soundcore by Anker Innovations Showcases A.I.-Driven Audio Experience at Microsoft Build 2025

Ali Asiri

Apparel Group proudly announces the launch of Nine West’s newest collection: the Resort Collection — a refined, transitional wardrobe designed for the in-between moments of life. Whether between cities, seasons, or schedules, this collection invites women to embrace a slower, softer kind of style.

Nine West Arabia turns down the volume and turns up the ease with silhouettes that move with you — not around you. The Resort Collection leans into clean lines, relaxed tailoring, oversized accessories, and textures that feel lived-in yet elevated. It's polished minimalism with a warm-weather state of mind.

The collection draws inspiration from the modern woman’s need for pieces that adapt to her rhythm — from sunlit mornings in the city to spontaneous weekend getaways. Designed to blur the line between structure and comfort, each item offers effortless fluidity without sacrificing shape or sophistication.

Featuring a soft, neutral palette that never falls flat, this collection captures effortless sophistication — perfect for coastal dinners, long afternoons, and sunlit strolls through courtyards. It’s not about vacation dressing — it’s about dressing for a pace that feels personal and present.

With this launch, Nine West reinforces its vision of delivering wearable confidence — pieces that balance structure and softness, and make space for both movement and intention.

The Resort Collection will be available in all stores across the region and online at www.6thstreet.com starting 1st of June. 

About Nine West

Nine West, part of Apparel Group, is an iconic global brand offering a diverse range of footwear, accessories, and apparel that combine style, comfort, and innovation. Known for its bold designs and trend-setting collections, Nine West has established a strong presence across major global markets and continues to grow across the GCC region.

About Apparel Group LLC

Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 27,000 employees.

The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.

With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company's adaptability and broad appeal.

Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.

About AppCorp Holding

AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.

For more information, visit https://www.appcorp.ae/#vision

Rashad Iskandrni

June 18, 2025 – Hisense, a global leader in consumer electronics and home appliances and the official partner of the FIFA Club World Cup 2025, is thrilled to announce a dynamic fan engagement campaign in collaboration with Hamat. Saudi football fans are invited to experience the excitement of the tournament in four premium shopping destinations: Riyadh Park, Panorama Mall in Riyadh, The Village in Jeddah, and Tabuk Park.

Starting June 18, Hisense Fan Zones in each location will broadcast live matches on big screens, creating an immersive, stadium-like atmosphere for supporters of all teams, especially those rallying behind Al Hilal. The activations will continue until the end of the tournament, giving fans a lively and interactive hub to cheer, connect, and celebrate their passion for the game.

“Own Hisense Home” – Win the Ultimate Home Appliance Package

Visitors to the Fan Zones can register in “Own Hisense Home” on-site for a chance to win an exclusive set of premium Hisense home appliances, including a 100-inch TV, Smart Refrigerator, Washing Machine, and Air Conditioner. The lucky winner will be announced during a grand draw on July 18, so football fans are encouraged to visit the Hisense stand and submit their details for a shot at transforming their home into the ultimate smart living space. Hamat customers can participate for a chance to win at Riyadh Park and Panorama Mall in Riyadh, The Village in Jeddah, and Tabuk Park.

Don’t Miss Out – Cheer, Participate, and Win!

The Fan Zones are open to all and offer an unmatched environment to enjoy the tournament with friends and family. With valuable prizes, live match excitement, and national pride on display, this is a season Saudi fans won’t want to miss.

Hisense Brand Shop Challenges – Cheer and Win Big

In addition to the mall activations, Hisense is also turning its brand shops in Riyadh, Kind Abdul Aziz store into celebration zones. Fans who visit the showrooms can participate in team support activities and fun challenges for the chance to win exciting giveaways, including a 100-inch Hisense TV and official Club World Cup merchandise.

“Our goal is to bring fans closer to the football experience with interactive, rewarding, and community-focused initiatives,” said Leo Hu, General Manager of Hisense Saudi Arabia. “Whether at our Fan Zones, showrooms, or online platforms, Hisense continues to lead in enhancing fan engagement through reliable technology and exclusive rewards.”

Visit: www.hisenseksa.com

Follow Hisense on social media:

• Instagram: @hisense_ksa

• LinkedIn: Hisense Saudi Arabia

• Facebook: Hisense Arabia

• X: @Hisense_KSA

• TikTok: @hisense_ksa

#HisenseKSA #SmartTechnology #PlayToWin #FIFAClubWorldCup #HilalVsRealMadrid #PremiumTech #ReliablePerformance #HisenseFCWC

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About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide. 

For more information, please visit: www.hisenseksa.com

Rashad Iskandrni

Dubai-UAE: 17 June 2025 - Anker Innovations, a global smart hardware technology company, recently participated in Microsoft Build 2025, showcasing the integration of Microsoft's technology with Anker’s product innovation to enhance A.I. capabilities across consumer offerings.

At the event, soundcore, Anker Innovations’ premium audio brand, is featured to showcase its integration of real-time translation and generative AI in its wireless earbuds. This initiative reflects Anker’s broader vision to move beyond traditional hardware and deliver intelligent, software-enabled solutions.

“We’re excited to be part of Microsoft Build and to demonstrate what’s possible when A.I. meets everyday tech,” said Dongping Zhao, President of Anker Innovations. “Built on deep technical integration and shared innovation goals, we’re able to deliver smarter, more intuitive, and responsive audio products for users around the world.”

The soundcore Aerofit 2, originally launched last year, added built-in AI translation powered by Microsoft Azure AI in March 2025, transforming the earbuds into a practical tool for seamless multilingual communication. It supports two key modes: face-to-face translation, where users speak in their native language and hear real-time responses through their earbuds; and simultaneous interpretation, which continuously streams translations during lectures or meetings to help users follow extended speech with ease. With support for 100 languages and variants, it empowers users to connect across cultures and navigate global conversations with confidence. Striking a balance between comfort and multifunctionality, the Aerofit 2 was honored with both the iF Design Award and the Red Dot Design Award in 2025.

Looking ahead, Anker Innovations and Microsoft are working together on the next generation of soundcore earbuds, which will support generative voice A.I. conversations using Azure’s Voice Live API—combining speech recognition, generative AI, and text-to-speech in a unified workflow. Enhanced capabilities, leveraging Anker’s strong R&D foundation, will include soundcore's noise suppression, echo cancellation, interruption handling, and end-of-turn detection. These features are designed not only to enable real-time, natural AI interactions, but also to further strengthen the brand’s product competitiveness and leadership in the smart audio market.

Anker Innovations is a global technology company committed to igniting possibilities through ultimate innovation. Since its founding in 2011, Anker has introduced a broad portfolio of consumer technology products, trusted by over 200 million users across more than 140 countries and regions. As the company continues to evolve, it remains at the forefront of A.I.-driven innovation, delivering intelligent, connected experiences that redefine the role of smart hardware in everyday life.

Rashad Iskandrni

Riyadh, Saudi Arabia – June 16, 2025 - AlBawani Construction Company, one of the Kingdom’s leading construction firms, and Samsung, the global technology leader, have signed a milestone (MoU) to explore strategic collaboration opportunities in smart construction technologies and infrastructure development.

The MoU establishes a framework for both companies to cooperate on knowledge exchange, and integrated technology solutions aimed at driving the next generation of smart buildings and infrastructure projects across the region.

Eng. Fakher AlShawaf, GCEO of AlBawani Holding Company said: “This partnership with Samsung marks a significant milestone for AlBawani as we continue to pursue our vision of building future-ready and tech-enabled infrastructure across the Kingdom.”

President of Samsung Electronics Saudi Arabia Mr. Hendrick Lee added, “We are excited to collaborate with AlBawani, a company with a proven track record in large-scale and iconic projects. This MoU opens doors to introduce Samsung’s smart technologies and sustainable solutions into key construction initiatives in Saudi Arabia.”

The MoU signals a mutual commitment to explore areas such as smart building management systems, energy-efficient technologies, and integrated digital platforms that enhance operational efficiency and user experience.

The partnership supports Saudi Arabia’s Vision 2030 goals, particularly in developing world-class infrastructure and promoting technology-driven transformation.

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Rashad Iskandrni

LG’s 2025 OLED TVs Become The First to Be Certified by TÜV Rheinland for Maintaining Perfect Black and Clarity Under Indoor Lighting

Riyadh, June 16, 2025 — LG Electronics (LG) has announced that its latest OLED TVs^* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.

TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.

In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.

According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.

“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”

To discover the exceptional picture quality and innovation behind LG’s latest OLED TVs, visit LG.com to learn more.