
Zoho Launches Zia Hubs to Empower MENA Businesses to Extract Intelligence from Unstructured Data
Rashad Iskandrni
New AI-powered solution turns documents, audio, and video into actionable insights—bringing advanced intelligence to businesses in the UAE, Saudi Arabia, Egypt, and across the region
Riyadh, Saudi Arabia: Zoho
Corp., a leading global technology company, today announced the launch of Zia
Hubs in the Middle East and North Africa (MENA) region, a new solution within Zoho
WorkDrive, the company’s secure
content collaboration platform that enables businesses to extract intelligence
from unstructured data and activate it across their operations. Built on Zia,
Zoho’s proprietary AI engine, Zia Hubs allows organisations to connect various
types of content—documents, audio, video, and more—to Zoho’s expansive suite of
apps for deeper insights, agentic AI capabilities, and unified, context-aware
search.
"According to IDC, 80 percent of business
data is unstructured," said Hyther Nizam, President Middle
East and Africa (MEA), Zoho.
"Most unstructured data is text-based, meaning pertinent information lives
within email conversations, social media posts, word processor documents, or
audio and video transcripts. In fast-evolving economies like those in the
Middle East, the ability to leverage AI to unlock hidden value from business
content can dramatically improve decision-making, operations, and customer engagement.
With Zia Hubs deeply integrated into our suite of apps, customers can put their
data to work in ways unmatched by any other platform,” Nizam added.
Zia Hubs is now part of Zoho WorkDrive, which gives businesses full control over what content is AI-accessible and allows them to organise team or project-specific material into dedicated “hubs". Once the content—ranging from PDFs and spreadsheets to call logs and video files—is added to a hub, Zia automatically structures it, preserving context through section headings, supporting visuals, and linked references. For audio and video content, Zia generates searchable transcripts and highlights key moments tied to relevant topics, making it easy to locate exact moments quickly.
With Zia Hubs, users can ask complex questions
and receive cited answers that span across myriad content formats. Whether a
user is referencing a legal document, financial spreadsheet, or customer
support recording, Zia’s responses link directly to the original material.
Businesses can also create automated workflows using Zoho Flow, ensuring that
the latest relevant files are consistently routed into the appropriate hubs for
ongoing analysis. Moreover, Zia Hubs supports content from third-party sources
such as DocuSign, RingCentral, and Zoom, giving teams the ability to manage and
analyse external data with the same intelligence layer.
Zia Hubs is a foundational element of Zoho's
long-term AI strategy, laying the groundwork for a future where intelligent
agents can act contextually on content across the company's entire product
suite. With full ownership of its technology stack spanning more than 55
products, Zoho is uniquely positioned to help organisations unlock deeper value
from their business content compared to competitors.
Future updates to Zia Hubs
will allow it to identify structured information within unstructured files and
trigger specialised agents tailored to specific business needs, further
utilising Zia Hubs as the central content intelligence layer that activates
AI-native workflows across the full Zoho ecosystem.
Zia Hubs will be available as part of Zoho
WorkDrive by end of Q3 2025, and would integrate fully with applications like
Zoho CRM, Zoho Desk, Zoho Projects, and Zoho Flow. Businesses in the UAE, Saudi
Arabia, Egypt, and throughout the region can take advantage of this powerful
new capability to transform content into intelligence and intelligence into
action.
Disclaimer: All trademarks, product names, and
company names cited herein are the property of their respective owners.
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About Zoho
With 55+ apps in nearly
every major business category, including sales, marketing, customer support,
accounting and back-office operations, and an array of productivity and
collaboration tools, Zoho Corporation is one of the world's most prolific
technology companies. With 100 million users around the world, across hundreds
of thousands of companies, rely on Zoho every day to run their businesses. Zoho
respects user privacy and does not have an ad-revenue model in any part of its
business, including its free products. The company is privately held and is
headquartered in Chennai, India. Additional offices are in the United States,
India, Japan, China, Canada, Singapore, Mexico, Australia, the Netherlands,
Brazil, Saudi Arabia, Qatar and the United Arab Emirates. For more information,
please visit www.zoho.com/ .