
Dubai Summer Surprises Reveals Dates For Most Value-Packed Edition Ever
Rashad Iskandrni
The city’s
ultimate programme of non-stop summer fun will deliver its most value-packed edition ever, promising a summer well spent with exclusive retail offers, unbeatable
bargains, and endless excitement for everyone from 27 June to 31 August 2025
Mega
savings will be unlocked across thousands
of things to do, see, experience, and explore across the city, bringing
endless ways for residents and visitors to enjoy incredible value for 66
non-stop days
For the first time ever in DSS history, the city's retail sector will be anchored around
three distinct shopping windows - Summer Holiday Offers, Great Dubai Summer Sale, and Back to School - to unlock brand new
offers, exclusive retail promotions, endless rewards, spectacular mall
activations, A-list concerts, world-class dining, and iconic getaways at
citywide hotels and attractions during each period
Dubai, United Arab Emirates, 22 May 2025: The highly anticipated countdown to Dubai
Summer Surprises (DSS) 2025 has officially begun! Dubai Festivals and
Retail Establishment (DFRE) will bring together the entire city like never
before for the most value-packed edition
of DSS ever, promising a summer well spent for residents and visitors
packed with thousands of things to do, see, experience, and explore from 27 June to 31 August 2025. Exceptional
savings, endless excitement, and amazing new adventures spanning 66 epic days will showcase
everything that makes Dubai a truly global, world-class, and diverse summer
family destination, making this season the best time to be in the emirate for
families, friends, couples, and residents alike.
For the first
time ever in DSS history, Dubai’s retail sector will be anchored around three distinct shopping windows: Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period will
unlock brand new offers, exclusive retail promotions, endless rewards, and spectacular mall activations, taking
the city’s retail sector to exciting new heights. This refreshed programming
will feature unforgettable experiences across exceptional shopping malls, theme parks,
attractions, hotels, as well as star-powered
performances, thrilling live
entertainment, diverse culinary
delights, enchanting experiences with everyone’s favourite Modesh, and so much more. As always,
the city’s favourite summer festival will also bring countless opportunities
for shoppers to win grand prizes in
grand raffles.
Dubai residents and visitors should mark their
calendars for renowned performers and celebrities in a showstopping line-up of
live concerts including stellar DSS
Opening Weekend celebrations from 27
to 29 June. Adding to the city’s electric energy will be the eagerly
awaited return of the Beat The Heat DXB concert
series for two epic weekends at Dubai World Trade Centre (DWTC) from 4 to 13 July, kicking off with Tul8te
and Almas on 4 July - with tickets now on sale. The jam-packed DSS
entertainment calendar will also include Jazziyat
ft. Banah at Jumeirah Zabeel Saray on 27 June, followed by Adnan Sami live at Coca-Cola Arena on
29 June, Adonis taking the stage at
Dubai Opera on 3 July, Shreya Ghoshal
live at DWTC on 19 July, and Made in
Kuwaiti theatrical play at Dubai Opera on 29 and 30 August, amongst several
other electrifying performances.
The excitement doesn’t stop there. DSS also
returns with highly awaited signature citywide experiences for every interest.
Ever-popular dining experiences like Summer
Restaurant Week from 4 to 12 July will
once again serve up delicious offers, while shoppers will find the season’s
biggest-ever shopping deals this summer with exclusive limited-time flash sales
like the 12 Hour Sale and Daily Surprises. Plus, families can
unwind with unbeatable staycation deals at citywide hotels and extended getaways at iconic attractions, perfect for creating lasting memories with
loved ones.
Several more concerts, brand-new dining experiences, exclusive retail activations, and much more
coming to DSS for the first time
ever will be announced in the coming
weeks as part of the full calendar of events, showcasing a comprehensive guide
on how to enjoy a summer well spent in Dubai.
Dubai Summer Surprises 2025 is supported by Key
Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al
Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group
(Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn
Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC,
e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the
Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
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