
Esports World Cup Foundation and Spotify Announce New Partnership for EWC 2025
Rashad Iskandrni
Spotify
Named Official Audio Streaming Partner for Esports World Cup 2025
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Riyadh, Saudi Arabia (July 8, 2025) – The Esports World Cup Foundation (EWCF) today announced a
partnership with Spotify, the world’s most popular audio streaming subscription service,
as the official audio streaming partner for the Esports World Cup
2025 (EWC). The collaboration will
bring fans an immersive audio experience throughout the world’s largest esports
and gaming event—powered by Spotify’s library of over 100 million tracks.
As part of the partnership, Spotify will launch the EWC
Music Hub, featuring official tournament anthems that form part of the EWC
music identity, along with Spotify-curated gaming playlists designed to elevate
the in-game and fan experience. The partnership also includes artist
collaborations and on-site content creation with EWC creators and fans, aiming
to deepen the personal connection between sound and gameplay.
Music
will take centre stage at EWC 2025. Earlier this month, the Esports World Cup
Foundation announced that global icon Post Malone will headline the Opening Ceremony on 10 July. The event will
also include the live debut of “Til My Fingers Bleed”, performed by DINO of SEVENTEEN, Duckwrth, and Telle Smith of The Word Alive, alongside appearances by GRAMMY-nominated producer Alesso and
renowned cellist Tina Guo.
“Our
partnership with Spotify extends the Esports World Cup experience beyond the
arena, inviting fans into the heart of the tournament through music and sound,”
said Mohammed Al Nimer, Chief Commercial
Officer at the Esports World Cup Foundation. “This partnership brings our
EWC Music vision to life: blending original music, global artists, and
fan-driven playlists to create deeper connections with audiences and celebrate
our unique ecosystem.
“We’re
thrilled to partner with the Esports World Cup, a global event that shares our
passion for music, fandom, and culture,” said Akshat Harbola, Spotify’s Managing Director for MENAP.
“On
Spotify, we’ve seen firsthand how music and gaming come together to create
powerful, immersive moments. In fact, Saudi Arabia has the highest share of
music streamed via gaming consoles on our platform globally—a clear signal that
music is a core part of the gaming experience here.
Together,
we’re creating iconic experiences and content that inspire and elevate the
gaming community.”
Returning
to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup
Festival will unite gaming and esports communities for a global celebration of
gaming and esports culture. With esports tournaments, live music, retro
arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will
offer millions of fans exclusive experiences celebrating their love of the
game.
The
Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over
100 countries, competing in 25 tournaments across 24 games for a
record-breaking $70+ million prize pool. To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
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About The Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and
global celebration of competitive excellence and esports fandom. The
competition features a unique cross-game format that pits the world's top
esports clubs against one another for the largest prize pool in esports
history. Returning to Riyadh, Saudi Arabia, in the summer of 2025, the EWC will
bring gaming and esports communities together again to crown the next Esports
World Cup Club Champion. esportsworldcup.com.
About Spotify
Since
its launch in 2008, Spotify has revolutionised music listening. Our move into
podcasting brought innovation and a new generation of listeners to the medium.
In 2022, we took the next leap, entering the fast-growing audiobook market,
continuing to shape the future of audio.
Today,
more listeners than ever can discover, manage and enjoy over 100 million
tracks, nearly 7 million podcast titles on Spotify. We are the world’s most
popular audio streaming subscription service with more than 678 million users,
including 268 million subscribers in more than 180 markets.