ATM research reveals more must be done to meet UN tourism-related sustainability goals

ATM research reveals more must be done to meet UN tourism-related sustainability goals

26 November 2024 - 22:27

written : رشاد اسكندراني

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Rashad Iskandrni

 

  • The importance of increasing the amount of investment in sustainable developments highlighted in an exclusive report for Arabian Travel Market by Digital Tourism Think Tank (DTTT)
  • Between 2023 and 2050, tourism is expected to increase energy consumption by 154%, water by 152% and waste by 251%
  • ATM will take place at the Dubai World Trade Centre from 28 April to 1 May 2025

 

Dubai, United Arab Emirates, 21 November 2024: An exclusive whitepaper produced for Arabian Travel Market (ATM) by Digital Tourism Think Tank (DTTT) has highlighted that only 15% of UN Sustainable Development Goals (SDGs) related to tourism are on track to be achieved by 2030 according to the body, underscoring the need for more action to be taken across the sector.

 

Based on United Nations (UN) research, in a business-as-usual scenario, by 2050, tourism could generate a 154% increase in energy consumption, a 131% increase in greenhouse gas emissions, a 152% increase in water consumption, and a 251% increase in solid waste, underscoring the importance of increasing investment in sustainable development. Furthermore, Visa and Oxford Economics research has revealed that consumers face insufficient information and a lack of transparency about sustainable travel options.  

 

Addressing these challenges, the whitepaper Exploring the Future of Tourism Technology utilised the insights from the ATM Innovation Wall during the 2024 edition of the show. The unique physical platform encouraged industry professionals to share their ideas, concerns and solutions for the future of tourism. Key takeaways proposed ranged from gamified recycling programmes to hyper-personalised travel experiences that emphasise cultural immersion, demonstrating the breadth of creative thinking required.

 

Participants highlighted the urgent need for systemic, collective action to transition tourism toward a circular and regenerative model. Proposed solutions included leveraging innovative technologies for resource optimisation, aligning businesses with local communities to ensure equitable economic benefits, and promoting transformative initiatives like cultural immersion experiences. 

 

Nicholas Hall, Founder and CEO, Digital Tourism Think Tank, said: “The discussions around sustainability in tourism with people who visited the ATM Innovation Wall highlighted the multifaceted nature of the challenges we face. The path towards a sustainable future requires a multi-pronged approach, from managing plastic waste to fostering responsible travel behaviour and ensuring tourism benefits local communities. 

 

“A key takeaway was the importance of considering diverse perspectives. Sustainable tourism cannot be achieved through a one-size-fits-all approach. By fostering collaboration between stakeholders across the industry, from tech giants to local communities, we can leverage a wider range of expertise and perspectives to develop effective solutions,” he added.

 

Governments have undertaken several initiatives and strategies throughout the GCC to focus on tourism and sustainability. These include the UAE Tourism Strategy 2031, the Saudi Vision 2030, the Qatar National Tourism Sector Strategy 2030, the Bahrain Tourism Strategy 2022-2026, the Omani National Tourism Strategy, and the Kuwait 2035 Vision.

 

Sustainable tourism will remain a key area of focus during the 2025 edition of ATM, which takes place under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”. Several sessions are designed to share sustainable practices and address the ethical methods driving the sustainable tourism agenda.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Arabian Travel Market (ATM) is proud to provide a vital platform for the tourism industry to advance its sustainability goals. By fostering collaboration, ATM encourages the development of region-specific sustainability frameworks that integrate environmental, social, and economic dimensions. 

 

“The event highlights the importance of investing in innovative resource management technologies and forging cross-industry partnerships to promote a thriving circular economy. Moreover, ATM advocates for community-driven tourism strategies that empower local populations, preserve cultural heritage, and enhance destination resilience. Together, we can drive meaningful progress towards a more sustainable future for global tourism.”

 

In 2023, as part of ATM’s 30th annual event celebrations, the show initiated 30 short-, medium- and long-term sustainability goals. The 2024 edition introduced various measures, such as using fully recyclable carpet and PVC-free vinyl for all signage and graphics. Working closely with the Dubai World Trade Centre, ATM diverted 48% of waste from landfill, up from 5% the previous year. 

 

Staff training was also provided, as were initiatives with Sparklo, a global cleantech company promoting recycling through reverse vending machines (RVM). As a result, over 2,200 bottles and cans were collected, averting 300kg of CO2 emissions.

 

Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

 

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

 

-Ends-

For more information, log on to wtm.com/atm/en-gb.html.

Notes to editors:

Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. The event attracted over 47,000 attendees and more than 35,000 visitors (including 6,000+ high-value buyers) and over 2,550 exhibitors and representatives from over 161 countries. In 2025, ATM will expand to 13 halls, growing across all sectors, and will continue to be a crucial gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

ATM takes place from 28 April to 1 May 2025, at the Dubai World Trade Centre, Dubai.
https://www.wtm.com/atm/en-gb.html

About Digital Tourism Think Tank

Digital Tourism Think Tank (DTTT) is a global thought leadership platform for the tourism industry, bringing together destinations, academia, corporate leaders and start-ups to drive tourism transformation. Connecting 1000s of industry professionals each year through flagship events, industry research, membership and advisory services, the DTTT represents a unique community at the forefront of the key trends and shifts impacting the industry today.

More information: http://thinkdigital.travel / info@thinkdigital.travel

 

Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Start-Up Competition, Influencers' Event, GBTA Business Travel Forums, and ATM Travel Tech. The event also features ATM Buyer Networking and a series of country forums.

https://www.wtm.com/arabian-travel-week/en-gb.html  

   

About RX 

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.


About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

 

World Travel Market (WTM) Portfolio comprises leading travel events and online portals across four continents. The events are Arabian Travel Market, WTM London, WTM Latin America and WTM Africa.

 

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next event: 5 to 7 November 2024 at ExCel London

http://london.wtm.com/

 

WTM Latin America is held annually in São Paulo and attracts more than 29,000 tourism professionals during the three-day event. The event offers a qualified content combined with networking and business opportunities. In its most recent edition, in 2024, WTM Latin America maintained its focus on the effective generation of business and managed to secure the early scheduling of more than six thousand meetings that were held between buyers, travel agents, and exhibitors.  WTM Latin America contents are available in EnglishSpanish and Portuguese.


Next event: 14 – 16 April 2025, Expo Center Norte, São Paulo, Brasil
latinamerica.wtm.com

 

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

 

Next event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

 

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

 

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

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Abu Dhabi, UAE – November 20, 2025 – G42 welcomes the White House’s decision to authorize the export of advanced AI semiconductors to G42. The move marks a pivotal transition from planning to deployment within the UAE–U.S. AI corridor - a collaboration that reflects the strength of bilateral trust and a shared commitment to secure, scalable AI infrastructure.


This milestone accelerates foundational projects already underway in the UAE, including Stargate UAE, the 1-gigawatt AI compute cluster being built by G42 for OpenAI in partnership with Oracle, Cisco, NVIDIA, and SoftBank Group, which is part of the larger UAE–U.S. AI Campus, a 5-gigawatt AI infrastructure hub designed to deliver compute capacity and low-latency inferencing for the wider region. It also supports the expansion of technology collaborations with leading U.S. hyperscalers and chipmakers, including Microsoft, AMD, Qualcomm, Cerebras, and others.

 

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The UAE remains the only nation in the region to have already undertaken this scale of infrastructure development in alignment with U.S. regulatory frameworks, export controls, and governance protocols.


Khaldoon Khalifa Al Mubarak, Secretary General of the Artificial Intelligence and Advanced Technology Council, added: "This decision affirms the depth of trust that underpins the UAE–U.S. relationship. It reflects a shared strategic outlook - where technology is not merely a tool of progress, but a platform for stability, economic resilience, and long-term cooperation. The UAE is proud to play a constructive role in shaping that future."


G42’s deployed, and operational AI infrastructure includes three of the Top500 supercomputers globally, the #2 and #3 in the region, in addition to recently announcing its Maximus-01 supercomputer in New York that ranks 20th globally.  G42’s expanding AI infrastructure footprint now spans Abu Dhabi, France, and multiple locations across the United States, including California, Minnesota, Texas, and New York.

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Enjoy 50% off everything at Bazaar with code BWF50, from trendy fashion to home and lifestyle picks.


Maximize your savings with instant bank discounts using Al Rajhi Bank cards, flexible payment options, and Prime-exclusive deals, including early access starting November 20 at 12:01 AM (KSA time).


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Prime members can make the most of White Friday with exclusive early access to deals starting November 20 at 12:01 AM (KSA time), unlocking special offers, instant bank discounts, and fast, reliable, or even free delivery on eligible items. Not a member yet? Join at www.amazon.sa/prime for just SAR 16/month or SAR 140/year to enjoy year-round shopping and entertainment benefits.





More Ways to Save This White Friday

Instant Bank Discounts: Shoppers on Amazon.sa can enjoy exclusive White Friday savings with eligible Al Rajhi Bank cards, up to 20% off for all customers, and up to 25% off for Prime members.

Buy Now, Pay Later: Customers on Amazon.sa can enjoy hassle-free and affordable shopping with Tabby and Tamara, offering the convenience of splitting payments into 4 interest-free installments, T&Cs apply.

Amazon Gift Cards: Purchase an Amazon.sa eGift Card for SAR 400 and get up to SAR 40 promotional credit to shop your favorite products this White Friday, T&Cs apply.

Bank Instalment Plans: Customers in the Kingdom can also opt to 0% instalment plans on eligible purchases from select banks at checkout on Amazon.sa, making payments easier and more flexible, T&Cs apply.


Get ready to shop big this White Friday. Download the Amazon app or visit Amazon.sa/whitefriday to discover incredible deals, and head to Amazon.sa/prime to unlock exclusive Prime offers.

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Two weeks to go until inaugural World Sailing Inclusion Championships in Mussanah


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Competition will take place in one-person for the Hansa 303 and ILCA 6, for two-person in the RS Venture Connect and Fareast 28r for visually impaired sailing.

The event will also feature an Inclusive Development Programme (IDP) held prior to racing, providing critical training and development for sailors, coaches, and race officials from emerging nations.

Representing Oman will be six sailors from Oman Sail’s SailFree programme, run in collaboration with bp Oman and the Oman Paralympic Association. In the RS Venture event, the teams of Sami Al Sulaimi & Sultan Al Wahaibi, Rayan Al Mujaini & Zaher Al Atbi, and Adil Al Siyabi & Hassan Al Lawati will join 28 other teams in a fleet racing format competition. In the One-Person Inclusive category, using a fleet of Hansa 303 boats, Omani sailors Ali Al Ghusaini, Al Ghalya Al Jabri and Malik Al Qurtubi will sail alongside 35 other athletes from around the world.

Maryam Al Jadidi, WSIC Project Manager and Sr. Project Manager at Oman Sail, said: “Oman Sail is committed to supporting people with disabilities to reach their potential and live a fulfilling life. Sailing allows people to leave their limitations on land and experience freedom on the water. The World Sailing Inclusion Championships brings together inspiring athletes from across the globe to Oman for a celebration of inclusive sport. Hosting the inaugural edition of this event is an incredible honour for Oman Sail and we are excited to be the first to welcome a new era for the sport.”

Hannah Stodel, World Sailing's Para World Sailing Manager, added, "To see 150 athletes, coaches and support staff already signed up is simply fantastic. It’s a powerful testament to the strength and spirit of our sailing community. This is more than just a competition; it's a celebration of our diverse and capable athletes and a huge step forward in our mission to grow Para Inclusive sailing globally. We can't wait to welcome everyone to Oman for what promises to be an unforgettable week of racing and camaraderie."

The World Sailing Inclusion Championships will see the debut of several nations in inclusive sailing, proving the potential of the sport to inspire diverse communities from all continents. Sailors from Trinidad & Tobago, India, Saudi Arabia and Korea will take part in the One Person Inclusive competition, while crews from Iraq, Chinese Taipei and Uruguay will sail in the Two Person Hansa 303 competition.

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The agreement integrates Dsquares’ loyalty technology into stc’s ecosystem to support a broader shift in the Kingdom toward customer-centric digital services. The new model aims to provide people with faster access to relevant e-vouchers, easier redemption journeys, and offers that reflect their habits and preferences, moving loyalty from a promotional add-on to a practical part of day-to-day spending.

Marwan Kenawy, Co-founder and CEO of Dsquares, highlighted the long-term vision saying: “We are honoured to partner with stc to power the discount platform for “qitaf,” one of the most trusted and widely used loyalty programs in Saudi Arabia and the GCC. By managing and implementing the “qitaf” e-voucher ecosystem, we’re not just deploying technology; we’re building solutions that enhance everyday experiences for millions of Saudi consumers. This deep commitment to digital transformation ensures that loyalty programs become more accessible, practical, and rewarding across the Kingdom.”

“This collaboration comes at a time when the loyalty sector in the region is undergoing major transformation, as brands shift from traditional, points-based and transaction-driven programs to more human-centric experiences powered by data and behavior, placing the user’s needs at the heart of every feature and value delivered.”

Mohamed El Fahad, General Manager of Loyalty at stc, commented on the new value proposition saying: “This partnership is fundamentally about enhancing value and utility for our members. The collaboration with Dsquares allows us to inject intelligent solutions into our loyalty ecosystem, aiming to provide exclusive, relevant discounts delivered seamlessly as electronic vouchers directly through the new “qitaf” application. This strategic move ensures personalized rewards are instant and practical for our 19 million+ customers, reinforcing “qitaf's” position as a leader in customer appreciation.”

By bringing together a major telecom operator and a regional loyalty specialist, the collaboration reinforces a broader shift underway in Saudi Arabia: moving from traditional, points-heavy loyalty schemes to smarter, behaviour-driven ecosystems. The partnership is designed to give “qitaf” members a more intuitive, practical, and personalised rewards experience, one that integrates smoothly into their everyday spending.

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As part of the agreement, Dsquares will implement the digital infrastructure that powers “qitaf’s” e-voucher ecosystem and curate the expanded “qitaf” Marketplace. This ensures members receive timely, relevant discounts based on their points balance and shopping patterns, making “qitaf” a more useful companion in daily life.

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Designing Service Around People: How Technology and Empathy Are Redefining Customer Care in the UAE


By Jaishankar K. Nair, Head of Services, MHAO Group

 

Abu DhabiUAE, 17 November 2025: In the modern service economy, innovation extends beyond smart products to the way companies listen, communicate and respond when customers need support. For many consumers, the true measure of a brand begins not at the point of purchase, but at the moment something goes wrong.

Across the UAE, expectations for after sales care are evolving in step with a growing trust in digital experiences. According to PwC’s Voice of the Consumer 2024: Middle East, 78 percent of consumers in the region discover new brands through social media, higher than 67 percent globallywhile 82 percent look for online reviews to validate a company before making a purchase. These habits reveal a customer base that is digitally engaged but demands transparency, reliability, and responsiveness from the businesses they interact with.

The same report shows how technology has transformed everyday habits: 44 percent of regional consumers shop online daily or weekly via mobile phones, compared with 34 percent globally. Nearly 40 percent identify self-checkout, mobile payments, and real-time personalized offers as key features that improve their experience. This demonstrates a clear expectation for service that is immediate, digital and convenient.

For instance, at our new Homewide service center in Abu Dhabi’s Mussafah district, this reality is reflected in daily operations. Dedicated desks handle diagnostics, warranty claims, and inquiries to reduce waiting times. Behind the front desk, digital diagnostics and genuine spare parts ensure precision and safety in every repair. Artificial-intelligence systems manage service tickets and send updates to keep customers informed at every step.

 

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JOEL MEYEROWITZ, OUTSTANDING CONTRIBUTION TO PHOTOGRAPHY 2026



A special presentation of Meyerowitz’s work, including new video and audio installations, to be shown at Somerset House, London from 17 April - 4 May 2026

Meyerowitz to be recognised at the annual Awards ceremony in London on 16 April 2026


RIYADH, SAUDI ARABIA, 18 NOVEMBER 2025 - Joel Meyerowitz is announced as the recipient of the prestigious Outstanding Contribution to Photography title of the Sony World Photography Awards 2026, which honours the people that have shaped the history of the medium. Meyerowitz is recognised for his diverse and expansive body of work, and its extraordinary influence on the visual vocabulary of photography. 


Joel Meyerowitz’s practice is marked by his observant eye, finely tuned to the currents and textures of life. His work shows a fascination with life happening around him, and a remarkable instinct for framing images that are at once revealing and enigmatic, imbued with beauty and wit. Meyerowitz’s photographs direct the viewer’s gaze to the parallel and interconnected stories that define a moment. The subjects of his photographs are wide-ranging, from his iconic depictions of the bustle of city life, to his depictions of coastal life and the vast seascapes of Cape Cod, through to his pivotal series documenting all the work inside Ground Zero in the aftermath of 9/11, and his recent self-portraiture. Over the years, Joel Meyerowitz has captured the surprises that can be found by looking carefully at the scenes that surround us.


An early proponent of colour photography, Joel Meyerowitz was instrumental in bringing this method to widespread recognition and use, and is credited for expanding its global appreciation, establishing it as a fine art practice. His work since the early 1960s has made him a leading figure in the history of 20th century photography. 


To mark the award, a special retrospective of works by Joel Meyerowitz will be shown at Somerset House, London, as part of the Sony World Photography Awards 2026 exhibition. This showcase offers an insight into the spirit and curiosity that has characterised his practice for the past six decades. Through video and audio installations, Meyerowitz invites visitors to see from his vantage point, recalling the sense of wonder he experienced seeing the scenes in his images for the first time. In several specially commissioned new video and audio installations created in collaboration with award-winning filmmaker Chris Ryan, the photographer reflects on the process of the making of specific images, as well as charting the trajectories of his life, tracing the steps and creative turning points that have led him to the current point. The exhibition will additionally present emblematic works from across Meyerowitz’s career including his early street photography from New York and his travels to Europe, his ‘field photographs,’ focused on the colours, objects and patterns across the frame, photographs from his time in Cape Cod, and his coverage of Ground Zero. 


Born in New York City, USA in 1938, Joel Meyerowitz studied painting and medical drawing at Ohio State University before working as an advertising art director. After watching the Swiss-American photographer Robert Frank shoot an advertising project for him in 1962, Meyerowitz immediately quit his job and went out onto the streets with a borrowed camera and two rolls of colour film, and embarked on a career that would make an indelible mark on the medium. While his early work was in colour, he later added Black and White to his photography. Meyerowitz’s work forms an integral part of the American photographic canon – it has appeared in over 350 exhibitions in museums and galleries across the world, and has been published in 57 monographs.


Commenting on his acceptance of the award, Joel Meyerowitz says: ‘I am honoured to be selected as this year’s Outstanding Contribution to Photography recipient. The photographs I have made over the years show the world as I see it, and the moments of beauty, humour and fun that can be found everywhere, if we take the opportunity to look. I hope this exhibition will encourage visitors to look again at their surroundings and engage with all of the life that unfolds around them.’


The Outstanding Contribution to Photography award recognises the voices behind the most groundbreaking photographic work of our time. As its 19th recipient, Joel Meyerowitz joins a distinguished list of names including Mary Ellen Mark (2014), Martin Parr (2017), Graciela Iturbide (2021), Edward Burtynsky (2022), Sebastião Salgado (2024) and Susan Meiselas (2025).


Meyerowitz will be presented with his award at the annual gala ceremony in London on 16 April 2026, during an evening of celebrations where the overall winners of the Sony World Photography Awards 2026 will be announced.


On the occasion of the exhibition a special talk with Joel Meyerowitz will take place on 21 April 2026. A limited number of combined exhibition and talk tickets will be available - register here to stay up to date.


For more information about the Sony World Photography Awards and upcoming announcements and events, please visit worldphoto.org.


 


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