
CMF by Nothing announces Phone 2 Pro alongside a trio of buds
Rashad Iskandrni
CMF by Nothing Launches CMF Phone 2 Pro, Buds
2, Buds 2 Plus and Buds 2a
Dubai,
United Arab Emirates - May 7, 2025 – CMF, the
sub-brand of London-based technology company Nothing, has today announced four
new products - CMF Phone 2 Pro, Buds 2, Buds 2 Plus and Buds 2a.
This exciting next chapter in CMF's journey
was unveiled at the global launch in New
Delhi and regionally showcased at Channel
Hub MEA, marking a major step forward in design-driven accessibility across
markets.
“We’re proud to introduce the latest CMF
by Nothing products to the GCC,” said Rishi
Kishor Gupta, Regional Director at
Nothing MEA. “This launch is a significant step forward in our regional
journey and reflects our continued commitment to growing in key markets. The
GCC is home to a diverse, tech-savvy community that we believe will truly
appreciate CMF’s unique blend of thoughtful design and cutting-edge
technology—delivered at accessible price points.” He continued, “We are eager
to engage with our community and deliver innovative products that truly enrich
their lives.”
At the regional showcase, AI and Tech Expert Mohamed Saieed
walked the audience through the CMF Phone 2 Pro, sharing both technical
highlights and his personal experience with the device.
CMF
Phone 2 Pro
With segment-leading performance, a pro-level
four-camera system, a wonderfully bright display, and a premium design, CMF
Phone 2 Pro is the ultimate daily smartphone. Unique, powerful and fun, CMF
Phone 2 Pro is primed for capturing life's moments with a joyful,
forward-looking beat and refined design. The slimmest and lightest smartphone
Nothing has ever designed. At 7.8 mm, weighing just 185 g, CMF Phone 2 Pro is
nearly weightless - 5% thinner than CMF Phone 1. It comes in an elegant body
with an aluminum camera surround – evolved from the first-generation design –
and features stainless steel screws for an authentic Nothing feel that unveils
the craft behind it. Plus, increased water durability with IP54 - CMF Phone 1
was IP52.
CMF Phone 2 Pro comes in four colours: White,
Black, Orange and Light Green. Black and Light Green are crafted with a
glass-like back that mimics a frosted glass texture and is bordered with a
metallic frame. Refined and minimalist, White is worked with a panelled
sandstone finish at the back with an authentic feel and haptics. Orange has a
metallic sheen and is the boldest option of all. When designing, we’ve taken
care to lend the different iterations a more sophisticated quality, in a
considered step up from CMF Phone 1.
CMF Phone 2 Pro features an advanced
four-camera system, complete with a 50 MP main camera with the largest sensor
size in its class and capturing 64% more light than CMF Phone 1. For faraway
scenes, the powerful telephoto lens uses 6 stacked lenses to digitally zoom
onto your subject 20x - the only smartphone with telephoto sensor in this
segment. To wrap it up, the 8 MP ultra-wide camera provides an expansive field
of view, perfect for everything from landscapes to skylines, while the 16 MP
front camera is ready to snap your sharpest selfies.
Now in its 6th generation, the newly upgraded
MediaTek Dimensity 7300 Pro 5G processor packs an 8-core CPU that clocks in
speeds of up to 2.5 GHz – ready to live up to the demands of heavy
multi-taskers. For cutting-edge performance, with 10% quicker processing and a
5% improvement in graphics when compared to CMF Phone 1. Co-engineered with the
state-of-the-art TSMC 4 nm process technology for game-changing power
efficiency.
With a 5000 mAh battery that lasts nearly one
hour longer than Phone 1, CMF Phone 2 Pro effortlessly powers through two days
of use on a single full charge.
Wonderfully bright, highly responsive and the
largest display to date in the CMF range and best-in-class in its category.
Featuring a 6.77" FHD+ flexible AMOLED display that delivers a stunning
1.07 billion hues – nearly 1 billion more colours than CMF Phone 1. HDR
photography takes colouration and vibrancy up a level, while Ultra HDR captures
enhance the brightness of highlights by 6 to 8 times, increasing peak
brightness to 3000 nits – a 50% higher peak brightness than that of CMF Phone
1.
Switch seamlessly between to-do’s and fun with
a 1000 Hz touch sampling rate – a 316% uptake compared CMF Phone 1 – and a 120
Hz Adaptive refresh rate CMF Phone 2 Pro retains modularity with three new
accessories including Universal Cover, Interchangeable Lenses (Fisheye and
Macro), and Wallet/Stand. A key upgrade from CMF Phone 1, is that the
second-generation smartphone supports contactless payments with NFC. CMF Audio
The CMF Buds 2025 lineup ranges across
multiple price points making it accessible to all. From everyday audio needs to
immersive sessions and personalised sound, there is a pair of CMF Buds for
every need and music profile. Each model balances performance, design, and
gives users more control over their listening experience.
CMF
Buds 2
Buds 2 is a versatile companion for the
everyday, balancing sound, comfort and smart features. Complete with Dirac
OpteoTM tuning, 48dB hybrid ANC and Spatial Audio Effect, it refines the
listening experience, bringing clearer, more dynamic sound.
CMF
Buds 2 Plus
Buds 2 Plus is built for those who demand
more, delivering a next-level audio experience. It’s equipped with Hi-Res LDAC,
hearing compensation and full EQ customisation for a rich, balanced sound
tailored to your unique hearing profile.
CMF
Buds 2a
Buds 2a is the go-to entry-level option, here
to deliver clear sound to all. Encased in a lightweight design, it provides
essential, high-quality audio with 42dB ANC, a 12.4 mm bio-fibre driver and
deep bass for all-day listening.
All products will be available to purchase
from nothing.tech and retail partners. Open sales commencing on May 22nd, 2025 in the GCC markets:
Pricing
and Availability
CMF
Phone 2 Pro is available in two storage variants:
- 8 + 128GB - AED 799 / SAR 799
- 8 + 256GB - AED 1,049 / SAR 999
CMF
buds range is available in three models:
CMF Buds 2 - AED 169 / SAR 169
CMF Buds 2 Plus - AED 199 / SAR 199
CMF Buds 2a - AED 129 / SAR 129
CMF
Phone 2 Pro accessories:
- Universal Cover - AED 129 / SAR 149
- Interchangeable Lenses (Fisheye and Macro) -
AED 169 / SAR 189
- Wallet/Stand - AED 169 / SAR 189
The full press release is below.Images,
videos, and the reviewer’s guide can be found in the Media Kit.
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To stay up to
date on the latest news announcements follow Nothing's social media channels on
@nothingarabia
and @cmfbynothing.arabia.
About
CMF by Nothing
CMF, the sub-brand of Nothing, is a
London-based consumer technology brand that aims to make great design more
accessible. Launched in September 2023, CMF focuses on delivering beautiful and
functional consumer technology products that emphasize core functionalities
without compromise. For more information, visit nothing.tech.
Find out more on nothing.tech