Head of Design at Nothing. “From the tactile controls to the transparent construction, every detail is intentional.”

Sound Engineered for Immersion

Leveraging KEF’s six decades of expertise, Headphone (1) features custom-built 40mm dynamic drivers for rich, natural audio with deep bass, detailed mids, and crisp treble. Spatial Audio with built-in head tracking transforms stereo sources into 360-degree soundscapes, adapting in real-time to the listener’s movements. Hi-Res Audio, LDAC, USB-C lossless playback, and a 3.5mm jack ensure exceptional sound quality across all modes.

Tactile Controls for Precision

Moving away from traditional touch interfaces, Headphone (1) integrates physical controls – the Roller, Paddle, and Bufton – directly into its design. These allow precise volume adjustments, media navigation, and ANC mode switching without guesswork.

Advanced Noise Cancellation

Dual feedforward and feedback microphones dynamically adapt ANC to changing environments, while Transparency Mode keeps users aware of their surroundings. A best-in-class 4-mic ENC system, powered by AI trained on over 28 million noise scenarios, ensures crystal-clear voice capture during calls.

Battery Life That Keeps Up

Enjoy up to 35 hours of listening time with ANC on, and a quick 5-minute charge provides 2.4 hours of playback. Bluetooth 5.3, dual-device connection, and Fast Pair support ensure seamless connectivity.

Pricing and Availability

• Nothing Phone (3): Available in black and white in two configurations:
• 12 GB + 256 GB
• 16 GB + 512 GB
• Headphone (1): Available in black and white.

Open sales for both products begin on 18th July 2025 in UAE and Saudi Arabia, while the pricing is yet to be revealed. As part of the launch in the region, Nothing Tech will also host the #100Drops on 17^th July at 7PM at Sharaf DG, Dubai Mall, where customers can get exclusive deals and bundle offers on the new products.

About Nothing

Born in London in 2020, Nothing is building a different kind of tech company – one that inspires human creativity by putting people, design, and excitement back at the centre. From award-winning smartphones to audio products that look and sound different, we’re reimagining how technology should make you feel. Built openly and in collaboration with our global community of over 3 million people, our products are more expressive, more personal, and more fun. In just four years we’ve surpassed $1 billion in lifetime revenue.

—-----------------------------------------------------------------------------------------

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies,

Inc. and/or its subsidiaries.

Qualcomm, Snapdragon, Adreno and Kryo are trademarks or registered trademarks of

Qualcomm Incorporated.