ATM research reveals more must be done to meet UN tourism-related sustainability goals

Epic deals across every category this 11.11 from November 07 – 12 on www.amazon.sa/double11, with Same-Day and One-Day delivery on eligible items.

Get 50% off everything on Amazon Bazaar using code BZR50, plus shop trendy fashion and lifestyle finds as low as SAR 10.

Unlock extra savings with flexible payment options, and instant bank discounts with Mastercard and Riyad Bank Cards during the sale.

Riyadh, Saudi Arabia, November 05, 2025: Amazon.sa has unveiled a lineup of can't-miss offers for its upcoming 11.11 sale, giving customers access to thousands of deals, and more ways to save. While early 11.11 deals are already live, a wider selection of epic offers will be available for customers from November 07 to November 12 on www.amazon.sa/events/double11. The 11.11 Sale will feature thousands of offers from popular local and international brands across every category, from everyday essentials and fashion finds to must-have electronics, home, kitchen, beauty, and Amazon Devices.

Prime members on Amazon.sa can unlock extra value during the 11.11 Sale, enjoying exclusive offers, instant bank discounts, and free delivery options.

Customers can also enjoy savings on Bazaar, Amazon’s dedicated value destination, available within the app or via www.amazon.sa/bazaar, featuring thousands of affordable fashion, home, and lifestyle products at everyday low prices.

Abdo Chlala, Country Manager, Amazon Saudi Arabia, said: “Our 11.11 Sale is one of the most anticipated shopping moments of the year, and we're excited to bring customers in Saudi Arabia even more ways to save and shop conveniently. This year, we're offering thousands of deals across every category, with additional savings and exclusive offers for Prime members. From exciting deals like 50% off everything on Bazaar items with the code BZR50, to exclusive bank discounts and flexible payment plans, customers can look forward to a vast selection and a seamless shopping experience on Amazon.sa”.

Great Value, Endless Choice

Customers shopping 11.11 deals can also benefit from Same-Day and One-Day Delivery on eligible orders, making it easier than ever to tick off every item on their Wishlist, from last-minute essentials and home finds to must-have beauty products. Additionally, customers can explore and shop an extended range of deals through the Amazon.sa Global Store, featuring items from Amazon US, UK, and Germany, with popular brands like Coach, Calvin Klein, and ASICS.

Prime members unlock even more value with free delivery with Same-Day, One-Day, and Free International Delivery on eligible items, plus year-round exclusive shopping and entertainment perks, including Prime Video, Prime Gaming, and more. Not a member yet? Join Prime today at www.amazon.sa/prime for just SAR 16/month, or save with the annual membership at only SAR 140/year.

11.11 Favorite Deals on Amazon.sa

Here are some of the great 11.11 Sale deals customers in Saudi Arabia can look forward:

Everyday Essentials and Grocery

• Save up to 50% on household supplies from brands including Tide, Gento, Persil, Hala, Kleenex, Finish, Clorox, Harpic, and Omo.

• Save up to 50% on baby care products from brands including Pampers, BabyJoy, Huggies, Philips Avent, Tommee Tippee, Sanita Bambi, Baby Brezza, and Mustela.

• Save up to 50% on hydration essentials and supplements from brands including Optimum nutrition, Muscletech, Humantra, and Isopure.

• Save up to 40% on pantry staples from brands including Maggi, Rainbow, Rio Mare, and Lay’s.

• Save up to 40% rice and oils from brands including Al-Shalan, Abu Kass, and Al Aila.

• Save up to 40% on water, soft drinks, coffee, and teas from brands including Nescafe, Berain, Nestlé Pure Life, Nadec, Rita, Suntop, illy, Tang, Lipton, Pepsi, and Coca-Cola.

• Save up to 30% on fresh fruits and vegetables, plus fresh herbs.

Beauty and Personal Care

• Save up to 70% on makeup from brands including Maybellline, L'Oréal, Nyx, and Bourjois.

• Save up to 70% on fragrances from brands including Davidoff, Calvin Klein, Joop!, Hugo Boss, Rasasi, Sapil, and Afnan.

• Save up to 70% on hair products from brands including KÉRASTASE, L'Oréal, Pantene, Head & Shoulders, and Herbal Essences.

• Save up to 60% on skincare from brands including Dr.Althea, Beauty of Joseon, Anua, Medicube, Nivea, Filorga, Neutrogena, and Vaseline.

• Save up to 50% on hair care from brands including Rogaine, and Neocell.

• Save up to 40% on personal grooming appliances, hair dryers, and electric toothbrushes from brands including Philips, Babyliss, Oral-B, Braun, Dyson, and Revlon.

Fashion

• Save up to 50% on fashion and eyewear from brands including Lacoste, Nike, BOSS, Tommy Hilfiger, Guess, Puma, Calvin Klein, Ray Ban, Carrera, and Oakley.

• Save up to 45% on watches and fitness trackers from brands including Tommy Hilfiger, COACH, Casio, WHOOP, Seiko, Citizen, and Garmin.

• Save up to 40% on shoes from brands including New Balance, Crocs, Adidas, Skechers, Nike, and Puma.

• Save up to 30% on bags, accessories and jewelry from brands including Swarovski, Pandora, Lacoste, GUESS, Tommy Hilfiger, and BOSS.

Electronics and Gaming

• Save up to 40% on gaming consoles and accessories from brands including PlayStation, Nintendo, Game on, Logitech G, ASUS, and Intel.

• Save up to 40% on headphones, headsets and speakers from brands including Sony, Bose, ASUS, HyperX, JBL, and Anker.

• Save up to 40% on cameras and projectors from brands including Sony, Fujifilm, Gopro, Canon, DDPAI, and BYINTEK.

• Save up to 30% on smartphones from brands including Samsung, Apple, XIAOMI, Honor, POCO, and Nothing.

• Save up to 30% on laptops, tablets and monitors from brands including Apple, HP, Samsung, Microsofot, MSI, and ViewSonic.

• Save up to 30% on TVs and monitors from brands including TCL, Hisense, LG, and Samsung.

• Save up to 30% on portable chargers, adapters and universal sockets from brands including UGREEN, Anker, and Belkin.

• Save up to 30% on ice machines from brands including Ninja, and Crownful.

Kitchen and Home

• Save up to 50% on vacuum and spot cleaners from brands including Hoover, Dyson, Dreame, eufy, Roborock, and Bissell.

• Save up to 40% on cookware from brands including Tefal, Korkmaz, Tramontina, and Neoflam.

• Save up to 40% on irons and steamers from brands including Tefal and Philips.

• Save up to 30% on coffee machines from brands including Philips, Nespresso, and Ninja.

• Save up to 30% on air purifiers from brands including Philips, Dyson, and Levoit.

• Save up to 30% on microwaves and air fryers from brands including Nikai, Black & Decker, and Philips.

• Save up to 30% on major appliances such as ovens, refrigerators, air conditioners, dishwashers, and washing machines from brands including Nikai, Geepas, Impex, Super General, BOSCH, and Samsung.

Amazon Devices

• Save up to 60% on security and doorbell cameras from Ring.

• Save up to 30% on Kindle devices.

Sports

• Save up to 40% on sportswear equipment such as dumbbells, rackets, and bands from brands including PROIRON, and Nox Pedal.

• Save up to 30% on fitness equipment from brands including Sperax, Speediance, and SPARNOD.

Toys

• Save up to 40% on toys and games from brands including LEGO, Barbie, LeapFrog, little tikes, Ms. Rachel, Hot Wheels, and Gabby's Dollhouse.

Pets

• Save up to 40% on pet food from brands including Sheba, Purina, Whiskas, plus Felix and Mera.

• Save up to 40% on cat litter from brands including Thomas, Catsan, Kit Cat, and Tidy Cats.

Additional Ways to Save this 11.11

• Instant Bank Discounts: Shoppers on Amazon.sa can enjoy extra savings on eligible purchases when paying with Mastercard or Riyad Bank cards, such as SAR 100 off with Riyad Bank credit cards using code RB100, and 20% off with Riyad Bank Mada cards using RB20, T&Cs apply. 

• Buy Now, Pay Later: Customers on Amazon.sa can enjoy hassle-free and affordable shopping with Tabby and Tamara, offering the convenience of splitting payments into 4 interest-free installments, T&Cs apply.

• Bank Instalment Plans: Customers in the Kingdom can also opt to 0% instalment plans on eligible purchases from select banks at checkout on Amazon.sa, making payments easier and more flexible, T&Cs apply.

• Prime Savings: Prime members get exclusive 11.11 discounts, including 10% off with Mastercard using code MC10, SAR 150 off with Riyad Bank credit cards using RB150, and 25% off with Riyad Bank Mada cards using RB75, T&Cs apply.

• Amazon Gift Cards: Purchase an Amazon.sa eGift Card for SAR 400 and get up to SAR 40 promotional credit to shop your favorite products this 11.11, T&Cs apply.

Get ready to shop incredible 11.11 deals by downloading the Amazon app or visiting Amazon.sa, and join Prime today at www.amazon.sa/prime to get more value than ever.

 from left to right: Mr. Abdullah Almoudi - PR Manager of Jabal Omar Development Company (JODC); Jean-Baptiste Recher, Chief Development Officer Luxury Brands Middle East, Africa and Turkiye; Xavier Grange, Chief Development Officer, Sofitel, Sofitel Legend, MGallery & Emblems; Agnès Roquefort, Global Chief Development Officer Luxury & Lifestyle at Accor; Eng. Saleh Al-Habdan – CEO of JODC; Mr. Samer Sabra - Chief Hospitality Officer of JODC; Mr. Alaa Banaja - Chief GRC Officer of JODC; Mr. Mohamed Khalid - Senior Hospitality Manager of JODC; Mr. Mousa Bahri - Hospitality Executive Director of JODC; Mr. Shafqaat Bukhari - Senior Hospitality Manager of JODC

ACCOR, A GLOBAL LEADER IN HOSPITALITY, IS PLEASED TO ANNOUNCE THE SIGNING OF SOFITEL JABAL OMAR MAKKAH, A LANDMARK PROPERTY LOCATED IN THE HEART OF MAKKAH, WITHIN WALKING DISTANCE OF THE HOLY MOSQUE. SET TO OPEN IN 2026, THIS HOTEL WILL BE THE LARGEST SOFITEL PROPERTy IN THE WORLD, WITH 1,141 ROOMS AND SUITES.

“We are honored to introduce Sofitel in Makkah, a city that holds immense spiritual and cultural importance. Sofitel Jabal Omar Makkah will stand as a symbol of hospitality, serenity, and connection — a place where our French zest meets Saudi authenticity. This extraordinary project reflects our ambition to create meaningful cultural bridges through luxury hospitality in one of the world’s most sacred destinations.”

— Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery & Emblems

Sofitel Jabal Omar Makkah will occupy a prime location within the prestigious Jabal Omar master development, providing direct pedestrian access to the Haram, Islam’s holiest site. The hotel will feature 1,141 elegant rooms and suites across two towers – Sofitel Jabal Omar Makkah North and Sofitel Jabal Omar Makkah South - each offering breathtaking views of the Holy Mosque and the surrounding cityscape.

Designed to blend French art de vivre with Saudi cultural heritage, the hotel will feature a collection of refined restaurants and lounges, executive meeting facilities and fitness centers. 

Across the towers, guests will discover six distinctive dining venues — including elegant all-day dining restaurants, a signature fine-dining destination celebrating French and Middle Eastern fusion cuisine, and intimate lobby lounges perfect for gatherings and reflection. A Club Millésime executive lounge will provide exclusive experiences for distinguished guests, combining culinary craftsmanship with personalized service.

Beyond dining, Sofitel Jabal Omar Makkah will offer curated sensory experiences that celebrate both French refinement and the spiritual essence of Makkah — from thoughtful wellness rituals and locally inspired teas to bespoke amenities crafted by Saudi artisans. Every detail, from fragrance to flavor, will be designed to honor Sofitel’s philosophy of Heartfelt and Committed Luxury with a French Zest.

The project is being developed in partnership with Jabal Omar Development Company (JODC), one of the largest publicly listed real estate firms in the Middle East and a key player in Makkah’s urban transformation. Renowned for its vision of creating world-class mixed-use developments that complement the spiritual essence of the Holy City, JODC is responsible for some of Makkah’s most prestigious hospitality, retail, and residential projects within the Jabal Omar masterplan.

This collaboration reflects a shared commitment between Accor and JODC to deliver an exceptional hospitality experience rooted in cultural respect, design excellence, and sustainable development.

“Sofitel Jabal Omar Makkah is a landmark achievement for Accor in the Middle East luxury sector. The hotel exemplifies our commitment to creating world-class properties that harmonize local heritage with French luxury, offering guests an unparalleled experience at the heart of Makkah.”

— Jean-Baptiste Recher, Chief Development Officer Luxury Brands Middle East, Africa and Turkiye

“The Jabal Omar development represents a cornerstone of Makkah’s urban transformation, reinforcing Accor’s leadership in the Kingdom’s luxury segment, and supporting Saudi Arabia’s Vision 2030. The signing of the world’s largest Sofitel in Makkah reflects our ambition to grow the brand’s presence through landmark projects in key strategic markets, bringing the spirit of French luxury hospitality to a global stage. Sofitel’s proven expertise in operating large-scale hotels ensures we deliver exceptional guest experiences at any scale.”

— Xavier Grange, Chief Development Officer, Sofitel, Sofitel Legend, MGallery & Emblems

With its scale and strategic location, Sofitel Makkah Jabal Omar represents one of the largest single-hotel developments under the Sofitel brand in the Middle East, underscoring Accor’s strong commitment to the Kingdom of Saudi Arabia’s Vision 2030 — driving economic diversification and enhancing the country’s global tourism appeal.

sofitel.com | all.com | group.accor.com

sofitel.com | all.com | group.accor.com

(Riyadh – Saudi Arabia, 5 November 2025) – Sony Electronics is providing free software updates  for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These updates support "Real-time Recognition AF+ (Plus)" with improved person recognition performance and recording of authenticity information for videos. Some features of this software update are planned for deployment to other models in the future. 

Key updates for both the Alpha 1 II and Alpha 9 III models:

• Support for Real-time Recognition Auto Focus (AF+) with improved person recognition performance: Enhanced human pose estimation technology allows the camera to continuously track initially captured subjects with high accuracy, even in challenging sports scenes where athletes cross paths.

• Support for recording authenticity information in videos : Authenticity data, once available only for still images, can now be attached to video recordings as digital signatures, enhancing content verification. For details, please refer here.

• Enable preset focus function for zoom lenses without power zoom: The preset focus function can now be used with zoom lenses that do not have power zoom.

Additionally, the Alpha 9 III has received the following updates:

• The Addition of Auto to Recognition Target: When Auto is selected in the Recognition Target subject setting, the camera automatically selects and recognizes a subject from among the recognition targets to which check marks were added on the [Auto Recog. Target] screen .

• Vertical orientation support for shooting information layout : The shooting information layout displayed on screen now supports both horizontal and vertical orientations.

For compatible models and details of each function, please visit the support page for each camera.

ILCE-1M2: https://www.sony-mea.com/en/electronics/support/software/00349485

ILCE-9M3: https://www.sony-mea.com/en/electronics/support/software/00341217

Exclusive stories and exciting new content shot with Sony's imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.