ATM research reveals more must be done to meet UN tourism-related sustainability goals

ATM research reveals more must be done to meet UN tourism-related sustainability goals

26 November 2024 - 22:27

written : رشاد اسكندراني

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Rashad Iskandrni

 

  • The importance of increasing the amount of investment in sustainable developments highlighted in an exclusive report for Arabian Travel Market by Digital Tourism Think Tank (DTTT)
  • Between 2023 and 2050, tourism is expected to increase energy consumption by 154%, water by 152% and waste by 251%
  • ATM will take place at the Dubai World Trade Centre from 28 April to 1 May 2025

 

Dubai, United Arab Emirates, 21 November 2024: An exclusive whitepaper produced for Arabian Travel Market (ATM) by Digital Tourism Think Tank (DTTT) has highlighted that only 15% of UN Sustainable Development Goals (SDGs) related to tourism are on track to be achieved by 2030 according to the body, underscoring the need for more action to be taken across the sector.

 

Based on United Nations (UN) research, in a business-as-usual scenario, by 2050, tourism could generate a 154% increase in energy consumption, a 131% increase in greenhouse gas emissions, a 152% increase in water consumption, and a 251% increase in solid waste, underscoring the importance of increasing investment in sustainable development. Furthermore, Visa and Oxford Economics research has revealed that consumers face insufficient information and a lack of transparency about sustainable travel options.  

 

Addressing these challenges, the whitepaper Exploring the Future of Tourism Technology utilised the insights from the ATM Innovation Wall during the 2024 edition of the show. The unique physical platform encouraged industry professionals to share their ideas, concerns and solutions for the future of tourism. Key takeaways proposed ranged from gamified recycling programmes to hyper-personalised travel experiences that emphasise cultural immersion, demonstrating the breadth of creative thinking required.

 

Participants highlighted the urgent need for systemic, collective action to transition tourism toward a circular and regenerative model. Proposed solutions included leveraging innovative technologies for resource optimisation, aligning businesses with local communities to ensure equitable economic benefits, and promoting transformative initiatives like cultural immersion experiences. 

 

Nicholas Hall, Founder and CEO, Digital Tourism Think Tank, said: “The discussions around sustainability in tourism with people who visited the ATM Innovation Wall highlighted the multifaceted nature of the challenges we face. The path towards a sustainable future requires a multi-pronged approach, from managing plastic waste to fostering responsible travel behaviour and ensuring tourism benefits local communities. 

 

“A key takeaway was the importance of considering diverse perspectives. Sustainable tourism cannot be achieved through a one-size-fits-all approach. By fostering collaboration between stakeholders across the industry, from tech giants to local communities, we can leverage a wider range of expertise and perspectives to develop effective solutions,” he added.

 

Governments have undertaken several initiatives and strategies throughout the GCC to focus on tourism and sustainability. These include the UAE Tourism Strategy 2031, the Saudi Vision 2030, the Qatar National Tourism Sector Strategy 2030, the Bahrain Tourism Strategy 2022-2026, the Omani National Tourism Strategy, and the Kuwait 2035 Vision.

 

Sustainable tourism will remain a key area of focus during the 2025 edition of ATM, which takes place under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”. Several sessions are designed to share sustainable practices and address the ethical methods driving the sustainable tourism agenda.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Arabian Travel Market (ATM) is proud to provide a vital platform for the tourism industry to advance its sustainability goals. By fostering collaboration, ATM encourages the development of region-specific sustainability frameworks that integrate environmental, social, and economic dimensions. 

 

“The event highlights the importance of investing in innovative resource management technologies and forging cross-industry partnerships to promote a thriving circular economy. Moreover, ATM advocates for community-driven tourism strategies that empower local populations, preserve cultural heritage, and enhance destination resilience. Together, we can drive meaningful progress towards a more sustainable future for global tourism.”

 

In 2023, as part of ATM’s 30th annual event celebrations, the show initiated 30 short-, medium- and long-term sustainability goals. The 2024 edition introduced various measures, such as using fully recyclable carpet and PVC-free vinyl for all signage and graphics. Working closely with the Dubai World Trade Centre, ATM diverted 48% of waste from landfill, up from 5% the previous year. 

 

Staff training was also provided, as were initiatives with Sparklo, a global cleantech company promoting recycling through reverse vending machines (RVM). As a result, over 2,200 bottles and cans were collected, averting 300kg of CO2 emissions.

 

Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

 

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

 

-Ends-

For more information, log on to wtm.com/atm/en-gb.html.

Notes to editors:

Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

ATM takes place from 28 April to 1 May 2025, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html

About Digital Tourism Think Tank

Digital Tourism Think Tank (DTTT) is a global thought leadership platform for the tourism industry, bringing together destinations, academia, corporate leaders and start-ups to drive tourism transformation. Connecting 1000s of industry professionals each year through flagship events, industry research, membership and advisory services, the DTTT represents a unique community at the forefront of the key trends and shifts impacting the industry today.

More information: http://thinkdigital.travel / info@thinkdigital.travel

 

Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers' Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html  

   

About RX 

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.


About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

 

World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.

 

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next event: 5 to 7 November 2024 at ExCel London

http://london.wtm.com/

 

WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors.  WTM Latin America contents are available in EnglishSpanish and Portuguese.


Next event: 14 – 16 April 2025, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com

 

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

 

Next event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

 

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

 

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

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Interoperability Platforms to Boost GCC Healthcare Collaboration



The UAE leads regional interoperability through the Riayati platform, unifying nearly 5,000 healthcare facilities under the National Unified Medical Record (NUMR)

GCC EMR adoption is rising, but adaptable cloud-agnostic HIEs are needed to support regulatory diversity and cross-border collaboration while mitigating fragmented systems


Dubai, UAE – 24 November 2025: As the population grows, chronic disease rates rise, and digital modernization converges, the GCC is in the process of a healthcare transformation. Yet, fragmented data systems continue to slow collaboration, continuity of care, and clinical decision-making. Secure interoperability – effective in connecting hospitals, clinics, and ministries seamlessly – is the region’s answer to unifying patient data, accelerating referrals, and reducing medical errors.

With GCC countries on pace to see their collective populations surge by 30% from 2020 through the end of the decade, advanced healthcare infrastructure is increasingly essential . Interoperability platforms are central to this effort, addressing chronic conditions like diabetes and cardiovascular disease, which account for 70–80% of total healthcare expenditure.

The UAE’s Leading Stature in Connected Care

 

HIEs directly support government strategies for digital transformation and integrated care. This is demonstrated by the UAE’s success with Riayati, the National Unified Medical Record (NUMR) platform. According to the Ministry of Health and Prevention (MoHAP), Riayati connects nearly 5,000 healthcare facilities as of late 2024, serving more than 100,000 clinicians and holding 14 million unique patient records across the country. It has been successfully integrated with Dubai’s NABIDH and Abu Dhabi’s Malaffi systems, making 1.9 billion medical records accessible via Riayati. This progress has positioned the UAE as a leader for healthcare interoperability in the region.

Cloud-Agnostic Interoperability is the Next Step

Unlike traditional systems tied to a single vendor or cloud provider, interoperability software with cloud-agnostic designs ensures adaptability to countries’ individual regulatory and infrastructure requirements. With healthcare data laws varying widely across the region, this flexibility is critical as governments balance data sovereignty with multi-cloud authorization efforts. Interoperable systems can prevent the vendor lock-in that has slowed down other large-scale health data projects, enabling quick adaptation to local infrastructure and policy requirements.

Rain Stella Technologies (RST) is supporting this shift with its next-generation health information exchange (HIE) platform, Constellation, built on top of proven technology deployed in the United States and now reimagined for the flexibility needed in emerging markets.

Sidra Shahbaz, Sr. Director of Product for Constellation, said: “We are advancing Constellation to shape the GCC’s healthcare future by creating a secure, flexible, and trusted network that enables seamless collaboration among hospitals, clinics, and ministries. By uniting regional leaders around integrated, patient-centred care, Constellation empowers healthcare systems to connect across borders, accelerate referrals, improve outcomes, and build lasting patient trust, paving the way for a resilient, digitally empowered healthcare ecosystem.”

Toward a Unified, Resilient GCC Health Ecosystem

Across the GCC, the need for interoperable health systems is growing rapidly as countries pursue Vision 2030-style agendas to modernize healthcare, reduce data fragmentation, and enhance patient outcomes. Saudi Arabia and Qatar are investing heavily in national health information networks that can benefit from the UAE’s interoperability example. Adopting cloud-agnostic architectures and cross-border data standards will be essential to ensure continuity of care, operational efficiency, and resilience, creating a digitally connected GCC where patient data flows securely, collaboration accelerates, and healthcare systems remain future-ready.

منذ 36 دقيقة . News

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The Sony Future Filmmaker Awards unveil today the industry

Riyadh, Saudi Arabia - NOVEMBER 23, 2025 — The Sony Future Filmmaker Awards unveil today the industry-leading jury panel for the 2026 edition, returning to Sony Pictures Studios in Culver City from June 8—11, 2026.

 

Now entering their fourth year, the Awards continue to spotlight emerging talent and to provide them with the creative momentum to push forward their careers. Established by Creo in partnership with Sony, this annual program for short films celebrates the bold new voices reshaping cinema and gives them the opportunity to forge connections across the international filmmaking community. Shortlisted creators are flown to Los Angeles to attend an exclusive industry program of engaging and interactive sessions and masterclasses, where they are given backstage access through a carefully curated program of screenings and workshops. This unique convergence of insight, craft, and community provides emerging storytellers with the tools to propel their careers forward on a global stage. Free for all to enter, the competition is open for submissions until December 16, 2025.


Leading the selection of this year’s winners is a jury of trailblazers from across the industry: Golden Globe-nominated director and producer Will Gluck (Anyone But You, Peter Rabbit, Easy A), acclaimed producer and President of Film and Television at Pascal Pictures Rachel O’Connor (Challengers, Spider-Man: No Way Home, Little Women), animation co-director Adam Rosette (The Wild Robot, Orion and the Dark, upcoming GOAT), and award-winning director Justin Chadwick (Mandela: Long Walk to Freedom, The Other Boleyn Girl, upcoming Sierra Madre), who returns as jury chair for the fourth consecutive year.

 

Justin Chadwick, award-winning theater, television and film director and Chair of the Jury said:

“The shortlist last year brought together 30 exceptional filmmakers whose distinctive voices and compelling narratives earned them a place at the beating heart of Los Angeles’ creative community, giving them unprecedented access to how cinema is evolving in real time. We have a remarkable jury line-up this year, and I speak for us all when I say that we’re searching for films that challenge conventions, spark genuine emotion, and transform how audiences perceive the world around them. As we head into the 2026 edition, we’re eager to discover that kernel of originality and vision that elevates good filmmaking into something extraordinary.”

 

This year’s shortlisted filmmakers will be announced on April 30, 2026, and flown to Los Angeles for the four-day program at Sony Pictures Studios in Culver City from June 8—11, 2026. Led by Sony Pictures executives, these sessions invite the filmmakers to learn more about essential aspects of the industry; from production, to navigating talent deals, and the studio’s film acquisition process, through to working with publicists, animation techniques, and the art of soundtracking a story, as well as cutting-edge technology demonstrations. The program is a one-of-a-kind opportunity to connect with industry leaders and fellow creators from around the world, becoming part of a dynamic network of international filmmakers. The event culminates in a gala ceremony on June 11, 2026, where the category winners will be unveiled and awarded a range of cash prizes and Sony Digital Imaging equipment.


For the 2026 competition, filmmakers can submit short films across five categories: Fiction, Non-Fiction, Animation, Student, and Future Format – challenging filmmakers to respond to a technical brief that explores the creative possibilities of bold and innovative storytelling. This year Future Format invites entrants to submit shorts created specifically for vertical viewing (9:16 aspect ratio). Also returning to this year’s Awards is the Sustainability Prize, set up by Creo and Sony to spotlight a short film that creatively communicates how themes of environment, accessibility, diversity, equality and inclusion can encourage us to act together to ensure a positive future for the planet.

 

For more information on the Awards please visit sonyfuturefilmmakerawards.com.

منذ 39 دقيقة . News

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G42 Receives U.S. Approval for Advanced AI Chip Exports, Enabling Full-Scale Deployment of Trusted AI Infrastructure



Abu Dhabi, UAE – November 20, 2025 – G42 welcomes the White House’s decision to authorize the export of advanced AI semiconductors to G42. The move marks a pivotal transition from planning to deployment within the UAE–U.S. AI corridor - a collaboration that reflects the strength of bilateral trust and a shared commitment to secure, scalable AI infrastructure.


This milestone accelerates foundational projects already underway in the UAE, including Stargate UAE, the 1-gigawatt AI compute cluster being built by G42 for OpenAI in partnership with Oracle, Cisco, NVIDIA, and SoftBank Group, which is part of the larger UAE–U.S. AI Campus, a 5-gigawatt AI infrastructure hub designed to deliver compute capacity and low-latency inferencing for the wider region. It also supports the expansion of technology collaborations with leading U.S. hyperscalers and chipmakers, including Microsoft, AMD, Qualcomm, Cerebras, and others.

 

The licensing of advanced chips builds on a common operating picture developed through close U.S.–UAE collaboration to enable the secure global diffusion of American technology. Their deployment will be governed by the Regulated Technology Environment (RTE), a world-class technology and compliance framework pioneered by G42 and approved under U.S. Department of Commerce and Bureau of Industry and Security (BIS) guidelines.


Peng Xiao, Group CEO of G42, said: "This announcement marks a defining moment for G42 and our partners as we move from planning into execution. Our shared infrastructure model sets a new benchmark for secure, high-performance compute that is designed to serve the needs of both nations. What we build in the UAE, we will continue to match in the U.S., maintaining symmetry and trust at every layer."


The UAE remains the only nation in the region to have already undertaken this scale of infrastructure development in alignment with U.S. regulatory frameworks, export controls, and governance protocols.


Khaldoon Khalifa Al Mubarak, Secretary General of the Artificial Intelligence and Advanced Technology Council, added: "This decision affirms the depth of trust that underpins the UAE–U.S. relationship. It reflects a shared strategic outlook - where technology is not merely a tool of progress, but a platform for stability, economic resilience, and long-term cooperation. The UAE is proud to play a constructive role in shaping that future."


G42’s deployed, and operational AI infrastructure includes three of the Top500 supercomputers globally, the #2 and #3 in the region, in addition to recently announcing its Maximus-01 supercomputer in New York that ranks 20th globally.  G42’s expanding AI infrastructure footprint now spans Abu Dhabi, France, and multiple locations across the United States, including California, Minnesota, Texas, and New York.

منذ 5 أيام . News

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Amazon.sa White Friday Sale Returns with Thousands of Deals, Exclusive Discounts, Daily Offers, and Fast Delivery



Discounts across every category this White Friday Sales from November 21 to 30 on www.amazon.sa/whitefriday, including daily flash deals from 08:00 PM to 10:00 PM (KSA time), with Same-Day and One-Day Delivery options on thousands of eligible items.


Enjoy 50% off everything at Bazaar with code BWF50, from trendy fashion to home and lifestyle picks.


Maximize your savings with instant bank discounts using Al Rajhi Bank cards, flexible payment options, and Prime-exclusive deals, including early access starting November 20 at 12:01 AM (KSA time).


Riyadh, Saudi Arabia, November 20, 2025: The countdown is on for Amazon.sa’s White Friday Sale, marking one of the most anticipated shopping events this year. Returning from November 21 to November 30 on www.amazon.sa/whitefriday, White Friday is brining customers in Saudi Arabia thousands of deals, exclusive discounts, and fast, reliable delivery options across every category, including electronics, fashion, beauty, home, games, kitchen, grocery, and Amazon Devices. Customers can also shop an extended range of offers on international selections from Amazon US, UK, and Germany, available through the Amazon.sa Global Store.


This White Friday returns with even more excitement, featuring daily flash deals live from 8:00 PM to 10:00 PM (KSA time), offering limited-time savings on top picks from popular local and international brands, all with Same-Day and One-Day Delivery on eligible orders.


Additionally, Customers can explore Bazaar, Amazon.sa’s must-visit destination for affordable, trendy fashion, home, and lifestyle finds. During this White Friday Sale, shoppers can enjoy an extra 50% off all Bazaar items with the code BWF50 at checkout, via the Amazon app or at www.amazon.sa/bazaar.


Abdo Chlala, Country Manager at Amazon Saudi Arabia, highlighted the company’s approach, saying: “At Amazon, our focus every White Friday is on delivering a seamless, rewarding shopping experience for customers in Saudi Arabia. This year, we’re bringing even more value with thousands of deals and deep discounts across every category, along with exciting daily flash offers from 8:00 PM to 10:00 on global brands and local favorites, all backed by fast, reliable, or even free delivery on eligible orders to customers throughout the Kingdom. With so much on offer, White Friday on Amazon.sa is a can’t-miss opportunity for customers to shop smart and save big”.


Shop Early, Save More

Prime members can make the most of White Friday with exclusive early access to deals starting November 20 at 12:01 AM (KSA time), unlocking special offers, instant bank discounts, and fast, reliable, or even free delivery on eligible items. Not a member yet? Join at www.amazon.sa/prime for just SAR 16/month or SAR 140/year to enjoy year-round shopping and entertainment benefits.





More Ways to Save This White Friday

Instant Bank Discounts: Shoppers on Amazon.sa can enjoy exclusive White Friday savings with eligible Al Rajhi Bank cards, up to 20% off for all customers, and up to 25% off for Prime members.

Buy Now, Pay Later: Customers on Amazon.sa can enjoy hassle-free and affordable shopping with Tabby and Tamara, offering the convenience of splitting payments into 4 interest-free installments, T&Cs apply.

Amazon Gift Cards: Purchase an Amazon.sa eGift Card for SAR 400 and get up to SAR 40 promotional credit to shop your favorite products this White Friday, T&Cs apply.

Bank Instalment Plans: Customers in the Kingdom can also opt to 0% instalment plans on eligible purchases from select banks at checkout on Amazon.sa, making payments easier and more flexible, T&Cs apply.


Get ready to shop big this White Friday. Download the Amazon app or visit Amazon.sa/whitefriday to discover incredible deals, and head to Amazon.sa/prime to unlock exclusive Prime offers.

منذ 5 أيام . News

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Two weeks to go until inaugural World Sailing Inclusion Championships in Mussanah


Mussanah, 15 November 2025 – In two weeks, on 30 November 2025, the Mussanah Sailing School at Barceló Mussanah Resort will host over 150 sailors, coaches and support staff for the first edition of the World Sailing Inclusion Championships. Representing 33 nations, the new event aims to set a new standard for inclusivity in sporthighlight the global enthusiasm for inclusive sailing and reinforce the sport's commitment to creating opportunities for all. 

The championships will bring together sailors with a wide range of disabilities, including Para-classified athletes and those who do not fall under the IPC classification code. They will compete across multiple classes in a dynamic environment that champions inclusivity and equal opportunity.

Competition will take place in one-person for the Hansa 303 and ILCA 6, for two-person in the RS Venture Connect and Fareast 28r for visually impaired sailing.

The event will also feature an Inclusive Development Programme (IDP) held prior to racing, providing critical training and development for sailors, coaches, and race officials from emerging nations.

Representing Oman will be six sailors from Oman Sail’s SailFree programme, run in collaboration with bp Oman and the Oman Paralympic Association. In the RS Venture event, the teams of Sami Al Sulaimi & Sultan Al Wahaibi, Rayan Al Mujaini & Zaher Al Atbi, and Adil Al Siyabi & Hassan Al Lawati will join 28 other teams in a fleet racing format competition. In the One-Person Inclusive category, using a fleet of Hansa 303 boats, Omani sailors Ali Al Ghusaini, Al Ghalya Al Jabri and Malik Al Qurtubi will sail alongside 35 other athletes from around the world.

Maryam Al Jadidi, WSIC Project Manager and Sr. Project Manager at Oman Sail, said: “Oman Sail is committed to supporting people with disabilities to reach their potential and live a fulfilling life. Sailing allows people to leave their limitations on land and experience freedom on the water. The World Sailing Inclusion Championships brings together inspiring athletes from across the globe to Oman for a celebration of inclusive sport. Hosting the inaugural edition of this event is an incredible honour for Oman Sail and we are excited to be the first to welcome a new era for the sport.”

Hannah Stodel, World Sailing's Para World Sailing Manager, added, "To see 150 athletes, coaches and support staff already signed up is simply fantastic. It’s a powerful testament to the strength and spirit of our sailing community. This is more than just a competition; it's a celebration of our diverse and capable athletes and a huge step forward in our mission to grow Para Inclusive sailing globally. We can't wait to welcome everyone to Oman for what promises to be an unforgettable week of racing and camaraderie."

The World Sailing Inclusion Championships will see the debut of several nations in inclusive sailing, proving the potential of the sport to inspire diverse communities from all continents. Sailors from Trinidad & Tobago, India, Saudi Arabia and Korea will take part in the One Person Inclusive competition, while crews from Iraq, Chinese Taipei and Uruguay will sail in the Two Person Hansa 303 competition.

The official opening ceremony for the World Sailing Inclusion Championships is scheduled for 3 December 2025, coinciding with the United Nations International Day of Persons with Disabilities.

The World Sailing Inclusion Championships is supported by World Sailing global partners Musto and Kuehne+NagelSilver Partners the Ministry of Heritage and Tourism, the Ministry of Culture, Sports and Youth, Experience Oman, and the Al Batinah South Governorate, and Bronze Partners the Barceló Mussanah Resort, OXY Oman – Zero In, Visit Oman, Tanuf and Mazoon.

منذ 6 أيام . News

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Dsquares and stc Group Collaborate to Bring More Accessible, Everyday Rewards to Saudi Consumers



Riyadh, KSA 19 Nov. 2025– Dsquares has signed a Memorandum of Understanding with stc Group to upgrade how Saudi consumers experience rewards and everyday benefits. The collaboration centres on making loyalty more useful in real daily life through instant, personalised digital rewards offered across categories that matter most to consumers.

The agreement integrates Dsquares’ loyalty technology into stc’s ecosystem to support a broader shift in the Kingdom toward customer-centric digital services. The new model aims to provide people with faster access to relevant e-vouchers, easier redemption journeys, and offers that reflect their habits and preferences, moving loyalty from a promotional add-on to a practical part of day-to-day spending.

Marwan Kenawy, Co-founder and CEO of Dsquares, highlighted the long-term vision saying: “We are honoured to partner with stc to power the discount platform for “qitaf,” one of the most trusted and widely used loyalty programs in Saudi Arabia and the GCC. By managing and implementing the “qitaf” e-voucher ecosystem, we’re not just deploying technology; we’re building solutions that enhance everyday experiences for millions of Saudi consumers. This deep commitment to digital transformation ensures that loyalty programs become more accessible, practical, and rewarding across the Kingdom.”

“This collaboration comes at a time when the loyalty sector in the region is undergoing major transformation, as brands shift from traditional, points-based and transaction-driven programs to more human-centric experiences powered by data and behavior, placing the user’s needs at the heart of every feature and value delivered.”

Mohamed El Fahad, General Manager of Loyalty at stc, commented on the new value proposition saying: “This partnership is fundamentally about enhancing value and utility for our members. The collaboration with Dsquares allows us to inject intelligent solutions into our loyalty ecosystem, aiming to provide exclusive, relevant discounts delivered seamlessly as electronic vouchers directly through the new “qitaf” application. This strategic move ensures personalized rewards are instant and practical for our 19 million+ customers, reinforcing “qitaf's” position as a leader in customer appreciation.”

By bringing together a major telecom operator and a regional loyalty specialist, the collaboration reinforces a broader shift underway in Saudi Arabia: moving from traditional, points-heavy loyalty schemes to smarter, behaviour-driven ecosystems. The partnership is designed to give “qitaf” members a more intuitive, practical, and personalised rewards experience, one that integrates smoothly into their everyday spending.

Industry data reflects this momentum: the loyalty market in the Middle East is expected to grow by 16.3% in 2025 to reach USD 3.27 billion, with the wider MENA region forecast to expand from USD 5.85 billion to USD 9.38 billion by 2028. This rapid growth underscores the shift toward more sophisticated, consumer-centric loyalty ecosystems, making initiatives like the stc–Dsquares partnership increasingly critical to meeting evolving expectations.

As part of the agreement, Dsquares will implement the digital infrastructure that powers “qitaf’s” e-voucher ecosystem and curate the expanded “qitaf” Marketplace. This ensures members receive timely, relevant discounts based on their points balance and shopping patterns, making “qitaf” a more useful companion in daily life.

منذ 6 أيام . News