Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion

Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion

22 January 2025 - 21:57

written : رشاد اسكندراني

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Rashad iskandrni

 

Pioneering the multimodal era with our most context-aware and personalized mobile experience 

 

Riyadh, KSA, 22 Jan 2025 – Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

 

 

Our Most Intuitive and Effortless Mobile Interactions Yet

With One UI 7[2], the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search[3]make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap. 

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript[4] and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist[5] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalized Experiences with Privacy Secured

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine[6] powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[7], which proactively offers suggestions accessible via Now Bar[8] on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves. 

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

 

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU[9] and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit[10].

Samsung and Qualcomm Technologies worked together to customize the Snapdragon® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler[11] to achieve a 40% improvement[12] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

 

Unleashing Truly Pro Creation

The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. 

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25[13]. Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio[16] has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

 

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.[17] 

Every external component of Galaxy S25+ and S25 now includes at least one recycled material[18], as their metal frame incorporates recycled armor aluminum for the first time[19].

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery[20], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25. 

Combined with seven generations of OS upgrades and seven years of security updates[21], the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan. 

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club[22]. For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

The Galaxy S25 series will be available for order from [XXX date]. Galaxy S25 Ultra will be available[23] in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

 

About Samsung Electronics Co., Ltd.

 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

 


 

 


 

[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[4]Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[5]Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6]The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.

[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection

[8]Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[9]AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[12] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[13] Compared with low-light video capture on Galaxy S24 series.

[14]Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[15]Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models. 

[16]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[17] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.

[18] Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[19] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight. 

[20]A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[21] Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[22]Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.

[23]Colors may vary by market and network provider.

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AgraME Becomes GROWTECH. MIDDLE EAST, Uniting Regional Legacy with Global Agri-Tech Power


 

Dubai, UAE, 9 December, 2025- After establishing itself as the GCC's most trusted agricultural trade platform for the past 17 yearsAgraME (Agra Middle East)the Middle East's longest-running agriculture, animal, and aquaculture farming exhibition, announces its rebranding as GROWTECHMIDDLE EAST. This strategic integration of its services into one unified platform alongside GROWTECHANTALYA and GROWTECH. JAKARTA elevates the event's mission to connect agricultural innovators across continents. 

 

Commenting on the strategic vision behind the rebrand, Ahmed Khalil, Portfolio Director, said"The evolution to GROWTECH. MIDDLE EAST represents the natural next step in our journey to serve the agricultural community. We're not changing who we are; we're amplifying our impact by connecting our region's producers with the best innovations from around the world. Our 17-year legacy of trust and results remains the foundation, but now we're building something even more powerful: a truly global platform for agricultural advancement that serves the unique needs of the Middle East while opening doors to international markets and partnerships.

 

This growth is fully aligned with our One Informa commitment: one unified vision, one global standard, and one integrated ecosystem that strengthens every event across our portfolio.

 

With GROWTECH. MIDDLE EAST, we’re scaling not just agriculture, but all three core pillars of the food production ecosystem: Agriculture, Animal Health, and Aquaculture, ensuring each sector gains the visibility, expertise, and global collaboration it deserves."

 

The formal partnership was celebrated through a Memorandum of Understanding (MoU) signing ceremony at the GROWTECHANTALYA 2025which took place on 19 November 2025 at the ANFAŞ Expo Center in Türkiye.

 

The integration capitalizes on GROWTECH. MIDDLE EAST (Formerly AgraME’s) deep understanding of GCC market dynamics and established relationships with regional governments and agricultural authorities, combined with GROWTECH. ANTALYA's expertise in greenhouse technologies, plant breeding, and sustainable farming innovations. These exhibitions together have attracted over 40,000 agricultural professionals annually and facilitated millions of dollars in trade agreements. 

 

GROWTECHANTALYA has established itself as the world's largest greenhouse technologies trade fair, consistently breaking attendance and participation records. The 2024 edition brought together 684 exhibitors from 31 countries,with 39,575 agricultural professionals, with international visitors making 42of the total attendance. The 2025 editionis expected to host over 700 exhibitors from 36 countries and welcome more than 40,000 visitors.

 

While GROWTECH. MIDDLE EAST (Formerly AgraME)has built exceptional expertise in agriculture, horticulture, animal, and aquaculture sectors, addressing the unique livestock and aquatic farming needs of the GCC region, the integration with GROWTECH. dramatically expands the product portfolio. The unified platform will now offer a complete 360-degree view of agricultural technology, incorporating greenhouse systems, irrigation innovations, seed development, plant nutrition, and precision agriculture solutions that have made GROWTECH. ANTALYA famous worldwide.

 

The inaugural edition of GROWTECHMIDDLE EASTunder its new brand identity will take place on September 8-10, 2026, in Dubai, UAE. The three-day format offers ample opportunity for meaningful business discussions, product demonstrations, and knowledge exchange. 

 

Engin Er, Exhibition Director, GROWTECH. ANTALYA and JAKARTA said"We are pleased to introduce the GROWTECH. brand to the Middle East, a region with tremendous potential for agricultural innovation and growth. The integration allows us to extend our mission of connecting agricultural professionals to new markets. We look forward to contributing our expertise in greenhouse technologies, sustainable practices, and startup innovation to create exciting opportunities for the GCC agricultural community and beyond.

 

The transformation of AgraME into GROWTECH. MIDDLE EAST marks a pivotal moment in the evolution of agricultural technology exchange in the GCC region. By uniting proven regional expertise with established global exhibition leadership, this partnership creates unprecedented opportunities for agricultural professionals, technology providers, investors, and policymakers to collaborate on solutions that address food security, sustainability, and economic development challenges facing the Middle East and the world.

 

For more information, visit the GROWTECHMIDDLE EAST website for exhibitor opportunities, visitor registration, and updates on conference programming. 

 

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155 Participants from 37 Nations Gather for the World’s Largest Sailing Championship for Persons with Disabilities


Official Opening Ceremony Under the Patronage of H.H. Sayyid Azzan bin Qais Al Said

Mussanah, 2 December 2025 – The Wilayat of Mussanah is set to host tomorrow (Wednesday) the world’s largest and most significant sailing championship dedicated to persons with disabilities, as the inaugural 2025 World Sailing Inclusion Championships officially opens at the Mussanah Sailing School, Barceló Mussanah Resort. The ceremony will be held under the patronage of H.H. Sayyid Azzan bin Qais Al Said, President of the Oman Olympic Committee, in the presence of senior officials, sports leaders and participating delegationsand coincides with the United Nations International Day of Persons with Disabilities.

This inaugural edition marks the biggest participation ever recorded in a sailing event for personswith disabilities, bringing together 155 sailors from 37 nations. The unprecedented turnout reflects the rapid global growth of inclusive sailing and reinforces the Sultanate of Oman’s standing as a leading host of major international sporting events.

The championship will feature competitions in four boat classes: the one-person Hansa 303 and two-person RS Venture Connect, plus ILCA 6s for intellectually impaired athletes, and FarEast28Rs for visually impaired athletes.

Oman will be represented by seven sailors from Oman Sail’s SailFree programme, run in collaboration with bp Oman and the Oman Paralympic Association. In the RS Venture event, the teams of Hassan Al Lawati & Zaher Al Atbi and Adel Al Siyabi & Al Ghaliya Al Jabri will join 28 other teams in a fleet racing format competition. In the One-Person Inclusive category, using a fleet of Hansa 303 boats, Omani sailors Ali Al Ghusaini, Sultan Al Wahaibi, and Malik Al Qurtubi will compete alongside 35 athletes from around the world.

Over the past three days, World Sailing organised a dedicated Emerging Nations Programme (30 November – 2 December), designed to enhance coaching capabilities, improve sailors’ technical skills and support countries in developing national inclusive sailing structures. The programmecombined theory and practical workshops, reflecting growing global commitment to advancing Para and inclusive sailing.

Hannah Stodel, World Sailing’s Para Sailing Manager, expressed her delight at the launch of the championship, saying: “This inaugural edition represents a historic milestone for inclusive sailing and reinforces the message that sailing is a sport for everyone. The enthusiasm from sailors worldwide has been remarkable. The training programme also highlighted the promising potential of emerging nations, and it will undoubtedly contribute to the long-term growth of inclusive sailing globally.”

Maryam Al Jadidi, Senior Project Manager at Oman Sail and the event project manager, emphasized the national significance of the event, stating: “We are fully prepared to launch this historic championship, which carries a powerful human message of empowerment and inclusion. Our teams have worked tirelessly over recent months to ensure the highest organisational and technical standards. We aim to deliver an exceptional experience for all delegations, blending fair competition, cultural exchange and showcasing Oman’s outstanding tourism attractions.”

Alongside the racing, a series of cultural and tourism activities will be offered. International delegations will enjoy curated excursions showcasing Oman’s natural and heritage treasures across Muscat, the Damaniyat Islands, Rustaq and Nizwa—providing athletes with a rich cultural experience in addition to competition.

A Race Village will also be inaugurated, featuring local businesses, SMEs and homegrown crafts that celebrate Omani heritage. This initiative supports the local community while strengthening the connection between sports, tourism and the economy in line with Oman Vision 2040.

Official racing begins on 4 December and continues until 8 December, followed by the Closing Ceremony and awards presentation under the patronage of H.E. Dr. Laila Ahmed Al Najjar, Minister of Social Development, marking the conclusion of a week filled with sporting excellence and inspiring human stories.

The championships are powered by Oman Sail and Oman Maritime Sports Committee andsupported by World Sailing’s global partners Musto and Kuehne+NagelStrategic Partners the Ministry of Heritage and Tourism, the Ministry of Culture, Sports and Youth, Experience Oman, and the Al Batinah South Governorate; and Bronze Partners Barceló Mussanah Resort, OXY Oman, Visit Oman, Tanuf, and Mazoon Dairy.

Mussanah Sailing School previously hosted the 2022 RS Venture Connect World Championship, the first dedicated Para sailing event in Oman, and is officially accredited as a Category A High-Performance Centre by the Asian Sailing Federation—affirming its readiness to host world-class events.

Read more about the World Sailing Inclusion Championships here


 

 

Note to Editors: 

Schedule

 

30 November

Inclusive Development Program (IDP) Coaching

Clinic day 1

Registration

Measurement and Classification

1 December

Inclusive Development Program (IDP) Coaching

Clinic day 2

Registration

Measurement and Classification

Ant-Doping Workshop

2 December

Inclusive Development Program (IDP) Coaching

Clinic day 3

Registration

Measurement and Classification

3 December

Oman Tour

Sailors Forum

Opening Ceremony

4 December

Team Leader/ Coaches Briefing

Racing

5 December

Team Leader/ Coaches Briefing

Racing

6 December

Team Leader/ Coaches Briefing

Racing

7 December

Team Leader/ Coaches Briefing

Racing

8 December

Team Leader/ Coaches Briefing

Racing

Closing Ceremony

 

About Oman Sail: 

Operating under Oman Tourism Development Company, Oman Sail is tasked with rekindling the country’s maritime eminence, promote the Sultanate around the world through sailing, contribute to the sustainable prosperity of the nation and provide long-term learning opportunities for the youth. Since 2008, Oman Sail has built a solid foundation around Sailing, Tourism, Commerce, Health and Environment, all underpinned with competency-based development for its workforce. Committed to offering both men and women equal opportunities to learn, Oman Sail’s programmes focus on nurturing young talent to develop the sailing champions of tomorrow, increasing revenue in the tourism, activity and experiential learning markets and gaining prominent international exposure for the country. The company has a strong track record in delivering a portfolio of events across the Sultanate to showcase Oman’s natural beauty, tourism potential, the people’s hospitality, and the infrastructure readiness for business opportunities. More information can be found on www.omansail.om

 

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Yerevan to Launch Festive Season with Christmas Tree Lighting on 14 December


 

Dubai, UAE, December 2025: Armenia’s festive season will officially begin on 14 December, when Yerevan’s Christmas tree lights up the city centre and signals the start of one of the most atmospheric periods of the year. The ceremony opens weeks of celebrations leading up to Armenian Christmas on 6 January, a time when the capital takes on a cinematic glow.

 

Each December, Yerevan transforms into a winter postcard. Streets lined with warm golden lights reflect against crisp evening skies, while the city’s cafés and restaurants release the unmistakable aromas of traditional soups, spiced teas, slow-cooked meats and festive pastries. Visitors wander through Republic Square and the surrounding boulevards, where live music, seasonal markets and cultural performances draw crowds into the heart of the celebrations.

 

The Tourism Committee noted that the Christmas period brings together rich traditions and a vibrant atmosphere, positioning Armenia as an increasingly attractive winter destination for regional travellers. Entry is visa-free for UAE and Saudi citizens and residents, making festive travel to Yerevan seamless.

 

 

 

 

Yerevan is also easily accessible throughout the season, with many direct flights including from Dubai, Abu Dhabi, Sharjah, Kuwait, Doha and Beirut, providing convenient routes for visitors looking to experience the city’s winter charm, culinary flavours and Christmas atmosphere.

 

The 14 December tree lighting ceremony remains one of the landmark moments of the season, inviting guests to step into a vibrant cityscape filled with culture, hospitality and festive spirit.

 

This December, a new story unfolds just three hours away, in the heart of Armenia.

 

For more information and travel inspiration, visit the official Armenia Travel website (armenia.travel/).

 

 

About Armenia

Armenia, a country nestled in the Caucasus region, is a land of captivating landscapes, rich history, and warm hospitality. This hidden gem offers a diverse array of experiences, from natural splendour to ancient treasures, modern adventures, and culinary delights. It offers four seasons – snowy winters, warm springs, sunny summers, and colourful autumns. From relaxing experiences to thrilling adventures, it offers something for every type of traveller.

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Finastra’s Saudi Arabia Reimagine Banking Forum spotlights innovation, trust, and AI in a Vision 2030 financial landscape



Riyadh, Saudi Arabia – December 12, 2025 – Finastra, a global leader in financial services software, brought together regulators, banks, fintechs, and technology leaders at the Saudi Arabia Reimagine Banking Forum in Riyadh to examine how the Kingdom’s financial sector can accelerate innovation while protecting trust, resilience, and customer value under Vision 2030.


The forum featured perspectives from regional and global experts, including Rudy Kawmi, Vice President for Middle East, Africa and Asia Pacific, Universal Banking at Finastra, along with senior leaders such as Abdulkarim Alsowaygh, Head of Advisory Services at TechArch, and Aymen Belhedi, Digital and Technology Transformation Leader at KPMG Middle East.


As the conversation turned to how banks can turn ideas into action, Finastra shared perspectives based on its long-standing work with financial institutions in the Kingdom., where it has supported banks since the early nineties through local expertise, established relationships and ongoing investment. The company referenced the role of modern core platforms like Essence,  in supporting agility, compliance and customer-centric design. Finastra also noted its more than xx decades of experience in Saudi Arabia, where it continues to support banks through local expertise, established relationships and ongoing investment.  Finastra Essence was also recognized as a Leader for the 2nd consecutive time in the Gartner®️ Magic Quadrant™️ for Retail Core Banking Systems, Europe., 


Across three panel discussions – Banking Today: Delivering delight in a hyper competitive world, Banking Tomorrow: Innovation, agility and relevance, and Practical AI: Leveraging AI for profit, safely and securely – speakers shared practical strategies to balance regulatory expectations, customer needs, and technology adoption.


Key insights from the Saudi Arabia Reimagine Banking Forum include:


Innovation anchored in trust and compliance

Panelists agreed that innovation in Saudi banking must begin with trust. Cybersecurity, regulatory alignment and security maturity were described as non-negotiables, not afterthoughts. Speakers highlighted the role of the Saudi Central Bank (SAMA) in setting clear guardrails through initiatives such as API-driven banking frameworks and the Regulatory Sandbox, enabling banks and fintechs to experiment in controlled environments while protecting consumers and financial stability.


From product proliferation to precision, lifestyle-integrated banking

The discussion underlined a shift from launching more products to delivering precise, contextual experiences. Banks in Saudi Arabia are under pressure to evolve from traditional service providers into lifestyle platforms that integrate payments, credit and everyday services into the digital journeys customers already use. With the risk of banking drifting into a utility model, where providers are interchangeable, panelists called on institutions to differentiate through relevance, immediacy and purposeful design, not just scale.


Ecosystem orchestration as the new competitive edge

Speakers stressed that no institution can innovate in isolation. Banks that act as ecosystem orchestrators, curating fintech, technology and cybersecurity partners while owning the “trust layer”, are better positioned to deliver new propositions quickly. Internal teams, advisors and partners form a single value chain. The conversation moved beyond capability lists toward how those capabilities are combined, governed and brought to market at speed.


Data and AI turning trusted information into intelligence

Data was described as a critical and often underused asset. Panelists highlighted that the real opportunity lies not in collecting more data but in converting trusted data into actionable intelligence. In this context, AI and generative AI can help banks move from reactive service models to proactive, personalized engagement, provided governance keeps pace. With the right tools and controls, small teams can now deliver improvements in productivity and customer experience that previously required much larger workforces.


Practical, ethical AI with humans firmly in the loop

The AI discussion focused heavily on ethics, explainability and human oversight. Panelists warned against black-box systems in areas such as credit decisions and collections, where AI outcomes directly affect people’s lives. They emphasized the need to identify and address bias in training data and to keep humans accountable for final decisions. AI was positioned as a powerful tool to automate repetitive tasks, assist agents and accelerate analysis, while freeing people to concentrate on higher value work.


Technology is available, but adoption remains gradual

Speakers noted that while the technology to support next-generation services is already in place, adoption timelines can vary. Some innovations introduced in pilot phases have taken time to progress to full rollout, reflecting the sector’s careful approach to implementation. The discussion highlighted opportunities for continued progress in areas such as real time, transparent cross-border payments and fully digital account opening that reduces the need for in-branch processes.


Across all sessions, there was a consistent message: Saudi Arabia is setting a high bar for responsible innovation by combining a progressive regulator, a clear national agenda and banks that are re-architecting for trust, speed and inclusion. The future of banking in the Kingdom will belong to institutions that innovate boldly, design for resilience, and earn customer trust every day.

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Dubai’s 2025 Real Estate Market Defined by Lifestyle-Led Demand and Diverse Global Buyer Activity



The UAE recorded AED 431 billion in real estate transactions, across 125,538 deals in H12025

Total real estate sales surpassed AED 559.4 billion by October 2025

Dubai’s population is estimated to reach 5.3 million 


Dubai, UAE – 10 December 2025 – Banke International Properties released its year-end analysis of Dubai’s residential market, highlighting the behavioural shifts, buyer profiles, and community trends that shaped 2025, and what these patterns signal for 2026. The findings point to a market driven more than ever by end-user priorities, global investor diversity, and community-centric decision making.

The year saw significant activity from GCC, Indian, UK and European buyers, contributing to sustained momentum across both off-plan and secondary segments. With over AED 431 billion recorded across 125,538 deals in H1 2025 alone. By October 2025, total real estate sales had already surpassed AED 559.4 billion, reflecting continued confidence from both end-users and international investors as the city’s population and economic diversification accelerated .


Dubai maintained its position as one of the world’s most attractive and resilient property markets. Families remained drawn to villa and townhouse communities such as Dubai Hills Estate, Arabian Ranches, Tilal Al Ghaf and Mudon, prioritizing space, school access and lifestyle infrastructure. Investors continued to target high-yield apartment corridors, including JVC, Dubai Marina, Business Bay and JLT, encouraged by stable rental returns and consistent occupancy.

Dubai’s long-term demand trajectory remains strong, supported by sustained expatriate inflows and expanding economic sectors. According to the Dubai Urban Master Plan 2040, the city’s population is projected to reach 5.8 million residents by 2040, reinforcing long-term housing requirements across both established and emerging communities .

“2025 was the clearest indication yet that Dubai has entered a new era of real estate maturity. These decisions are being shaped by lifestyle, long-term value, and real demand rather than short-term speculation,” said Porush Jhunjhunwala, CEO of Banke International Properties. “Families are choosing communities that offer schools, green spaces, retail, and accessibility, while investors are gravitating toward developments with proven rental depth and stable yields. What we are seeing is not a spike in activity; it is the formation of a more balanced, fundamentals-driven market. Heading into 2026, the shift from momentum to sustainability will create opportunities across both districts and the upcoming corridors that are now benefiting from infrastructure, connectivity, and the UAE’s long-term economic agenda.”


We saw that ff-plan launches continued to dominate activity, especially in areas such as Dubai Creek Harbour, Dubai South, JVC, Arjan and new phases of MBR City, due to the support by flexible payment structures and other accessible price points. In Q3 2025, we also saw sustained off-plan momentum and high absorption across major master-developments .


Looking ahead, industry expectations point to a significant wave of new handovers through 2026, which may introduce pricing recalibration in mid-market levels. It is estimated that in 2026, we could see one of the largest delivery pipelines in recent years, supported by active off-plan launches through 2023–2025.


Demand fundamentals remain strong, underpinned by continued population inflows, expatriate residency reforms, and national strategies such as We the UAE 2031 and the Dubai Urban Master Plan 2040, both emphasizing sustainable growth, liveability and housing diversification.

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Five Short Films from Netflix & AFAC’s Women in Film Program Screened at the Red Sea International Film Festival



[Jeddah, Saudi Arabia – 9 December 2025]: Netflix and the Arab Fund for Arts and Culture (AFAC) celebrated the screening of the Women in Film: Bring Your Story to Life program’s films at the Red Sea International Film Festivals. The films were screened as part of The Red Sea: New Vision strand, dedicated to films that stand out for their fresh cinematic vision and compelling exploration of unique themes.

The Women in Film program, launched through a partnership between AFAC and Netflix, supported 20 emerging women filmmakers from Saudi Arabia, the UAE, Egypt, Jordan, and Kuwait. Over a five-month period, participants received hands-on mentorship in writing, directing, producing, cinematography, and editing while working in teams to develop and produce their short films with dedicated $25,000 production grants.

“Supporting women to tell their stories, with confidence in their own artistic vision, is essential to building a more dynamic and representative film ecosystem in the Arab world. Through this partnership with Netflix, we were able to provide emerging filmmakers with the mentorship, resources, and freedom of expression that lie at the heart of AFAC’s mission. The screening of their films at the Red Sea International Film Festival is a testament to what happens when independent voices are nurtured and given room to flourish”, stated Rima Mismar, AFAC’s Executive Director.

Throughout the program, participants worked closely with industry mentors through workshops and a structured production process that included post-production work completed in Saudi Arabia. The Red Sea International Film Festival amplified this effort by offering a platform for the filmmakers to present their work and take an important step in their careers. 

Pelin Mavili, Director of Global Affairs at Netflix for Middle East, North Africa and Türkiye, added: “The Netflix Fund for Creative Equity, reinforces our commitment to empowering emerging talent and amplifying new voices across the region. This initiative provides rising filmmakers the platform and support to bring their stories to life, and seeing their films included at the Red Sea International Film Festival makes us proud. The positive reflections from the industry has reinforced the importance of nurturing the next generation of storytellers. Our collaboration with AFAC continues to open pathways for fresh voices and a more inclusive creative landscape in Saudi Arabia and across the Arab world.”

The selected five short films screened from the ‘Women in Film’ program are Jareesh Salam, Somewhere Else, Of Burning Memories & Wounds, No Land in Sight, and Cleanse the Streets. Each film brought forward authentic storytelling and explored distinctive themes. The screening in the festival offered the aspiring filmmakers a valuable opportunity to present their work to industry professionals and connect directly with producers, editors, and key decision-makers.

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