World Premiere: The All-New Nissan Patrol NISMO roars into the Middle East

World Premiere: The All-New Nissan Patrol NISMO roars into the Middle East

29 June 2025 - 16:24

written : Nibras Al-arab - نبراس العرب

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Rashad Iskandrni

 

-    NISMO delivers 495 hp for the most powerful Patrol ever  

-    Design, precision and performance tailored to Middle Eastern customers preferences

 

Jeddah, Saudi Arabia (29 June 2025) – In a bold showcase of performance, Nissan last week, premiered the all-new Patrol NISMO at an event in the Middle East. Explicitly developed through extensive customer insights from the region, the latest iteration is perfectly tailored to the Middle East’s driving preferences and performance expectations. Last week, a decade after the introduction of the first Patrol NISMO, Nissan reaffirms that legacy with a world-first unveiling that combines race-inspired styling with power and precision.

Born from decades of motorsport excellence, NISMO (short for Nissan Motorsports) represents the pinnacle of Nissan performance, engineering, and innovation. Every NISMO model is designed to offer an adrenaline-packed driving experience, and the all-new Nissan Patrol NISMO blends the robustness of an SUV with the precision of track-inspired engineering.

A dedicated team of specialized engineers, handpicked for their expertise in high-performance development, worked exclusively on the all-new Patrol NISMO, to unleash the most potent Patrol ever, uniquely tailored to Middle Eastern customers.

With a specially tuned twin-turbo V6 delivering region-exclusive performance, optimized aerodynamics, and bold new styling cues, the all-new Patrol NISMO introduces substantial advancements in both performance and design. A retuned suspension, steering system, and a more pronounced exhaust note heighten the driving experience, while signature NISMO details reinforce its unmistakable motorsport pedigree. With a specially tuned twin-turbo V6 delivering region-exclusive performance, optimized aerodynamics, and bold new styling cues, the all-new Patrol NISMO introduces substantial advancements in both performance and design.

Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, said: "Since the introduction of the first Patrol NISMO in 2015, our customers have continually valued its mix of performance, exclusivity, and craftsmanship. This all-new model was developed from the ground up utilizing customer insights from across the Middle East. It has been rigorously tested in the region’s most challenging environments, underlining the significance of this market to Nissan. With its race-inspired styling and powerful 495 hp engine, the all-new Patrol NISMO offers the thrilling sensation of a sports car while maintaining the commanding presence of an SUV, an ultimate icon with unmatched edge and authenticity. Building on the legacy of its predecessors, the all-new Patrol NISMO is purpose-built for those who seek exhilaration without compromise."

FEEL POWERFUL

Exclusive to the Middle East, the all-new Nissan Patrol NISMO boasts a class-leading 495 horsepower and 700 Nm of torque in Sport Mode — the highest output for the VR35DDTT engine anywhere globally. This region-specific tuning is a direct result of extensive customer insights and feedback, reinforcing Nissan’s commitment to crafting vehicles that reflect the performance expectations of Middle Eastern customers. Engineered with precision for regional conditions, this potent powerplant embodies Nissan’s mission to defy ordinary and push the boundaries of performance.



Beneath the sculpted hood lies the VR35DDTT twin-turbo V6 engine, a masterpiece of engineering, assembled with precision at Nissan’s famed Iwaki Plant in Japan. Its distinctive NISMO-red engine cover and commemorative metal plate speak to the craftsmanship behind every unit, a detail reserved for vehicles of the highest performance pedigree. Each VR35DDTT NISMO engine undergoes a special manual tuning process by Nissan's Iwaki Plant experts, including a meticulous valve clearance check and adjustment to ensure optimal performance. Paired with a recalibrated 9-speed automatic transmission and paddle shifters, the Patrol NISMO delivers an unfiltered connection to the road, whether accelerating on long straights or carving up steep mountain passes.

Every element is fine-tuned to elevate both performance and confidence behind the wheel. A new bumper design channels cool air directly to the brakes, reducing disc temperatures by 6%, a critical advantage during high-performance driving. Layered air diffusers at the rear don’t just look aggressive but actively optimize aerodynamics, ensuring greater high-speed stability and sharper on-road handling.

Together, these enhancements make the Patrol NISMO more powerful, more responsive, and more attuned to the needs of the region’s most discerning drivers. It’s an SUV built to perform and excite every time the engine roars to life.



FEEL ICONIC

At the front, the face of the all-new Patrol NISMO commands attention with a dramatic V-Motion grille reimagined through both vertical and horizontal strokes. The three-dimensional honeycomb mesh has been purposefully designed to optimize airflow into the radiator, increasing cooling performance in demanding conditions. Beneath it, the front spoiler features a precisely sculpted cross-section that acts as an air splitter, generating downforce beneath the floor to enhance front-end grip and stability at speed.

The side portions of the front bumper incorporate grille-side air curtains that divide airflow horizontally and create vortices. These vortices help pull air from inside the wheel wells, reducing lift, increasing downforce, and contributing to sharper, more confident handling.

Around the rear, aerodynamic refinement continues with an extended rear spoiler that has been deliberately elongated to shift the air separation point away from the body. Additionally, rear side air splitters, layered air diffusers, and air outlets collectively generate rear downforce and improve grip.

Every design element communicates the vehicle’s dual character of distinction and power. NISMO red accents are integrated into the “Layered Double Wing,” visually and functionally reinforcing the car’s precision-tuned performance potential. Complementing this is the Formula E-inspired rear fog lamp, adding a racing-inspired aesthetic while enhancing safety in low visibility, further emphasizing the Patrol NISMO's motorsport pedigree.

Customers can choose from five striking exterior color options: White Pearl, Gray Metallic, Blue Metallic, Black Pearl, and a NISMO-exclusive Stealth Gray. These colors are available in monotone configurations, as well as dual-tone options featuring a contrasting black roof, creating six distinctive variations. The dual-tone configuration particularly emphasizes the Patrol NISMO’s commanding presence, complemented by contrasting NISMO red accents that amplify its aggressive stance and aerodynamic silhouette.

Inside, the Patrol NISMO continues to reflect a philosophy of “Functional Beauty.” The cabin features a bold black-and-red color scheme, highlighted by contrast stitching across the dashboard, seats, steering wheel, and doors. Every surface combines tactile and visual quality, from precision-cut metallic elements and red decorative finishers to genuine leather and soft suede-touch materials.

The seats offer exceptional support, firmly holding occupants during spirited driving, with a honeycomb quilting pattern that mirrors the exterior grille mesh. Signature NISMO logos embroidered into the headrests and touches such as red seat belts, a red start/stop engine button, carbon fiber-inspired surfaces, and aluminum accelerator and brake pedals further enhance the sporty and high-performance atmosphere.

FEEL ELEVATED

The all-new Nissan Patrol NISMO delivers a driving experience that’s as thrilling as it is refined, shaped by extensive motorsports expertise and meticulously tuned for the region’s demanding expectations, with a recalibrated suspension system at its core. This system features NISMO-tuned E-Dampers that automatically adjust damping levels in real-time, sharpening responsiveness and enhancing ride stability whether navigating tight corners or cruising on long highways. The result is a deeper sense of control, improved composure at high speeds, and heightened confidence through tight corners.

Complementing the suspension upgrade is an electronic power steering system specifically tuned for the Patrol NISMO. This intelligent tuning ensures that the vehicle remains easy to maneuver in the city while delivering assertive confidence on highways and winding roads alike.

This transforms routine drives into thrilling moments behind the wheel. Adding to the sensory thrill is the NISMO-tuned exhaust system, engineered to deliver a deep, resonant note that amplifies the vehicle’s performance character. Inside the cabin, Active Sound Enhancement (ASE) enriches this sound profile, creating a multi-layered auditory experience that engages driver and passengers alike with every surge of acceleration.

Underscoring the SUV’s track-inspired pedigree are 22-inch forged aluminum alloy wheels, co-developed with RAYS — a brand synonymous with high-performance racing. The 9-spoke layout, which is a unique NISMO design, provides optimal structural rigidity while minimizing weight by 23% than the base model, offering improved lateral stiffness and brake cooling efficiency without compromise.

Paired with high-performance tires, these wheels unlock the Patrol NISMO’s full cornering potential, ensuring maximum grip and lateral control across a variety of conditions. Together with Vehicle Dynamic Control (VDC) and suspension tuning, the Patrol NISMO delivers exceptional high-speed stability and cornering capability, inspiring confidence in the driver and ensuring a smooth, yet sporty ride in every scenario.

The all-new Nissan Patrol NISMO joins the current Patrol lineup in the region, now offering three distinct choices: the iconic Patrol, the lifestyle-oriented off-roader Patrol PRO-4X, and the track-inspired Patrol NISMO. Each model caters to the unique needs and passions of drivers and the all-new Patrol NISMO will be available through Nissan’s partner network across the UAE, Saudi Arabia, and the wider Middle East from July 2025 onwards.

Key specifications for Patrol NISMO in Middle East

 

 

Patrol NISMO

Patrol

Dimensions

OAL (mm)

5,295 (+90)

5,205

OAW (mm)

2070 (+40)

2030

OAH (mm)

1,945

1,945

Wheelbase (mm)

3,075

3,075

FR O/H (mm)

1,020 (+30)

990

RR O/H (mm)

1,200 (+60)

1,140

Tread FR (mm)

1,730

1,730

Tread RR (mm)

1730

1,730

Approach/Ramp/Departure Angle[°]

23/26/25.5

27.5/27/27

Min Ground Clearance (mm)

195

244

Tire/Weel size

275/50R22

275/50R22

Mass

Curb Weight (kg)

2,817

2,813

Seating

Capacity

8

8

Engine

Displacement (cc)

3492 (Twin Turbo)

3492 (Twin Turbo)

Max Power (HP @rpm)

495 @5600

425 @5600

Max Torque (Nm @rpm)

700 @3600

700 @3600

 

###

 

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

 

For more information, please contact:

 

Hatoun Bushnaq 

GM Corporate Communications 

Nissan Saudi Arabia Co. Ltd.  

Email: hatoun.bushnaq@nissan-me.ae  

Phone: +966595544787 

 

Faisal Ghouth  

DGM Corporate Communications 

Nissan Saudi Arabia Co. Ltd.  

Email: faisal.ghouth@nissan-me.ae  

Phone: +966593127124 

 

Naif Al Shahrani 

Media Relation Director 

Edelman Saudi Arabia 

Email:  naif.alshahrani@edelman.com   

Phone: +966530633777

 

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Arabian Nights Returns to Zaytoun at Crowne Plaza Dubai Festival City for the 2025 Winter Season


 

30 October 2025, Dubai, UAE – As the cool winter breeze returns to Dubai, Zaytoun at Crowne Plaza Dubai Festival City invites guests to experience the magic of the season with the return of its much-loved Arabian Nights, taking place every Thursday and Friday evening from 30 October 2025. Set against the backdrop of Dubai’s glittering skyline, this al fresco dining experience celebrates authentic Arabic flavours, warm hospitality, and live entertainment under the stars.

 

“Arabian Nights at Zaytoun has become a signature seasonal experience that our guests look forward to every year,” said Thomas Schmelter, Area General Manager for IHG Hotels at Dubai Festival City. “It reflects our commitment to creating memorable dining moments that bring people together to celebrate the region’s rich culinary traditions and vibrant spirit of hospitality.”

 

Arabian Nights at Zaytoun invites guests to embark on a culinary journey that captures the region’s vibrant spirit. Begin the evening with an abundant selection of soups, freshly tossed salads, and a colourful assortment of traditional Arabic mezze. Then, head to the centrepiece of the experience – the open grill station, where chefs prepare succulent meats and the freshest seafood, grilled to perfection à la minute.

 

As the aroma of spices fills the air, the terrace comes alive with the soothing melodies of an oud player, creating an atmosphere that blends tradition and elegance. With sweeping views of the Dubai Creek and skyline, guests can unwind beneath the open sky, savouring every bite as the city sparkles in the distance.

 

To end the night on a sweet note, diners can indulge in an array of Arabic and international desserts, thoughtfully crafted to offer a perfect finale to the evening.

 

Details

 

Venue: Zaytoun at Crowne Plaza Dubai Festival City

Days: Every Thursday & Friday (October – end of winter season)

Time: 7:00 PM – 11:00 PM

Price:

• AED 195 per person (including soft beverages)
• AED 295 per person (including house beverages)
• AED 98 per child (6–12 years)
• Children aged 5 and below dine with our compliments

Extras: Shisha available upon request

Entertainment: Live oud player

 

An Enchanting Outdoor Setting

 

Overlooking Dubai’s iconic skyline, Zaytoun’s terrace provides a serene escape where culinary artistry meets ambiance. From the glow of the city lights to the gentle breeze off the Creek, every element is designed to create an unforgettable dining experience that captures the essence of Arabian evenings.

 


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Kempinski Hotels Appoints Paul Lonergan as Chief Operating and Asset Management Officer to Drive Strategic Shift in Performance




Kempinski Hotels has announced the appointment of industry veteran Paul Lonergan as Chief Operating and Asset Management Officer – a new role that will oversee the luxury hotel group’s operations and asset management strategy in EMEA, Americas and Asia Pacific (excluding China and Mongolia)


Paul’s appointment reflects Kempinski’s ongoing evolution as it focuses on elevating product and performance globally. Lonergan’s dual expertise in operations and asset management is central to the strategic shift and transformation that Kempinski is currently undergoing as Kempinski looks to strengthen its portfolio and refine its luxury appeal.


“As Kempinski continues to evolve from a traditional hotel operator into an agile, owner-aligned organisation, Paul’s appointment marks a pivotal step in that journey,” said Barbara Muckermann, Group Chief Executive Officer, Kempinski Hotels. “He combines the strategic insight of an asset manager with the operational rigour of a hotelier, and that dual perspective is exactly what we need to unlock the full potential of our portfolio. Paul has a proven record of elevating iconic properties and building value for owners while maintaining the spirit of exceptional service that defines a storied brand like Kempinski.”


Lonergan brings more than three decades of global hospitality experience, combining 20 years in senior operational leadership with 15 years in commercial hotel asset management. Recognised for his ability to align owner and operator interests, he has built a reputation for driving profitability, stabilising property values, and strengthening brands across diverse markets. He has executed the pre-opening and launch of iconic properties in Dubai Holding hospitality portfolio, and has managed multimillion dollar CAPEX programmes, executing large-scale revitalisation and refurbishment projects, and leading mixed-use retail and restaurant leasing strategies that enhance both guest experience and asset value.


“Kempinski’s heritage of timeless luxury is unique, and the opportunity now is to pair that heritage with performance-driven operating and asset strategies,” said Paul Lonergan. “Working closely with our hotel teams and ownership partners, we will focus on targeted CAPEX, precise operating levers and distinctive guest propositions, ensuring every property delivers on the Kempinski promise while growing long-term value.”


At Kempinski, Lonergan will oversee operations and asset management strategy in EMEA, Americas and Asia Pacific (excluding China and Mongolia), ensuring alignment between owners and operators while guiding capital investment decisions that enhance both guest experience and asset value.


Lonergan will work closely with veteran Kempinski executive, Manish Nambiar, who has been promoted to Senior Vice President Operations, Middle East, Africa, and Asia Pacific. In his expanded remit, Nambiar will drive operational performance and business growth across the group’s largest area, supported by corporate and regional teams.


A Kempinski veteran of more than 20 years, Manish joined the company in 2004 as an Area Executive Chef in Tanzania before progressing through multiple leadership roles. He led the openings of Kempinski Villa Rosa Nairobi and Kempinski Gold Coast City Accra, served as Area General Manager Africa, and most recently held the role of Vice President Operations Southeast Asia while managing the Siam Kempinski Hotel Bangkok.


www.kempinski.com www.ghadiscovery.com

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Mohamad Ali Shaikh has been appointed Cluster Operations Manager for Accor Dubai Deira and Dubai Gold District Cluster




The Accor Waterfront Properties, Dubai Deira and Dubai Gold District is delighted to announce the appointment of Mohamad Ali Shaikh as Cluster Operations Manager, marking a significant milestone in the cluster’s continuing journey to elevate guest experience and operational excellence within Accor’s midscale portfolio in the UAE.

Commenting on his new role, Shaikh said, “I’m honoured to take on this leadership role at the Accor Waterfront Properties in Dubai Deira and Dubai Gold District. My goal is to build upon the cluster’s strong legacy of hospitality excellence. As Dubai’s hospitality landscape continues to evolve, I’m excited to work alongside our talented team to further enhance guest satisfaction, operational efficiency, and sustainable growth”.

 

A Proven Leader in Hospitality Operations

With nearly two decades of experience across leading Accor properties in the region, Mohamad Ali Shaikh brings a wealth of expertise in hotel operations, staff management, and revenue generation.

Most recently, as Director of Operations at Novotel Bur Dubai, Shaikh oversaw overall hotel operations, ensuring seamless coordination across all departments to enhance guest experience and operational performance.

Prior to that, as Rooms Division Manager at Novotel & Ibis Mall Avenue Dubai, he spearheaded several digital transformation initiatives, including Opera Cloud migration, achieving the Best Upselling Revenue Hotel title in Accor’s Northern Region for Q1 2024 with a 50% year-on-year increase.

His career also includes senior management roles at Pullman Hotel & Residence Deira City Centre, ibis Al Rigga and Novotel Suites & Ibis Hotel Mall of the Emirates, leading high-performing teams to record-breaking Guest Satisfaction and Brand Audit scores. His leadership contributed to multiple accolades, including TripAdvisor Traveler’s Choice Awards (2022 and 2023). 

Operational Excellence and Vision

Shaikh’s career has been defined by a hands-on, people-centric approach and a track record of driving performance across key departments such as Front Office, Housekeeping, and F&B. He has led two hotel pre-openings in India, spearheaded multiple re-openings in Dubai, and actively participated in Accor’s Future Hotel Managers Development Program (2023-24), underscoring his commitment to leadership growth.

In his new role, Shaikh will focus on strengthening the six properties within the Dubai Gold District and Dubai Deira cluster: Novotel Dubai Gold District, Mercure Dubai Gold District, Mercure Dubai Deira, ibis Styles Dubai Gold District, ibis Styles Dubai Deira, and Aparthotels Adagio Dubai Deira. His priorities include positioning the cluster as a preferred destination for both business and leisure travellers, optimizing operational efficiency, and reinforcing the hotels’ sustainability and digitalization initiatives.

Link to LinkedIn Profile: https://www.linkedin.com/in/mohamad-ali-shaikh-820572185/

منذ 13 ساعة . News

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Hyundai Motor Group Executive Chair Euisun Chung Meets HRH the Crown Prince, Reviews New Plant Construction and Group Growth Strategy


 

• Executive Chair Chung discusses multifaceted cooperation with HRH the Crown Prince 
• Explains collaboration initiatives and plans as strategic partner in realizing Saudi Arabia's future vision for mobility and other areas
• Exchanges views on Saudi Vision 2030 and expresses expectation for expanded cooperation in future energy sectors  
• Executive Chair Chung Reviews Hyundai Motor's local plant construction site and Hyundai Motor Group's mid- to long-term strategy
• Hyundai Motor Group expands cooperation with major Saudi institutions in mobility, smart cities, and other sectors

 

SEOUL/RIYADHOctober 29, 2025 – Hyundai Motor Group Executive Chair Euisun Chung visited Saudi Arabia, the Middle East's largest economy and a nation undergoing major industrial transformation. Chung met with His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, to review the Group's local growth strategy and explore future business opportunities.

 

During his visit, Executive Chair Chung held discussions with HRH the Crown Prince covering a wide range of topics including the automotive industry and smart cities. This marked the first one-on-one meeting between the two leaders, though they had previously met twice, including during the Crown Prince's 2022 visit to Korea.

 

"Hyundai Motor Group deeply understands the meaning and importance of Saudi Vision 2030," said Executive Chair Chung." Based on our competitive business capabilities, we are participating in Saudi Arabia's giga projects and look forward to expanding collaboration in future energy sectors including renewable energy, hydrogen, Small Modular Reactor (SMR), and nuclear energy."

 

Strategic Partnership for Vision 2030

 

Saudi Arabia is pursuing "Vision 2030," a national development project aimed at diversifying its economy from energy-focused industries toward manufacturing and hydrogen energy. The kingdom is hosting international events including the World Expo and FIFA World Cup, positioning itself as one of the world's most prominent emerging economies.

 

As the Middle East's largest automotive market, Saudi Arabia is actively attracting global automakers, including Hyundai Motor Company, with the long-term goal of becoming an automotive hub serving not only the Middle East but also North Africa.

 

Executive Chair Chung expressed gratitude for the Saudi government's continued interest and support, outlining Hyundai Motor Group's ongoing collaborative projects and future plans as a partner in realizing Saudi Arabia's vision for mobility and other sectors.

 

Regarding the new manufacturing facility, Chung stated, "Hyundai Motor is building a locallytailored factory with specialized equipment to meet Saudi Arabia's industrial demands and customer needs. We will also consider expanding production capacity based on future market conditions."

 

New Production Hub Takes Shape

 

Prior to meeting HRH the Crown Prince, Executive Chair Chung visited Hyundai Motor Manufacturing Middle East (HMMME) on October 26 at the King Salman Automotive Cluster to review construction progressTogether with José Muñoz, President and CEO of Hyundai Motor Company, Executive Chair Chung engaged in a business update session with Hyundai Motor and Kia local leaders and held in-depth discussions with employees about growth strategies.

 

"Establishing a production base in Saudi Arabia represents Hyundai Motor's new opportunity in the Middle East," Chung told employees working in extreme heat. "We must thoroughly prepare in every aspect to deliver mobility that exceeds customer expectations on time, in an environment different from our previous bases—characterized by high temperatures and desert conditions."

 

José Muñoz, President and CEO of Hyundai Motor Company said: "Our new Saudi Arabia production facility demonstrates Hyundai's long-term commitment to the Middle East's largest automotive market. This plant plays a strategic role in our global mid-term plan while supporting Vision 2030. We're combining Hyundai's manufacturing excellence with Saudi Arabia's talented workforce to deliver mobility solutions across automotive, smart cities, hydrogen energy, and future mobility."

 

HMMME, the first Hyundai Motor production facility in the Middle East, is a cornerstone for establishing Hyundai as a leading brand in Saudi Arabia. The joint venture is 30 percent owned by Hyundai Motor and 70 percent by Saudi Arabia's Public Investment Fund. Construction began in May 2025, with operations targeted to commence in the fourth quarter of 2026. The facility will have an annual production capacity of 50,000 units, manufacturing both electric vehicles and internal combustion engine vehicles.

 

The plant combines Hyundai Motor's innovative manufacturing technology with Saudi Arabia's talented workforce and infrastructure, positioning it to play a crucial role in the growth and development of Saudi Arabia's mobility ecosystem.

 

Hyundai Motor plans to operate HMMME as a high-quality vehicle production hub by implementing multi-model production facilities to address diverse customer needs, applying simple and robust design structures for easy maintenance, and incorporating cooling and dust-proof measures to handle high temperatures and sand.

 

Market Growth and Expansion Plans

 

Hyundai Motor and Kia continue to grow in Saudi Arabia, selling 149,604 units through September 2025, an 8.5 percent increase year over year, with plans to reach approximately 210,000 units by year-end, up 5.9 percent from 2024.

 

Leveraging enhanced brand appeal and stable supply through the Saudi production base, Hyundai Motor aims to become the leading automotive company in Saudi Arabia through strategies including Saudi-exclusive special editions, an expanded SUV lineup based on customer preferences, and launches of diverse eco-friendly vehicles including EVs, EREVs (extended-range electric vehicles), and HEVs.

 

Kia plans to develop the recently launched Tasman pick-up truck as its flagship model while expanding EV and HEV supply. The brand is also focusing on capturing the PBV market in connection with Saudi Arabia's smart city projects.

 

Expanding Collaboration Across Multiple Sectors

 

Hyundai Motor Group is expanding partnerships with key Saudi institutions and companies across mobility, smart cities, and other sectors.

 

In September 2024, Hyundai Motor signed an agreement with NEOM for "introducing eco-friendly future mobility," successfully demonstrating the Universe FCEV (Fuel Cell Electric Vehicle) bus last May on routes connecting NEOM's central business district with the high-altitude Trojena region at 2,080 meters above sea level. The Group plans to continue collaboration as NEOM's key partner in future mobility.

 

Last month, Kia launched a PV5 pilot project with Red Sea Global (RSG), one of Saudi Arabia's giga project developers, following up on Hyundai Motor Group's March 2024 MOU with RSG. Kia will provide PV5 passenger models and technical training support, contributing to eco-friendly mobility adoption and ecosystem development while delivering customized mobility solutions optimized for RSG's tourism industry.

 

Hyundai Motor Group is also partnering with the MISK Foundation, a non-profit organization established by Crown Prince Mohammed bin Salman in 2011, to foster local youth talent and explore smart city collaboration opportunities.

 

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Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations


D’light & D’vote


Riyadh, 29th October 2025 – Dsquares, a leading provider of loyalty and rewards solutions in the GCC, announced the regional launch of two flagship products — the D’light Rewards Catalogue and D’vote Fan Engagement — during an exclusive industry event in Riyadh. This milestone reinforces Dsquares’ commitment to shaping a new era of rewarding in the Kingdom and across the region.

The launch gathered senior marketing leaders, loyalty strategists, and brand decision-makers to explore the evolution of loyalty from transactional incentives to emotionally driven, data-powered engagement.

“At Dsquares, we believe loyalty goes beyond transactions, it’s about connection,” said Marwan Kenawy, CEO of Dsquares. “With D’light and D’vote, we’re helping brands meet customers where they are, celebrate their peak moments, and reward them with what truly matters. We’re empowering brands to build lasting relationships with their audiences, meaningful, real-time connections that turn every interaction into an opportunity to engage, recognize, and inspire. It’s no longer a transactional conversation, but a meaningful relationship.”

Introducing a New Era of Rewarding

D’light 

An AI-driven, hyper-personalized rewards marketplace that adapts dynamically to each user’s preferences and behavior. The “Ultimate Rewards Hub” that brings together a diverse universe of rewards, from experiences, gift cards, games, and travel offers to mobile top-ups and a wide range of merchant deals, all tailored to serve different customer personas. The platform enables brands to deliver tailored reward experiences in real time, directly integrated into their campaign engines to drive retention, engagement, and higher redemption value. Far more than a traditional rewards catalogue, it’s an intelligent ecosystem designed to make every reward personal and purposeful.

D'vote 

A gamified engagement solution built around the “Everyone is a winner” concept, where every interaction becomes a moment of recognition and excitement. D’vote helps brands be visible and engage with customers where their passions lie, whether it’s sports, concerts, or TV shows, turning real-time events into rewarding experiences. Through interactive gamification, instant rewards, and audience insights, D’vote enables brands to connect and reward users at the peak of their passion, building deeper emotional loyalty and driving measurable ROI.

Shaping the Future of Loyalty

The event featured two engaging panel discussions with industry leaders who explored the rapid change in consumer needs and behaviors, and how today’s consumers increasingly connect with brands that understand and engage them on a personal level. The conversations delved into how loyalty solutions are evolving to help brands build deeper relationships with their customers, uncovering the strategies and consumer psychology that drive meaningful, long-term engagement in the modern loyalty landscape.

Strengthening Presence in Saudi Arabia

This launch marks the next phase of Dsquares’ expansion in the Kingdom, following the establishment of its GCC headquarters in Riyadh. The company continues to support leading Saudi institutions across banking, telecom, retail, and government sectors with advanced end to end loyalty strategy, infrastructure and strategic merchant partnerships.

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Banke Expands into South Africa, Solidifying Its Broader International Growth Strategy



Dubai recorded 125,538 real estate transactions amounting to AED 431 billion

South Africa itself recorded FDI inflows of $661 million in Q1 2025

Dubai, UAE – 28th October 2025 – Banke International Properties today announced the opening of its first branch in Johannesburg,  The new Hyde Park Lane office brings Banke’s international expertise closer to South African clients, offering access to real estate opportunities across the UAE and other global markets.

The move comes at a time when South African investors are increasingly active in Dubai’s thriving property market. In the first half of 2025 alone, Dubai recorded 125,538 real estate transactions worth AED 431 billion, a 26% year-on-year surge, with 58% of deals driven by international investors1. South Africans have been a visible part of this trend, drawn to Dubai’s strong yields2, averaging 6–8%, among the highest globally, and the city’s reputation as a safe haven for capital3.

“South Africa has long been one of our most engaged investor bases, with strong demand for off-plan, luxury, and secondary properties in the UAE,” said Porush Jhunjhunwala, CEO of Banke International Properties. “By establishing a local branch, we are deepening that relationship, bridging markets more seamlessly, and bringing our global real estate expertise closer to clients who are looking not only at Dubai but also the UK, India, Qatar, and beyond.”

The Johannesburg branch will deliver Banke’s complete range of services, off-plan projects, secondary sales and leasing, commercial real estate, luxury property investments, portfolio management, and cross-border transactions. South African clients will now be able to tap into Banke’s international portfolio through a local hub that combines personalized service with cultural insights drawn from the company’s diverse team.

The South Africa branch will be led by Ravikant Sharma, a seasoned real estate professional with over a decade of experience across global markets. In Dubai, Ravikant spearheaded Banke’s secondary sales and leasing division, while in Ras Al Khaimah, he successfully guided high-performing teams in both primary and secondary markets. His international background, spanning roles at Eurostar, Saregama India Ltd., iYogi, and Wipro, equips him with both a global perspective and hands-on expertise to steer Banke’s expansion into South Africa.

“Launching in Johannesburg is about more than opening a new office; it’s about creating accessibility,” added Ravikant Sharma, [title to be confirmed]. South African clients want trusted guidance in navigating both domestic and international property investments. By being here, we can meet them on their terms, offer localized insights, and connect them directly to opportunities across the UAE and other global markets.”

The expansion comes against the backdrop of deepening UAE–South Africa economic ties. Between 2014 and 2024, UAE companies invested in 28 FDI projects in South Africa, worth an estimated $23.6 billion4. South Africa itself recorded FDI inflows of $661 million in Q1 2025, underscoring renewed investor confidence5.

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