
TIME Hotels appoints Fares Satli as Director of Business Development to drive the company’s regional and global growth
Rashad Iskandrni
With more than two decades of industry
expertise, Satli joins TIME Hotels to lead commercial expansion and strategic
partnerships as part of the company’s rebranded portfolio and target of 100
properties by 2030
Dubai, United Arab Emirates, 27
May 2025: TIME Hotels, the UAE-headquartered
hospitality brand, has announced the appointment of Fares Satli as its Director
of Business Development, strengthening the company’s senior leadership during a
period of growth. The announcement comes as TIME Hotels pursues a multi-brand
expansion strategy, with 12 new openings planned by Q1 2026 and a long-term
objective of reaching 100 properties worldwide within the next five years.
A seasoned executive with
over 20 years of cross-sector experience, Satli brings a unique perspective to
the role. He began his professional journey in the banking industry, where he
held senior roles in retail, investment, and private banking at top-tier
institutions, including Standard Chartered, Barclays, HSBC, and Citibank.
In 2014, he moved into
hospitality, specialising in business development and taking on senior
positions at leading regional and international operators such as BlueBay
Hotels and Resorts, Ishraq Hospitality, and Valor Hospitality Partners.
Satli will lead TIME Hotels’
commercial expansion efforts, develop corporate partnerships, identify new
revenue streams, and support the strategic rollout of the group’s growing
portfolio of brands. These include VIVI by TIME, a bold lifestyle brand;
HALO by TIME, a premium upscale offering; and Rotella, TIME
Hotels’ luxury concept designed to deliver exclusivity, sophistication, and
culturally enriched hospitality. The company is also repositioning its
residential offering under three distinct tiers, TIME Residences Classic,
Executive, and Premium, to serve both long- and short-stay guests
better.
Mohamed Awadalla, CEO of TIME
Hotels, stated:
“Fares joins us during an exciting and transformative period. We are evolving
from a strong regional player into a global operator with a multi-brand
strategy designed to meet the diverse needs of today’s travellers. His dynamic
leadership, sharp commercial instincts, and track record in financial services
and hospitality will be instrumental in our next growth phase.”
Holding a bachelor’s degree
in Business Administration, Satli is also a certified Investment Consultant
through the Chartered Institute for Securities & Investment (CISI), London.
His strengths in feasibility analysis, strategic negotiations, and investor
relations ideally position him to support the company’s ambitious expansion
goals across high-growth tourism markets.
In addition to his core
business development responsibilities, Satli will be central in reinforcing
TIME Hotels’ presence across key territories. By Q1 2026, the company is set to
launch 12 new properties across Saudi Arabia, Morocco, Tanzania, and the
Maldives.
This includes two flagship
developments in the Maldives: VIVI by TIME, a contemporary 75-key
lifestyle resort on Hankede Island, and HALO by TIME, a 150-key upscale
property offering a mix of overwater villas and luxury rooms. These openings
mark TIME Hotels’ debut in the Indian Ocean region and reflect the company’s
long-term commitment to global expansion through carefully curated
destinations.
Speaking about his
appointment, Satli said, “TIME Hotels has built a strong reputation for
operational excellence and guest-centric service, and as such, I am delighted
to join the brand at this pivotal point in its journey. The expansion of our
brand family presents new avenues for growth and innovation. I look forward to
building key partnerships, delivering new opportunities, and helping TIME
Hotels scale new heights in established and emerging markets.”
The company operates 17
properties in the UAE, Saudi Arabia, Qatar, and Egypt. Its pipeline will
increase its portfolio to 29 hotels and more than 8,000 keys by early 2026.
For more information, please visit https://www.timehotels.com/.
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