
Nothing and KEF Announce Strategic Audio Partnership Collaboration Expands Nothing’s Audio Portfolio with KEF’s Industry-Leading Acoustic Expertise
Rashad Iskandrni
Dubai,
United Arab Emirates, 3 June 2025 — Nothing, the
London-based consumer technology company, and KEF, the renowned British audio
pioneer, today announced a strategic partnership to explore new frontiers in
sound innovation and bring refined audio experiences to a broader audience.
Rooted in a shared commitment to
craftsmanship, engineering excellence, and bold design, this collaboration
brings together two of the UK’s most iconic brands. KEF’s six decades of
high-fidelity audio expertise will support Nothing’s expansion into new audio
categories – bringing acoustic precision to products shaped by Nothing’s
distinct approach to design and user experience.
“KEF is one of the most respected names
in audio, and we’re proud to partner with them as we take the next step in
expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart
Products Marketing at Nothing. “By combining KEF’s decades of expertise with
our design-led approach to technology, we’re laying the groundwork for a new
standard in everyday listening. Our products launching later this year mark the
beginning of an exciting new chapter of our collaboration and the future of
Nothing Audio.”
“At KEF, we’ve always believed in the
power of great sound to inspire and connect people,” said Grace Lo, President
& Head of Global Marketing at KEF. “This partnership allows us to bring our
acoustic heritage into a fresh context – working with a brand that shares our
dedication to innovation, quality, and design. Together, we’re setting out to
redefine what premium audio can look and feel like for the next generation.”
“This partnership marks a powerful step
forward. By uniting KEF’s exceptional audio heritage with Nothing’s boundary
pushing design, we’re creating something truly special for consumers in the
Middle East and Africa. It’s an exciting opportunity to reimagine everyday
listening, making it more immersive, more inspiring, and more connected than
ever before,” said Rishi Kishor Gupta,
Regional Director for Nothing Middle East and Africa.
The collaboration marks a meaningful
evolution for both brands. For Nothing, it diversifies its audio offering and
enters new product categories. For KEF, it opens new pathways to share its
expertise with a wider audience through a fresh design and technology lens.
With several acoustically co-developed products already in progress, the
partnership signals a long-term commitment to delivering refined sound
experiences through beautifully designed hardware.
Further details will be shared in the
coming months.
About
Nothing
Founded
in 2020, Nothing is here to make tech fun again. Its debut smartphone, Phone
(1), earned
Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design
award. Through cutting-edge design and user interface innovation, the
London-based company is creating an alternative ecosystem of tech products for the young and
creative. To date,
Nothing has sold more than 9 million units worldwide across its product lines,
having released eight
audio products, eight smartphones, and two smart wearables under the Nothing
and CMF by Nothing
brands. The company has amassed a cumulative revenue of $1 billion. All products are developed in
close collaboration with the Nothing Community, which includes over 8,000 private investors and
are crafted with sustainability at the forefront.
About
KEF
Since 1961, KEF has been obsessed with the power of
high-fidelity sound. By leading in technical innovation, design and
craftsmanship, KEF creates revolutionary speakers, subwoofers and wireless
systems that provide listeners with transformative audio experiences, capturing
the meaning, magic and moments in creators’ work.
BBC engineer Raymond Cooke founded KEF, naming it after
its original site, Kent Engineering and Foundry. The company continues to
conduct research and development while manufacturing flagship speakers in
Maidstone, Kent, UK.
KEF Music Galleries in key cities worldwide, including
our global flagship in London, offer unique and inviting ‘listen and believe’
spaces for both seasoned audio enthusiasts and newcomers, serving as community
hubs for partner and creator collaborations.