Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion
Rashad iskandrni
Pioneering the multimodal era with our most context-aware and personalized mobile experience
Riyadh, KSA, 22 Jan 2025 – Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
Our Most Intuitive and Effortless Mobile Interactions Yet
With One UI 7[2], the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search[3]make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.
These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organized with Call Transcript[4] and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist[5] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalized Experiences with Privacy Secured
In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine[6] powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[7], which proactively offers suggestions accessible via Now Bar[8] on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.
Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.
Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU[9] and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit[10].
Samsung and Qualcomm Technologies worked together to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler[11] to achieve a 40% improvement[12] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.
All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25[13]. Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.
Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.
Portrait Studio[16] has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.
Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.[17]
Every external component of Galaxy S25+ and S25 now includes at least one recycled material[18], as their metal frame incorporates recycled armor aluminum for the first time[19].
In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery[20], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.
Combined with seven generations of OS upgrades and seven years of security updates[21], the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.
For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club[22]. For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.
All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.
The Galaxy S25 series will be available for order from [XXX date]. Galaxy S25 Ultra will be available[23] in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.
For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
[1] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
[2]The official One UI 7 release will commence with the upcoming Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
[3]Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
[4]Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.
[5]Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[6]The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
[7] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
[8]Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
[9]AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
[10] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[11]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
[12] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
[13] Compared with low-light video capture on Galaxy S24 series.
[14]Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
[15]Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
[16]Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[17] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
[18] Every external component of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.
[19] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.
[20]A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.
[21] Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
[22]Terms and conditions apply. The New Galaxy Club service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for promotion benefit, registration may be required.
[23]Colors may vary by market and network provider.
مواضيع ذات صلة
Pfizer Appoints Rodrigo Puga as Cluster President for the Middle East, Russia & Africa
DUBAI, UNITED ARAB EMIRATES, 16 September 2025— Pfizer today announced the appointment of Rodrigo Puga as Cluster President for the Middle East, Russia & Africa (MERA). In this role, Rodrigo will spearhead Pfizer’s operations across the region, leading strategy, operations, and performance, while ensuring patients across the region have access to breakthrough innovations.
In his new position, Rodrigo will oversee a diverse portfolio that spans vaccines, oncology, rare diseases, internal medicine, and inflammation and immunology, while working closely with partners and stakeholders to drive sustainable growth and impact, setting a bold strategy and delivering on Pfizer’s goals for MERA.
Commenting on his appointment, Rodrigo said: “Over the past three decades at Pfizer, I’ve had the privilege of working in many different markets, each with its own challenges, opportunities, and lessons. These experiences have shaped how I think about innovation, collaboration, and what it truly takes to deliver meaningful impact for patients. Taking on the leadership of MERA is an exciting new chapter, where I hope to build on that learning and expand both my knowledge and skills in partnership with our colleagues, governments, and stakeholders across the region. This is a moment to think boldly about how Pfizer can accelerate access, strengthen local capabilities, and continue setting new standards in healthcare for the communities we serve.”
“What makes MERA so unique is its extraordinary diversity. From fast-growing economies investing heavily in health infrastructure to markets pioneering digital health adoption, this diversity creates both complexity and opportunity, and I believe it’s where Pfizer can make a real difference by bringing global science together with local insight,” he added.
Rodrigo brings nearly three decades of experience with Pfizer, during which he has built a reputation as a dynamic, strategic leader committed to driving innovation, growth, and patient-centric solutions. Most recently, he served as Senior Vice President and U.S. Business Lead for Internal Medicine, where he oversaw Pfizer’s cardiovascular, metabolic, and women’s health portfolio.
Throughout his career, Rodrigo has successfully led full business turnarounds, launched new products, expanded market access, and driven acquisitions and integrations. His leadership roles have spanned the globe, including Country President positions in Mexico, Colombia, and Peru, as well as senior global roles such as Global Marketing Lead for Internal Medicine and Vice President, Global Talent Lead.
About Pfizer: Breakthroughs That Change Patients’ Lives
At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development, and manufacture of health care products, including innovative medicines and vaccines. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world’s premier innovative biopharmaceutical companies, we collaborate with health care providers, governments, and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, we have worked to make a difference for all who rely on us. We routinely post information that may be important to investors on our website at www.Pfizer.com.
منذ 16 ساعة . News
Paymentology and Enjaz Sign MOU to Advance Next-Generation Digital Payments in Saudi Arabia
Riyadh, Saudi Arabia 17 September – Paymentology, the leading global issuer-processor, has signed a Memorandum of Understanding (MOU) with Enjaz, one of Saudi Arabia’s most trusted providers of remittance and digital payment solutions. Together, the two companies are entering a partnership to advance next-generation digital payments in the Kingdom, bringing greater choice, speed, and customer-centric innovation to consumers and businesses.
Enjaz enables money transfers to over 200 countries via digital channels, branches, and global partners. With Paymentology’s support, it will expand into next-generation card products, including prepaid, debit, and virtual cards – integrated with its existing services.
By harnessing Paymentology’s highly configurable, cloud-first issuing and processing platform, Enjaz extends its product launch capabilities and bring a new wave of of innovative digital payment services to the Kingdom. These include international and domestic scheme enablement, tokenisation with Apple Pay, Google Pay, Samsung Pay and Mada Pay; and advanced multi-level controls enhancing security, enabling leading-edge propositions and real-time decisioning. Enjaz will also benefit from access to more than 450 production-ready APIs, enabling rapid innovation and the addition of new features such as loyalty and multi-currency wallets. Alongside this, real-time data feeds and analytics will power smarter fraud prevention, personalised offers, and deeper engagement across the cardholder journey.
Crucially, this innovation is underpinned by local infrastructure, already deployed on Oracle Cloud Infrastructure (OCI) and soon to be deployed on Google Cloud Platform (GCP) in Saudi Arabia, ensuring both speed and compliance with the Kingdom’s regulatory requirements.
Bassam AlEidy, CEO at Enjaz, said: “At Enjaz, our focus has always been on giving our customers speed, convenience, and security, whether they are transferring money abroad or making everyday payments. By collaborating with Paymentology, we can now extend our card services that expand choice and enhance financial freedom. This partnership represents a major step in shaping the future of payments in Saudi Arabia, delivering innovation that is inclusive, dynamic, and tailored to the needs of our market.”
Jeff Parker, CEO of Paymentology, added: “Saudi Arabia is building one of the world’s most dynamic payments ecosystems under Vision 2030. Enjaz’s ambition adds to that momentum, and Paymentology’s role is to power innovators with secure, scalable issuing. Together with Enjaz, we’ll expand choice, accelerate time-to-market, and raise the bar for customer experience in the Kingdom.”
The Kingdom’s payments landscape is undergoing rapid transformation, with the Saudi Central Bank (SAMA) reporting that electronic payments accounted for 79% of total retail transactions in 2024, up from 70% in 2023. Non-cash transactions rose to 12.6 billion in 2024, highlighting the acceleration towards a cash-lite economy.
منذ 16 ساعة . News
inDrive Launches in inDrive Launches in Riyadh,Expanding Its Footprint in Saudi Arabia
Riyadh, Saudi Arabia – inDrive, a global mobility and urban services platform, has officially launched its ride-hailing service in Riyadh, marking its second city launch in the Kingdom of Saudi Arabia in 2025, following a successful rollout in Jeddah earlier this year. inDrive is already operating in test mode in Riyadh, but the official launch is scheduled for September 23rd during Saudi Arabia's National Day.
For the third consecutive year, inDrive has ranked as the world’s second most-downloaded mobility app, according to Sensor Tower. The platform is a top travel app in the MENA region, especially in Morocco and Egypt, and operates in 48 countries across Asia, Africa, and Latin America.
The Riyadh launch follows inDrive’s announcement in April 2025 that it had received its official license to operate in Saudi Arabia – a significant milestone that paved the way for rapid expansion across the Kingdom.
“Our unique peer-to-peer model has proven effective across the globe,” said Abdulrahman Basallum, inDrive Country Manager in KSA. “After a strong response to our test launch in Jeddah, where we quickly built a base of both drivers and passengers, we’re confident in our ability to succeed in Riyadh as well. People appreciate our fair, transparent service and they recommend it to others.”
Unlike traditional ride-hailing apps, inDrive offers a unique bidding model where passengers propose a fare, and drivers have the freedom to accept, decline, or counter the offer. This model empowers both parties, resulting in fairer prices and a higher level of user satisfaction. Drivers also benefit from significantly lower commission fees- 2 to 3 times lower than industry averages.
Moreover, to support the launch of the service in the country, inDrive drivers will not pay any commission at first, allowing them to earn even more, while passengers will be able to negotiate even more attractive ride prices.
The user base in Jeddah has been growing by over 250% month-over-month on average over the past quarter, exceeding the company's expectations. The company sees significant growth potential in the country, as its business model demonstrates a strong product-market fit.
Backed by major global investors including Insight Partners, Bond Capital, and General Catalyst, inDrive was last valued at $1.23 billion in 2021. The company has since seen substantial revenue growth.
inDrive’s broader mission is to challenge injustice and positively impact the lives of over 1 billion people by 2030. As part of this commitment, the company invests across MENA region in social initiatives focused on education, culture, sustainability, and gender equality.
The company also maintains a strong focus on safety, employing advanced technology for driver verification, ride tracking, and a dedicated 24/7 customer support team to handle critical situations.
منذ 16 ساعة . News
Creativity Connected: Sony Demonstrates Next-Generation Tools and Ecosystems for The Media Industry at IBC 2025
Sony’s tools and services usher in a new era of authentic and creative storytelling through simplified integration, impeccable image quality, sustainable approaches and cloud-native or hybrid workflows.
(Riyadh, Saudi Arabia, 11 September 2025) – The Sony IBC 2025 exhibit will present a powerful combination of hardware and software solutions – including camcorders, studio cameras, monitors, switchers, and storage – seamlessly integrated with the latest advancements in Cloud, Artificial Intelligence (AI), and IP technologies. Together, they form a dynamic and connected ecosystem designed to elevate content creation and streamline media production workflows, be they for news and live production or filmmaking.
Authenticity and real-time creativity
As AI-generated and manipulated content becomes increasingly sophisticated, the need for trusted, verifiable imagery has never been greater, especially for media professionals. Sony is a member of the steering committee of C2PA (Coalition for Content Provenance and Authenticity) and is involved in the organization’s efforts to track media’s provenance. The PXW-Z300 is also the world's first camcorder to embed digital signatures directly into video files, alongside featuring 1/2-inch 4K 3-CMOS Exmor R®️ sensors, the latest BIONZ XR™️ image processing engine, and a dedicated AI-processing unit. At IBC, Sony’s Ci Media Cloud and Sony’s Media Backbone Hive platform will also preview functions helping news organisations to verify footage provenance by displaying the digital signature information compliant with the C2PA standard. Media Backbone Hive recently launched its latest version, V2.3, featuring an advanced Web Editor and integration with AWS AI services. Hive Cloud is now compatible with the Time-addressable Media Store API (TAMS), enabling news agencies and broadcasters a fast-turnaround and cost-effective workflow in the cloud.
Cloud-native tools, applied intelligence and enhanced connectivity for agile workflows
The newly launched PXW-Z300 camcorder incorporates a dedicated AI-processing unit and an image processing engine. This enables high-precision subject (human) recognition based on face, eye, skeletal structure, and posture information. It also features an auto-framing function that automatically adjusts composition to keep human subjects centred in the frame.
A perfect companion to the PXW-Z300 is the new compact data transmitter LiveU TX1, co-developed with LiveU under a collaborative partnership scheduled for commercial release in 2026, exhibited for the first time at IBC. It supports resilient bonded transmission for faster data transfers using multiple network connections and enables automatic file transfers simply by connecting the device to a camera via USB. These features streamline video production by allowing direct file transmission from the field. In addition to USB connectivity, SDI support is also planned, enabling compatibility with a wide range of Sony camcorders. Sony will continue to offer diverse video transmission workflows to customers through products such as the 5G-compatible wireless communication device PDT-FP1, which enables high-speed, low-latency video transmission, and through collaborations with various industry partners.
5G is steadily becoming more widely used in the news and live events workflows for transmission as demonstrated by the numerous high profile trials Sony has participated in over the last 18 months. In July 2025, Sony, BT, and SailGP tested roaming Full HD cameras over a high-capacity network slice, enabling global broadcasts. Select photographers also uploaded real-time images via Sony Alpha cameras and the PDT-FP1.
Sony’s ecosystem Creators’ Cloud continues to evolve, and IBC 2025 will see the latest versions of Creators' Cloud apps, be they for individuals or for enterprise, such as Monitor & Control, Creators' App for Enterprise, Catalyst Prepare, and Catalyst Prepare Plugin supporting creators. Ci Media Cloud’s LiveSession is now available as an add-on to MediaBox, enabling live, high-resolution review and collaboration with guests via share-link – no Ci account required. A redesigned Adobe Premiere Pro panel will launch this winter, allowing editors to access Ci Workspaces directly, drag and drop assets, import comments as timeline markers, and re-link proxies to source files more easily. A prototype of the Premiere Pro panel plugin will be available for demonstrations at IBC. Platform upgrades, including accelerated transcoding and live stream optimisation, boost Ci’s speed and reliability for media teams in 190 countries.
Open ecosystem and integration
Software Defined Broadcast (SDB) reflects Sony’s long-term vision for an interoperable, software-centric broadcast future. Aligned with the EBU’s Dynamic Media Facility and Media Exchange Layer initiatives, SDB aims to decouple media applications from dedicated hardware, enabling them to run as scalable services across commodity IT infrastructure. Sony is actively integrating products like M2L-X, HawkREPLAY and parts of the Nevion portfolio into this shared-memory framework, offering high-efficiency media exchange without the limitations of traditional formats like ST 2110. By showcasing at IBC real-world implementations of these technologies, Sony reinforces its commitment to open standards, multi-vendor collaboration, and next generation broadcast architectures.
As the industry moves from hardware to software-based content flows, Sony’s Software Defined Broadcast initiative represents a pragmatic and deployable approach to modern live production. Built around proven components such as Global Event Manager (GEM), Stream Relay, M2L-X and Ci Media Cloud, Software Defined Broadcast current capabilities enable intelligent orchestration and automation of complex multi-venue workflows. A recent and ongoing UK major sports project demonstrates this in action — delivering scalable, efficient and cost-effective production using cloud-native infrastructure. With dynamic provisioning, pay-per-use efficiencies, and remote collaboration capabilities, Sony is helping redefine sports production. This marks the evolution from hardware-intensive deployments to agile, software-led ecosystems that can meet the demands of today’s distributed production models, while also opening the door to greater sustainability and scalability in live media processing and transport.
Aligned with the wider SDB vision, Hawk-Eye Innovations will be demonstrating a complete broadcast ecosystem with HawkREPLAY, HawkNEST, and Configure REPLAY. The system delivers 4x UHD slow-motion replays, advanced asset management, and remote production capabilities. It integrates seamlessly with Sony technology, offering a fully unified, cinematic-grade workflow for live sports and event broadcasting. At IBC 2025, Hawk-Eye Innovations is announcing HawkREPLAY in the Cloud launching in 2026.
Sony Networked Live is a modular, partner friendly and ever-expanding ecosystem designed to optimise live production workflows by leveraging IP networks for remote and distributed production.
Part of Networked Live’s ecosystem, Nevion announced support for hardware-accelerated SRT (Secure Reliable Transport) to its software-defined media node Virtuoso. This upgrade, added to existing low-latency HEVC compression functionality, enables broadcasters to leverage unmanaged networks, including the Internet, for applications such as connectivity back-up or GCCG (ground-to-cloud-cloud-to-ground) transport. Nevion’s VideoIPath release this month focuses on usability with a host of new features, including desktop simplification, multi-language support and single sign-on (SSO), designed for easier workflow handling for live production.
In this vein, the upcoming enhancements to the CNA-2 will boost operability for broadcast. New features include Scene File upload/download via PC, an intuitive WEB-MSU control panel, and GMCS support for the HDC-P50A. The update also introduces multiple 12-unit support through WEB-RCP and adds compatibility with both the AM7 and FR7 cameras, streamlining multi-camera workflows and expanding system flexibility across live production environments.
As part of its v2.4 scheduled for October 2025, the MLS-X1 software-based platform will introduce several new features and improvements, harnessing the capabilities of its hybrid architecture to deliver enhanced flexibility, performance, and operational efficiency. Enhanced functionalities include incorporating combined logic from Tally and XpT statuses for more dynamic workflows, through Advanced Conditional Actions, but also expanded DME effects by utilising GPU power to offer a broader range of effects. The V2.4 software will also deliver greater flexibility in node combinations, for more versatile configurations of MLS-X1 capabilities and functions.
In parallel, there is a growing demand for space-saving solutions in sports broadcasting, with the recent HDC-P50A meeting that need. The HDCE-500 camera extension adapter (planned for March 2026) is compatible with the HDC-5000 series, HDC-3000 series, and HDC-P50A system cameras. Positioned between the camera and CCU, it powers the camera and supports transmission up to 10 km by converting optical to single-mode fibre. When used with the HDC-P50A, it enables power and video transmission via a single SMPTE cable, offering greater operational flexibility.
In response to the explosion of content creators’ demand for plug-and-play studios, Sony’s Simplified Live ecosystem will be also showcasing a user friendly all in one studio set up from capture to content distribution that allows influencers and content creators to professionalise and automate their set ups, without compromising on image quality.
Virtual Production and immersive innovation
Sony’s exhibit at IBC 2025 will showcase the evolution of Spatial Content production including Virtual Production, through a series of creative tools, including digital cinema camera VENICE 2, camera tracking system OCELLUS, the latest LED displays Crystal LED CAPRI and VERONA for VP imagery, along with the latest version (Ver3.0) of Virtual Production Tool Set.
Sony will be demonstrating a tool that simplifies match-move work (traditionally done manually) by utilising tracking data (camera trajectory data) recorded with the camera tracking system OCELLUS, alongside its Virtual Production Tool Set Ver3.0, scheduled for release from December 2025 or later. All new features in V3.0 will be provided free of charge, including Viewing Angle colour correction, Ray Tracing Acceleration, and Colour Calibrator's new features such as Calibration for Third-party Cameras and LUT creation functionality that works with 2D plates.
Sony will present new software updates for its Cinema Line cameras that broaden creative workflows. The FX3 and FX30 can now record in Blackmagic RAW via HDMI to Blackmagic’s Video Assist devices. Meanwhile, an update from February 2026 will enable the FR7 to support OpenTrackIO, SMPTE’s open-source virtual production protocol, allowing standardised high-precision lens data output and smoother integration with third-party tools and CG engines, improving industry-wide compatibility and scalability.
Additionally, nablet, a German company specialising in media processing technology, has released the nablet X-OCN Media Extension plug-in for macOS this month, enabling X-OCN footage recorded with VENICE 2 and BURANO to be used with Apple’s Final Cut Pro for Mac. A further demonstration on the stand will bring together the VENICE Extension System Mini with Sony’s Spatial Reality Display (ELF-SR2) in 3D content production workflow. This setup allows glass-less, real-time monitoring of 3D images for immediate and accurate depth checking on set, improving both visual fidelity and production efficiency.
Sustainable innovation in practice
At IBC 2025, Sony will be welcoming visitors in the Elicium and will be showcasing some of its latest environmental initiatives alongside its technological demonstrations.
Aligned with Sony’s overarching Road to Zero set of sustainability focused initiatives, the IBC 2025 stand highlights sustainable innovation with Polygood®️ panels made from 100% recycled and recyclable plastic, including reclaimed medical equipment and repurposed food packaging waste. The zero-waste process reintegrates leftover plastics into production, ensuring a circular approach. Built for longevity, these panels are fully recyclable, crafted from pure recycled material, free of additives or binders. Incorporating these panels adds a powerful sustainability story to Sony’s booth and visitor experience. The stand will also feature 100% recycled plastic furniture and will be reused for at least the coming three years.
For more information about Sony’s exhibit at this year’s IBC, please visit pro.sony/ibc.
منذ 6 أيام . News
Sony Expands Lineup of High-Speed CFexpress Type A Memory Cards Compatible with CFexpress 4
The latest models include 480GB and 240GB options, which complement recently launched high-capacity cards, and provide users with flexible choices to meet their specific needs
(Riyadh, Saudi Arabia - 11 September 2025) – Sony is strengthening its portfolio of CFexpress Type A Memory Cards to accommodate the varying needs and budgets of professional and prosumer users. Two new capacity CFexpress 4 compatible cards, the CEA-G480T (480 GB ) and CEA-G240T (240 GB), will join the CEA-G1920T (1920 GB) and CEA-G960T (960 GB), which are now available for purchase.
The new memory cards achieve a high read speed exceeding 1,800 MB/s, along with a write speed of 1,700 MB/s. The CEA-G480T and CEA-G240T are compatible with select Cinema Line and mirrorless Alpha cameras, including the ILCE-7M4, ILCE-7SM3, ILCE-7RM5, ILCE-1, ILCE-1M2, ILCE-9M3, FX6, FX3, FX30, FX2, FR7, and PXW-Z200. Together with the recently released 1920 GB and 960 GB models, the 480 GB and 240 GB cards give users powerful, high-speed options in a range of capacities to address their unique use case and accommodate a wider range of scenarios.
Availability
The CEA-G480T and CEA-G240T will be available in selected countries in the Middle East from October 2025.
For detailed information about each card, please visit: https://www.sony.com/en-sa/electronics/xqd-memory-cards/cea-g-series
منذ 6 أيام . News
John Crane unveils game-changing Type 8628VL mechanical seal, setting new benchmark for ethane pipeline performance
SLOUGH (September 2025) ― John Crane has launched the Type 8628VL, a next generation mechanical seal engineered to solve the oil and gas industry's toughest challenges: maintaining sealing integrity in multiphase ethane and ethylene pipelines.Designed to perform under volatile pressure and temperature conditions, the Type 8628VL leverages spiral groove non-contacting technology to deliver exceptional reliability, operational efficiency, and environmental compliance.
Solving the Multiphase Challenge in Pipeline Infrastructure
Ethane pipelines present unique challenges due to frequent fluid phases shift from liquid to vapour to supercritical, which can compromise conventional seal performance. The Type 8628VL addresses this by employing dual non-contacting seal faces in a tandem configuration, a design validated by peer-reviewed Lubricants (MDPI) research. The research confirmed that spiral groove non-contacting seal faces deliver superior hydrodynamic lift, phase-change resilience, and zero-wear operation in volatile fluid applications, ultimately allowing ethane pipelines to eliminate friction and wear while using the process fluid in these different states to provide lubrication.
Initial Field Installations on the U.S Gulf Coast
A leading ethane transmission company operating along the U.S Gulf Coast faced a major operational challenge: Managing phase change during pumping with pressure variations. Ethane, which exists as a liquid at around 18oC (65 oF) and 40 bar (580 psi), transitions to vapour at approximately 32 oC (89 oF). This phase change created sealingand reliability issues, impacting uptime and seal life.
The operator installed four Type 8628VL seals on ethane pump equipment experiencing inconsistent performance at ~1100 psi. Three months into continuous operation and intermittent shutdowns, the results were clear:
“The performance is exactly what we hoped for - consistent, reliable, and robust. We now have full confidence in uptime,” said a senior reliability engineer from the customer site.
In addition, the deployment delivered measurable improvements in service turnaround, local service centre support and reduced refurbishment times. It also lowered the costsassociated with complex refurbishment, while the seal’s multiphase capability eliminated a key cause of premature seal failure.
Key Benefits:
Competitive Differentiation in a Changing Market
“Unlike hybrid or contacting seals, the Type 8628VL delivers pure non-contacting operation, even during rapid phase transitions,” said Mike Eason, Chief Technology Officer at John Crane. It’s a significant step forward for the sector.”
Eason added: “We will continue to expand our portfolio with products that meet customer reliability and energy transition goals. The Type 8628VL is a testament to our commitment to innovate for greater efficiency zero greenhouse gas (GHG) emissions”.
About John Crane
John Crane is a global leader in mission-critical technologies for the energy and process industries and an innovator in rotating equipment, encompassing mechanical seals, couplings, filtration systems and cutting-edge asset management and digital diagnostics solutions. Blending a rich legacy of innovation with a commitment to service excellence, we've enabled our customer’ reliable and sustainable operations for over a century. While recognising the role of traditional energy, we are pioneering solutions that enable cleaner alternatives, crafting a vision for a sustainable energy future. Our extensive global presence underscores our promise to customers, with over 200 service centres in 50 countries. With over £1.1 billion in revenue in 2024, we are an integral pillar of Smiths Group plc, a FTSE 100 listed industrial technology company dedicated to engineering a better future. Visit www.smiths.com for more.
منذ أسبوع . News