ManageEngine to Showcase Cybersecurity Solutions at Black Hat MEA 2024

ManageEngine to Showcase Cybersecurity Solutions at Black Hat MEA 2024

24 November 2024 - 22:26

written : رشاد اسكندراني

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Rashad Iskandrni

 

RIYADH, Saudi Arabia – 24th November, 2024 – ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, will be participating in the Black Hat MEA 2024 cybersecurity conference in Riyadh, Saudi Arabia. ManageEngine's participation in the event coincides with its growing commitments to the region, which includes the release of features across its product suite to address the region's top cybersecurity concerns.

As the Middle East faces increasing cyberthreats, including ransomware and cyberattacks, ManageEngine sees Black Hat MEA 2024 as an ideal platform to showcase its suite of cybersecurity products and innovations. These solutions are designed to help businesses safeguard their digital infrastructure, which is crucial in the face of the region's evolving cybersecurity landscape. With more businesses in the Middle East upgrading their cybersecurity frameworks, ManageEngine continues to play a pivotal role in assisting organizations to protect their networks against emerging threats.

This year’s edition of Black Hat MEA will be ManageEngine's third consecutive year of participation at the region’s premier cybersecurity event. The company will be exhibiting at booth H1 T30, where visitors can experience demonstrations of its enterprise IT management solutions. The company will highlight its expertise in key areas such as identity and access management (IAM), security information and event management (SIEM), unified endpoint management and security (UEMS), and privileged access management (PAM).

ManageEngine will also be showcasing the latest updates and enhancements to its suite of cybersecurity solutions. These developments align with the company’s ongoing efforts to ensure its products are well-suited to meet the region's specific cybersecurity needs. One key update includes exploit triad analytics, the latest update to ManageEngine's SIEM suite Log360, which introduces an ML-powered feature that helps organizations track adversaries and mitigate potential breaches by providing complete visibility into the exploit triad: users, entities and processes. ManageEngine also recently updated its IAM suite, which includes passwordless, phishing-resistant authentication for enterprise applications in ADSelfService Plus, its on-premises identity security solution, and the launch of endpoint MFA for Windows machines and elevated system actions in Identity360, its cloud-native identity management platform.

As Saudi Arabia advances its Vision 2030 agenda, ManageEngine remains committed to supporting the Kingdom’s ambitious digital transformation goals. The company is actively involved in helping businesses in Saudi Arabia bolster their IT infrastructure and enhance cybersecurity, particularly as the Kingdom adopts a cloud-first approach. With the rise of cloud technologies and emerging tech such as AI and machine learning (ML), ManageEngine’s solutions are designed to empower organizations to stay ahead of cyberthreats while ensuring the integrity of their data.

ManageEngine has been operating in the Middle East for over two decades, with Saudi Arabia as its largest market in the region, generating a 40% year-on-year revenue growth. The company currently serves more than 2,000 customers in Saudi Arabia, spanning both the private and government sectors, with a strong presence in Riyadh, Jeddah, and the Eastern Province.

"The recent launch of our first data centers in Riyadh and Jeddah is a pivotal step in our commitment to supporting Saudi Arabia’s push for data security and privacy. With these data centers, we are ensuring that critical data remains within the Kingdom, strengthening privacy and safeguarding digital infrastructure,” said Prasanna Venkatesh Srinivasan, associate director of ManageEngine.

“In addition to this, we continue to engage with the local tech community through over 10 in-house events annually, helping our partners and customers stay ahead of the latest trends and fostering a culture of innovation. We are dedicated to supporting the Kingdom’s digital transformation and look forward to further demonstrating our commitment at our first User Conference in Riyadh in February 2025. It will be a great platform for us to connect with our esteemed Saudi customers and to reinforce our commitment towards enabling the Kingdom in its journey towards digital excellence,” Srinivasan added.

The Kingdom is among the top 10 contributing markets for ManageEngine globally. ManageEngine currently operates 18 data centers worldwide, with the latest two centers in Saudi Arabia.
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About ManageEngine:

ManageEngine is a division of Zoho Corporation that offers comprehensive on-premises and cloud-native IT and security operations management solutions for global organizations and managed service providers. Established and emerging enterprises—including nine of every 10 Fortune 100 organizations—rely on ManageEngine's real-time IT management tools to ensure the optimal performance of their IT infrastructure, including networks, servers, applications, endpoints and more. ManageEngine has 18 data centers, 20 offices and 200+ channel partners worldwide to help organizations tightly align their business to IT. For more information, please visit the company site, follow the company blog and get connected on LinkedIn, Facebook, Instagram and X (formerly Twitter).

مواضيع ذات صلة

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Kia MEA Debuts the Kia Carens Facelift, Marking Major Evolution in Family Mobility


 


 

Dubai, United Arab Emirates, November 7, 2025: Kia Middle East & Africa today announces the launch of the new Kia Carens facelift in the region. As the most advanced and elevated evolution of the Kia Carens yet, the new vehicle is set to become the go-to family mobility choice in its segment with its forward-thinking design, technology, safety, and class-leading comfort upgrades.

 

The Kia Carens facelift’s design is inspired by Kia’s “Opposites United” philosophy, creating a unique balance that blendsdesign, technology, and family practicality. The vehicle highlights Kia’s progressive approach to reimagining everyday mobility, combining innovation, safety, and comfort in ways that respond to the evolving lifestyles of modern families.

 

“The Kia Carens has long stood as a symbol of our commitment to purposeful design and innovation,” said Ahmed Soudodi, Vice President of Product & Marketing, Kia Middle East & Africa. “Each generation has reflected our ambition to go further, creating vehicles that are bold yet simple, distinctive yet practical. This latest uplift continues that journey, bringing together design refinement, advanced technology, and everyday usability to meet the shifting preferences of our customers.”

 

Kia Carens Facelift: A Major Evolution Powered by Premium Upgrades

 

Combining modern sophistication with everyday practicality, the new Kia Carens facelift marks a remarkable evolution from its predecessor, introducing significant enhancements across exterior, interior, and feature elements. 

 

Externally, the model adopts a bold new design philosophy, with a completely reimagined front and rear that lend it a stronger, more SUV-like stance. The refreshed hood, sculpted radiator grille, and vertical-style DRLs create a confident front profile, while the connected LED lighting and redesigned tailgate at the rear complete a more dynamic, progressive aesthetic. The new 17-inch alloy wheels and roof rack design further highlight its adventurous silhouettealigned with Kia’s evolving EV-inspired design language and built to connect with today’s modern families

 

As the segment’s longest wheelbase, the upgraded Kia Carens also ensures exceptional space and comfort for every passenger.

 

Inside, the cabin has been entirely redesigned to deliver a sleeker, cleaner aesthetic that evokes warmth and comfort, creating an inviting environment where families feel right at home. A new slim cockpit design lends a futuristic, high-tech feel, while redesigned interior details such as the door handles add to the sense of modern refinement throughout the cabin.

 

The model also debuts a comprehensive upgrade in technology and convenience, now featuring an advanced ADAS package similar to the Sonet and Seltos, a 360-degree Surround View Monitor (SVM), an Electronic Parking Brake (EPB), and a Driver Power Seatall designed to enhance safety, ease, and everyday driving comfort.

 

The new Carens redefines value in its category, offering a premium driving experience that remains accessible to today’s families.

 

For more information, visithttps://www.kia-uae.com/showroom/carens/features/


منذ يوم . News

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Amazon.sa 11.11 Sale: Incredible Deals, Fast Delivery, and Exclusive Savings for Prime members



Epic deals across every category this 11.11 from November 07 – 12 on www.amazon.sa/double11, with Same-Day and One-Day delivery on eligible items.


Get 50% off everything on Amazon Bazaar using code BZR50, plus shop trendy fashion and lifestyle finds as low as SAR 10.


Unlock extra savings with flexible payment options, and instant bank discounts with Mastercard and Riyad Bank Cards during the sale.


Riyadh, Saudi Arabia, November 05, 2025: Amazon.sa has unveiled a lineup of can't-miss offers for its upcoming 11.11 sale, giving customers access to thousands of deals, and more ways to save. While early 11.11 deals are already live, a wider selection of epic offers will be available for customers from November 07 to November 12 on www.amazon.sa/events/double11. The 11.11 Sale will feature thousands of offers from popular local and international brands across every category, from everyday essentials and fashion finds to must-have electronics, home, kitchen, beauty, and Amazon Devices.


Prime members on Amazon.sa can unlock extra value during the 11.11 Sale, enjoying exclusive offers, instant bank discounts, and free delivery options.


Customers can also enjoy savings on Bazaar, Amazon’s dedicated value destination, available within the app or via www.amazon.sa/bazaar, featuring thousands of affordable fashion, home, and lifestyle products at everyday low prices.


Abdo Chlala, Country Manager, Amazon Saudi Arabia, said: “Our 11.11 Sale is one of the most anticipated shopping moments of the year, and we're excited to bring customers in Saudi Arabia even more ways to save and shop conveniently. This year, we're offering thousands of deals across every category, with additional savings and exclusive offers for Prime members. From exciting deals like 50% off everything on Bazaar items with the code BZR50, to exclusive bank discounts and flexible payment plans, customers can look forward to a vast selection and a seamless shopping experience on Amazon.sa”.


Great Value, Endless Choice

Customers shopping 11.11 deals can also benefit from Same-Day and One-Day Delivery on eligible orders, making it easier than ever to tick off every item on their Wishlist, from last-minute essentials and home finds to must-have beauty products. Additionally, customers can explore and shop an extended range of deals through the Amazon.sa Global Store, featuring items from Amazon US, UK, and Germany, with popular brands like Coach, Calvin Klein, and ASICS.


Prime members unlock even more value with free delivery with Same-Day, One-Day, and Free International Delivery on eligible items, plus year-round exclusive shopping and entertainment perks, including Prime Video, Prime Gaming, and more. Not a member yet? Join Prime today at www.amazon.sa/prime for just SAR 16/month, or save with the annual membership at only SAR 140/year.


11.11 Favorite Deals on Amazon.sa

Here are some of the great 11.11 Sale deals customers in Saudi Arabia can look forward:


Everyday Essentials and Grocery

Save up to 50% on household supplies from brands including Tide, Gento, Persil, Hala, Kleenex, Finish, Clorox, Harpic, and Omo.

Save up to 50% on baby care products from brands including Pampers, BabyJoy, Huggies, Philips Avent, Tommee Tippee, Sanita Bambi, Baby Brezza, and Mustela.

Save up to 50% on hydration essentials and supplements from brands including Optimum nutrition, Muscletech, Humantra, and Isopure.

Save up to 40% on pantry staples from brands including Maggi, Rainbow, Rio Mare, and Lay’s.

Save up to 40% rice and oils from brands including Al-Shalan, Abu Kass, and Al Aila.

Save up to 40% on water, soft drinks, coffee, and teas from brands including Nescafe, Berain, Nestlé Pure Life, Nadec, Rita, Suntop, illy, Tang, Lipton, Pepsi, and Coca-Cola.

Save up to 30% on fresh fruits and vegetables, plus fresh herbs.


Beauty and Personal Care

Save up to 70% on makeup from brands including Maybellline, L'Oréal, Nyx, and Bourjois.

Save up to 70% on fragrances from brands including Davidoff, Calvin Klein, Joop!, Hugo Boss, Rasasi, Sapil, and Afnan.

Save up to 70% on hair products from brands including KÉRASTASE, L'Oréal, Pantene, Head & Shoulders, and Herbal Essences.

Save up to 60% on skincare from brands including Dr.Althea, Beauty of Joseon, Anua, Medicube, Nivea, Filorga, Neutrogena, and Vaseline.

Save up to 50% on hair care from brands including Rogaine, and Neocell.

Save up to 40% on personal grooming appliances, hair dryers, and electric toothbrushes from brands including Philips, Babyliss, Oral-B, Braun, Dyson, and Revlon.


Fashion

Save up to 50% on fashion and eyewear from brands including Lacoste, Nike, BOSS, Tommy Hilfiger, Guess, Puma, Calvin Klein, Ray Ban, Carrera, and Oakley.

Save up to 45% on watches and fitness trackers from brands including Tommy Hilfiger, COACH, Casio, WHOOP, Seiko, Citizen, and Garmin.

Save up to 40% on shoes from brands including New Balance, Crocs, Adidas, Skechers, Nike, and Puma.

Save up to 30% on bags, accessories and jewelry from brands including Swarovski, Pandora, Lacoste, GUESS, Tommy Hilfiger, and BOSS.


Electronics and Gaming

Save up to 40% on gaming consoles and accessories from brands including PlayStation, Nintendo, Game on, Logitech G, ASUS, and Intel.

Save up to 40% on headphones, headsets and speakers from brands including Sony, Bose, ASUS, HyperX, JBL, and Anker.

Save up to 40% on cameras and projectors from brands including Sony, Fujifilm, Gopro, Canon, DDPAI, and BYINTEK.

Save up to 30% on smartphones from brands including Samsung, Apple, XIAOMI, Honor, POCO, and Nothing.

Save up to 30% on laptops, tablets and monitors from brands including Apple, HP, Samsung, Microsofot, MSI, and ViewSonic.

Save up to 30% on TVs and monitors from brands including TCL, Hisense, LG, and Samsung.

Save up to 30% on portable chargers, adapters and universal sockets from brands including UGREEN, Anker, and Belkin.

Save up to 30% on ice machines from brands including Ninja, and Crownful.


Kitchen and Home

Save up to 50% on vacuum and spot cleaners from brands including Hoover, Dyson, Dreame, eufy, Roborock, and Bissell.

Save up to 40% on cookware from brands including Tefal, Korkmaz, Tramontina, and Neoflam.

Save up to 40% on irons and steamers from brands including Tefal and Philips.

Save up to 30% on coffee machines from brands including Philips, Nespresso, and Ninja.

Save up to 30% on air purifiers from brands including Philips, Dyson, and Levoit.

Save up to 30% on microwaves and air fryers from brands including Nikai, Black & Decker, and Philips.

Save up to 30% on major appliances such as ovens, refrigerators, air conditioners, dishwashers, and washing machines from brands including Nikai, Geepas, Impex, Super General, BOSCH, and Samsung.


Amazon Devices

Save up to 60% on security and doorbell cameras from Ring.

Save up to 30% on Kindle devices.


Sports

Save up to 40% on sportswear equipment such as dumbbells, rackets, and bands from brands including PROIRON, and Nox Pedal.

Save up to 30% on fitness equipment from brands including Sperax, Speediance, and SPARNOD.


Toys

Save up to 40% on toys and games from brands including LEGO, Barbie, LeapFrog, little tikes, Ms. Rachel, Hot Wheels, and Gabby's Dollhouse.


Pets

Save up to 40% on pet food from brands including Sheba, Purina, Whiskas, plus Felix and Mera.

Save up to 40% on cat litter from brands including Thomas, Catsan, Kit Cat, and Tidy Cats.


Additional Ways to Save this 11.11

Instant Bank Discounts: Shoppers on Amazon.sa can enjoy extra savings on eligible purchases when paying with Mastercard or Riyad Bank cards, such as SAR 100 off with Riyad Bank credit cards using code RB100, and 20% off with Riyad Bank Mada cards using RB20, T&Cs apply. 

Buy Now, Pay Later: Customers on Amazon.sa can enjoy hassle-free and affordable shopping with Tabby and Tamara, offering the convenience of splitting payments into 4 interest-free installments, T&Cs apply.

Bank Instalment Plans: Customers in the Kingdom can also opt to 0% instalment plans on eligible purchases from select banks at checkout on Amazon.sa, making payments easier and more flexible, T&Cs apply.

Prime Savings: Prime members get exclusive 11.11 discounts, including 10% off with Mastercard using code MC10, SAR 150 off with Riyad Bank credit cards using RB150, and 25% off with Riyad Bank Mada cards using RB75, T&Cs apply.

Amazon Gift Cards: Purchase an Amazon.sa eGift Card for SAR 400 and get up to SAR 40 promotional credit to shop your favorite products this 11.11, T&Cs apply.


Get ready to shop incredible 11.11 deals by downloading the Amazon app or visiting Amazon.sa, and join Prime today at www.amazon.sa/prime to get more value than ever.

منذ يومين . News

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Accor expands its luxury portfolio in Saudi Arabia with the signing of Sofitel Jabal Omar Makkah


 from left to right: Mr. Abdullah Almoudi - PR Manager of Jabal Omar Development Company (JODC); Jean-Baptiste Recher, Chief Development Officer Luxury Brands Middle East, Africa and Turkiye; Xavier Grange, Chief Development Officer, Sofitel, Sofitel Legend, MGallery & Emblems; Agnès Roquefort, Global Chief Development Officer Luxury & Lifestyle at Accor; Eng. Saleh Al-Habdan – CEO of JODC; Mr. Samer Sabra - Chief Hospitality Officer of JODC; Mr. Alaa Banaja - Chief GRC Officer of JODC; Mr. Mohamed Khalid - Senior Hospitality Manager of JODC; Mr. Mousa Bahri - Hospitality Executive Director of JODC; Mr. Shafqaat Bukhari - Senior Hospitality Manager of JODC

ACCOR, A GLOBAL LEADER IN HOSPITALITY, IS PLEASED TO ANNOUNCE THE SIGNING OF SOFITEL JABAL OMAR MAKKAH, A LANDMARK PROPERTY LOCATED IN THE HEART OF MAKKAH, WITHIN WALKING DISTANCE OF THE HOLY MOSQUE. SET TO OPEN IN 2026, THIS HOTEL WILL BE THE LARGEST SOFITEL PROPERTy IN THE WORLD, WITH 1,141 ROOMS AND SUITES.


“We are honored to introduce Sofitel in Makkah, a city that holds immense spiritual and cultural importance. Sofitel Jabal Omar Makkah will stand as a symbol of hospitality, serenity, and connection — a place where our French zest meets Saudi authenticity. This extraordinary project reflects our ambition to create meaningful cultural bridges through luxury hospitality in one of the world’s most sacred destinations.”

— Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery & Emblems


Sofitel Jabal Omar Makkah will occupy a prime location within the prestigious Jabal Omar master development, providing direct pedestrian access to the Haram, Islam’s holiest site. The hotel will feature 1,141 elegant rooms and suites across two towers – Sofitel Jabal Omar Makkah North and Sofitel Jabal Omar Makkah South - each offering breathtaking views of the Holy Mosque and the surrounding cityscape.

Designed to blend French art de vivre with Saudi cultural heritage, the hotel will feature a collection of refined restaurants and lounges, executive meeting facilities and fitness centers. 

Across the towers, guests will discover six distinctive dining venues — including elegant all-day dining restaurants, a signature fine-dining destination celebrating French and Middle Eastern fusion cuisine, and intimate lobby lounges perfect for gatherings and reflection. A Club Millésime executive lounge will provide exclusive experiences for distinguished guests, combining culinary craftsmanship with personalized service.

Beyond dining, Sofitel Jabal Omar Makkah will offer curated sensory experiences that celebrate both French refinement and the spiritual essence of Makkah — from thoughtful wellness rituals and locally inspired teas to bespoke amenities crafted by Saudi artisans. Every detail, from fragrance to flavor, will be designed to honor Sofitel’s philosophy of Heartfelt and Committed Luxury with a French Zest.

The project is being developed in partnership with Jabal Omar Development Company (JODC), one of the largest publicly listed real estate firms in the Middle East and a key player in Makkah’s urban transformation. Renowned for its vision of creating world-class mixed-use developments that complement the spiritual essence of the Holy City, JODC is responsible for some of Makkah’s most prestigious hospitality, retail, and residential projects within the Jabal Omar masterplan.

This collaboration reflects a shared commitment between Accor and JODC to deliver an exceptional hospitality experience rooted in cultural respect, design excellence, and sustainable development.

“Sofitel Jabal Omar Makkah is a landmark achievement for Accor in the Middle East luxury sector. The hotel exemplifies our commitment to creating world-class properties that harmonize local heritage with French luxury, offering guests an unparalleled experience at the heart of Makkah.”

— Jean-Baptiste Recher, Chief Development Officer Luxury Brands Middle East, Africa and Turkiye

“The Jabal Omar development represents a cornerstone of Makkah’s urban transformation, reinforcing Accor’s leadership in the Kingdom’s luxury segment, and supporting Saudi Arabia’s Vision 2030. The signing of the world’s largest Sofitel in Makkah reflects our ambition to grow the brand’s presence through landmark projects in key strategic markets, bringing the spirit of French luxury hospitality to a global stage. Sofitel’s proven expertise in operating large-scale hotels ensures we deliver exceptional guest experiences at any scale.”

— Xavier Grange, Chief Development Officer, Sofitel, Sofitel Legend, MGallery & Emblems

With its scale and strategic location, Sofitel Makkah Jabal Omar represents one of the largest single-hotel developments under the Sofitel brand in the Middle East, underscoring Accor’s strong commitment to the Kingdom of Saudi Arabia’s Vision 2030 — driving economic diversification and enhancing the country’s global tourism appeal.


sofitel.com | all.com | group.accor.com


sofitel.com | all.com | group.accor.com

منذ 3 أيام . News

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Free Software Update to Enhance Real-time Recognition AF Performance and Other Features for Sony Electronics’ Interchangeable-lens cameras Alpha 1 II and Alpha 9 III



(Riyadh – Saudi Arabia, 5 November 2025) – Sony Electronics is providing free software updates  for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These updates support "Real-time Recognition AF+ (Plus)" with improved person recognition performance and recording of authenticity information for videos. Some features of this software update are planned for deployment to other models in the future. 


Key updates for both the Alpha 1 II and Alpha 9 III models:

Support for Real-time Recognition Auto Focus (AF+) with improved person recognition performance: Enhanced human pose estimation technology allows the camera to continuously track initially captured subjects with high accuracy, even in challenging sports scenes where athletes cross paths.

Support for recording authenticity information in videos : Authenticity data, once available only for still images, can now be attached to video recordings as digital signatures, enhancing content verification. For details, please refer here.

Enable preset focus function for zoom lenses without power zoom: The preset focus function can now be used with zoom lenses that do not have power zoom.


Additionally, the Alpha 9 III has received the following updates:

The Addition of Auto to Recognition Target: When Auto is selected in the Recognition Target subject setting, the camera automatically selects and recognizes a subject from among the recognition targets to which check marks were added on the [Auto Recog. Target] screen .

Vertical orientation support for shooting information layout : The shooting information layout displayed on screen now supports both horizontal and vertical orientations.


For compatible models and details of each function, please visit the support page for each camera.


ILCE-1M2: https://www.sony-mea.com/en/electronics/support/software/00349485

ILCE-9M3: https://www.sony-mea.com/en/electronics/support/software/00341217



Exclusive stories and exciting new content shot with Sony's imaging products can also be found at https://experience.sony-asia.com/, a site created to inform, educate, and inspire creators.

منذ 3 أيام . News

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DORITOS AND MDLBEAST RADIO LAUNCH PROJECT TRIANGLE: SAUDI ARABIA'S BOLDEST HIP HOP TALENT COMPETITION


One-of-a-kind diverse program provides emerging artists, producers, and dancers with professional production resources and national platform

RIYADH, Saudi Arabia - November 4, 2025 - MDLBEAST Radio, in partnership with Doritos, announced the launch of Doritos Presents Project Triangle, powered by MDLBEAST Radio – an innovative eight-week Hip Hop talent development and competition program designed to elevate Saudi Arabia's most promising creative talent.

The groundbreaking initiative invites Hip Hop Artists, Music Producers, and Dancers aged 21 and above from across the Kingdom to form "Triangle Crews" – three-person teams representing the complete spectrum of Hip Hop culture: musical artistry, production excellence, and performance energy. Three selected crews will receive comprehensive professional support including studio recording, music video production, industry mentorship, and a national platform to showcase their work.

"Project Triangle represents more than a competition, it's a cultural movement that celebrates bold self-expression and breaks conventional boundaries," said Rohit Jayakaran, Head of Radio, MDLBEAST. "In partnership with Doritos, we're providing Saudi Arabia's emerging Hip Hop talent with world-class resources and the platform they deserve."

The program culminates in a live finale showdown on December 20, 2025 at Beast House in Riyadh, where all three crews will premiere their work and compete for the title of Saudi Arabia's boldest creators, with fans determining the winner through interactive voting. Winners will receive extended promotional support, music distribution through MDLBEAST Records, airplay on MDLBEAST Radio, and consideration for future MDLBEAST opportunities.

"Doritos has always championed those who dare to be different," said Ibrahim Zein, Chief Marketing Officer at PepsiCo Middle East. "Project Triangle embodies our commitment to empowering bold self-expression and supporting the next generation of Saudi creative talent."

Throughout the program, participants will be featured in behind-the-scenes video content and weekly radio capsules on MDLBEAST Radio, documenting their creative journey from concept to finale. 

Applications are now open at www.projecttriangleksa.com. Interested participants can also find more information on MDLBEAST Radio & Doritos Arabia's social media channels @mdlbeastradio and @doritosarabia.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quaker. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. For more information, visit www.middleeast.pepsico.com, and follow on X (Twitter), InstagramFacebook, and LinkedIn @PepsiCoMiddleEast, @Doritosarabia

About MDLBEAST Radio

MDLBEAST Radio is the sonic heartbeat of the Middle East’s thriving music scene, championing both regional artists and global sounds. Broadcasting 24/7 across Riyadh (104.8 FM), Jeddah (98.1 FM), Dammam (97.4 FM), and Abha (87.6 FM), as well as online at mdlbeastradio.com, the station provides a powerful platform for emerging talent while connecting fans to the core of the international electronic music scene.

As a pioneer in the industry, MDLBEAST Radio amplifies creativity, fosters collaboration, and celebrates diversity through cutting-edge programming, exclusive mixes, and in-depth artist features. From the underground to the main stage, MDLBEAST Radio is more than just a station; it is a movement redefining music in the Middle East and beyond.

 


منذ 3 أيام . News

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The Kia PV5 Cargo sets a GUINNESS WORLD RECORDSTM title: 693.38 kilometers on a single charge with maximum payload

 

 


 

The Kia PV5 Cargo sets a GUINNESS WORLD RECORDSTM for electric light commercial vehicles (eLCVs)
The model travelled 693.38 km (430.84 mi) on a single charge while carrying its maximum payload
The achievement highlights the efficiency, flexibility, and real-world practicality of Kia’s first Platform Beyond Vehicle

 

Dubai, United Arab Emirates, November 3, 2025: Kia has made history, setting a new global benchmark for all-electric range (AER). The Kia PV5 Cargo, the company’s first dedicated electric light commercial vehicle (eLCV) and part of its pioneering Platform Beyond Vehicle (PBV) line-up, has officially broke a GUINNESS WORLD RECORD™ title for achieving:

 

The greatest distance travelled by a light-duty battery-powered electric van with maximum payload on a single charge is 693.38 km (430.84 mi)”.

 

The PV5 Cargo Long Range 4-door variant, featuring a 71.2 kWh battery, was utilized for the trial with its maximum authorized payload of 665kgThe model covered 693.38 kmon a single charge, setting a new benchmark for efficiency and endurance in the eLCV segment. The record-breaking drive took place on 30 September 2025 under authentic, real-world conditions on public roads north of Frankfurt, Germany.

 

The Guinness World Record achieved by the PV5 Cargo is a milestone that embodies Kia’s vision of creating mobility solutions that go beyond transportation,” said Ho Sung Song, President and CEO, Kia Corporation. “This remarkable accomplishment proves that our Platform Beyond Vehicle is not only innovative in concept but also practical and efficient in the real world.”

 

AER record proves the Kia PV5’s everyday practicality

 

The record route was carefully designed to replicate the daily realities of delivery and logistics operations. Over a 58.2 kmurban and extra-urban loop, the PV5 Cargo faced traffic lights, intersections, roundabouts, and typical city traffic mirroring the conditions most fleet drivers encounter every day. On top of this, the van repeatedly tackled an elevation gain of approximately 370 m, completing the loop 12 times while carrying its full payload, and finally coming to a stop within the twelfth loop. These demanding conditions highlight the PV5 Cargo’s exceptional efficiency and reliability, making it an outstanding companion for sustainable urban mobility.

 

The heroes behind the wheel

 

At the wheel of the record-setting PV5 were George Barrow, a respected commercial vehicle journalist who specializes in vans and Christopher Nigemeier, a senior engineer at the Hyundai Motor Europe Technical Center (HMETC). The award-winning journalist has more than 15 years of experience covering LCVs. He has also been on the jury of International Van of the Year (IVOTY) Award since 2016, representing the UK. Nigemeier, holds degrees in mechanical engineering and has been part of the PV5 development team.

 

I'm genuinely excited to have been part of this incredible GUINNESS WORLD RECORD titleit was a demanding but unforgettable journey,” said Barrow. “I was seriously impressed by how far the Kia PV5 can go: more than 69km on a single charge and with a full payload. That’s no small feat, and I have a feeling this record won’t be easy to beat! The PV5 and Christopher were great teammates for this challenge, and I’m proud to have been part of a record that pushes the boundaries for electric vans.”

 

As an engineer, this challenge was both technical and personal,” said Christopher Nigemeier, Senior Engineer at Hyundai Motor Europe Technical Center. “George brought an incredible amount of driving experience from testing other vans, while I had the advantage of knowing the PV5’s powertrain inside out. It became a friendly competition between us who could squeeze the most out of each kilowatt-hour. In the end, it was the vehicle itself that impressed us both.”

 

The record attempt was meticulously prepared. Inspectors from TÜV Hessen and buck Vermessung supervised the loading process and verified compliance with weight specifications. The drive was continuously recorded using GPS tracking and in-cabin cameras.  Before departure, the PV5’s battery was charged to 100% and both the charging port and cargo compartment were sealed until the end of the 22-hour, 30-minute journey.

 

The first member of Kia’s flexible PBV family

 

As the inaugural model in Kia’s PBV family, the PV5 is built on the innovative Electric-Global Modular Platform for Service (E-GMP.S) architecture and designed with a modular “building block” concept. This flexibility allows for multiple configurations  Cargo, Passenger, Chassis Cab and Wheelchair Accessible Vehicle to suit a wide range of commercial and personal applications.

 

The PV5 Cargo variant offers up to 4.4 m3 of load space and a payload capacity of up to 790 kg. Customers can choose from several battery options 51.5 kWh, 71.2 kWh and a forthcoming 43.3 kWh tailored to their operational needs.

 

This record demonstrates the outstanding efficiency and reliability built into the PV5,” said Sangdae Kim, Executive Vice President and Head of PBV Division at Kia Corporation. “By combining long-range capability with real-world practicality, Kia PBVs are designed to empower businesses and individuals with smarter, more sustainable mobility solutions that enhance everyday productivity.”

 

With this Guinness World Record, Kia underscores its ongoing commitment to developing innovative, efficient, and practical solutions for the mobility of tomorrow. The record-breaking Kia PV5 Cargo will be on display at the SolutransTradeshow in Lyon (EurExpo) from 18 November 2025, Hall 5, Booth C130.

 

The Kia PV5 Cargo technical specifications

 

Variant

L2H1

Platform

Electric-Global Modular Platform for Service (E-GMP.S)

Length (mm)

4,695

Width (mm)

1,895

Height (mm)

1,899 w/o antenna

Wheelbase (mm)

2,995

Battery (kWh)

51.5

71.2

Power (kW)

89.4

120

Range (km, WLTP)

416 (with 71.2kWh battery)

Charging (H:min)

DC fast charging (10-80%)

0:30

 

11 kW AC charging 

(10-100%)

4:45

6:30

Tyres

215/65R16

0-100 km/h (seconds, w/ 71.2-kWH battery)

12.4

Turning radius (m)

5.5

Cargo space (m3)

4.4

Total mass (kg)

2,650kg (for all variants)

Payload (kg)

790 (3-door) / 745 (4-door)

690 (3-door) / 665 (4-door) 

Convenience features

Heated/Ventilated DR/PR seats, heated steering, multiple cabin storage compartments, V2L in cargo area, floor lashing points, Surround View Monitor

ADAS

Forward Collision-Avoidance Assist 1.5, Navigation-based Smart Cruise Control, and Lane Following Assist 2 with Hands-On Detection

 

 Specifications are based on the European model and may vary by market.

 

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Kia Corporation – about us 

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 80 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

 

For more information, visit the Kia Global Media Center at www.kianewscenter.com

 

About Guiness World Records

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. 

 

Through our in-house production arm, GWR Studios, we create standout content for broadcasters, brand partners and digital platforms. Our Entertainment Services division brings the best of the GWR brand to life in a diverse range of live experiences where visitors can discover and even attempt official world records. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place. To join this record-breaking community – and find out the answer to that original question – visit http://www.guinnessworldrecords.com/.

 

About TüV Hessen

TÜV Hessen stands for the safety and sustainability of products, plants and services and the safe interaction of people, technology and the environment. In technical testing and certification, TÜV Hessen is the market leader in Hesse, but also in demand throughout Germany and internationally successful. TÜV Hessen has more than 60 locations in Hesse and branches in four other German states. With their comprehensive expertise, many years of experience and high service quality, around 1,350 highly qualified employees are valuable partners - for both business and private customers. 

 

TÜV Hessen offers around 220 TÜV® services in the Auto Service,  Industrial Service, Real Estate, Life Service and Management Systems Business Streams. With the added value provided by our globally recognized, high-quality certificates and quality seals, our customers' products and services gain a clear competitive edge. TÜV Hessen is an associated company of TÜV SÜD AG (55 percent) and the State of Hesse (45 percent) and generated sales of around 171 million euros in 2021. Information and contacts at www.tuev-hessen.de

 

About buck Vermessung

buck Vermessung is one of Germany’s leading surveying companies, with more than 39 years of experience and offices in Kassel and Frankfurt am Main. Our team of over 70 experts provides comprehensive surveying services, including cadastral and engineering surveys, 3D laser scanning, drone surveying, and BIM-based solutions. As publicly appointed surveyors (ÖbVI), we are authorized to perform official cadastral surveys and deliver legally binding reports. Combining cutting-edge technology with precision and transparency, we are a trusted partner for developers, municipalities, architects, and private clients. For more information, visit: www.buck-vermessung.de

 

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