HONOR Magic7 Pro Makes Its MEA Debut: A New Era of AI-Powered Camera and Performance Excellence
Rashad Iskandrni
Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th with exclusive package worth 2197 AED.
Dubai, UAE, January 15, 2025 - Global technology brand HONOR today announced the launch of the HONOR Magic7 Pro in Dubai, UAE. Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed[1]. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.
“We are excited to introduce the HONOR Magic7 Pro to the GCC market, where technology innovation and digital transformation are at the forefront,” said Laurance Li, General Manager of HONOR GCC. “With its seamless integration of both on-device and cloud AI, the Magic7 Pro offers an intuitive, intelligent, and secure experiences. This launch represents our continued dedication to bringing next-gen smartphones that are not only innovative but deeply relevant to the dynamic and tech-savvy GCC market.”
During the regional launch event hosted in Dubai, it was also announced that HONOR has become the official partner of Louvre Abu Dhabi for their upcoming extraordinary exhibition - “Kings and Queens of Africa: Forms and Figures of Power”. This collaboration underscores brand’s commitment to fostering innovation and creativity, extending beyond technology to support cultural and artistic initiatives that inspire and unite communities.
Revolutionizing Photography Experience with AI HONOR IMAGE ENGINE
To provide users with exceptional photography experience, the HONOR Magic7 Pro is equipped with an advanced HONOR AI Falcon Camera System. With the 50MP Super Dynamic HONOR Falcon Main Camera, users can capture intricate details and brightness in various lighting conditions, thanks to its industry-leading 1/1.3-inch Super Dynamic HONOR Falcon Camera sensor and f/1.4 adjustable aperture lens. The 50MP Wide Camera broadens users’ field of view, making it perfect for landscape shots or group photos. In addition, the 200MP Telephoto Camera is ideal for those who enjoy photographing distant subjects and stunning nightscapes, featuring the advanced 1/1.4” telephoto sensor with a large f/2.6 aperture. Harnessing the power of both the Light and Shadow Portrait Large Model, the Capture Enhancement Large Model and the Telephoto Enhancement Large Model, the HONOR Magic7 Pro integrates the AI HONOR IMAGE ENGINE – the industry’s first Mobile Imaging System with Hybrid (device-cloud) AI Large Models, providing users with a sophisticated and intelligent photography experience with elevated imaging capabilities. The Harcourt Portrait Modes offers users creative options for capturing striking portraits with refined lighting, while the AI Enhanced Portrait feature delivers ultra-high definition portraits that ensure the true colors of every subject shine through.
Introducing AI Super Zoom, designed for framing breathtaking sceneries with a remarkable focal length range of 30x to 100x, capturing crystal-clear images even from great distances powered by AI. With HONOR AI Motion Sensing Capture, users can capture precious moments with exceptional clarity. Additionally, HD Super Burst allows users to freeze high-speed action sequences with precision at 10 frames per second, ensuring that every movement is precisely captured in every single shot.
Empowering Smart Lifestyle with AI-powered MagicOS 9.0
The HONOR Magic7 Pro offer a truly personalized and intelligent interface that seamlessly integrates AI into everyday tasks. With the enhanced capabilities on Magic Portal2, users can circle desired objects within the screen and enable instant text and image comprehension and access wanted app services instantly. Catering to diverse user scenarios, the Magic Portal supports a wider array of applications encompassing social media, entertainment, travel, productivity, and shopping needs. Especially, with improved semantic understanding of landmarks and movie IPs, the Magic Portal now can swiftly direct users to entertainment applications with ease.
Leveraging the seamless integration of the INSTAX MINI LINK app with MagicPortal, users can instantly capture, print, and share their memories in a single step with the mini link 3, harnessing cutting-edge connectivity and user-centric design for an enhanced, on-the-go experience.
Gemini’s overlay offers quick access to Google AI assistance and context-aware help with what's on the screen. With Gemini extensions users can find and action the information from the Google apps and services like Maps, YouTube, Flights, and Hotels.
Empowering users to maximize productivity, the HONOR Magic7 Pro feature a wide range of functionalities such as AI Translation and HONOR Notes, making it an essential tool for professionals striving for excellence at work. Additionally, HONOR Notes supports the AI Summary feature that can quickly analyze the content of users’ notes and provide a content abstract while AI Minutes enables users to distill essential insights from lengthy meeting transcripts or training materials. With AI Translation, the HONOR Magic7 Pro offer AI Face-to-Face instant translation for up to 13 languages[2], helping users to bridge language gaps during real-time interactions. The AI Dual-way Noise Reduction technology ensures clear communication in any setting, making multi-person meetings feel face-to-face while minimizing distractions.
To safeguard users against potential deepfake scams and ensure online security, the HONOR Magic7 series stand as the industry’s first commercial device that integrates the groundbreaking on-device AI Deepfake Detection technology[3]. This feature employs advanced algorithms to identify manipulated content through analyzing pixel-level synthetic imperfections, border compositing artifacts, inter-frame continuity, and more, protecting users from potential deepfake scams during video calls.
Unrivaled Battery Life Combined with Exceptional Gaming Performance
Powered by the Snapdragon® 8 Elite Mobile Platform[4], the Magic7 Pro is equipped with the advanced Qualcomm® Oryon CPU and Qualcomm® Adreno GPU. Coupled with the industry's first AI Real-Time Rendering technology, supported by HONOR's on-device AI capabilities and Snapdragon's heterogeneous computing architecture, the device delivers PC-level graphics and nearly full-frame gameplay, allowing users to enjoy an unparalleled and responsive gaming experience. Featuring the first AI Predictive Scheduling Engine, the device utilizes AI scene prediction and precise frame rate recognition for optimal system management, ensuring industry-leading frame rate stability with fluctuations below 0.2[5].
Featuring a 5850 mAh4 Third-generation Silicon-carbon Battery, the HONOR Magic7 series use innovative silicon-based anode materials for enhanced performance. This battery provides reliable power in low temperatures and supports fast recharging with 100W Wired HONOR SuperCharge and 80W Wireless HONOR SuperCharge, allowing users to achieve a full charge in just 33 minutes[6] with a compatible wired charger, making it an excellent choice for individuals who need quick charging solutions.
Additionally, the device boosts a stereo speaker with an integrated ultra-large sound cavity and spatial audio. Enhanced by a bass enhancement algorithm, this feature delivers a powerful and resonant bass for a richer audio experience.
Pioneering All-around Natural Light Simulation with the Natural Light HONOR AI Eye Comfort Display
The HONOR Magic7 series boast a range of AI-enabled eye-comfort features, the 6.8-inch HONOR Magic7 Pro marks a breakthrough with the Natural Light HONOR AI Eye Comfort Display, which achieves all-around natural light simulation, including colour, spectrum, polarization, continuity, brightness and rhythm, pioneering a new standard in eye care by simulating natural light characteristics across all dimensions. Additionally, the HONOR NanoCrystal Shield provides exceptional durability by being ten times[7] more drop-resistant than normal glass and certified for dust and water-resistant capabilities, ensuring the HONOR Magic7 Pro are protected from daily wear and tear.
Price and availability in the UAE:
Pre-orders for the highly anticipated HONOR Magic7 Pro in the UAE will begin on January 15th, with the device priced at 3999 AED three stunning color options Lunar Shadow Grey, Breeze Blue, and Black. Customers who place a pre-order will receive an exclusive package worth 2197 AED, which includes the premium HONOR Watch4 PRO (1099 AED), the versatile HONOR CHOICE X5 Pro (399 AED), and a 12-month HONOR CARE plan (699 AED), ensuring an enhanced experience from day one.
###
About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products, enables people to become a better version of themselves
[1] Google, Android and Gemini are trademarks of Google LLC. Gemini mobile app available on select devices, languages, and countries. Internet connection required. Check responses for accuracy.
2 Supports certain applications. The functionality may be affected by factors such as application updates. Please refer to the actual experience.
3 This feature supports 13 languages including English, French, Italian, German, Spanish, Russian, Japanese, Turkish, Latin Spanish, Malay, Arabic, and Chinese (Mandarin & Cantonese).
[3] This function will be available in Q2 in MEA Region
6 Snapdragon is a trademark of Qualcomm Incorporated, registered in the United States and other countries.
7 Data from HONOR labs.
4 Typical value. The rated capacity of the HONOR Magic7 Pro’s non-removable battery is 5750 mAh
5 Data from HONOR labs.
[7] The data is sourced from HONOR labs, comparing the drop resistance of NanoCrystal glass and ordinary glass tested under equal weight. As a precision electronic device, the phone is still at risk of damage from drops. Please exercise caution to avoid drops and collisions.
مواضيع ذات صلة
Roberto Cavalli Gold Collection Debuts at Sephora Middle East
Rashad Iskandrni
A renowned
collection embodying the region’s passion for luxury and elegance
United Arab Emirates July 2025 – Roberto Cavalli proudly
announces the debut of its renowned Gold Collection at Sephora in the Middle
East, marking a significant milestone in luxury fragrance exclusivity in the forthcoming
region. A curated selection from the Roberto Cavalli’s Gold Collection will be
available from the first week of July, online and in Sephora stores across the
GCC region, UAE, KSA, KWT, BAH, QAT, and OMAN. The fragrances include Divine Oud,
Noble Woods, Splendid Vanilla, Sublime Tonka, and Tobaccomore.
Renowned for its sensuality, richness,
and maximalist elegance, the Roberto Cavalli fashion house shares a deep
connection with the region, celebrated for its appreciation of luxury design
and artisanal perfumery.
Honoring the opulent vision of the golden
allure of Italian lifestyle, the Roberto Cavalli Gold Collection is a testament
to the finest craftsmanship in fragrance. Each scent in the collection is
meticulously composed around a signature note, elevated with the world’s most
exclusive natural ingredients to create an unparalleled olfactory experience.
§
Divine Oud – For
the divine Cavalli lover. Highly addictive, luxurious, and complex. Divine Oud
combines Oud with a bouquet of roses, raspberry, and violet.
§
Noble Woods – For
the noble Cavalli lover. Contrasted, intense, and spicy, Noble Woods combines
cedarwood's strength with the incandescent power of cardamom and black pepper.
§
Splendid
Vanilla – For the splendid Cavalli lover. Romantic, delightful, and
energetic. Splendid Vanilla prolongs creamy, generous vanilla through an
exquisite bouquet of rose and magnolia, with a top note of black pepper for
energy and intensity.
§
Sublime Tonka – For
the sublime Cavalli lover. Alluring, enticing, and captivating. Formulated
around the root note of the tonka bean, Sublime Tonka melds cinnamon with
aromatic sage and tobacco.
§
Tobaccomore – For
the tantalizing Cavalli lover. Lavish, rich, and vivid. The fragrance is a
voluptuous and sensual elixir wrapped in a trail of warm, balsamic tobacco
notes. Discover how it deepens into a captivating base of musk, ambrocenide,
labdanum resinoid, and patchouli for a truly opulent and enduring aroma.
The Gold Collection bottles are designed for an enticing testament
to Italian luxury. The dark chocolate-colored bottle is topped with the iconic
gold Roberto Cavalli monogram logo and a gold nameplate.
The Roberto Cavalli Gold Collection Eau de Parfums
will be available in 100mL at Sephora in the Middle East – in-stores and online.
---
About Inter Parfums, Inc.
Operating in the global fragrance
business since 1982, Inter Parfums, Inc. produces and distributes a wide array
of prestige fragrance and fragrance-related products under license agreements
with brand owners. The Company manages its business in two operating segments,
European based operations, through its 72% owned subsidiary, Interparfums SA,
and United States based operations, through wholly owned subsidiaries in the
United States and Italy.
The portfolio of prestige
brands includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna
Karan/DKNY, Emanuel Ungaro, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo,
Karl Lagerfeld, Kate Spade, Lacoste, MCM, Moncler, Montblanc, Oscar de la Renta,
Roberto Cavalli, and Van Cleef & Arpels, whose products are distributed in
over 120 countries around the world through an extensive and diverse network of
distributors. Inter Parfums, Inc. is also the registered owner of several
trademarks including Lanvin
and Rochas.
About Roberto Cavalli
Founded in 1970, Roberto Cavalli is a
leading Italian brand in fashion, accessories and
luxury lifestyle.
Defined by a glamorous contemporary aesthetic, the brand is the quintessential
expression of Italian excellence, craftsmanship and its Mediterranean origins.
The Roberto Cavalli portfolio is positioned within the luxury segment and
includes the Home, Junior, Eyewear, Perfumes, Watches and Just Cavalli
collections. Roberto Cavalli SpA is currently owned by Auriel Investment SA. www.robertocavalli.com
منذ 13 ساعة . News
Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences
Rashad iskandrni
New
innovations including Knox Enhanced Encrypted Protection, updated Knox Matrix
threat response and quantum-resistant Secure Wi-Fi strengthen privacy and user
control for upcoming Galaxy smartphones
Riyadh,
Saudi Arabia – Jul 7, 2025 -
Samsung Electronics Co., Ltd. today announced a new set of security and privacy
updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8.
These updates reinforce Samsung’s commitment to delivering powerful, trusted
mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing
network security with quantum-resistant encryption.
Next-Generation Mobile Security for AI
Personalization
Samsung
is introducing Knox
Enhanced Encrypted Protection (KEEP),[1]
a new architecture designed to safeguard the next generation of personalized,
AI-powered features, as its latest innovation in mobile security. KEEP creates
encrypted, app-specific storage environments within the device’s secure storage
area, ensuring that each app can access only its own sensitive information and
nothing more.
Supporting Galaxy’s Personal
Data Engine (PDE),[2]
KEEP helps secure a user’s deeply personal insights – such as routines and preferences
– that enable features like Now Brief and Smart Gallery search. These insights
stay entirely on-device,
protected by KEEP and further secured by Knox
Vault, Samsung’s tamper-resistant hardware security environment.
The result is a seamless foundation for Galaxy AI that delivers personalized
intelligence while keeping data tightly contained and under the user’s control.
KEEP’s
system-level structure allows it to scale across Galaxy AI innovations. In
addition to PDE, it now protects Now Brief, Smart Suggestions and other
on-device features that rely on user-specific inputs – enabling more advanced
AI experiences without compromising privacy. With KEEP, Samsung is redefining
how mobile devices safeguard data in the background to elevate privacy from a
setting to an embedded design principle.
Smarter, More Connected Threat
Response with Knox Matrix
As
AI becomes more integrated across the ecosystem, Samsung is advancing
protections that offer not just stronger security, but greater transparency and
control for users, with Knox
Matrix leading the way. Through One UI 8, Samsung is evolving Knox
Matrix to deliver more proactive and user-friendly protection for connected
Galaxy devices. When a device is flagged for serious risk – such as system
manipulation or identity forgery – it is designed to automatically sign out of
the Samsung Account, cutting off access to cloud-connected services to prevent
threats from spreading.[3]
Users
are notified across their connected Galaxy devices and guided to the ‘Security
status of your devices’ page,
where they can review the issue and take action. Even devices without the
latest security status updates trigger a yellow-level warning, helping users
respond before vulnerabilities grow.
Together, these updates make Samsung Galaxy’s
ecosystem-level protection more dynamic, intuitive and visible, empowering
users to maintain trust across all their devices with more confidence and
clarity.
Secure Wi-Fi Strengthened with
Quantum-Resistant Encryption
In continuation of its commitment to
quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi,[4]
extending the trusted approach first introduced on the Galaxy
S25 series through Post-Quantum
Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new
cryptographic framework[5]
designed to strengthen network protection against emerging threats, particularly
those anticipated in the era of quantum computing. This enhancement secures the
key exchange process at the core of encrypted connections, helping ensure
robust privacy even over public networks.
Quantum computing, once fully realized, could
undermine many of today’s data protection methods. By integrating post-quantum
cryptography, Secure Wi-Fi is built to withstand future attacks that capture
encrypted data with the intent to break it once quantum technology
matures – a tactic known as “harvest
now, decrypt later.” This upgrade fortifies the secure tunnel between Galaxy
devices and Samsung servers, reinforcing the integrity of data transmissions in
high-risk environments like public Wi-Fi.
In
addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced
privacy features:
· Auto Protect: Automatically activates in public places like cafés,
airports or hotels, securing Wi-Fi connections without requiring user action.
· Enhanced Privacy Protection (EPP):
Encrypts internet traffic and routes
it through multiple layers, combining packet encryption and relay to anonymize
device information and help prevent tracking.
·
Protection Activity:
Provides visibility into protection history by showing which apps and networks
were secured and how much data was encrypted over time.
A Trusted Platform with Built-In
Safeguards
In
addition to its latest innovations, Samsung continues to strengthen the core
protections that underpin the Galaxy experience. These features reflect a
multi-layered security approach that protects across hardware and software,
while giving users greater visibility and control:
·
Knox
Vault secures sensitive credentials such as passwords, PINs and
biometrics in a physically isolated environment, helping to keep them protected
even if the main operating system is compromised.
·
Auto
Blocker helps provide defense by default, blocking unauthorized app
installs, restricting command-based attacks and mitigating risks from potential
zero-click threats.
·
Advanced
Intelligence Settings gives users the option to turn off
online data processing for AI features, so personal information can stay
on-device, fully under their control.
·
Enhanced
Theft Protection helps protect personal data even in
high-risk situations such as robbery, using safeguards
like Identity
Check and Security Delay to prevent unauthorized access.
This latest set of updates reinforces Samsung’s long-standing
commitment to mobile security that evolves with innovation. It strengthens
on-device privacy for personalized AI with KEEP,
expands transparency and user control through Knox Matrix, and introduces
quantum-resistant protection to Secure Wi-Fi for a more future-ready Galaxy
experience. As new security challenges emerge, Samsung remains focused on
delivering safeguards that are built in, always on and ready for what’s next.
###
About
Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the worlds of
TVs, digital signage, smartphones, wearables, tablets, home appliances and
network systems, as well as memory, system LSI and foundry. Samsung is also
advancing medical imaging technologies, HVAC solutions and robotics, while
creating innovative automotive and audio products through Harman. With its
SmartThings ecosystem, open collaboration with partners, and integration of AI
across its portfolio, Samsung delivers a seamless and intelligent connected
experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
[1] Available on Galaxy
smartphones and tablets with One UI 8 or later.
[2] The Personal Data
Engine functions when the Personal Data Intelligence menu is on. Analyzed data
will be deleted once the Personal Data Intelligence menu is turned off.
[3] Available on Galaxy
smartphones and tablets with One UI 8 or later. Availability may vary by model
and/or market.
[4] Secure Wi-Fi offers
free protection of up to 1024MB per month for Android OS 13 or later, and 250MB
per month for Android OS 12 or earlier versions. Availability details may vary
by market or network provider and connectivity is subject to applicable network
environments.
[5] This upgrade applies a
post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM).
Availability may vary by market, model, and OS version.
منذ 13 ساعة . News
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Teammates.ai Launches Sara, the AI Interviewer — Hire in a Few Days and Cut Screening Costs by 85%
Rashad Iskandrni
AI Teammate that interviews for any role, in 50+ languages,
surfaces 5X more high-performers, and delights 92% of candidates.
Riyadh,
Saudi Arabia – 7 July 2025 – Teammates.ai,
the company building an AI workforce of Autonomous AI Teammates, today
introduced Sara, its latest AI
Teammate and the first AI Interviewer fluent in 50+ languages, including Arabic
in 20+ dialects. Companies can activate Sara in under 10 minutes and
immediately interview thousands of candidates per hour—removing endless
technical configuration, prompt engineering, coding, or lengthy onboarding
requirements.
Sara joins Teammates.ai’s growing AI
workforce, following Raya for
Customer Service and Rashed for
Sales. “Sara brings fully autonomous
screening to talent acquisition in any role or skill, from engineering to
sales. Just upload a job description, and Sara handles the rest—interviewing
candidates in their native language and scoring them objectively using 100+
technical and behavioral signals. Seamless ATS integrations and shareable
reports make hiring faster, fairer, and data-driven,” said Kareem Ayyad, Founder and CEO
“Sara
is our next leap toward giving every business an AI Teammate, not just an
automation layer, fundamentally reshaping how companies approach growth and
productivity. Recruiters used to lose weeks on first-round screens. Now, they
can screen every applicant, hire in days, cut costs tremendously while
surfacing more high-performers, while candidates enjoy a fair, bias-free
experience in their own language,” Ayyad added.
With 92% rating the experience at 10/10,
early results of Sara enterprise pilots across the GCC report an 85% reduction
in screening spend, 10X faster time-to-hire, and a 5X lift in high-performer
identification.
“Each
new Teammate expands our AI workforce,” added Emad Ayyad, Co-Founder and CTO.
“With Sara live and additional Teammates on the roadmap, companies can assemble
a 24/7 AI team that speaks the world’s languages and executes workflows
end-to-end and interacting with software, alongside humans, exactly as we do.”
The launch follows Teammates.ai’s recent
rebrand from Uktob.ai and previously
announced investment from Hustle Fund,
Access Bridge Ventures, Oraseya Capital, Beyond Capital, and notable angels (amount undisclosed). The
company has also previously partnered with leading enterprises, five government
entities, delivered the world’s largest Prompt Engineering Championship with
Dubai Future Foundation, received awards from the UAE’s Minister of AI, First
Abu Dhabi Bank, Mastercard, and was named a UAE Future100 company by the
Ministry of Economy.
Visit
teammates.ai/sara to start your free trial and experience Sara’s interviewing
capabilities firsthand.
About Teammates.ai
Teammates.ai enables businesses to
deploy Autonomous AI Teammates –
full-stack, domain-specific AI entities that own entire business functions.
Built on a proprietary multi-agent
architecture with real-time reasoning, enterprise-grade guardrails, 50+
languages and world-leading Arabic dialectal performance, Teammates.ai helps
organizations achieve superhuman results at one-tenth the cost. Learn more at www.teammates.ai.
منذ 14 ساعة . News
LG TO DISCUSS ESTABLISHING THE FIRST TROPICAL-CLIMATE HVAC TEST FACILITY IN SAUDI ARABIA
Rashad Iskandrni
Company Forms Community of Cooperation to Conduct
Comprehensive Research
into HVAC Solutions for Tropical Regions
SEOUL, July
7, 2025 — LG
Electronics (LG), King Saud University (KSU), Pusan National University
(PNU) and Shaker Group (Shaker) met and discussed the aspects of joint
cooperation in the academic and research fields including the establishment of
a tropical test site for heating, ventilation and air conditioning (HVAC)
solutions in Saudi Arabia. Working together with Shaker – the Saudi Arabian
market leader in HVAC – and its university partners, LG aims to drive the
development of innovative temperature control systems for tropical climates.
In 2024, under the auspices of the Consortium for
Advanced Heat Pump Research (CAHR), LG opened labs in the United States, Europe
and China to create and test cold-climate heat pump technologies. The planned
Saudi Arabia laboratory will be the company’s first facility dedicated to
accelerating HVAC solutions for regions with tropical climates. Findings from
the research conducted at the new lab will be presented to the relevant
regional academic societies by KSU and PNU. The results of research projects undertaken
at the consortium’s Alaska-based lab were shared at AHR Expo 2025 in Orlando,
Florida, earlier this year.
At the Saudi Arabia test facility, LG aims to collect valuable
“real-world” data by operating and assessing a variety of solutions tailored for
tropical conditions. Each participating party will have specific duties to
perform. KSU, one of the Middle East’s most renowned universities, will provide
a suitable test site environment and, in collaboration with PNU, take
responsibility for conducting studies and analyzing data. LG and PNU already
have a strong relationship and have been working together in South Korea to research
core HVAC technologies, such as high-efficiency heat exchangers. Shaker, a
trusted partner to LG for many years, will offer its invaluable support via system
installation and device setup monitoring.
Once operational, the new facility will be used to thoroughly
examine the performance and reliability of LG’s upcoming HVAC products,
including the Multi V– an intelligent variable refrigerant flow (VRF) solution
designed specifically to handle hot temperatures – and various wall-mounted
residential air conditioners. LG is diligently working to develop these HVAC
products and aims to complete them in the near future. Additionally, the
company plans to utilize the site for testing AI engine features tailored to
tropical climates.
“This exciting
new collaboration will help LG to further its leadership in HVAC innovations designed
for tropical climates,” said Sim Won-chin, head of Advanced R&D Division at
the LG ES Company. “The data and insights we gain from the tropical region will
help us deliver more efficient, intelligent, and reliable solutions tailored to
the world’s hotter regions.”
# # #
About LG
Electronics Eco Solution Company
The LG Eco Solution Company (ES) offers
advanced air conditioning solutions, including chillers, for diverse sectors
and climates. Committed to exceptional HVAC performance, the ES Company aims to
enhance indoor comfort and well-being with innovative air care products.
Leveraging deep industry expertise, it offers digitalized HVAC solutions
designed for better life. As a trusted partner, the company integrates
cutting-edge technology into daily operations while offering ongoing support.
For more information, please visit www.lg.com/global/business/hvac.
منذ 14 ساعة . News
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RedBox Celebrates 10 Million Deliveries and Unveils Ambitious Expansion Plans Across Saudi Arabia and Beyond
Rashad Iskandrni
RedBox Powers Kingdom’s Vision 2030 with Sustainable Smart Package Delivery solutions Milestone
Thamer Al-Tuwaiyan, CEO of RedBox: "This milestone reflects the trust of our customers, partners, and the efforts of a talented team driven by innovation and excellence”
Riyadh, Saudi Arabia – 07 July 2025: RedBox, the leading smart package delivery solutions provider in Saudi Arabia, has proudly announced the successful delivery of over 10 million parcels, marking a major milestone in its mission to redefine the last-mile experience through innovation and technology.
Founded in 2019, RedBox has rapidly grown into Saudi Arabia’s largest smart delivery points network, operating over 1,800 delivery points, including smart lockers and direct pickup counters across 81 cities. With plans to double this figure to 3,000 lockers by the end of 2025, the company is solidifying its role as a critical enabler of digital logistics in the Kingdom.
Thamer Al-Tuwaiyan, CEO of RedBox, stated: "This milestone reflects the trust of our customers and partners, and the efforts of a talented team driven by innovation and excellence. RedBox is more than a logistics company, it's a platform empowering the digital economy and supports the goals of Vision 2030, launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, focusing on digital transformation and sustainability as essential pillars of the Kingdom’s prosperous future.”
This milestone is also in line with the Kingdom’s ongoing efforts under the National Industrial Development and Logistics Program (NIDLP) — one of the key Vision 2030 programs. NIDLP aims to transform Saudi Arabia into a global logistics hub and an industrial powerhouse by integrating and developing the sectors of industry, mining, energy, and logistics. As a national player in the smart delivery ecosystem, RedBox actively contributes to realizing these ambitions through its innovative, sustainable last-mile delivery solutions.
RedBox’s unique value proposition lies in its smart and technology-driven solutions, 24/7 accessible smart locker solutions that provide contactless, flexible parcel delivery eliminating the frustration of missed deliveries for both customers and couriers. RedBox also provides its solutions at competitive rates, which makes its services affordable for a wide segment of users. This efficiency is also eco-conscious: RedBox has achieved up to 75% reduction in last-mile emissions through consolidated drop-offs and optimized delivery routes.
RedBox collaborates with top e-commerce platforms and logistics providers, including Noon, IHerb, NiceOne, Temu, DHL, Aramex, Al Majed for Oud, and Brands for Less, making it a trusted partner in Saudi Arabia’s growing digital commerce ecosystem.
In 2025 alone, RedBox expanded into 35 new cities, with a clear vision to achieve full national coverage. The company is also gearing up for regional expansion, with Bahrain, the UAE and Gulf countries as the next target markets, replicating its successful Saudi model to address growing demand for smart logistics in the wider GCC and MENA regions.
Altuwaiyan added: "Over the next five years, we aim to expand our network to over 10,000 lockers across the region, introduce real-time locker-to-locker transfer capabilities, and become the preferred last-mile delivery partner for e-commerce and retail brands across the MENA region”.
Altuwaiyan explained that the company also aims to double its shipment volume, which stands at 10 million, over the next three years by accelerating the rollout of safes, deepening their market reach, and expanding into new sectors and geographies.
With over 1,800 retail partners and host locations, RedBox continues to invest heavily in R&D, digital infrastructure, and Saudi talent, reinforcing its leadership in smart logistics and its alignment with Vision 2030’s pillars of innovation and sustainability under the leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister.
By replacing traditional door-to-door delivery with smart lockers, RedBox is not only revolutionizing convenience but also helping eliminate millions of kilometers in courier travel, contributing to cleaner, less congested cities and a smarter, more sustainable logistics future.
منذ 14 ساعة . News
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More Than Skin Deep: A New Partnership to Ease the Hidden Burden of Eczema in the UAE
Rashad Iskandrni
Jamjoom Pharma and the Emirates Dermatology Society Join Forces to Launch “ECZPLORE” – A National Awareness Initiative to Help Families Lead an Eczema-Friendly Life
Eczema, often dismissed as “just a skin problem,” affects far more than the skin. For thousands of children in the UAE - and the families who care for them - it’s a relentless battle of itching, poor sleep, emotional distress, and social isolation. Parents stay up through the night tending to their children’s wounds, while children miss school, avoid friendships, and battle anxiety at a young age. This invisible epidemic is robbing too many families of comfort, confidence, and peace of mind.
In response to this growing healthcare challenge, Jamjoom Pharma and the Emirates Dermatology Society (EDS) have signed today a Memorandum of Understanding (MoU) to launch “ECZPLORE” —a pioneering awareness campaign aimed at changing the way eczema is understood, managed, and supported in the UAE.
“Eczema is not just a rash—it’s a chronic disease that affects the entire family,” said Dr. Ayman Al Naeem, President of the Emirates Dermatology Society. “We believe that early education and empathetic support can change the daily reality for children living with eczema. Recent studies suggest that 1 in 5 children in the UAE suffer from eczema, with over half of moderate-to-severe cases remaining uncontrolled. The condition not only disrupts sleep and school life, but also doubles the likelihood of anxiety and depression in caregivers, highlighting the urgent need for broader public awareness.”
The ECZPLORE program will roll out nationwide through schools, clinics, and digital channels. It includes child-friendly materials like coloring books and storybooks, adult-focused guides and magazines, and tailored support for healthcare professionals—all designed to help families better understand the condition and how to lead an “eczema-friendly” life.
“At Jamjoom Pharma, our purpose is to serve patient well-being through knowledge, care, and community support,” said Dr. Samer Lezzaiq, General Manager - Gulf, Levant & Export Markets at Jamjoom Pharma. “Through ECZPLORE, we aim to break the silence around eczema, equip caregivers with real tools, and give children the confidence to live without shame.”
The partnership also extends into fungal infection awareness, targeting both patients and professionals with actionable educational campaigns.
Together, Jamjoom Pharma and EDS hope to drive a cultural shift in how chronic skin conditions are perceived and managed, transforming frustration into understanding—and silence into support.
منذ 14 ساعة . News