HONOR Magic7 Pro Makes Its MEA Debut: A New Era of AI-Powered Camera and Performance Excellence

HONOR Magic7 Pro Makes Its MEA Debut: A New Era of AI-Powered Camera and Performance Excellence

15 January 2025 - 20:08

written : رشاد اسكندراني

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Rashad Iskandrni

 

Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th with exclusive package worth 2197 AED.

Dubai, UAE, January 15, 2025 - Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Dubai, UAE. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed[1]. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more. 

 

“We are excited to introduce the HONOR Magic7 Pro to the GCC market, where technology innovation and digital transformation are at the forefront,” said Laurance Li, General Manager of HONOR GCC. “With its seamless integration of both on-device and cloud AI, the Magic7 Pro offers an intuitive, intelligent, and secure experiences. This launch represents our continued dedication to bringing next-gen smartphones that are not only innovative but deeply relevant to the dynamic and tech-savvy GCC market.”

During the regional launch event hosted in Dubai, it was also announced that HONOR has become the official partner of Louvre Abu Dhabi for their upcoming extraordinary exhibition - “Kings and Queens of Africa: Forms and Figures of Power”. This collaboration underscores brand’s commitment to fostering innovation and creativity, extending beyond technology to support cultural and artistic initiatives that inspire and unite communities.

Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE

To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4” telephoto sensor with a large f/2.6 aperture. Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through. 

Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances powered by AI. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.

Empowering Smart Lifestyle with AI-powered MagicOS 9.0

The HONOR Magic7 Pro offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.

 

Leveraging the seamless integration of the INSTAX MINI LINK app with MagicPortal, users can instantly capture, print, and share their memories in a single step with the mini link 3, harnessing cutting-edge connectivity and user-centric design for an enhanced, on-the-go experience.

Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what's on the screen. With Gemini extensions users can find and action the information from the Google apps and services like Maps, YouTube, Flights, and Hotels.

Empowering users to maximize productivity, the HONOR Magic7 Pro feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts or training materials. With AI Translation, the HONOR Magic7 Pro offer AI Face-to-Face instant translation for up to 13 languages[2], helping users to bridge language gaps during real-time interactions. The AI Dual-way Noise Reduction technology ensures clear communication in any setting, making multi-person meetings feel face-to-face while minimizing distractions. 

 

To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology[3]. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.

Unrivaled Battery Life Combined with Exceptional Gaming Performance

Powered by the Snapdragon® 8 Elite Mobile Platform[4], the Magic7 Pro is equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2[5].

Featuring a 5850 mAh4 Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes[6] with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions.

Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience. 

Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display

The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, the 6.8-inch HONOR Magic7 Pro marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times[7] more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 Pro are protected from daily wear and tear. 

Price and availability in the UAE: 

Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th, with the device priced at 3999 AED three stunning color options Lunar Shadow Grey, Breeze Blue, and Black. Customers who place a pre-order will receive an exclusive package worth 2197 AED, which includes the premium HONOR Watch4 PRO (1099 AED), the versatile HONOR CHOICE X5 Pro (399 AED), and a 12-month HONOR CARE plan (699 AED), ensuring an enhanced experience from day one.

 

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About HONOR   

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products, enables people to become a better version of themselves


 

[1] Google, Android and Gemini are trademarks of Google LLC. Gemini mobile app available on select devices, languages, and countries. Internet connection required. Check responses for accuracy.

2 Supports certain applications. The functionality may be affected by factors such as application updates. Please refer to the actual experience.

3 This feature supports 13 languages including English, French, Italian, German, Spanish, Russian, Japanese, Turkish, Latin Spanish, Malay, Arabic, and Chinese (Mandarin & Cantonese).

[3] This function will be available in Q2 in MEA Region 

6 Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries. 

7 Data from HONOR labs.

4 Typical value. The rated capacity of the HONOR Magic7 Pro’s non-removable battery is 5750 mAh

5  Data from HONOR labs. 

[7] The data is sourced from HONOR labs, comparing the drop resistance of NanoCrystal glass and ordinary glass tested under equal weight. As a precision electronic device, the phone is still at risk of damage from drops. Please exercise caution to avoid drops and collisions.

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Capturing the Future: The Evolution of Smartphone Camera Technology

Rashad Iskandrni

 

Riyadh, Saudi Arabia – July 03, 2025 - In the ever-evolving landscape of smartphone technology, cameras have emerged as one of the most transformative features, revolutionizing the way we capture and share our world. As smartphones have become ubiquitous, the role of camera technology has expanded, moving beyond simple photography to include complex image processing and AI-assisted enhancements.

 

The evolution of smartphone cameras is marked by significant advancements that have transformed these devices into powerful photography tools. Early smartphones featured basic cameras with limited capabilities, but today's models are equipped with sophisticated sensors, lenses, and software that rival traditional cameras. This shift has not only democratized photography but also sparked creative expression on an unprecedented scale.

 

A pivotal aspect of this transformation is the integration of artificial intelligence, which has elevated camera functionality to new heights. AI technology enhances mobile cameras by intelligently adjusting settings, recognizing scenes, and improving image quality in real-time. From optimizing exposure and focus to facilitating advanced features such as portrait mode and automated photo editing, AI has reshaped what is possible with smartphone photography.

 

In this competitive field, Samsung stands out as a leader, continually pushing the boundaries of what mobile cameras can achieve. With the introduction of features like a 200 MP sensor, Samsung has set a new standard for image resolution, enabling unparalleled detail and clarity. Innovative modes such as Flex mode and night mode demonstrate Samsung's commitment to versatility and performance in various lighting conditions, offering users exceptional creative possibilities.

 

Moreover, Samsung's dedication to continuous progress is evident in their anticipation of future innovations, particularly in the realm of foldable smartphones. Exciting developments are on the horizon, promising even greater integration of advanced camera technologies within these versatile devices. Such advancements are poised to redefine mobile photography once more, providing users with unprecedented flexibility and functionality.

 

In conclusion, as the nexus of camera technology and AI continues to evolve, smartphone photography is poised for even more groundbreaking innovations. Companies like Samsung are not only at the forefront of these advancements but are also shaping the future of how we capture and experience the world around us. With every new release, they underscore a commitment to excellence and innovation, ensuring exciting times ahead for photography enthusiasts and everyday users alike.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI and foundry, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

 

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DARIA bond and DARIA bond II tap GCC market, lure customers

Rashad Iskandrni


Designed by Multi Ways International, the DARIA bond and DARIA bond II smartphones, packed with impressive specifications, have revolutionized the mobile phones market in the Gulf region. The smartphones are drawing a large number of visitors and customers from the GCC region, earning high user satisfaction and strong market interest.

Halil Chaglar, CEO of MultiWays International, said that the DARIA bond and DARIA bond II smartphones are at the center stage by capturing the GCC market due to their unique designs, innovation, cutting-edge technology and amazing specifications. “Equipped with Web3 technology, the DARIA bond smartphone offers a new way for users to interact with distributed ledger technology. It features an embedded client node operating under the Proof of Activity consensus protocol, allowing users to validate activities and earn rewards.” Chaglar added.


Highlighting DARIA bond II smartphone, he mentioned that the phone is packed with impressive and incredible specifications. DARIA bond II is equipped with a 50MP one-inch main camera and a 1 inch sensor with OIS, AI portrait reconstruction, and 4K video recording. It also features a 50MP selfie camera and superior low-light performance with Dual Conversion Gain (DCG). Ultra-wide / telephoto should be added

He mentioned DARIA bond II smartphone recognition on global level is a huge achievement, adding that winning the Red Dot Design Award 2025 including five other global awards and iF design award 2025 highlights DARIA bond II position as more than just a smartphone, it’s a vision for the future of mobile technology, where style, speed, and smart systems meet as the smartphone is packed with impressive and incredible specifications.

He noted that the DARIA bond II smartphone was chosen based on key Red Dot criteria such as innovation, functionality, and design quality. 


“It's sleek look, intuitive experience, and smart Web3 integration met and exceeded the jury’s expectations, highlighting Multiways' commitment to forward-thinking design”. Chaglar added.

“Equipped with advanced features, the DARIA bond II smartphone offers a seamless mobile experience backed by a powerful processor, AI-driven tools, and a camera built for clarity. Its minimalist design and blockchain-based ecosystem set it apart in today’s smartphone market.


Discover the award-winning DARIA bond II at dariamobile.com. Join the next generation of users redefining how we interact with mobile devices."

 "In terms of sales growth, the mid-to-premium segment of smartphones is currently seeing significant growth in the UAE, particularly due to increasing demand for advanced camera features, AI capabilities, and 5G connectivity. By offering a premium yet affordable product with cutting-edge features, the DARIA bond II is strategically positioned to attract tech-savvy millennials, professionals, and students looking for high-performance devices at a competitive price."  Chaglar concluded.

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LG Electronics Showcases Advanced Solutions During International District Cooling Conference

Rashad Iskandrni

 

 

LG Electronics plays prominent role during event as both a sponsor and strategic partner in supporting Saudi Arabia’s district cooling requirements

 

 

Riyadh, July 03, 2025 — LG Electronics, a global leader in HVAC innovation, played an active role during the annual International District Cooling Conference (IDCC), where it showcased its advanced solutions, reaffirming its position as a committed supporter of Saudi Arabia’s ambitious district cooling projects.

 

LG Electronics has a leading role in providing cooling solutions to the Kingdom, and by taking part in IDCC, the company has gained valuable insights that will further enhance its product and service offerings in Saudi Arabia.

 

LG’s advanced chiller solutions are engineered to deliver unparalleled performance and reliability. They have been optimized to meet the most demanding efficiency standards while demonstrating sustainability and operational excellence. These features make LG the ideal partner to meet the Kingdom’s rapidly expanding district cooling infrastructure.

 

During the event, LG Electronics highlighted its commitment to providing high-efficiency and reliable cooling technologies custom-made to meet the most demanding of district cooling requirements. The company’s showcase underscored its leadership in HVAC innovation and its strategic engagement in national infrastructure development. The event also provided an important platform for the company to meet and interact with key strategic stakeholders, various government bodies, developers, and technology innovators.

 

 

The International District Cooling Conference (IDCC) is a global event that features industry leaders, experts, and innovators to explore the latest developments in district cooling technologies and solutions. The two-day event was held in Riyadh, Saudi Arabia, from June 17 to 18. Participants discussed how district cooling can achieve further energy efficiency and reduce carbon emissions. Issues that are of particular interest in the Middle East, which has increasingly high cooling requirements, together with the pressing need for sustainable infrastructure. 

 

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About LG Electronics, Inc.

L G Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 

 

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Tabuk Summer Festival underway with a host of family thrills

Rashad Iskandrni

TABUK: With a spectacular opening that lit up the city, Tabuk Summer Festival 2025 is now in full swing, drawing thousands of citizens, residents and tourists from every nook and corner of the Kingdom. As schools close and families look for the perfect summer escape, Tabuk welcomes you with open arms, cool mountain breezes, stunning natural landscape, and now, five remaining weeks of non-stop celebrations at Tabuk Park Mall.

The festival, the first of its kind to be organized in Tabuk, a city famous for its unique blend of historical sites, offers an immersive experience. Through a series of performances, fashion displays, games and culinary showcases, the festival provides a unique opportunity to explore and celebrate the rich Saudi culture and heritage. Recognized by the Saudi Tourism Authority and proudly featured on VisitSaudi.com as one of the top ‘Things to Do’ this summer, the festival promises something for everyone including locals and visitors alike.

As a pioneer in Saudi Arabia’s commercial real estate landscape, Hamat continues to set the benchmark for lifestyle-led retail destinations. With Tabuk Summer Festival 2025, Hamat brings its deep market expertise and visionary placemaking approach to transform Tabuk Park Mall into a vibrant hub of entertainment, culture, traditions, dining, and retail experience. From the moment the festival was launched, the festival has been attracting hordes of families, friends, and tourists to witness live shows, cultural performances, art installations, and shopping surprises.

The Tabuk Summer Festival, according to a press statement issued by Hamat, is now entering the most exciting phase yet. On the sidelines of the festival, a Fashion & Beauty Week will showcase style, self-expression, and trends featuring top brands, beauty experiences, and on-stage makeovers. This will be followed by the Gaming Week for all ages, packed with e-sports competitions, VR adventures, and arcade thrills.

An F&B Week has also been lined up. This will feature a range of culinary delights, tastings, chef showcases, and pop-up concepts from Tabuk’s favorite restaurants and cafes. Adding even more excitement, weekly raffle draws are giving lucky visitors the chance to win amazing prizes including electronics, fashion vouchers, and more. With daily surprises and giveaways throughout the mall, every visit to the festival could be a winning one!

Whether you’re from Tabuk or planning your summer getaway, this is your invitation to be part of something spectacular and fascinating in Saudi Arabia. The festival is supported by leading government and private sector partners, with exciting activations happening across the city, but it all comes alive at Tabuk Park Mall, your gateway to entertainment, dining, retail, and cultural discovery.

Therefore, the festival organizers are calling you and your loved ones to pack your bags and head north because the biggest celebration of the summer is waiting for you. The Tabuk Summer Festival kicks off this Thursday evening at Tabuk Park, starting at 7:30 PM, in a festive atmosphere enthusiastically anticipated by locals and visitors alike. The event is considered one of the most prominent summer festivals in the northern region. The program includes live artistic performances, plays, children’s zones, and new entertainment experiences that create a unique summer vibe. For more details, visit- https://www.hamat.sa/en/tabuk-park-tsf

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Sleeker, Thinner, Smarter: The Evolution of Smartphone Design

Rashad Iskandrni


 

Riyadh, Saudi Arabia – July 03, 2025 - In the rapidly evolving world of smartphones, sleekness and thinness are more than just desirable features—they are testaments to technological prowess and innovative engineering. The latest revolution in smartphone design is defined by devices that seamlessly integrate powerful technology within impossibly thin frames, offering users both elegance and performance.

 

The journey toward this design revolution began with manufacturers striving to balance functionality with form, a quest that has led to the unprecedented advancement seen today. As smartphones have become essential to daily life, consumer demand has pushed companies to refine their offerings, focusing on creating devices that don't just meet practical needs, but also satisfy aesthetic preferences.

 

Enter the era of ultra-thin smartphones, a competitive battleground for leading tech companies. The development of these devices involves overcoming numerous engineering challenges, such as enhancing performance and battery life, all within a diminishing amount of physical space. Advanced materials, miniaturized components, and sophisticated assembly techniques are at the core of this evolution.

 

Among the giants in this arena, Samsung has consistently stood at the forefront, driving innovation with each new model. The recent introduction of the Samsung S25 Edge epitomizes the pinnacle of these advancements. The S25 Edge acts as compelling evidence of what is achievable in the quest for the thinnest device—a marvel of modern engineering, showcasing a harmonious blend of cutting-edge technology and refined design.

 

By pushing boundaries, Samsung not only sets new standards for what is possible but also inspires the entire industry to follow suit. This focus on creating not just thin devices, but intelligent and elegant ones, ensures Samsung remains a dominant force in the competitive landscape of smartphone innovation.

 

In conclusion, as technology continues to advance, the demand for thinner and sleeker smartphones will likely grow, challenging manufacturers to innovate incessantly. With every new release, companies like Samsung are proving that the future of smartphones is as bright as it is thin, signaling exciting times ahead in the tech world.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI and foundry, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

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NOW STREAMING ON DISNEY+: “Reminder” — The New Turkish Original Starring Hande Erçel and Barış Arduç

Rashad Iskandrni

Riyadh, Saudi Arabia, 1 JULY 2025: The latest Turkish Original from Disney+, Reminder, starring Hande Erçel and Barış Arduç, is now available to stream in the UAE.

The romantic comedy follows Deniz (Barış Arduç), a trusted celebrity architect, and Güneş (Hande Erçel), an influencer/editor, who find themselves navigating a breakup on the way to marriage. But when a mysterious reminder lands on their phones the same night they meet by chance, they’re pulled into an unexpected journey that might just lead them back to each other. Set between the vibrant streets of Istanbul and the magical landscapes of Cappadocia, Reminder is a story of second chances, rediscovery, and love that lingers.

Directed by Özgür Önurme and written by Ahmet Vatan, the series is produced by O3 Medya and Saner Ayar and features a stellar supporting cast including Başak Gümülcinelioğlu, Alper Saldıran, Gizem Sevim, İlayda Ildır, Fatih Al, Sezin Akbaşoğulları, Melis Minkarı and Feyyaz Şerifoğlu.

Episodes 1–4 are now available to stream on Disney+, with the remaining episodes dropping weekly as per the schedule below:

Episode 5: 2 July 2025

Episode 6: 9 July 2025

Episode 7: 16 July 2025

Episode 8: 23 July 2025

Reminder is now streaming exclusively on Disney+.

ABOUT DISNEY+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

 

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