Nissan hosts world premiere of all-new Patrol NISMO in the Middle East, elevating performance and passion

Rashad Iskandrni

Alriyadh, 26 June 2025: Huawei has announced the pre-order availability of the latest tablet HUAWEI MatePad Pro 12.2” in the Kingdom of Saudi Arabia. Featuring a stunning Tandem OLED PaperMatte Display, innovative digital art tools, and an all-new HUAWEI Glide Keyboard, this latest offering from Huawei is designed to cater to both productivity and creativity. With an advanced anti-glare display and a suite of professional and creative software, the MatePad Pro 12.2" is set to become a must-have device for users seeking a seamless blend of style and substance.

The HUAWEI MatePad Pro 12.2” is now available for pre-order in the Kingdom of Saudi Arabia at a starting price 2499 SAR (after applying Cashback) with valuable gifts through Huawei’s online store and other selected retailers.

The tablet remains sharp and clear even under sunlight thanks to the Tandem OLED PaperMatte Display that delivers an extraordinary viewing experience. The 12.2-inch display, capable of reaching up to 2000 nits of brightness, provides stunning HDR visuals with vibrant colours, ideal for streaming, graphic design, and more. This level of brightness is complemented by sophisticated anti-glare technology, including anti-sparkle and nanoscale etching, ensuring that reflections and glare are kept to a minimum. The display’s magnetron nano-optical layers also help reduce light interference, allowing users to enjoy their content in any environment.

The HUAWEI MatePad Pro 12.2" comes with the HUAWEI Glide Keyboard. This redesigned keyboard case integrates stylus storage and charging. By simply placing the HUAWEI M-Pencil into the slot, the stylus pairs and charges automatically. The keyboard itself boasts stain-proof materials, making it durable enough to withstand common spills and smudges. The Glide Keyboard also makes it easier to switch between different modes.

The tablet's HUAWEI M-Pencil (3rd generation) stylus makes it easier than ever to write and sketch on screen, with 16,384 pressure sensing levels, seamless NearLi nk connectivity, and virtually lag-free performance. HUAWEI MatePad Pro 12.2” comes with productivity-boosting features, like Live-Multitask and PC-level WPS Office, making it ideal for professionals working on the go.

The updated GoPaint app introduces a suite of groundbreaking digital art tools, including features like the 3D oil painting brush and animations. The new 3D Oil Painting Brush is an innovative tool that replicates the rich layering of oils, watercolours, and acrylics on paper by allowing users to make adjustments to highlight, shadow, secondary colour, pigment fall off, and pigment wetness. The Animation feature transforms layers into sequential frames, aligning them seamlessly with the animation's flow. Once your painting is complete, simply play it to watch it come alive, layer by layer, frame by frame.

MatePad Pro 12.2” make digital handwriting smoother than ever, working flawlessly with Huawei Notes, users can enjoy a seamless paperless office experience. The HUAWEI Notes app provides AI Handwriting enhancement, the Resource Center, and a wealth of brushes. The Resource Center offers a stunning array of note covers, papers, and stickers, so you can customise your notes to your style, making them more functional and adding a personal touch.

The HUAWEI MatePad Pro 12.2” is equipped with a massive 10,100 mAh battery, offering up to 14 hours of continuous video playback. For those in need of a quick charge, the tablet’s 100W HUAWEI SuperCharge technology means it can go from zero to 100 per cent in just 55 minutes.

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Rashad iskandrni

 Effect Doctors London, the UK’s premier luxury wellness and medical service provider, has officially expanded its world-renowned operations to Saudi Arabia, bringing cutting-edge diagnostics, personalised vitamin IV therapies, and regenerative wellness services to the Kingdom’s thriving health-conscious community.

Having opened its first Saudi branch in January 2024 in North Riyadh and its second branch in March 2025, Effect Doctors London has quickly garnered an overwhelmingly positive response from local clients. "We used to travel abroad to receive these services — now we are delighted they are available in Riyadh," is a sentiment echoed by many early adopters. Building on this success, the brand is set to open two additional branches in Jeddah and Al Khobar within the next 30 days, ensuring nationwide accessibility.

Strategic Entry into Saudi Arabia’s Flourishing Wellness Market

Effect Doctors London’s entry into Saudi Arabia follows a comprehensive evaluation of regional opportunities. "Saudi Arabia stood out because of its remarkable advancements across health, wellness, and proactive healthcare development indicators," said Dr. Will Turner, Co-Founder of Effect Doctors London.

In alignment with the Kingdom’s Vision 2030 goals for enhanced quality of life, Effect Doctors offers an innovative blend of science-backed wellness solutions adapted to the Saudi lifestyle, while preserving the brand’s hallmark of medical excellence and luxury service.

Flagship Services: Combining Science, Nature, and Personalised Human Care

Effect Doctors’ Saudi clients have access to a full range of premium services identical to those offered in London, including:

• State-of-the-art Diagnostics: Comprehensive health assessments to map individual well-being.

• Personalised IV Therapies: Treatments designed for energy enhancement, detoxification, skin health, and anti-ageing.

• Longevity-Focused Treatments by avoiding lifestyle diseases: New services tailored to the region, emphasising healthy ageing and improved quality of life.

Recently recognised as the Best IV Therapy and Wellness Provider by the MEA Business Awards, Effect Doctors holds a specialised IV Therapy Centre license from the Saudi Ministry of Health—the first of its kind in the Kingdom. The Riyadh flagship is complemented by a newly opened polyclinic, expanding services into aesthetics and further affirming the brand’s commitment to holistic wellness.

British Medical Pedigree: Setting Global Standards in Saudi Arabia

Founded by Dr. Will Turner and Dr. Will Buxton, both distinguished alumni of the UK’s NHS system and Harley Street’s elite medical circles, Effect Doctors maintains stringent international standards. While the founders do not practice directly in Saudi Arabia, they maintain a hands-on approach, regularly mentoring, training, and certifying the Riyadh team to ensure service excellence and scientific rigour.

"Our protocols are universal—rooted in the human condition, scientific evidence, and the healing powers of nature—allowing us to seamlessly integrate into Saudi culture while maintaining world-class standards," said Dr. Turner.

Accessible Luxury for Saudi Arabia’s Wellness Pioneers

Positioned as a provider of accessible luxury, Effect Doctors targets individuals who are proactively investing in their health and well-being. Transparency, privacy, and outstanding client experience are at the heart of the brand’s growing success in the Kingdom.

Effect Doctors is also proud to partner with the Saudi Commission for Health Specialties, providing exclusive wellness packages to healthcare professionals and their families as part of their shared mission to uplift community health standards.

Looking Ahead: Building a Healthier, Longer-Living Community

As Effect Doctors continues to grow across Saudi Arabia, plans are underway to introduce next-generation diagnostics and longevity-focused therapies specifically tailored to regional health needs. "We are committed to helping our community not just live longer—but live better," affirmed Dr. Buxton.

With its scientific excellence, personalised approach, and luxury wellness philosophy, Effect Doctors London is poised to redefine the healthcare and well-being landscape across the Kingdom and the wider GCC.

Rashad Iskandrni

LG’s New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life’s Good Promise in Digital Spaces

SEOUL, June 25, 2025 — LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study^* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all. Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

Rashad Iskandrni

·        Nissan hosts world premiere of the most powerful Patrol NISMO to date, alongside regional debut of the Z NISMO

·        ‘The Red Ring Society’ unveiled, celebrating motorsport legacy and the NISMO community spirit

Jeddah, Saudi Arabia (25 June 2025) – At an exclusive event in Dubai, Nissan set hearts racing with the world premiere of the most powerful-ever Nissan Patrol NISMO, alongside the regional debut of the newest Nissan Z NISMO. The event marked a major milestone for the brand’s motorsport-driven NISMO line-up in the Middle East, revealing the thrill of NISMO (Nissan Motorsports International) to more than 250 guests including customers, partners, and motoring enthusiasts.

The launch event celebrated Nissan’s racing heritage and engineering expertise, underscoring a clear commitment to delivering high-performance, emotionally engaging vehicles designed with the region’s passionate drivers in mind.

The Red Ring Society was revealed as a first-of-its-kind gathering for Nissan NISMO owners and motorsport enthusiasts across the Middle East. Guests were immersed in themed experiences across curated zones – from heritage showcases of first-generation Patrol and Nissan Z NISMOs, to immersive lighting and a dramatic full-scale NISMO Ring installation, all designed to bring NISMO’s performance legacy and brand story to life.

Shedding light on Nissan’s long-standing journey in the region at the event, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, said: “Since the introduction of the NISMO brand to the Middle East in 2015, Nissan has proven its passion for performance and exclusivity. Today, the launch of the Nissan Patrol NISMO and Nissan Z NISMO is not just a response to growing customer demand, but a celebration of our rich motorsport legacy. This deep-rooted heritage that fuels our innovation allows us to deliver thrilling, confidence-inspiring driving experiences that resonate with enthusiasts across the region.”

Satoshi Komiya, Vice President, Nissan Motorsports & Customizing Co., and Chief Vehicle Engineer for Patrol NISMO, added: “With every Nissan NISMO model, we strive to deliver a vehicle that speaks directly to driving enthusiasts, merging our motorsport engineering with everyday usability. The Nissan Patrol NISMO and Nissan Z NISMO have been crafted with a deep respect for regional preferences, offering not just raw performance but also a heightened emotional connection to the road.”

Tuned specifically for Middle Eastern customers and launching a new benchmark in performance, the Nissan Patrol NISMO features a 3.5L twin-turbo V6 engine producing an incredible 495 horsepower and 700 Nm of torque in Sport mode – a significant increase of 70 horsepower versus the standard Patrol.

Additional enhancements include a NISMO-tuned suspension, race-inspired aerodynamics with an extended rear spoiler and 22-inch forged alloy wheels co-developed with RAYS, designed for improved lateral stiffness. Motorsport-grade details such as a Formula-E-inspired rear fog lamp, red-accented bodywork, and exclusive track-focused interior finishes complete the vehicle’s transformation.

In a stellar debut presented by Ahmed Awad, Director of Product Marketing for Nissan Middle East, KSA and CIS, the latest Nissan Z NISMO continues Nissan’s performance story with a NISMO-tuned 3.0L twin-turbo V6 engine, producing 420 horsepower and 520 Nm of torque. Track-focused enhancements include a reinforced chassis, stiffer suspension, and GT-R-inspired aerodynamics, featuring a three-piece rear spoiler and an extended front fascia.

In true NISMO style, both nameplates feature the signature red “O” within the Nissan NISMO emblem and streaks across the lower body of every NISMO model – a visual embodiment of the brand’s “track to road” philosophy and full-circle performance engineering.

Rooted in nearly nine decades of motorsport excellence, NISMO has carried the brand’s racing legacy forward since its founding in 1984. From global circuits to regional roads, every NISMO vehicle embodies the transfer of racing knowledge – from aerodynamic innovation and stiffer chassis tuning to high-performance braking and precise handling.

The all-new Nissan Patrol NISMO is now available across Nissan’s authorized partner network in the UAE, Saudi Arabia, and the wider Middle East, with the all-new Nissan Z available in the UAE and roll out across other markets planned in the coming months

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About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).