
Samsung Electronics Saudi Arabia Launches Bespoke AI Digital Appliances at an Exclusive Event in Riyadh
28 مايو 2025 - 20:24
كتب : Nibras Al-arab - نبراس العرب
Rashad Iskandrni
The launch highlighted
Samsung’s commitment to leading the digital appliances market by delivering
cutting-edge, intelligent solutions designed for modern living
Riyadh, Saudi Arabia – May 27, 2025 - Samsung
Electronics Saudi Arabia proudly hosted an exclusive event at the Hyatt Regency
Hotel in Riyadh to unveil its latest range of Bespoke AI digital appliances.
The event offered an elegant and inviting setting for this
significant occasion, bringing together key stakeholders including Samsung’s
digital appliance partners, senior executives and dedicated employees.
Throughout the event, guests were given an exclusive preview of
the new Bespoke AI product lineup. The presentations highlighted Samsung’s
continuous efforts to integrate advanced AI into everyday appliances,
showcasing how these innovative products are designed to deliver personalized,
energy-efficient and seamless experiences for consumers. The launch underscored
Samsung’s commitment to leading the digital appliances market with cutting-edge
intelligent solutions tailored to the modern lifestyle.
Samsung’s top management, including the company’s leadership team,
shared their vision for the future of home automation. They emphasized
Samsung’s dedication to innovation that enhances quality of life and fosters a
smarter living environment.
Hendrick Lee, Managing Director of Samsung Electronics Saudi
Arabia, shared his excitement about the launch, commenting “Our new Bespoke AI
digital appliances represent a significant advancement in personalized and
intelligent living. At Samsung, we remain dedicated to pioneering innovative
technologies that transform homes into smarter and more intuitive spaces. This
launch underscores our ongoing commitment to innovation, quality and customer
satisfaction and we look forward to maintaining our leadership position in the
digital appliances industry in Saudi Arabia and beyond”
The event also served as a valuable networking opportunity,
allowing partners to exchange insights, discuss collaborative opportunities,
and strengthen the ecosystem within which Samsung operates.
To learn more about the innovative Bespoke AI products and other
Samsung digital appliances, please visit samsung.com
#END#
مواضيع ذات صلة

Nothing and KEF Announce Strategic Audio Partnership Collaboration Expands Nothing’s Audio Portfolio with KEF’s Industry-Leading Acoustic Expertise
Rashad Iskandrni
Dubai,
United Arab Emirates, 3 June 2025 — Nothing, the
London-based consumer technology company, and KEF, the renowned British audio
pioneer, today announced a strategic partnership to explore new frontiers in
sound innovation and bring refined audio experiences to a broader audience.
Rooted in a shared commitment to
craftsmanship, engineering excellence, and bold design, this collaboration
brings together two of the UK’s most iconic brands. KEF’s six decades of
high-fidelity audio expertise will support Nothing’s expansion into new audio
categories – bringing acoustic precision to products shaped by Nothing’s
distinct approach to design and user experience.
“KEF is one of the most respected names
in audio, and we’re proud to partner with them as we take the next step in
expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart
Products Marketing at Nothing. “By combining KEF’s decades of expertise with
our design-led approach to technology, we’re laying the groundwork for a new
standard in everyday listening. Our products launching later this year mark the
beginning of an exciting new chapter of our collaboration and the future of
Nothing Audio.”
“At KEF, we’ve always believed in the
power of great sound to inspire and connect people,” said Grace Lo, President
& Head of Global Marketing at KEF. “This partnership allows us to bring our
acoustic heritage into a fresh context – working with a brand that shares our
dedication to innovation, quality, and design. Together, we’re setting out to
redefine what premium audio can look and feel like for the next generation.”
“This partnership marks a powerful step
forward. By uniting KEF’s exceptional audio heritage with Nothing’s boundary
pushing design, we’re creating something truly special for consumers in the
Middle East and Africa. It’s an exciting opportunity to reimagine everyday
listening, making it more immersive, more inspiring, and more connected than
ever before,” said Rishi Kishor Gupta,
Regional Director for Nothing Middle East and Africa.
The collaboration marks a meaningful
evolution for both brands. For Nothing, it diversifies its audio offering and
enters new product categories. For KEF, it opens new pathways to share its
expertise with a wider audience through a fresh design and technology lens.
With several acoustically co-developed products already in progress, the
partnership signals a long-term commitment to delivering refined sound
experiences through beautifully designed hardware.
Further details will be shared in the
coming months.
About
Nothing
Founded
in 2020, Nothing is here to make tech fun again. Its debut smartphone, Phone
(1), earned
Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design
award. Through cutting-edge design and user interface innovation, the
London-based company is creating an alternative ecosystem of tech products for the young and
creative. To date,
Nothing has sold more than 9 million units worldwide across its product lines,
having released eight
audio products, eight smartphones, and two smart wearables under the Nothing
and CMF by Nothing
brands. The company has amassed a cumulative revenue of $1 billion. All products are developed in
close collaboration with the Nothing Community, which includes over 8,000 private investors and
are crafted with sustainability at the forefront.
About
KEF
Since 1961, KEF has been obsessed with the power of
high-fidelity sound. By leading in technical innovation, design and
craftsmanship, KEF creates revolutionary speakers, subwoofers and wireless
systems that provide listeners with transformative audio experiences, capturing
the meaning, magic and moments in creators’ work.
BBC engineer Raymond Cooke founded KEF, naming it after
its original site, Kent Engineering and Foundry. The company continues to
conduct research and development while manufacturing flagship speakers in
Maidstone, Kent, UK.
KEF Music Galleries in key cities worldwide, including
our global flagship in London, offer unique and inviting ‘listen and believe’
spaces for both seasoned audio enthusiasts and newcomers, serving as community
hubs for partner and creator collaborations.
منذ 7 ساعات . News

Chotto Matte Riyadh Introduces a Special Eid Al-Adha Lunch Experience A Festive Atmosphere with DJ, Performances, and Family-Friendly Vibes for an Unforgettable Eid Celebration
Rashad Iskandrni
Riyadh,
Saudi Arabia – 26th of May 2025 – Chotto Matte, the renowned Japanese-Peruvian
restaurant, invites guests to celebrate Eid Al-Adha with a specially curated 4-course
set menu, immersive festive décor, and high-energy entertainment. Launching
on the first day of Eid, the vibrant experience blends bold Nikkei flavors,
curated performances, and elevated hospitality, creating the perfect setting
for joyful holiday gatherings with family and friends.
The celebration begins the moment
guests arrive, with themed festive decorations at the entrance, and a dedicated photo opportunity area, creating a
warm, immersive, and highly photo-worthy experience. The ambiance is further energized
with uplifting DJ sets, live drummers, and a captivating laser show, filling
the space with excitement throughout the day.
Priced at 199 SAR per person,
the exclusive Eid menu is available daily from 12 PM to 4 PM during the
holiday. Drawing inspiration from the culinary traditions of Eid Al-Adha, the
menu centers around premium beef dishes presented through Chotto Matte’s
signature Nikkei lens.
Guests begin their experience with
a refreshing Chotto Summer Salad featuring watermelon, goat cheese, and
amarillo-pomegranate dressing, an invigorating seasonal start. The first course
continues with a trio of gourmet appetizers including the Short Rib Tostada
with smoked garlic mayo and pickled apple, the indulgent Wagyu Foie Gras
Maki with shrimp tempura and pomegranate molasses, and the Wagyu Beef
Spring Roll offering a bold and flavorful bite.
At the heart of the menu is an
exclusive hero dish: Miso Lamb Shank, slow-cooked to perfection and
served with aromatic truffle sticky rice, an elegant nod to Eid’s culinary
heritage.
To end on a sweet note, guests are
treated to a warm Sticky Date Pudding paired with vanilla ice cream and
toffee sauce, an indulgent finale to an unforgettable dining experience.
To ensure every moment is captured, a professional
photographer will be on-site, offering printed photo keepsakes for guests to
take home. For those celebrating special occasions, two
private dining rooms are available perfect for birthdays, graduations, or
intimate family gatherings offering a more exclusive and personalized
experience with Chotto Matte dynamic setting.
Celebrate Eid Al-Adha like never
before at Chotto Matte, KAFD, Riyadh where bold flavors, immersive décor, and
unforgettable moments come together in one vibrant elevated celebration.
-END-
For reservations and more information, please
contact Chotto Matte Riyadh:
Telephone: +966 920015023
Website: https://chotto-matte.com/riyadh/contact/#book-now
Instagram: https://www.instagram.com/chottomatteruh/
About Chotto Matte:
Chotto Matte is a global restaurant brand set up in London
in 2013 by renowned chef and restaurateur Kurt Zdesar, inspired by the rich
heritage of Japan and the vibrant spirit of Peru.
Chotto Matte has become a culinary destination recognised
for its inventive and sustainably sourced Nikkei dishes, masterfully crafted
mocktails and pioneering design. Chotto Matte restaurants are all set in iconic
architectural spaces reflective of the incredible locations and culture of the
exciting city locations around the world, including London’s Soho, Miami, San
Francisco, Toronto and Doha. The global appeal of this unique concept continues
to grow with further confirmed sites in Tbilisi and Dubai.
Nikkei maps a culinary evolution of
Japanese and Peruvian traditions over a century, a tapestry of flavours,
blending tradition with innovation. Chotto Matte’s menu stays true to the
Nikkei staples – Ceviche, Tiradito, Anticucho BBQ, Sushi, Sashimi and Tempura –
created with the finest, environmentally considerate ingredients.
منذ 7 ساعات . News
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L’AMI DAVE INTRODUCES A LIMITED-TIME MENU TO CELEBRATE ART WEEK RIYADH
Rashad Iskandrni
An
Exclusive Seasonal Dining Experience Inspired by Riyadh’s Art Scene, Served
Throughout May & June at L’ami Dave
Riyadh, Saudi Arabia – 29th May of 2025 – L’ami Dave, the French fine-dining concept with a contemporary twist located at Mansard Riyadh, A Radisson Collection Hotel, is pleased to introduce a special one-month limited menu from May to June, celebrating Saudi Arabia's inaugural of Art Week Riyadh.
This exclusive menu
pays tribute to the inaugural edition of Art Week Riyadh, hosted earlier this
April by the Saudi Visual Arts Commission. The landmark event united over 240
artists and showcased more than 500 artworks, highlighting Saudi Arabia’s
expanding presence on the global art stage. Created to empower artists, foster cultural
dialogue, and champion creative diversity. Art Week Riyadh offered a
non-commercial platform rooted in contemporary artistic expression.
L’ami Dave has partnered with the Saudi Visual Arts Commission inviting art
enthusiasts for a special menu that honors the success of the initiative and
the vibrant growth of the Kingdom’s art scene.
To offer guests a true culinary experience,
the limited-time menu, available all day at the restaurant, features a curated
selection of four appetizers and four main courses, each inspired by the spirit
of creativity and innovation that defines Art. Guests are flexible to
savor the full experience or select individual dishes, served separately from
the restaurant’s regular à la carte menu.
For appetizers, guests are invited to indulge in a variety of refined flavors. The Warm Wild Mushroom Ragout offers a rich and creamy experience, elegantly served over toasted brioche. The Crabe Beignet delivers a crispy, golden bite, complemented by a touch of spice and a refreshing slaw. For a lighter option, the Prawn Provençale captures the essence of the Mediterranean with its aromatic broth, while the Citrus Vegetable Carpaccio presents a vibrant and zesty medley of the season’s freshest produce with a colorful and refreshing start to the meal.
For the main course,
guests can savor a selection of rich and satisfying dishes. The Prime Beef
Fillet is exceptionally tender and full of depth, finished with a classic
sauce and a delicate touch of truffle. The Crispy Frilled Salmon is
seared to perfection, offering a buttery texture accented by a subtle hint of
red wine. The Lamb Rack impresses with its flavorful, herbaceous crust,
while the Roasted Chicken Breast remains juicy and aromatic, infused
with the bright notes of thyme and lemon. To complement the meal, guests can
enjoy comforting sides such as golden French fries or tender green beans.
For a sweet finale, guest can order the Citrus Napoleon, a delicate
mille-feuille layered with citrus cream, offering a light, vibrant, and
refreshing end to the dining experience.
The new special menu promises a dining
experience that is both distinctive and memorable, whether for a relaxed lunch
or an unforgettable evening.
-ENDS-
منذ يوم . News

The Stylish New HUAWEI WATCH FIT 4 Series Arrives in the Kingdom of Saudi Arabia with Premium Materials and Pro Features
Rashad Iskandrni
Alriyadh, 2 June 2025: Huawei announced the availability of its new
HUAWEI WATCH FIT 4 Series, offering a suite of high-end features and premium
materials. Building on the popular WATCH FIT series, the fourth iteration steps
boldly into territory typically occupied by pricier competitors, boasting an
aluminium casing with titanium bezels, sapphire glass, and a sophisticated
array of health and fitness tracking capabilities, including dedicated modes
for golf and diving.
The HUAWEI WATCH FIT 4 Series comes in Green, Black,
Grey, White and Purple colors and is available in the Kingdom of Saudi Arabia
at a starting price 529 SAR through Huawei’s online store as well as authorized
retailers.
The WATCH FIT 4 Series, which includes both
FIT 4 and FIT 4 Pro, is meticulously designed to be stylish, exceptionally
functional, and comfortable for everyday wear. The series features a unique
square watch face complete with a rotating crown that embraces modern fashion.
The FIT 4 Pro has a thin profile measuring
just 9.3mm and weighs 30.4 grams. Premium materials such as sapphire glass,
aviation-grade aluminium body with titanium alloy bezel, are used for superior build
quality and durability. The FIT 4 measures 9.5mm and weighs only 27 grams,
making it effortless and comfortable on the wrist. The design features a sleek
glass and aluminium frame. Both models feature an impressive 1.82-inch AMOLED
display, a marvel of the HUAWEI Hybrid AMOLED technology. The FIT 4 Pro offers
an incredible screen with a peak brightness of 3,000 nits and advanced
performance features, making it more powerful and suited for outdoor
activities.
For the first time, the FIT Series features a
built-in air pressure sensor that provides vital data for outdoor adventures.
The series is also equipped with the upgraded HUAWEI Sunflower Positioning
System, significantly enhancing GPS accuracy for more precise tracking.
Additionally, Huawei debuts dedicated route tracking for water sports, offering
a new level of performance and safety for aquatic activities.
However, on top of all that, the HUAWEI WATCH
FIT 4 Pro is also packed with pro-level features tailored for more active
users. It comes with Advanced Terrain Map Tracking to ensure you stay on course
every step of the way. For golf enthusiasts, there are two new golf modes—Course
Mode and Driving Range Mode. The watch also supports dive depths of up to 40
meters, featuring a specialised Diving Mode with Freediving and Training
options. Additionally, the professional-grade support for trail running makes
it an ideal companion for outdoor adventurers.
Health management features see a big upgrade
on the new WATCH FIT 4 Series with several new advanced features. It now offers
HRV (Heart Rate Variability) monitoring during sleep, along with enhanced
health insights and all-day HRV tracking, both available through OTA upgrade.
The Emotional Wellbeing Assistant is now integrated into the Series as well. Besides,
the FIT 4 Pro also offers personalised, data-driven predictions of menstrual
cycles, ovulation period, and fertility, powered by advanced physiological data
analysis.
The HUAWEI WATCH FIT 4 Series offers
exceptional battery life, with up to 7 days of usage in typical scenarios, with
a maximum of 10 days. In addition, the HUAWEI WATCH FIT 4 can be fully charged
in 75 minutes while the HUAWEI WATCH FIT 4 Pro takes just 60 minutes.
With all the latest innovations and an
attractive price tag, the HUAWEI WATCH FIT 4 Series is a compelling option for
consumers seeking a feature-rich, stylish, and durable smartwatch that
challenges the established hierarchy of the wearables market.
-Ends-
About HUAWEI Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of
Huawei’s three business groups, providing a range of products including
smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT
and others.
In Jan 2023, Brand Finance reveals Global 500
2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s
brand value is US$44.3 billion.
In 2023, our total R&D spending reached more
than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total
R&D investment over the last decade now exceeds USD 154 billion.
For more information, please visit: consumer.huawei.com/sa
For regular updates on HUAWEI Consumer BG, follow
us on:
Facebook: facebook.com/HuaweiMobileKSA
Twitter: twitter.com/HuaweiMobileKSA
YouTube: youtube.com/Huaweimobileksa
Instagram: instagram.com/HuaweiMobileKSA
منذ يوم . News
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SWISSPORT SCALES UP IN SAUDI ARABIA WITH GROUNDBREAKING 13-AIRPORT LAUNCH
Rashad Iskandrni
Marking one of its
largest coordinated go-lives in recent years, Swissport has expanded operations
to 13 airports across Saudi Arabia, reinforcing its strategic growth in the
Middle East and strengthening its alignment with Saudi Arabia’s Vision 2030.
Riyadh, Kingdom of Saudi Arabia – 2 June 2025 – Swissport, the world’s leading provider of airport ground services and
air cargo handling, has launched coordinated ground handling operations across
the Kingdom on June 1, welcoming inaugural flights from Air Arabia with
celebration events at each location. The new stations—Hail, Al Jouf, Tabuk,
Yanbu, Taif, Abha, and Jizan—join Swissport’s existing network of six airports:
Jeddah, Riyadh, Madinah, Dammam, Al-Qassim, and Al-Ula. This milestone also
marks the beginning of a new collaboration with Air Arabia, one of the region’s
leading low-cost carriers. The execution of such a marvellous expansion plan in
such a short span of time is attributed to the successful conclusion and signing
of the ground handling agreement with Air Arabia that operates to all these
airports.
"This launch marks a critical step in Swissport Saudi Arabia’s
growth strategy, aligning with Saudi Arabia’s ambitious Vision 2030. Expanding
our ground operations to 13 airports reflects both our long-term commitment to
the Kingdom and our readiness to deliver operational excellence at scale,"
says Dirk Goovaerts, CEO of Continental Europe, Middle East, Africa &
India, and Global Cargo Chair at Swissport. "Our investments in
innovation, sustainability, and talent are clear signals of our continued focus
on safety, reliability, and world-class service. Together with our trusted
partners, we are proud to be shaping the future of aviation in the
region."
After having received the license
from the authorities on 24 April 2025 for the opening of these airports, it was
a great deal of challenge to be ready for the delivery of quality services to
the client on 01 June 2025. It included successfully completing the training
process of 400+ staff in addition to transporting the fleet of heavy GSE to remotely
scattered apart airports. In less than merely a forty (40) days of time span, the
target was effectively achieved. The entire team at Swissport KSA worked
tirelessly and meticulously under the professional and devoted leadership of
its CEO Mr. Hamad Alhemede together with the effective support of Swissport global
and ensured all the seven newly added locations were fully equipped and
operationally ready ahead of schedule. This included setting up infrastructure,
recruitment and training of local staff, and the deployment of Swissport’s
proven global processes and standards.
Swissport’s on-time performance in the Kingdom consistently exceeds 99%—the highest in the country and among the best across its global network. This outstanding performance reflects Swissport’s operational discipline and its commitment to delivering punctual, high-quality service for airline partners. The dedication, hard work and the passion are the driving force behind the management of SP KSA and its team in achieving such an exciting result in OTP.
"This is a proud moment for our teams across the Kingdom. Our
expansion to 13 airports was made possible thanks to the dedication of our
local talent and the strength of our Swissport training programs," says
Hamad Alhemede, CEO of Swissport Saudi Arabia. "Our operations are locally
led and supported by global experts and international best practices. Together,
we are building a future-ready operation that reflects the highest standards of
safety, efficiency, and service."
Swissport’s continued expansion is further supported by its strategic
partnership with Asyad Holding Group and its close collaboration with key
stakeholders, including GACA, Matarat, and the Air Connectivity Program. With
operations now live across 13 airports, Swissport is exploring the introduction
of additional services—such as cargo handling, aircraft cleaning, and lounge
operations—to offer a comprehensive ground service solution for airline
partners. As demand in Saudi Arabia’s aviation market accelerates, Swissport is
well positioned to support this growth with a scalable, safe, and reliable
operation.
In 2024, Swissport International AG provided best-in-class airport
ground services for some 247 million airline passengers (2023: 232 million) and
handled roughly 5 million tons of air freight (2023: 4.7 million) at 117 air
cargo centers worldwide. Several of its warehouses have been certified for
pharmaceutical logistics by IATA’s CEIV Pharma and by the British MHRA. At the
end of December 2024, the world's leader in airport ground services and air
cargo handling, with currently around 62,000 employees, was active at 276
airports in 45 countries on six continents.
منذ يوم . News

SICO Signs a Letter of Intent with The Arab Authority for Agricultural Investment and Development (AAAID) to Boost Agricultural Investment and Food Security
Rashad Iskandrni
SICO BSC (c), a leading regional asset manager, broker, and investment bank, with direct presence in Bahrain, Saudi Arabia, and the UAE, announced today the signing of a Letter of Intent with the Arab Authority for Agricultural Investment and Development (AAAID). SICO will act as the financial advisor to support AAAID’s strategic initiatives by identifying and sourcing direct investment opportunities within the agricultural and food security sectors.
The primary objective of signing this Letter of Intent is to support AAAID’s goals within the Arab and GCC region, with a particular emphasis on Bahrain and Saudi Arabia. This will be achieved by collaborating on projects for AAAID, facilitating investment through equity and/or debt financing opportunities, and engaging in business development activities. SICO’s wholly-owned subsidiary, SICO Capital , will provide the agreed upon services in Saudi Arabia.
Najla Al Shirawi, Group CEO of SICO, said, “We are thrilled to announce our strategic collaboration with AAAID. By leveraging our expertise in investment sourcing, acquisition advisory, capital-raising, and joint ventures, we aim to drive value and promote sustainable growth within the agriculture sector. Together, we are committed to making a significant impact on the agricultural industry and ensuring a secure and sustainable future.”
HE. Dr. Obaid Al Zaabi, Chairman of AAAID, stated, “This collaboration aligns with our strategic vision to enhance our capabilities, enabling us to equip our projects with the necessary tools and information to achieve our ambitious goals and aspirations. By capitalizing on SICO's extensive expertise in the industry, we are well-positioned to identify and execute high-impact projects that will drive sustainable growth. Our collaboration will focus on innovative solutions and strategic investments that address the unique challenges of our region.”
Through this collaboration, SICO will provide acquisition advisory services, including due diligence, valuations, and transaction structuring and execution support. Additionally, SICO will assist in capital-raising activities for AAAID's invested companies and explore joint venture opportunities. The partnership will emphasize promoting sustainable agricultural practices and enhancing food security resilience across the region.
منذ يوم . News