Samsung Expands ‘AI for All’ Vision at CES 2025 To Bring AI Everyday, Everywhere
Rashad Iskandrni
Company outlines refreshed strategy using Home AI to elevate user experiences at home and beyond
Riyadh, KSA, 07 Jan 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, withthe focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.
“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”
Elevating Everyday Experiences With Home AI
Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.
Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.
Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.
Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.
Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.
Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.
These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core™ Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.
With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.
Seamless Entertainment in the AI Era
Samsung's latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.
Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9" AI Home displays and other devices with 7" screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.
Taking AI Everywhere
Beyond the home, Samsung's AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.
The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.
Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.
In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung's expertise in UX and AI, HARMAN's new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.
Empowering the Next Generation
Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.
From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.
Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.
In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.
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About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
مواضيع ذات صلة
Pfizer Appoints Rodrigo Puga as Cluster President for the Middle East, Russia & Africa
DUBAI, UNITED ARAB EMIRATES, 16 September 2025— Pfizer today announced the appointment of Rodrigo Puga as Cluster President for the Middle East, Russia & Africa (MERA). In this role, Rodrigo will spearhead Pfizer’s operations across the region, leading strategy, operations, and performance, while ensuring patients across the region have access to breakthrough innovations.
In his new position, Rodrigo will oversee a diverse portfolio that spans vaccines, oncology, rare diseases, internal medicine, and inflammation and immunology, while working closely with partners and stakeholders to drive sustainable growth and impact, setting a bold strategy and delivering on Pfizer’s goals for MERA.
Commenting on his appointment, Rodrigo said: “Over the past three decades at Pfizer, I’ve had the privilege of working in many different markets, each with its own challenges, opportunities, and lessons. These experiences have shaped how I think about innovation, collaboration, and what it truly takes to deliver meaningful impact for patients. Taking on the leadership of MERA is an exciting new chapter, where I hope to build on that learning and expand both my knowledge and skills in partnership with our colleagues, governments, and stakeholders across the region. This is a moment to think boldly about how Pfizer can accelerate access, strengthen local capabilities, and continue setting new standards in healthcare for the communities we serve.”
“What makes MERA so unique is its extraordinary diversity. From fast-growing economies investing heavily in health infrastructure to markets pioneering digital health adoption, this diversity creates both complexity and opportunity, and I believe it’s where Pfizer can make a real difference by bringing global science together with local insight,” he added.
Rodrigo brings nearly three decades of experience with Pfizer, during which he has built a reputation as a dynamic, strategic leader committed to driving innovation, growth, and patient-centric solutions. Most recently, he served as Senior Vice President and U.S. Business Lead for Internal Medicine, where he oversaw Pfizer’s cardiovascular, metabolic, and women’s health portfolio.
Throughout his career, Rodrigo has successfully led full business turnarounds, launched new products, expanded market access, and driven acquisitions and integrations. His leadership roles have spanned the globe, including Country President positions in Mexico, Colombia, and Peru, as well as senior global roles such as Global Marketing Lead for Internal Medicine and Vice President, Global Talent Lead.
About Pfizer: Breakthroughs That Change Patients’ Lives
At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development, and manufacture of health care products, including innovative medicines and vaccines. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world’s premier innovative biopharmaceutical companies, we collaborate with health care providers, governments, and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, we have worked to make a difference for all who rely on us. We routinely post information that may be important to investors on our website at www.Pfizer.com.
منذ ساعتين . News
Paymentology and Enjaz Sign MOU to Advance Next-Generation Digital Payments in Saudi Arabia
Riyadh, Saudi Arabia 17 September – Paymentology, the leading global issuer-processor, has signed a Memorandum of Understanding (MOU) with Enjaz, one of Saudi Arabia’s most trusted providers of remittance and digital payment solutions. Together, the two companies are entering a partnership to advance next-generation digital payments in the Kingdom, bringing greater choice, speed, and customer-centric innovation to consumers and businesses.
Enjaz enables money transfers to over 200 countries via digital channels, branches, and global partners. With Paymentology’s support, it will expand into next-generation card products, including prepaid, debit, and virtual cards – integrated with its existing services.
By harnessing Paymentology’s highly configurable, cloud-first issuing and processing platform, Enjaz extends its product launch capabilities and bring a new wave of of innovative digital payment services to the Kingdom. These include international and domestic scheme enablement, tokenisation with Apple Pay, Google Pay, Samsung Pay and Mada Pay; and advanced multi-level controls enhancing security, enabling leading-edge propositions and real-time decisioning. Enjaz will also benefit from access to more than 450 production-ready APIs, enabling rapid innovation and the addition of new features such as loyalty and multi-currency wallets. Alongside this, real-time data feeds and analytics will power smarter fraud prevention, personalised offers, and deeper engagement across the cardholder journey.
Crucially, this innovation is underpinned by local infrastructure, already deployed on Oracle Cloud Infrastructure (OCI) and soon to be deployed on Google Cloud Platform (GCP) in Saudi Arabia, ensuring both speed and compliance with the Kingdom’s regulatory requirements.
Bassam AlEidy, CEO at Enjaz, said: “At Enjaz, our focus has always been on giving our customers speed, convenience, and security, whether they are transferring money abroad or making everyday payments. By collaborating with Paymentology, we can now extend our card services that expand choice and enhance financial freedom. This partnership represents a major step in shaping the future of payments in Saudi Arabia, delivering innovation that is inclusive, dynamic, and tailored to the needs of our market.”
Jeff Parker, CEO of Paymentology, added: “Saudi Arabia is building one of the world’s most dynamic payments ecosystems under Vision 2030. Enjaz’s ambition adds to that momentum, and Paymentology’s role is to power innovators with secure, scalable issuing. Together with Enjaz, we’ll expand choice, accelerate time-to-market, and raise the bar for customer experience in the Kingdom.”
The Kingdom’s payments landscape is undergoing rapid transformation, with the Saudi Central Bank (SAMA) reporting that electronic payments accounted for 79% of total retail transactions in 2024, up from 70% in 2023. Non-cash transactions rose to 12.6 billion in 2024, highlighting the acceleration towards a cash-lite economy.
منذ ساعتين . News
inDrive Launches in inDrive Launches in Riyadh,Expanding Its Footprint in Saudi Arabia
Riyadh, Saudi Arabia – inDrive, a global mobility and urban services platform, has officially launched its ride-hailing service in Riyadh, marking its second city launch in the Kingdom of Saudi Arabia in 2025, following a successful rollout in Jeddah earlier this year. inDrive is already operating in test mode in Riyadh, but the official launch is scheduled for September 23rd during Saudi Arabia's National Day.
For the third consecutive year, inDrive has ranked as the world’s second most-downloaded mobility app, according to Sensor Tower. The platform is a top travel app in the MENA region, especially in Morocco and Egypt, and operates in 48 countries across Asia, Africa, and Latin America.
The Riyadh launch follows inDrive’s announcement in April 2025 that it had received its official license to operate in Saudi Arabia – a significant milestone that paved the way for rapid expansion across the Kingdom.
“Our unique peer-to-peer model has proven effective across the globe,” said Abdulrahman Basallum, inDrive Country Manager in KSA. “After a strong response to our test launch in Jeddah, where we quickly built a base of both drivers and passengers, we’re confident in our ability to succeed in Riyadh as well. People appreciate our fair, transparent service and they recommend it to others.”
Unlike traditional ride-hailing apps, inDrive offers a unique bidding model where passengers propose a fare, and drivers have the freedom to accept, decline, or counter the offer. This model empowers both parties, resulting in fairer prices and a higher level of user satisfaction. Drivers also benefit from significantly lower commission fees- 2 to 3 times lower than industry averages.
Moreover, to support the launch of the service in the country, inDrive drivers will not pay any commission at first, allowing them to earn even more, while passengers will be able to negotiate even more attractive ride prices.
The user base in Jeddah has been growing by over 250% month-over-month on average over the past quarter, exceeding the company's expectations. The company sees significant growth potential in the country, as its business model demonstrates a strong product-market fit.
Backed by major global investors including Insight Partners, Bond Capital, and General Catalyst, inDrive was last valued at $1.23 billion in 2021. The company has since seen substantial revenue growth.
inDrive’s broader mission is to challenge injustice and positively impact the lives of over 1 billion people by 2030. As part of this commitment, the company invests across MENA region in social initiatives focused on education, culture, sustainability, and gender equality.
The company also maintains a strong focus on safety, employing advanced technology for driver verification, ride tracking, and a dedicated 24/7 customer support team to handle critical situations.
منذ ساعتين . News
Creativity Connected: Sony Demonstrates Next-Generation Tools and Ecosystems for The Media Industry at IBC 2025
Sony’s tools and services usher in a new era of authentic and creative storytelling through simplified integration, impeccable image quality, sustainable approaches and cloud-native or hybrid workflows.
(Riyadh, Saudi Arabia, 11 September 2025) – The Sony IBC 2025 exhibit will present a powerful combination of hardware and software solutions – including camcorders, studio cameras, monitors, switchers, and storage – seamlessly integrated with the latest advancements in Cloud, Artificial Intelligence (AI), and IP technologies. Together, they form a dynamic and connected ecosystem designed to elevate content creation and streamline media production workflows, be they for news and live production or filmmaking.
Authenticity and real-time creativity
As AI-generated and manipulated content becomes increasingly sophisticated, the need for trusted, verifiable imagery has never been greater, especially for media professionals. Sony is a member of the steering committee of C2PA (Coalition for Content Provenance and Authenticity) and is involved in the organization’s efforts to track media’s provenance. The PXW-Z300 is also the world's first camcorder to embed digital signatures directly into video files, alongside featuring 1/2-inch 4K 3-CMOS Exmor R®️ sensors, the latest BIONZ XR™️ image processing engine, and a dedicated AI-processing unit. At IBC, Sony’s Ci Media Cloud and Sony’s Media Backbone Hive platform will also preview functions helping news organisations to verify footage provenance by displaying the digital signature information compliant with the C2PA standard. Media Backbone Hive recently launched its latest version, V2.3, featuring an advanced Web Editor and integration with AWS AI services. Hive Cloud is now compatible with the Time-addressable Media Store API (TAMS), enabling news agencies and broadcasters a fast-turnaround and cost-effective workflow in the cloud.
Cloud-native tools, applied intelligence and enhanced connectivity for agile workflows
The newly launched PXW-Z300 camcorder incorporates a dedicated AI-processing unit and an image processing engine. This enables high-precision subject (human) recognition based on face, eye, skeletal structure, and posture information. It also features an auto-framing function that automatically adjusts composition to keep human subjects centred in the frame.
A perfect companion to the PXW-Z300 is the new compact data transmitter LiveU TX1, co-developed with LiveU under a collaborative partnership scheduled for commercial release in 2026, exhibited for the first time at IBC. It supports resilient bonded transmission for faster data transfers using multiple network connections and enables automatic file transfers simply by connecting the device to a camera via USB. These features streamline video production by allowing direct file transmission from the field. In addition to USB connectivity, SDI support is also planned, enabling compatibility with a wide range of Sony camcorders. Sony will continue to offer diverse video transmission workflows to customers through products such as the 5G-compatible wireless communication device PDT-FP1, which enables high-speed, low-latency video transmission, and through collaborations with various industry partners.
5G is steadily becoming more widely used in the news and live events workflows for transmission as demonstrated by the numerous high profile trials Sony has participated in over the last 18 months. In July 2025, Sony, BT, and SailGP tested roaming Full HD cameras over a high-capacity network slice, enabling global broadcasts. Select photographers also uploaded real-time images via Sony Alpha cameras and the PDT-FP1.
Sony’s ecosystem Creators’ Cloud continues to evolve, and IBC 2025 will see the latest versions of Creators' Cloud apps, be they for individuals or for enterprise, such as Monitor & Control, Creators' App for Enterprise, Catalyst Prepare, and Catalyst Prepare Plugin supporting creators. Ci Media Cloud’s LiveSession is now available as an add-on to MediaBox, enabling live, high-resolution review and collaboration with guests via share-link – no Ci account required. A redesigned Adobe Premiere Pro panel will launch this winter, allowing editors to access Ci Workspaces directly, drag and drop assets, import comments as timeline markers, and re-link proxies to source files more easily. A prototype of the Premiere Pro panel plugin will be available for demonstrations at IBC. Platform upgrades, including accelerated transcoding and live stream optimisation, boost Ci’s speed and reliability for media teams in 190 countries.
Open ecosystem and integration
Software Defined Broadcast (SDB) reflects Sony’s long-term vision for an interoperable, software-centric broadcast future. Aligned with the EBU’s Dynamic Media Facility and Media Exchange Layer initiatives, SDB aims to decouple media applications from dedicated hardware, enabling them to run as scalable services across commodity IT infrastructure. Sony is actively integrating products like M2L-X, HawkREPLAY and parts of the Nevion portfolio into this shared-memory framework, offering high-efficiency media exchange without the limitations of traditional formats like ST 2110. By showcasing at IBC real-world implementations of these technologies, Sony reinforces its commitment to open standards, multi-vendor collaboration, and next generation broadcast architectures.
As the industry moves from hardware to software-based content flows, Sony’s Software Defined Broadcast initiative represents a pragmatic and deployable approach to modern live production. Built around proven components such as Global Event Manager (GEM), Stream Relay, M2L-X and Ci Media Cloud, Software Defined Broadcast current capabilities enable intelligent orchestration and automation of complex multi-venue workflows. A recent and ongoing UK major sports project demonstrates this in action — delivering scalable, efficient and cost-effective production using cloud-native infrastructure. With dynamic provisioning, pay-per-use efficiencies, and remote collaboration capabilities, Sony is helping redefine sports production. This marks the evolution from hardware-intensive deployments to agile, software-led ecosystems that can meet the demands of today’s distributed production models, while also opening the door to greater sustainability and scalability in live media processing and transport.
Aligned with the wider SDB vision, Hawk-Eye Innovations will be demonstrating a complete broadcast ecosystem with HawkREPLAY, HawkNEST, and Configure REPLAY. The system delivers 4x UHD slow-motion replays, advanced asset management, and remote production capabilities. It integrates seamlessly with Sony technology, offering a fully unified, cinematic-grade workflow for live sports and event broadcasting. At IBC 2025, Hawk-Eye Innovations is announcing HawkREPLAY in the Cloud launching in 2026.
Sony Networked Live is a modular, partner friendly and ever-expanding ecosystem designed to optimise live production workflows by leveraging IP networks for remote and distributed production.
Part of Networked Live’s ecosystem, Nevion announced support for hardware-accelerated SRT (Secure Reliable Transport) to its software-defined media node Virtuoso. This upgrade, added to existing low-latency HEVC compression functionality, enables broadcasters to leverage unmanaged networks, including the Internet, for applications such as connectivity back-up or GCCG (ground-to-cloud-cloud-to-ground) transport. Nevion’s VideoIPath release this month focuses on usability with a host of new features, including desktop simplification, multi-language support and single sign-on (SSO), designed for easier workflow handling for live production.
In this vein, the upcoming enhancements to the CNA-2 will boost operability for broadcast. New features include Scene File upload/download via PC, an intuitive WEB-MSU control panel, and GMCS support for the HDC-P50A. The update also introduces multiple 12-unit support through WEB-RCP and adds compatibility with both the AM7 and FR7 cameras, streamlining multi-camera workflows and expanding system flexibility across live production environments.
As part of its v2.4 scheduled for October 2025, the MLS-X1 software-based platform will introduce several new features and improvements, harnessing the capabilities of its hybrid architecture to deliver enhanced flexibility, performance, and operational efficiency. Enhanced functionalities include incorporating combined logic from Tally and XpT statuses for more dynamic workflows, through Advanced Conditional Actions, but also expanded DME effects by utilising GPU power to offer a broader range of effects. The V2.4 software will also deliver greater flexibility in node combinations, for more versatile configurations of MLS-X1 capabilities and functions.
In parallel, there is a growing demand for space-saving solutions in sports broadcasting, with the recent HDC-P50A meeting that need. The HDCE-500 camera extension adapter (planned for March 2026) is compatible with the HDC-5000 series, HDC-3000 series, and HDC-P50A system cameras. Positioned between the camera and CCU, it powers the camera and supports transmission up to 10 km by converting optical to single-mode fibre. When used with the HDC-P50A, it enables power and video transmission via a single SMPTE cable, offering greater operational flexibility.
In response to the explosion of content creators’ demand for plug-and-play studios, Sony’s Simplified Live ecosystem will be also showcasing a user friendly all in one studio set up from capture to content distribution that allows influencers and content creators to professionalise and automate their set ups, without compromising on image quality.
Virtual Production and immersive innovation
Sony’s exhibit at IBC 2025 will showcase the evolution of Spatial Content production including Virtual Production, through a series of creative tools, including digital cinema camera VENICE 2, camera tracking system OCELLUS, the latest LED displays Crystal LED CAPRI and VERONA for VP imagery, along with the latest version (Ver3.0) of Virtual Production Tool Set.
Sony will be demonstrating a tool that simplifies match-move work (traditionally done manually) by utilising tracking data (camera trajectory data) recorded with the camera tracking system OCELLUS, alongside its Virtual Production Tool Set Ver3.0, scheduled for release from December 2025 or later. All new features in V3.0 will be provided free of charge, including Viewing Angle colour correction, Ray Tracing Acceleration, and Colour Calibrator's new features such as Calibration for Third-party Cameras and LUT creation functionality that works with 2D plates.
Sony will present new software updates for its Cinema Line cameras that broaden creative workflows. The FX3 and FX30 can now record in Blackmagic RAW via HDMI to Blackmagic’s Video Assist devices. Meanwhile, an update from February 2026 will enable the FR7 to support OpenTrackIO, SMPTE’s open-source virtual production protocol, allowing standardised high-precision lens data output and smoother integration with third-party tools and CG engines, improving industry-wide compatibility and scalability.
Additionally, nablet, a German company specialising in media processing technology, has released the nablet X-OCN Media Extension plug-in for macOS this month, enabling X-OCN footage recorded with VENICE 2 and BURANO to be used with Apple’s Final Cut Pro for Mac. A further demonstration on the stand will bring together the VENICE Extension System Mini with Sony’s Spatial Reality Display (ELF-SR2) in 3D content production workflow. This setup allows glass-less, real-time monitoring of 3D images for immediate and accurate depth checking on set, improving both visual fidelity and production efficiency.
Sustainable innovation in practice
At IBC 2025, Sony will be welcoming visitors in the Elicium and will be showcasing some of its latest environmental initiatives alongside its technological demonstrations.
Aligned with Sony’s overarching Road to Zero set of sustainability focused initiatives, the IBC 2025 stand highlights sustainable innovation with Polygood®️ panels made from 100% recycled and recyclable plastic, including reclaimed medical equipment and repurposed food packaging waste. The zero-waste process reintegrates leftover plastics into production, ensuring a circular approach. Built for longevity, these panels are fully recyclable, crafted from pure recycled material, free of additives or binders. Incorporating these panels adds a powerful sustainability story to Sony’s booth and visitor experience. The stand will also feature 100% recycled plastic furniture and will be reused for at least the coming three years.
For more information about Sony’s exhibit at this year’s IBC, please visit pro.sony/ibc.
منذ 5 أيام . News
Sony Expands Lineup of High-Speed CFexpress Type A Memory Cards Compatible with CFexpress 4
The latest models include 480GB and 240GB options, which complement recently launched high-capacity cards, and provide users with flexible choices to meet their specific needs
(Riyadh, Saudi Arabia - 11 September 2025) – Sony is strengthening its portfolio of CFexpress Type A Memory Cards to accommodate the varying needs and budgets of professional and prosumer users. Two new capacity CFexpress 4 compatible cards, the CEA-G480T (480 GB ) and CEA-G240T (240 GB), will join the CEA-G1920T (1920 GB) and CEA-G960T (960 GB), which are now available for purchase.
The new memory cards achieve a high read speed exceeding 1,800 MB/s, along with a write speed of 1,700 MB/s. The CEA-G480T and CEA-G240T are compatible with select Cinema Line and mirrorless Alpha cameras, including the ILCE-7M4, ILCE-7SM3, ILCE-7RM5, ILCE-1, ILCE-1M2, ILCE-9M3, FX6, FX3, FX30, FX2, FR7, and PXW-Z200. Together with the recently released 1920 GB and 960 GB models, the 480 GB and 240 GB cards give users powerful, high-speed options in a range of capacities to address their unique use case and accommodate a wider range of scenarios.
Availability
The CEA-G480T and CEA-G240T will be available in selected countries in the Middle East from October 2025.
For detailed information about each card, please visit: https://www.sony.com/en-sa/electronics/xqd-memory-cards/cea-g-series
منذ 5 أيام . News
John Crane unveils game-changing Type 8628VL mechanical seal, setting new benchmark for ethane pipeline performance
SLOUGH (September 2025) ― John Crane has launched the Type 8628VL, a next generation mechanical seal engineered to solve the oil and gas industry's toughest challenges: maintaining sealing integrity in multiphase ethane and ethylene pipelines.Designed to perform under volatile pressure and temperature conditions, the Type 8628VL leverages spiral groove non-contacting technology to deliver exceptional reliability, operational efficiency, and environmental compliance.
Solving the Multiphase Challenge in Pipeline Infrastructure
Ethane pipelines present unique challenges due to frequent fluid phases shift from liquid to vapour to supercritical, which can compromise conventional seal performance. The Type 8628VL addresses this by employing dual non-contacting seal faces in a tandem configuration, a design validated by peer-reviewed Lubricants (MDPI) research. The research confirmed that spiral groove non-contacting seal faces deliver superior hydrodynamic lift, phase-change resilience, and zero-wear operation in volatile fluid applications, ultimately allowing ethane pipelines to eliminate friction and wear while using the process fluid in these different states to provide lubrication.
Initial Field Installations on the U.S Gulf Coast
A leading ethane transmission company operating along the U.S Gulf Coast faced a major operational challenge: Managing phase change during pumping with pressure variations. Ethane, which exists as a liquid at around 18oC (65 oF) and 40 bar (580 psi), transitions to vapour at approximately 32 oC (89 oF). This phase change created sealingand reliability issues, impacting uptime and seal life.
The operator installed four Type 8628VL seals on ethane pump equipment experiencing inconsistent performance at ~1100 psi. Three months into continuous operation and intermittent shutdowns, the results were clear:
“The performance is exactly what we hoped for - consistent, reliable, and robust. We now have full confidence in uptime,” said a senior reliability engineer from the customer site.
In addition, the deployment delivered measurable improvements in service turnaround, local service centre support and reduced refurbishment times. It also lowered the costsassociated with complex refurbishment, while the seal’s multiphase capability eliminated a key cause of premature seal failure.
Key Benefits:
Competitive Differentiation in a Changing Market
“Unlike hybrid or contacting seals, the Type 8628VL delivers pure non-contacting operation, even during rapid phase transitions,” said Mike Eason, Chief Technology Officer at John Crane. It’s a significant step forward for the sector.”
Eason added: “We will continue to expand our portfolio with products that meet customer reliability and energy transition goals. The Type 8628VL is a testament to our commitment to innovate for greater efficiency zero greenhouse gas (GHG) emissions”.
About John Crane
John Crane is a global leader in mission-critical technologies for the energy and process industries and an innovator in rotating equipment, encompassing mechanical seals, couplings, filtration systems and cutting-edge asset management and digital diagnostics solutions. Blending a rich legacy of innovation with a commitment to service excellence, we've enabled our customer’ reliable and sustainable operations for over a century. While recognising the role of traditional energy, we are pioneering solutions that enable cleaner alternatives, crafting a vision for a sustainable energy future. Our extensive global presence underscores our promise to customers, with over 200 service centres in 50 countries. With over £1.1 billion in revenue in 2024, we are an integral pillar of Smiths Group plc, a FTSE 100 listed industrial technology company dedicated to engineering a better future. Visit www.smiths.com for more.
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