Dubai hosts the 6th edition of the Middle East, Africa and Russia Hematology Summit “MASH”

Dubai hosts the 6th edition of the Middle East, Africa and Russia Hematology Summit “MASH”

2 July 2025 - 17:27

written : Nibras Al-arab - نبراس العرب

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Rashad Iskandrni


The Hematology Medical Conference, sponsored by AbbVie, the global research and development company in the field of biopharmaceuticals, kicked off for the sixth consecutive year at the Intercontinental Festival City, Dubai, UAE. This summit represents a major regional collaboration for medical affairs in the field of hematology, with a robust history of collaboration in five previous successful versions. The summit featured a group of elite national and international experts and more than 25 speakers from across the Middle East, Africa, and Russia, as well as international speakers, including a hematologist from Canada and an AI expert from healthcare practitioners from the United States.


This year's Hematology Summit, in its sixth version, focused more on clinical experience, devoting a full day of its program to workshops for hematologists and clinical pharmacists to share their experiences in managing challenging cases. Additionally, specialized workshops on AI role in healthcare and precision medicine, particularly in hematological diseases, were led by an international expert in artificial intelligence.


Dr. Ayman Al-Hijazi, Consultant Hematologist, King Abdulaziz Medical City, Ministry of National Guard Health Affairs, Riyadh, Saudi Arabia, commended the holding of the 6th Hematology Summit and the attendance of that elite group of consultants and hematology experts. The conference showcased the latest diagnostic methods and various advanced treatments in hematology oncology, including AML, CLL, lymphoma, and others. Dr. Ayman also praised the valuable lectures included in the conference, which showcased advancements in the treatment of recurrent or refractory multiple myeloma, as well as revolutionary advances in cancer research and the transformative use of artificial intelligence in diagnosis and personalized treatment strategies.


Dr. Abdulwahab Al-Babtain, Consultant Hematologist and Cellular Therapist at King Faisal Specialist Hospital and Research Center in Riyadh, welcomed everyone who participated in the success of this summit. He added that the summit addressed new developments in the treatment of benign and malignant blood diseases and tumors. The conference also featured extensive scientific and medical content, including scientific papers presented and workshops, including workshops on lymphoma and leukemia, management of complications resulting from blood cancers, treatment sequencing for chronic lymphocytic leukemia, and the importance of detecting genetic mutations in acute myeloid leukemia. Dr. Abdulwahab explained that there has been significant development in medications for treating blood diseases, which will significantly contribute to controlling the disease and alleviating patients' suffering. This is based on the latest clinical studies and how to choose the appropriate treatment for each individual case, in accordance with the latest scientific recommendations in this field.


Dr. Ashraf Daoud, General Manager of AbbVie Saudi Arabia, emphasized that such scientific summits align with AbbVie's mission and its focus on medical education, training, scientific research, and providing distinguished medical care, in line with the Kingdom's Vision 2030. This was evident in this version of the conference, which showcased the role of AI in accurate disease diagnosis, discussed new treatments for unmet clinical needs, and highlighted the importance of early detection and optimal management of the disease, with the goal of improving patients' lives.

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Capturing the Future: The Evolution of Smartphone Camera Technology

Rashad Iskandrni

 

Riyadh, Saudi Arabia – July 03, 2025 - In the ever-evolving landscape of smartphone technology, cameras have emerged as one of the most transformative features, revolutionizing the way we capture and share our world. As smartphones have become ubiquitous, the role of camera technology has expanded, moving beyond simple photography to include complex image processing and AI-assisted enhancements.

 

The evolution of smartphone cameras is marked by significant advancements that have transformed these devices into powerful photography tools. Early smartphones featured basic cameras with limited capabilities, but today's models are equipped with sophisticated sensors, lenses, and software that rival traditional cameras. This shift has not only democratized photography but also sparked creative expression on an unprecedented scale.

 

A pivotal aspect of this transformation is the integration of artificial intelligence, which has elevated camera functionality to new heights. AI technology enhances mobile cameras by intelligently adjusting settings, recognizing scenes, and improving image quality in real-time. From optimizing exposure and focus to facilitating advanced features such as portrait mode and automated photo editing, AI has reshaped what is possible with smartphone photography.

 

In this competitive field, Samsung stands out as a leader, continually pushing the boundaries of what mobile cameras can achieve. With the introduction of features like a 200 MP sensor, Samsung has set a new standard for image resolution, enabling unparalleled detail and clarity. Innovative modes such as Flex mode and night mode demonstrate Samsung's commitment to versatility and performance in various lighting conditions, offering users exceptional creative possibilities.

 

Moreover, Samsung's dedication to continuous progress is evident in their anticipation of future innovations, particularly in the realm of foldable smartphones. Exciting developments are on the horizon, promising even greater integration of advanced camera technologies within these versatile devices. Such advancements are poised to redefine mobile photography once more, providing users with unprecedented flexibility and functionality.

 

In conclusion, as the nexus of camera technology and AI continues to evolve, smartphone photography is poised for even more groundbreaking innovations. Companies like Samsung are not only at the forefront of these advancements but are also shaping the future of how we capture and experience the world around us. With every new release, they underscore a commitment to excellence and innovation, ensuring exciting times ahead for photography enthusiasts and everyday users alike.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI and foundry, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

 

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DARIA bond and DARIA bond II tap GCC market, lure customers

Rashad Iskandrni


Designed by Multi Ways International, the DARIA bond and DARIA bond II smartphones, packed with impressive specifications, have revolutionized the mobile phones market in the Gulf region. The smartphones are drawing a large number of visitors and customers from the GCC region, earning high user satisfaction and strong market interest.

Halil Chaglar, CEO of MultiWays International, said that the DARIA bond and DARIA bond II smartphones are at the center stage by capturing the GCC market due to their unique designs, innovation, cutting-edge technology and amazing specifications. “Equipped with Web3 technology, the DARIA bond smartphone offers a new way for users to interact with distributed ledger technology. It features an embedded client node operating under the Proof of Activity consensus protocol, allowing users to validate activities and earn rewards.” Chaglar added.


Highlighting DARIA bond II smartphone, he mentioned that the phone is packed with impressive and incredible specifications. DARIA bond II is equipped with a 50MP one-inch main camera and a 1 inch sensor with OIS, AI portrait reconstruction, and 4K video recording. It also features a 50MP selfie camera and superior low-light performance with Dual Conversion Gain (DCG). Ultra-wide / telephoto should be added

He mentioned DARIA bond II smartphone recognition on global level is a huge achievement, adding that winning the Red Dot Design Award 2025 including five other global awards and iF design award 2025 highlights DARIA bond II position as more than just a smartphone, it’s a vision for the future of mobile technology, where style, speed, and smart systems meet as the smartphone is packed with impressive and incredible specifications.

He noted that the DARIA bond II smartphone was chosen based on key Red Dot criteria such as innovation, functionality, and design quality. 


“It's sleek look, intuitive experience, and smart Web3 integration met and exceeded the jury’s expectations, highlighting Multiways' commitment to forward-thinking design”. Chaglar added.

“Equipped with advanced features, the DARIA bond II smartphone offers a seamless mobile experience backed by a powerful processor, AI-driven tools, and a camera built for clarity. Its minimalist design and blockchain-based ecosystem set it apart in today’s smartphone market.


Discover the award-winning DARIA bond II at dariamobile.com. Join the next generation of users redefining how we interact with mobile devices."

 "In terms of sales growth, the mid-to-premium segment of smartphones is currently seeing significant growth in the UAE, particularly due to increasing demand for advanced camera features, AI capabilities, and 5G connectivity. By offering a premium yet affordable product with cutting-edge features, the DARIA bond II is strategically positioned to attract tech-savvy millennials, professionals, and students looking for high-performance devices at a competitive price."  Chaglar concluded.

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LG Electronics Showcases Advanced Solutions During International District Cooling Conference

Rashad Iskandrni

 

 

LG Electronics plays prominent role during event as both a sponsor and strategic partner in supporting Saudi Arabia’s district cooling requirements

 

 

Riyadh, July 03, 2025 — LG Electronics, a global leader in HVAC innovation, played an active role during the annual International District Cooling Conference (IDCC), where it showcased its advanced solutions, reaffirming its position as a committed supporter of Saudi Arabia’s ambitious district cooling projects.

 

LG Electronics has a leading role in providing cooling solutions to the Kingdom, and by taking part in IDCC, the company has gained valuable insights that will further enhance its product and service offerings in Saudi Arabia.

 

LG’s advanced chiller solutions are engineered to deliver unparalleled performance and reliability. They have been optimized to meet the most demanding efficiency standards while demonstrating sustainability and operational excellence. These features make LG the ideal partner to meet the Kingdom’s rapidly expanding district cooling infrastructure.

 

During the event, LG Electronics highlighted its commitment to providing high-efficiency and reliable cooling technologies custom-made to meet the most demanding of district cooling requirements. The company’s showcase underscored its leadership in HVAC innovation and its strategic engagement in national infrastructure development. The event also provided an important platform for the company to meet and interact with key strategic stakeholders, various government bodies, developers, and technology innovators.

 

 

The International District Cooling Conference (IDCC) is a global event that features industry leaders, experts, and innovators to explore the latest developments in district cooling technologies and solutions. The two-day event was held in Riyadh, Saudi Arabia, from June 17 to 18. Participants discussed how district cooling can achieve further energy efficiency and reduce carbon emissions. Issues that are of particular interest in the Middle East, which has increasingly high cooling requirements, together with the pressing need for sustainable infrastructure. 

 

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About LG Electronics, Inc.

L G Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 

 

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Tabuk Summer Festival underway with a host of family thrills

Rashad Iskandrni

TABUK: With a spectacular opening that lit up the city, Tabuk Summer Festival 2025 is now in full swing, drawing thousands of citizens, residents and tourists from every nook and corner of the Kingdom. As schools close and families look for the perfect summer escape, Tabuk welcomes you with open arms, cool mountain breezes, stunning natural landscape, and now, five remaining weeks of non-stop celebrations at Tabuk Park Mall.

The festival, the first of its kind to be organized in Tabuk, a city famous for its unique blend of historical sites, offers an immersive experience. Through a series of performances, fashion displays, games and culinary showcases, the festival provides a unique opportunity to explore and celebrate the rich Saudi culture and heritage. Recognized by the Saudi Tourism Authority and proudly featured on VisitSaudi.com as one of the top ‘Things to Do’ this summer, the festival promises something for everyone including locals and visitors alike.

As a pioneer in Saudi Arabia’s commercial real estate landscape, Hamat continues to set the benchmark for lifestyle-led retail destinations. With Tabuk Summer Festival 2025, Hamat brings its deep market expertise and visionary placemaking approach to transform Tabuk Park Mall into a vibrant hub of entertainment, culture, traditions, dining, and retail experience. From the moment the festival was launched, the festival has been attracting hordes of families, friends, and tourists to witness live shows, cultural performances, art installations, and shopping surprises.

The Tabuk Summer Festival, according to a press statement issued by Hamat, is now entering the most exciting phase yet. On the sidelines of the festival, a Fashion & Beauty Week will showcase style, self-expression, and trends featuring top brands, beauty experiences, and on-stage makeovers. This will be followed by the Gaming Week for all ages, packed with e-sports competitions, VR adventures, and arcade thrills.

An F&B Week has also been lined up. This will feature a range of culinary delights, tastings, chef showcases, and pop-up concepts from Tabuk’s favorite restaurants and cafes. Adding even more excitement, weekly raffle draws are giving lucky visitors the chance to win amazing prizes including electronics, fashion vouchers, and more. With daily surprises and giveaways throughout the mall, every visit to the festival could be a winning one!

Whether you’re from Tabuk or planning your summer getaway, this is your invitation to be part of something spectacular and fascinating in Saudi Arabia. The festival is supported by leading government and private sector partners, with exciting activations happening across the city, but it all comes alive at Tabuk Park Mall, your gateway to entertainment, dining, retail, and cultural discovery.

Therefore, the festival organizers are calling you and your loved ones to pack your bags and head north because the biggest celebration of the summer is waiting for you. The Tabuk Summer Festival kicks off this Thursday evening at Tabuk Park, starting at 7:30 PM, in a festive atmosphere enthusiastically anticipated by locals and visitors alike. The event is considered one of the most prominent summer festivals in the northern region. The program includes live artistic performances, plays, children’s zones, and new entertainment experiences that create a unique summer vibe. For more details, visit- https://www.hamat.sa/en/tabuk-park-tsf

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Sleeker, Thinner, Smarter: The Evolution of Smartphone Design

Rashad Iskandrni


 

Riyadh, Saudi Arabia – July 03, 2025 - In the rapidly evolving world of smartphones, sleekness and thinness are more than just desirable features—they are testaments to technological prowess and innovative engineering. The latest revolution in smartphone design is defined by devices that seamlessly integrate powerful technology within impossibly thin frames, offering users both elegance and performance.

 

The journey toward this design revolution began with manufacturers striving to balance functionality with form, a quest that has led to the unprecedented advancement seen today. As smartphones have become essential to daily life, consumer demand has pushed companies to refine their offerings, focusing on creating devices that don't just meet practical needs, but also satisfy aesthetic preferences.

 

Enter the era of ultra-thin smartphones, a competitive battleground for leading tech companies. The development of these devices involves overcoming numerous engineering challenges, such as enhancing performance and battery life, all within a diminishing amount of physical space. Advanced materials, miniaturized components, and sophisticated assembly techniques are at the core of this evolution.

 

Among the giants in this arena, Samsung has consistently stood at the forefront, driving innovation with each new model. The recent introduction of the Samsung S25 Edge epitomizes the pinnacle of these advancements. The S25 Edge acts as compelling evidence of what is achievable in the quest for the thinnest device—a marvel of modern engineering, showcasing a harmonious blend of cutting-edge technology and refined design.

 

By pushing boundaries, Samsung not only sets new standards for what is possible but also inspires the entire industry to follow suit. This focus on creating not just thin devices, but intelligent and elegant ones, ensures Samsung remains a dominant force in the competitive landscape of smartphone innovation.

 

In conclusion, as technology continues to advance, the demand for thinner and sleeker smartphones will likely grow, challenging manufacturers to innovate incessantly. With every new release, companies like Samsung are proving that the future of smartphones is as bright as it is thin, signaling exciting times ahead in the tech world.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI and foundry, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

 

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NOW STREAMING ON DISNEY+: “Reminder” — The New Turkish Original Starring Hande Erçel and Barış Arduç

Rashad Iskandrni

Riyadh, Saudi Arabia, 1 JULY 2025: The latest Turkish Original from Disney+, Reminder, starring Hande Erçel and Barış Arduç, is now available to stream in the UAE.

The romantic comedy follows Deniz (Barış Arduç), a trusted celebrity architect, and Güneş (Hande Erçel), an influencer/editor, who find themselves navigating a breakup on the way to marriage. But when a mysterious reminder lands on their phones the same night they meet by chance, they’re pulled into an unexpected journey that might just lead them back to each other. Set between the vibrant streets of Istanbul and the magical landscapes of Cappadocia, Reminder is a story of second chances, rediscovery, and love that lingers.

Directed by Özgür Önurme and written by Ahmet Vatan, the series is produced by O3 Medya and Saner Ayar and features a stellar supporting cast including Başak Gümülcinelioğlu, Alper Saldıran, Gizem Sevim, İlayda Ildır, Fatih Al, Sezin Akbaşoğulları, Melis Minkarı and Feyyaz Şerifoğlu.

Episodes 1–4 are now available to stream on Disney+, with the remaining episodes dropping weekly as per the schedule below:

Episode 5: 2 July 2025

Episode 6: 9 July 2025

Episode 7: 16 July 2025

Episode 8: 23 July 2025

Reminder is now streaming exclusively on Disney+.

ABOUT DISNEY+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

 

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