-extra_large.jpg)
AMWAJ Development Leads the Charge in Biodiversity with “Preserving the Pollinators of the UAE” CSR Initiative
Rashad iskandrni
Press
Release - Dubai, UAE – 20th May 2025 – AMWAJ Development, the
real estate arm of Aurora Prime Investment Group (API), is proud to lead the
Group’s latest corporate social responsibility (CSR) initiative: “YALLA BEENA!
Preserving the Pollinators of the UAE”.
Following
its entry into the market with two mid-luxury projects, AMWAJ is now entering a
new phase, developing luxury communities of higher value — starting with
its flagship project in May 2025, which marks the launch of the developer’s
third project. This initiative reflects AMWAJ’s commitment to building
with purpose, integrating environmental stewardship into the heart of its
future-facing developments.
Launched in
collaboration with Green Gardenia Landscaping and One Hive Group — the
UAE-based sustainability organisation behind Hatta Honey Hive — the YALLA
BEENA! initiative with the slogan “small wings, big purpose” seeks to
counteract the decline of pollinator populations, a growing concern amid rapid
urbanisation and climate shifts.
“Sustainability is at the heart of everything we do at AMWAJ,” said Aida Al Shehabi, Chief Operating Officer at AMWAJ Development. “This initiative reflects our broader vision to create communities that are not only intelligently designed but also environmentally responsible. Through strategic collaborations like this one, we are proving that real estate development and ecological stewardship can and must go hand in hand.”
Green Gardenia
adopted and gave a home to three native Apis mellifera hives, each housing
approximately 60,000 hardworking bees. These vibrant colonies play a vital role
in supporting the local Hatta ecosystem by pollinating native flora, enhancing
biodiversity, and helping nature thrive. Each bee can visit around 5 thousand flowers
per day, covering between 75% and 80% of our fruit and vegetables, ensuring our
food security.
“A major part of our commitment to sustainability is ensuring that our work creates meaningful value for the broader community we operate in,” said Valentina Orejuela-Correa, Sustainability Engineer at Green Gardenia Landscaping. “Our partnership with Hatta Honey, the UAE’s leading sustainable beekeeping and honey producer, reflects our responsibility to design landscapes that actively support pollinators in the city. Together, we are creating spaces that sustain biodiversity, raise awareness, and offer real solutions to protect bee populations — all while aligning with the UAE’s broader sustainability agenda.”
One Hive
Group, through its flagship environmental centre, Hatta Honey Bee Discovery Centre,
will lead the execution of the programme, delivering training, maintaining
hives and tracking biodiversity impact. A dedicated environmental symposium and
carbon footprint reporting are also in the pipeline.
“In today’s world, marketing is no longer just about visibility — it’s about values,” said Nathalie Nasr, Marketing Manager at API. “The YALLA BEENA initiative was born from the belief that even a corporate gift can be a powerful tool for change. It’s a prime example of purpose-driven marketing, where brand storytelling, environmental action, and community engagement come together. We are proud to lead with purpose and invite others to support local conservation by adopting their own hives through our collaboration with Hatta Honey.”
Aligned with
the United Nations Sustainable Development Goals (SDGs), the initiative
contributes directly to:
- SDG 13 – Climate Action
- SDG 15 – Life on Land
- SDG 4 – Quality
Education
- SDG 17 – Partnerships
for the Goals
As AMWAJ
Development evolves its vision for luxury living, this initiative reinforces
the belief that sustainability must remain central to growth, innovation, and
community building in the UAE.