
Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences
Rashad iskandrni
New
innovations including Knox Enhanced Encrypted Protection, updated Knox Matrix
threat response and quantum-resistant Secure Wi-Fi strengthen privacy and user
control for upcoming Galaxy smartphones
Riyadh,
Saudi Arabia – Jul 7, 2025 -
Samsung Electronics Co., Ltd. today announced a new set of security and privacy
updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8.
These updates reinforce Samsung’s commitment to delivering powerful, trusted
mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing
network security with quantum-resistant encryption.
Next-Generation Mobile Security for AI
Personalization
Samsung
is introducing Knox
Enhanced Encrypted Protection (KEEP),[1]
a new architecture designed to safeguard the next generation of personalized,
AI-powered features, as its latest innovation in mobile security. KEEP creates
encrypted, app-specific storage environments within the device’s secure storage
area, ensuring that each app can access only its own sensitive information and
nothing more.
Supporting Galaxy’s Personal
Data Engine (PDE),[2]
KEEP helps secure a user’s deeply personal insights – such as routines and preferences
– that enable features like Now Brief and Smart Gallery search. These insights
stay entirely on-device,
protected by KEEP and further secured by Knox
Vault, Samsung’s tamper-resistant hardware security environment.
The result is a seamless foundation for Galaxy AI that delivers personalized
intelligence while keeping data tightly contained and under the user’s control.
KEEP’s
system-level structure allows it to scale across Galaxy AI innovations. In
addition to PDE, it now protects Now Brief, Smart Suggestions and other
on-device features that rely on user-specific inputs – enabling more advanced
AI experiences without compromising privacy. With KEEP, Samsung is redefining
how mobile devices safeguard data in the background to elevate privacy from a
setting to an embedded design principle.
Smarter, More Connected Threat
Response with Knox Matrix
As
AI becomes more integrated across the ecosystem, Samsung is advancing
protections that offer not just stronger security, but greater transparency and
control for users, with Knox
Matrix leading the way. Through One UI 8, Samsung is evolving Knox
Matrix to deliver more proactive and user-friendly protection for connected
Galaxy devices. When a device is flagged for serious risk – such as system
manipulation or identity forgery – it is designed to automatically sign out of
the Samsung Account, cutting off access to cloud-connected services to prevent
threats from spreading.[3]
Users
are notified across their connected Galaxy devices and guided to the ‘Security
status of your devices’ page,
where they can review the issue and take action. Even devices without the
latest security status updates trigger a yellow-level warning, helping users
respond before vulnerabilities grow.
Together, these updates make Samsung Galaxy’s
ecosystem-level protection more dynamic, intuitive and visible, empowering
users to maintain trust across all their devices with more confidence and
clarity.
Secure Wi-Fi Strengthened with
Quantum-Resistant Encryption
In continuation of its commitment to
quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,[4]
extending the trusted approach first introduced on the Galaxy
S25 series through Post-Quantum
Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new
cryptographic framework[5]
designed to strengthen network protection against emerging threats, particularly
those anticipated in the era of quantum computing. This enhancement secures the
key exchange process at the core of encrypted connections, helping ensure
robust privacy even over public networks.
Quantum computing, once fully realized, could
undermine many of today’s data protection methods. By integrating post-quantum
cryptography, Secure Wi-Fi is built to withstand future attacks that capture
encrypted data with the intent to break it once quantum technology
matures – a tactic known as “harvest
now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy
devices and Samsung servers, reinforcing the integrity of data transmissions in
high-risk environments like public Wi-Fi.
In
addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced
privacy features:
· Auto Protect: Automatically activates in public places like cafés,
airports or hotels, securing Wi-Fi connections without requiring user action.
· Enhanced Privacy Protection (EPP):
Encrypts internet traffic and routes
it through multiple layers, combining packet encryption and relay to anonymize
device information and help prevent tracking.
·
Protection Activity:
Provides visibility into protection history by showing which apps and networks
were secured and how much data was encrypted over time.
A Trusted Platform with Built-In
Safeguards
In
addition to its latest innovations, Samsung continues to strengthen the core
protections that underpin the Galaxy experience. These features reflect a
multi-layered security approach that protects across hardware and software,
while giving users greater visibility and control:
·
Knox
Vault secures sensitive credentials such as passwords, PINs and
biometrics in a physically isolated environment, helping to keep them protected
even if the main operating system is compromised.
·
Auto
Blocker helps provide defense by default, blocking unauthorized app
installs, restricting command-based attacks and mitigating risks from potential
zero-click threats.
·
Advanced
Intelligence Settings gives users the option to turn off
online data processing for AI features, so personal information can stay
on-device, fully under their control.
·
Enhanced
Theft Protection helps protect personal data even in
high-risk situations such as robbery, using safeguards
like Identity
Check and Security Delay to prevent unauthorized access.
This latest set of updates reinforces Samsung’s long-standing
commitment to mobile security that evolves with innovation. It strengthens
on-device privacy for personalized AI with KEEP,
expands transparency and user control through Knox Matrix, and introduces
quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy
experience. As new security challenges emerge, Samsung remains focused on
delivering safeguards that are built in, always on and ready for what’s next.
###
About
Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the worlds of
TVs, digital signage, smartphones, wearables, tablets, home appliances and
network systems, as well as memory, system LSI and foundry. Samsung is also
advancing medical imaging technologies, HVAC solutions and robotics, while
creating innovative automotive and audio products through Harman. With its
SmartThings ecosystem, open collaboration with partners, and integration of AI
across its portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
[1] Available on Galaxy
smartphones and tablets with One UI 8 or later.
[2] The Personal Data
Engine functions when the Personal Data Intelligence menu is on. Analyzed data
will be deleted once the Personal Data Intelligence menu is turned off.
[3] Available on Galaxy
smartphones and tablets with One UI 8 or later. Availability may vary by model
and/or market.
[4] Secure Wi-Fi offers
free protection of up to 1024MB per month for Android OS 13 or later, and 250MB
per month for Android OS 12 or earlier versions. Availability details may vary
by market or network provider and connectivity is subject to applicable network
environments.
[5] This upgrade applies a
post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM).
Availability may vary by market, model, and OS version.