Samsung Unveils New Refrigerators With Innovative AI Hybrid Cooling Technology at CES 2025

Samsung Unveils New Refrigerators With Innovative AI Hybrid Cooling Technology at CES 2025

26 December 2024 - 19:50

written : رشاد اسكندراني

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Rashad Iskandrni

 

Innovative refrigerator revolutionizes the way of cooling with the Peltier module, which contributes to efficient energy use with AI algorithm, longer food preservation and more internal space 

 

Riyadh, KSA, 24 Dec 2024 –  Samsung Electronics Co., Ltd. today announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

 

"Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users," said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. "With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient."

 

Optimize Energy Use Through Adaptive Hybrid Cooling

 

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,[1] which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge. 

 

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm detects the current status of the refrigerator and predicts temperature changes inside the fridge to properly adjust the cooling mode. 

 

The high-efficiency AI Inverter Compressor[2] also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components. With 4.1 times greater inertia compared to Samsung's conventional F3 compressor,[3] it operates longer while using less energy.[4] Leveraging an AI algorithm, the compressor dynamically optimizes its speed.[5].

 

As a result of continued efforts, Samsung plans to introduce a model that can be recognized as the Most Efficient[6] of ENERGY STAR in 2025 to the market.

 

Extend Freshness With Precise Temperature Control

 

The AI Hybrid Cooling technology enhances freshness for perishable foods with Hybrid Precise Cooling, which reduces internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it reduces the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,[7] fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,[8] compared to when it is turned off.

 

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-liter capacity,[9] offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it better utilizes interior space, resulting in a 25-liter increase in internal capacity. This allows for 60mm deeper shelves[10] and a 13.8%[11] larger loadable area, accommodating up to 240 beverage cans[12] — 24 more than conventional models. 

A Step Forward for Home Refrigeration

 

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

 

###

 

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.


 

[1] The Peltier module operates under one of the following conditions:

  • When the temperature in the fridge rises above the normal range.
  • When AI analyzes the user's refrigerator usage patterns, predicts the temperature after a certain period, and detects situations like large-scale stocking or cleaning.

[2] AI inverter compressor requires a Wi-Fi connection and a Samsung account and operation of AI Energy Mode through the SmartThings app available on Android and iOS devices.

[3] Based on internal testing compared to conventional F3 Samsung compressors.

[4] The applicable models and energy saving rate based on AI algorithm varies up to the model and the region.

[5] AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] Model code: RM80F23VM*** 

[7] It may increase the amount of energy use.

[8] Based on the testing by Food Analysis Research Center of Suwon Women’s University. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size, and storage method of the food.

[9] The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.

[10] Deeper shelves apply only to the upper and middle shelves of the refrigerator compartment.

[11] Comparison made with Samsung refrigerator RF85C90N1AP.

[12] Based on a 355 ml canned beverage measuring 66 x 122 mm (diameter x height).

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Netflix releases the legacy trailer and key art for Squid Game Season 3 Coming June 27, 2025

Rashad Iskandrni

 

 

Netflix released the legacy trailer for Squid Game S3. This marks the final trailer to be released ahead of the season finale launching on June 27.

 

The Key Art of player 456 (Lee Jung-jae) and Front Man (Lee Byung-hun) was also released a day before the trailer. 

 

Logline:

The third and final season of Squid Game follows Gi-hun (Lee Jung-jae) after losing his best friend in the game and being driven to utter despair by The Front Man (Lee Byung-hun), who was hiding his true identity to infiltrate the game. Gi-hun persists with his goal to put an end to the game, while the Front Man continues onto his next move and the surviving players' choices will lead to graver consequences with each round. The world eagerly awaits to see the grand finale written and directed by Director Hwang Dong-hyuk, who has vowed to bring the epic story to its deserved closure. Can we hope for humanity in the cruelest of realities? Fans all over the world are counting the days until the final answer is revealed.

 

 

Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys®, becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Season 3 stars Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Jo Yu-ri, Chae Kuk-hee, Lee David, Roh Jae-won, and Jun Suk-ho, with special appearance by Park Hee-soon.

 

 

WRITER/DIRECTOR: Hwang Dong-hyuk

EXECUTIVE PRODUCER: Kim Ji-yeon, Hwang Dong-hyuk

PRODUCED BY: Firstman Studio

 

KEY CAST: Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo, Yu-ri, Won Ji-an, Lee Seo-hwan, with Gong Yoo

 

 

About Netflix:

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause and resume watching, as much as they want, anytime, anywhere, and can change their plans at any time.

 

Watch the legacy trailer لعبة الحبّار: موسم 3 | مقدمة الألعاب الختامية | Netflix

 

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Egyptian, Chinese music shine at NMEC concert

Rashad Iskandrni

The National Museum of Egyptian Civilisation (NMEC) was filled with a vibrant atmosphere of joy and unity as Egyptian and Chinese musicians graced the stage for a special concert entitled “Conversation and Connection: Music Connects the World.”

Organised in partnership with the Chinese Cultural Centre in Cairo, the event drew guests, dignitaries, and performers from both nations in a heartwarming celebration of shared cultural heritage.



Dr. Eltaysb Abbas, CEO of the museum, spoke about the profound ties between Egypt and China, two ancient civilisations with histories stretching back millennia.

“Music is one of the most essential threads in the fabric of any civilisation,” he said.



“Through music, we express both joy and sorrow, and it plays a vital role in our traditions, rituals, and day-to-day life. Across time, music has been a key channel for human connection, weaving us together even when separated by geography or language.”

Dr. Abbas also emphasised the museum’s commitment to celebrating not just the physical artifacts of Egypt’s grand past, but the intangible cultural treasures that continue to bring people together, including music.

 “It’s every person’s right, no matter where they are, to connect through the universal language of music,” he added, highlighting the museum’s aim to foster understanding and friendship among all civilisations.



Echoing these sentiments, the Chinese Ambassador to Egypt, Liao Liqiang, lauded both nations as proud standard-bearers of civilisation, praising their mutual respect and commitment to appreciating the world’s rich tapestry of cultures.

He mentioned Chinese President Xi Jinping’s “Global Civilisation Initiative,” a call to strengthen dialogue and learning between cultures, a vision that has found a strong partner in President Abdel Fattah El-Sisi, who recently affirmed that “human civilizations are meant to complement and benefit each other, not to create conflict or war.”

 

The Ambassador also pointed to the significant role Egypt played in supporting the creation of the International Day for Dialogue among Civilisations, as well as regional cooperation through the China-Arab Centre for the Global Civilisation Initiative, in partnership with the Arab League. These joint efforts, he said, showcase the promise of collaboration in building global peace and understanding.

The evening’s performances swept the audience into a world of sound, with Egyptian and Chinese musicians enchanting listeners with both traditional melodies and modern arrangements, a reflection of how music continues to evolve and bring new generations together, blending the richness of the past with the vibrancy of the present.

On the sidelines of the event, representatives from the Chinese Culture Centre warmly showcased a variety of their activities and products, inviting guests to learn more about Chinese traditions. Adding to the vibrant atmosphere, an Egyptian tannoura performance also took place and was met with enthusiastic praise from the attendees, who were captivated by its colourful display and lively rhythms. Both highlights beautifully reflected the evening’s spirit of cultural exchange and shared appreciation.

-End-

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Your Smartphone Camera Now Gets What You’re Looking At — and Responds

Rashad Iskandrni

 

Riyadh, Saudi Arabia – June 11, 2025 - Today’s mobile imaging goes beyond just a high-quality lens or advanced sensor — it demands seamless integration of hardware, software and AI. That’s why Samsung Electronics approaches camera innovation as a holistic system, where each advancement is supported by tightly integrated technologies. This unified vision allows Galaxy devices to continuously redefine mobile photography, empowering users to capture, create and communicate more meaningfully.

 

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

 

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

 

Stay tuned. The camera will only get smarter — helping users capture lifes moments more vividly and make everyday experiences more seamless, personal and impactful.

 

The Ultra experience is ready to unfold.

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flynas Celebrates Launching Direct Flights Between Jeddah and Damascus • As the 2nd route that connects Syria to Saudi Arabia.

Rashad Iskandrni


 flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated launching direct flights Between Jeddah and Damascus on Thursday, June 12, following the launch of Riyadh to the Syrian capital last week, becoming the first Saudi airline to connect the two countries in 12 years, further expanding its network in line with flynas growth and expansion plan, launched under the title "We Connect the World to the Kingdom," in parallel with the objectives of the National Civil Aviation Strategy to enable national air carriers to contribute to connecting KSA with 250 International destinations and to accommodate 330 million passengers and to host 150 million tourists yearly by 2030 and the objectives of the Pilgrims Experience Program (PEP) to facilitate access to the Two Holy Mosques.

An inaugural ceremony was held at King Abdulaziz International Airport in Jeddah on Thursday, June 12, attended by representatives from flynas and the Jeddah Airports Company, which manages and operates KAIA. Travelling guests on the departing inaugural flight to Damascus were welcomed with giveaways.


Resuming flights to the Syrian capital confirms flynas' commitment to strengthening air connectivity between the two brotherly nations, as the leading LCC has been a pioneer in providing air routes between the Kingdom and various Syrian cities. flynas previously operated direct flights from Riyadh and Jeddah to Damascus, Aleppo, and Latakia. 

flynas operates 139 routes to more than 70 domestic and international destinations in 30 countries with more than 2000 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations within its growth and expansion plan, and in line with the objectives of Vision 2030.

Passengers traveling with flynas can book their flights through all flynas booking channels: www.flynas.com, the flynas app, the call centre (920001234), or travel agents.

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Majid Al Futtaim and Huawei Redefine On-the-Go Shopping with Carrefour Smartwatch App

Rashad Iskandrni

 

Dubai, United Arab Emirates, June 12, 2025:  Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Huawei, a global leader in technology and innovation, to launch the Carrefour Smartwatch App on the newly released HUAWEI WATCH 5, powered by HarmonyOS. This is a bold step in reimagining the retail experience for Carrefour customers. The collaboration will bring real-time services directly to customers’ wrists, blending smart mobility, personalisation, and convenience.

Designed for the mobile-first customer, this initiative introduces a new era of on-the-go retail, where users can access Carrefour’s most essential features instantly through wearable technology. With HarmonyOS integration, the app delivers smooth, intuitive experiences that support a smarter, more connected lifestyle. The app will also allow users to track orders in real time, manage their SHARE rewards — Majid Al Futtaim’s loyalty programme in the UAE — locate nearby Carrefour branches effortlessly, and receive personalised promotions along with the latest weekly deals, all conveniently from their watch, on the go.

Günther Helm, Chief Executive Officer at Majid Al Futtaim – Retail, commented: “With the global wearable technology market projected to more than double over the next five years[1], Majid Al Futtaim believes there is an opportunity to reshape retail around evolving lifestyles with convenience at the heart of how people live, connect and shop. As we continue building a retail foundation that is truly fit-for-future, the launch of the Carrefour Smartwatch App, in collaboration with Huawei, is an important milestone. It reflects our commitment to delivering highly personalised, seamless experiences, allowing customers to interact with Carrefour in smarter, more convenient ways, whether they’re at home, on the move, or in-store. This is convenience redefined for a digital-first generation.”

William Hu, Managing Director of Huawei Consumer Business Group for Middle East and Africa Eco-Development and Operation, added: “As a global technology leader, Huawei is committed to expanding the capabilities of its ecosystem. By integrating Carrefour’s services into our HarmonyOS-powered wearables, we’re offering users across the region, smarter, more seamless daily experiences.”

The Carrefour Smartwatch App is now available on the HUAWEI WATCH 5 and will soon roll out to other Huawei smartwatch variants, including the WATCH GT 5 and WATCH GT 4, ensuring wider reach across the region.

- ENDS -

 

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

 

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

 

About Majid Al Futtaim Retail:

 

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion, and has the highest credit rating (BBB) among privately held corporates in the region.

 

Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with 44 locations in Jordan and Oman. Additionally, the Group operates Supeco, its latest grocery retail concept—a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse—across 15 locations in Egypt, and Myli, the Group’s health and beauty brand, operating in 12 stores across Asia and North Africa.

 

To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily.

 

Aligning with the Group’s commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources over 80 percent of its products from the region.

 

Please follow us on 

 

   https://www.facebook.com/MajidAlFuttaim 

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   https://twitter.com/majidalfuttaim 

   https://www.linkedin.com/company/majid-al-futtaim 

   https://majidalfuttaim.medium.com/ 

 

 

About HUAWEI AppGallery - Top 3 App Marketplaces Globally

 

AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI’s unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience.

 

HUAWEI’s vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.

For more information, kindly contact:

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The Lighthouse Debuts in Riyadh’s Diplomatic Quarter A Hub for Mediterranean Dining, Crafted Cocktails, and Cultural Connection

Rashad iskandrni

 

Riyadh, Saudi Arabia – 2025 – The Lighthouse, celebrated for its refined yet approachable Mediterranean dining and vibrant cultural ethos, announces the opening of its first outpost in Riyadh’s prestigious Diplomatic Quarter. This marks the brand’s highly anticipated debut in Saudi Arabia, following acclaimed venues across the UAE.

Set within the heart of Riyadh’s Diplomatic Quarter, The Lighthouse Riyadh brings the brand’s signature blend of culinary innovation, thoughtful design, and community-driven spirit to the Kingdom. The venue features a harmonious mix of indoor and al fresco spaces, designed to welcome guests from early morning breakfasts to lively evening gatherings.



Mediterranean with a Twist

The menu at The Lighthouse Riyadh is a celebration of the Mediterranean, with a focus on Eastern Mediterranean flavors. It’s a menu designed for lingering conversations and shared enjoyment, inviting guests to settle in and stay a little longer.

While mornings might begin with their Muhammarrah Eggs or a bowl of Greek Yogurt and Homemade Granoala, the all-day offering deftly transitions from day to night as the hours progress.

Guests can enjoy signature dishes such as the Truffle Rigatoni or Harissa Crusted Seabass, alongside vibrant mezze like small plates such as their Lentil Salad with pickled vegetables, Short Rib Katayefs and Chicken Musakhan Rolls. The selection of salads, sandwiches, pizzas and dessert ensures there's something for everyone, at any time.

Coffee & Mocktails

The Lighthouse Riyadh embraces coffee culture with a carefully selected range of specialty coffees that complements the dining experience, offering a caffeine-fueled journey from morning to night.

Guests can savor single-origin pour-overs, expertly prepared espresso drinks, and signature brews such as the Pistachio Frappé, the Brûléed Cappuccino or even enjoy a zero-proof Espresso Martini.

And for those who prefer to forgo the caffeine buzz, the mocktail menu is designed to offer complexity, refreshment, and a perfect pairing for the menu’s Mediterranean flavors. Highlights include Isabella – a passion fruit and pomegranate concoction,  and Rosa – a refreshing lemonade made with rose essence from Taif.



Design: Where Heritage Meets Modern Sophistication

The Lighthouse Riyadh’s interiors, designed by the renowned  London-based firm Archer Humphryes Architects with a celebrated portfolio that includes cultural hot spot Koko in Camden, the Chiltern Firehouse, and the Peninsula London, are a striking fusion of cultural heritage and modern sophistication. Drawing inspiration from the surrounding environment in DQ the design achieves a balance between timelessness and contemporary flair. The space is anchored by natural materials such as wood and lava stone, which, together with a remarkably intricate ceiling design and open kitchen layout, create a warm, inviting atmosphere grounded in craftsmanship and sustainability.

Every detail has been meticulously considered: furniture and lighting selections from Gubi, Another Country, Flos, and Serax bring elegant simplicity and sculptural presence, while a thoughtfully curated color palette adds subtle personality and depth. The environment is further enriched by original artworks from Riyadh-based multidisciplinary artist Nasser Al Mulhim, whose vibrant pieces, blending geometric and organic forms, reflect the artist’s exploration of spirituality and the human psyche.

The result is a sophisticated yet approachable setting where heritage and innovation coexist seamlessly. The design encourages guests to linger, discover, and connect, making The Lighthouse Riyadh not just a dining destination, but a cultural hub where every detail enhances the overall experience.



Community-Driven Cultural Programming

True to its roots, The Lighthouse Riyadh will host a dynamic calendar of community activations, from weekend brunches and live podcasting to evening DJ sets, transforming the venue into a social and cultural hub for the Diplomatic Quarter. This approach reflects the brand’s enduring commitment to fostering connection, creativity, and collaboration within every community it serves.

END

About The Lighthouse

Established in 2017 in Dubai Design District, The Lighthouse has become a cornerstone of the UAE’s dining scene, renowned for its unique blend of casual yet refined dining. Attracting a diverse audience from the arts and culture sectors, The Lighthouse is recognized for its Mediterranean-inspired menu and relaxed, sophisticated service style.

Rooted in the spirit of Virginia Woolf and the Bloomsbury Set, The Lighthouse embodies a philosophy centered on engaging conversations and freshly prepared meals shared among friends. This ethos is reflected in every aspect of the brand, from its thoughtfully curated retail offerings to its role as a cultural hub, hosting events and a podcast that fosters collaboration and creativity.

The Lighthouse’s reach has expanded to several licensed locations under the name 'The Lighthouse Restaurant & Bar,' including Dubai Design District, Yas Bay Waterfront in Abu Dhabi, Dubai Hills, and most recently, Riyadh. Guests can enjoy a refined setting with a carefully curated selection of mocktails, cocktails, and beers. Additionally, The Lighthouse’s Catering and Events Management teams provide tailored services, ensuring each event reflects The Lighthouse’s commitment to quality and creativity.

The Lighthouse is more than just a dining destination; it is a space where food, design, and community come together, making it a distinctive venue in the region.

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