Sony Future Filmmaker Awards Announce Shortlist for 2025 Edition

Sony Future Filmmaker Awards Announce Shortlist for 2025 Edition

4 May 2025 - 23:22

written : Nibras Al-arab - نبراس العرب

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Rashad Iskandrni

 


 

(Dubai United Arab Emirates, 4th May 2025) – The Sony Future Filmmaker Awards announce today the shortlist for the 2025 edition. Selected for their outstanding originality, the 30 shortlisted filmmakers across four categories – Fiction, Non-Fiction, Animation, and Student – are awarded the unique opportunity to attend a four-day immersive program behind-the-scenes at the Sony Pictures Studios in Culver City from June 2 – 5, 2025, and culminating in the Awards ceremony on June 5, 2025 where the four category winners are revealed.

 

Now in their third year, the Awards were established by Creo in partnership with Sony to nurture the filmmaking talent of tomorrow and to provide a portal into the industry for filmmakers from across the globe. Each year the shortlisted filmmakers are flown to Los Angeles for an extensive program of workshops, screenings and events, fostering talent through opportunities to expand filmmakers’ networks and giving them direct experiences right in the heart of Hollywood.

 

The 2025 shortlist was chosen from over 11,750 films submitted by more than 7,500 filmmakers across 158 countries and territories. The shortlist features a truly global panorama of filmmaking; with entries from Australia, Burundi, Chile, Colombia, Germany, India, Indonesia, Lebanon, Mexico, New Zealand, Nigeria, Portugal, Sweden, Switzerland, Taiwan, the United Kingdom and the United States. The selected works span a diverse array of stories, including a tense drama about an inmate firefighter battling parole denial amidst a historic blaze, a poignant tale of Chilean shellfish divers searching for answers about a missing relative under Pinochet’s regime, an animated fable of a piglet and a wolf forging an unlikely friendship, an elderly fieldworker outshining her AI substitute, and a stirring exploration of Australia’s First Nations using fire to renew the land.

 

The 30 shortlisted filmmakers proceed to the next stage of judging from which the four category winners will be chosen by a panel of industry leaders which includes filmmaker and writer Minhal Baig (We Grown Now, Hala, BoJack Horseman); President of 3000 Pictures Elizabeth Gabler (Where the Crawdads Sing, upcoming Klara and the Sun, Life of Pi); Academy Award®-nominated filmmaker Jason Reitman (Saturday Night, Ghostbusters: Afterlife, Juno); and award-winning theater, television and film director and Chair of the Jury Justin Chadwick (Mandela: Long Walk to Freedom, The Other Boleyn Girl, Shardlake).


 

Justin Chadwick, Chair of the Jury, says: “These 30 filmmakers don’t only tell stories—they create whole new cinematic worlds. From tales of defiance in the face of adversity, to stories of hope for our planet, the films that make up this year’s shortlist have the power to transport their audiences. Chairing this jury for the third year, I am once again deeply impressed and encouraged as we look to the future of filmmaking through the eyes of these brilliant talents.”

 

Taking centre stage at the Sony Pictures Studios’ historic Scenic Arts Building, the Awards ceremony on June 5 is hosted by Emmy-award winner Denny Directo (Entertainment Tonight), unveiling the four category winners who are awarded with cash prizes and Sony Digital Imaging equipment. The ceremony follows an extensive four-day program for the shortlisted 30 filmmakers at the iconic Sony Pictures Studios in Culver City, offering an exclusive opportunity to learn from and connect with both their peers and industry leaders. Peeling back the curtain on Hollywood’s inner workings, through sessions led by Sony Pictures executives the filmmakers dive into everything from cinematography masterclasses, to navigating talent deals, demonstrations of cutting-edge tech, and learning about the art of soundtracking a story.

 

The films and filmmakers shortlisted for the Sony Future Filmmaker Awards 2025 are:

 

FICTION

The Fiction category rewards narrative-led submissions that convey an original fictional story or event.

 

       Miguel Angel Caballero & Luis Antonio Aldana (USA), The Ballad of Tita and the Machines - In an AI-driven future, an elderly fieldworker is forced to contend with her robot substitute, but when it fails to compete with her she draws the attention of its creators.

       Ethan Evans & Jess Bartlett (UK), Outside Noise - A woman’s sleep app blurs reality and conjures a terrifying presence in her room.

       Alexis Gómez (México), Bumbumpapá - A father fights to preserve his daughter’s innocence amid the darkness and uncertainty of war.

       Meng Han Hsieh (Taiwan) & Menna Morgan (UK), The Test - A woman taking her UK citizenship tests faces hostility and micro-aggressions, escaping into her imagination to express herself.

       Irene Lopez & Robin Asselmeyer (Sweden), Killing R - In an AI-integrated future a mother fantasizes about destroying her household clone.

       Linda Ludwig (Germany) & James Curle (UK), Under the Blue - A worn out police officer on a late shift is brought in to investigate a petty crime, finding more than meets the eye.

       Andrew McGee (UK), First Sight - Luna is finally ready to re-enter the world of dating, but her reliance on her smart contact lenses takes a dark turn.

       Rossana Montoya (Colombia), My Demon - As they race to the hospital for the imminent birth of their first child, Eva and Jacobo clash over their relationship.

       Florine & Kim Nüesch (Switzerland), Marriage Unplugged - A couple’s sex robot experiment exposes hidden fractures in their marriage.

       Robin Takao D'Oench (USA), Fireline - An inmate firefighter who has been denied parole battles a wildfire while yearning to return home.

 

NON-FICTION

The Non-Fiction category awards short films that are predominantly factual in content. These can include archive footage, documentary footage, reenactments and animation.

 

       César Flores Correa (México), A Field That No Longer Smells of Flowers - In the municipality of Villa Guerrero in Mexico flower growers and their families grapple with the impact of the toxic chemicals used to cultivate the flowers.

       Will Hewitt & Austen McCowan (UK), Have You Seen The Beast? - The filmmakers probe a mysterious big cat sighting in Wales through a series of eerie local testimonies.

       Kieran Hodges (New Zealand) & Eduardo Vento (Portugal), Justice Brothers - Young surfers in Ghana help to empower local women through a surf school.

       Juliet Klottrup (UK), Travelling Home - An English Romany Traveller reflects on his heritage and the annual pilgrimage to Appleby Fair.

       Annabel Moodie (UK), Friends on the Outside - An incarcerated man finds solace in foraging and connecting to nature.

       Loic Niyonkuru & Floriane Kaneza (Burundi), Before 16 - A woman recounts her experiences raising her child after a traumatic assault at age 16.

       Stefan Pollak (UK), ALT Jay - A disabled man’s passion for CrossFit helps break barriers and create community with support from his identical twin.

       Kirsten Slemint (Australia), Burnt Country - First Nations wisdom, 65,000 years in the making, uses fire to fight fire and offers lessons for Australia’s ecological future.

       Riah Taipodia (India), Khiew Ranei (Black Clay) - A 9-year-old inherits her village’s pottery tradition, passed down through generations and carefully preserved.

       Shaquille Zaki Nathandra & Quina Qaumitaquna Mirxela (Indonesia), Tanah Kitai (Our Land) - Borneo’s Iban youth fight to preserve their land and identity against encroaching loss.

 

ANIMATION

The Animation category embraces filmmakers using stop-motion, motion graphics, computer animation, drawn-on-film, rotoscoping, experimental animation, and additional available techniques.

 

       Rich Farris (UK), From The Top - Robin grapples with letting go of her drum kit and her passion.

       Case Jernigan (USA), Noggin - Through a deeply personal narrative, the filmmaker builds ‘a memory palace of love and ink’ exploring life with multiple sclerosis.

       Santiago O'Ryan & José Navarro (Chile), Hermanos Casablanca (Casablanca Brothers) - At the height of the Pinochet dictatorship, two divers agree to help an army official in the hope of receiving information on their missing sister in return.

       Fadi Syriani & Jana Wehbe (Lebanon), The Day Vladimir Died - In Beirut, the day-to-day life of an elderly man is punctuated by grief and mourning both for lost friends and for a city undergoing rapid change.

       Leo Wright (UK), The Big Bad Wolf - Set in an industrial pig society, a wolf and a pig form an unlikely friendship, defying prejudices and the cautionary words of the age-old parable.

 

STUDENT

The Student category rewards filmmakers studying a film course at a registered institution at a diploma or degree level worldwide.

 

       Luis J. Arellano (México), Centro de Capacitación Cinematográfica. Long Journey Till Dawn - After the death of her young daughter, a grieving mother kidnaps a baby, confronting the darkness within herself.

       Muhammed Ashfaque (India),  K R Narayanan National Institute of Visual Science and Arts, URA - In Bethlehem, the unexpected arrival of Maria, a pregnant nun, into an isolated convent run by a community of elderly nuns sets off a chain of events.

       Gianfranco Fernández-Ruiz & Gus Murray (USA), American Film Institute, When Big People Lie - Eight-year-old Elvis witnesses a dramatic family shift when his mother arranges a green card marriage.

       Hayder Hoozeer (UK) & Franz Böhm (Germany), The National Film & Television School, Rock Paper Scissors - Based on a true story, a father and son in a warzone hospital face life-or-death choices as their hideout becomes increasingly compromised.

       Faith Olaewe & Doyinsola Ajayi (Nigeria), EbonyLife Creative Academy, Angel in the Stone - Shalewa, a reclusive autistic teenager, uses her metalworking skills to save her family from ruin.

 

FUTURE FORMAT

Also announced today is the winner and shortlist from this year’s Future Format competition, which champions a new generation of aspiring filmmakers by welcoming short films shot exclusively on a smartphone.

 

The winner of this year’s Future Format competition is Bijan Gashti (Islamic Republic of Iran) for Select/Or, exploring the tension between control and free will when individuals are left with a single instruction. As part of his prize, Gashti receives Sony Digital Imaging equipment and is invited to join the four-day immersive program at the Sony Pictures Studios in June. The shortlisted filmmakers for the Future Format competition are Joni Astin Ariadi (Indonesia) with Sleeping Monster, and Siwei Yu (China Mainland) with Love is the End.

 

The four category winners of the Sony Future Filmmaker Awards 2025 will be announced on 5 June 2025. For more information about upcoming announcements and to learn more about the shortlisted filmmakers, please visit sonyfuturefilmmakerawards.com.

 

 

 

2025 SHORTLIST

FICTION

 

Miguel Angel Caballero & Luis Antonio Aldana (USA), The Ballad of Tita and the Machines

 

Ethan Evans & Jess Bartlett (UK), Outside Noise

 

Alexis Gómez (México), Bumbumpapá

 

Meng Han Hsieh (Taiwan) & Menna Morgan (UK), The Test

 

Irene Lopez & Robin Asselmeyer (Sweden), Killing R

 

Linda Ludwig (Germany) & James Curle (UK), Under The Blue

 

Andrew McGee (UK), First Sight

 

Rossana Montoya (Colombia), My Demon

 

Florine & Kim Nüesch (Switzerland), Marriage Unplugged

 

Robin Takao D'Oench (USA), Fireline

 

 

NON-FICTION

 

César Flores Correa (México), A Field That No Longer Smells of Flowers

 

Will Hewitt & Austen McCowan (UK), Have You Seen The Beast?

 

Kieran Hodges (New Zealand) & Eduardo Vento (Portugal), Justice Brothers

 

Juliet Klottrup (UK), Travelling Home

 

Annabel Moodie (UK), Friends on the Outside

 

Loic Niyonkuru & Floriane Kaneza (Burundi), Before 16

 

Stefan Pollak (UK), ALT Jay

 

Kirsten Slemint (Australia), Burnt Country

 

Riah Taipodia (India), Khiew Ranei (Black Clay)

 

Shaquille Zaki Nathandra & Quina Qaumitaquna Mirxela (Indonesia), Tanah Kitai (Our Land)

ANIMATION

 

Rich Farris (UK), From The Top

 

Case Jernigan (USA), Noggin

 

 

 

Santiago O'Ryan & José Navarro (Chile), Hermanos Casablanca (Casablanca Brothers)

 

Fadi Syriani & Jana Wehbe (Lebanon), The Day Vladimir Died

 

Leo Wright (UK), The Big Bad Wolf

 

 

STUDENT

 

Luis J. Arellano (México), Long Journey Till Dawn

Centro de Capacitación Cinematográfica

 

Muhammed Ashfaque (India), URA

K R Narayanan National Institute of Visual Science and Arts

 

Gianfranco Fernández-Ruiz & Gus Murray (USA), When Big People Lie

American Film Institute

 

Hayder Hoozeer (UK) & Franz Böhm (Germany), Rock Paper Scissors

The National Film & Television School

 

Faith Olaewe & Doyinsola Ajayi (Nigeria), Angel in the Stone

EbonyLife Creative Academy

 

FUTURE FORMAT

 

Winner

Bijan Gashti (Islamic Republic of Iran), Select/Or

 

Shortlist

Joni Astin Ariadi (Indonesia), Sleeping Monster

 

Siwei Yu (China Mainland), Love is the End

 

 

 

NOTES TO EDITORS

 

For media inquiries, please contact:

Polly Brock, Hugo Ximenes (Creo) – media@creoarts.com

Steven Wilson, Kylie Elliot, Austin Good (Scenario Communications) – sffawards@scenariopr.com

 

Film press kits are available to download on press.creoarts.com.

 

Established by Creo and sponsored by Sony, the Sony Future Filmmaker Awards is a major annual awards program for short films devoted to supporting and elevating independent filmmakers and creators from across the globe. Set apart by its exceptional prize, the Awards provide successful filmmakers with invaluable opportunities in the form of a trip to Los Angeles and to the historic Sony Pictures Studios in Culver City, California, where they gain exclusive access to experts and unparalleled insight into the inner workings of the industry. Winners additionally receive cash prizes and a range of Sony Digital Imaging equipment. Free to enter, the Awards comprise four categories: Fiction, Non-Fiction, Student and Animation, and are judged by a panel of leading figures. By supporting talents in film, video and storytelling, the Sony Future Filmmaker Awards provides a gateway for the development of creative excellence. sonyfuturefilmmakerawards.com

 

Creo initiates and organizes events and programming across three key strands: photography, film and contemporary art. Since 2007 Creo’s mission has been to develop meaningful opportunities for creatives and to expand the reach of its cultural activities. Its flagship projects include the Sony World Photography Awards, Sony Future Filmmaker Awards, PHOTOFAIRS and Photo London. Working in partnership with Angus Montgomery Arts (AMA), Creo helps deliver the group’s ventures, comprising some of the world’s leading art fairs. Taking its name from the Latin for “I create,” it is in this spirit that Creo sets out to empower and give agency to creative voices. creoarts.com

 

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For more information, visit www.sonypictures.com/corp/divisions.

 

About Sony Corporation 

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of "continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges," Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: http://www.sony.net/ 

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. ​ 

 

About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.​ 

 

 

 

For media enquiries, please contact:

Srishti Soni                                                                         Ria Tharakan

Atteline DMCC                                                                   Sony Middle East and Africa FZE

Email: sony@atteline.com                                                 Email: Ria.Tharakan@sony.com

 

 

مواضيع ذات صلة

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Netflix releases the legacy trailer and key art for Squid Game Season 3 Coming June 27, 2025

Rashad Iskandrni

 

 

Netflix released the legacy trailer for Squid Game S3. This marks the final trailer to be released ahead of the season finale launching on June 27.

 

The Key Art of player 456 (Lee Jung-jae) and Front Man (Lee Byung-hun) was also released a day before the trailer. 

 

Logline:

The third and final season of Squid Game follows Gi-hun (Lee Jung-jae) after losing his best friend in the game and being driven to utter despair by The Front Man (Lee Byung-hun), who was hiding his true identity to infiltrate the game. Gi-hun persists with his goal to put an end to the game, while the Front Man continues onto his next move and the surviving players' choices will lead to graver consequences with each round. The world eagerly awaits to see the grand finale written and directed by Director Hwang Dong-hyuk, who has vowed to bring the epic story to its deserved closure. Can we hope for humanity in the cruelest of realities? Fans all over the world are counting the days until the final answer is revealed.

 

 

Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys®, becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Season 3 stars Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Jo Yu-ri, Chae Kuk-hee, Lee David, Roh Jae-won, and Jun Suk-ho, with special appearance by Park Hee-soon.

 

 

WRITER/DIRECTOR: Hwang Dong-hyuk

EXECUTIVE PRODUCER: Kim Ji-yeon, Hwang Dong-hyuk

PRODUCED BY: Firstman Studio

 

KEY CAST: Lee Jung-jae, Lee Byung-hun, Yim Si-wan, Kang Ha-neul, Wi Ha-jun, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo, Yu-ri, Won Ji-an, Lee Seo-hwan, with Gong Yoo

 

 

About Netflix:

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause and resume watching, as much as they want, anytime, anywhere, and can change their plans at any time.

 

Watch the legacy trailer لعبة الحبّار: موسم 3 | مقدمة الألعاب الختامية | Netflix

 

منذ يوم . News

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Egyptian, Chinese music shine at NMEC concert

Rashad Iskandrni

The National Museum of Egyptian Civilisation (NMEC) was filled with a vibrant atmosphere of joy and unity as Egyptian and Chinese musicians graced the stage for a special concert entitled “Conversation and Connection: Music Connects the World.”

Organised in partnership with the Chinese Cultural Centre in Cairo, the event drew guests, dignitaries, and performers from both nations in a heartwarming celebration of shared cultural heritage.



Dr. Eltaysb Abbas, CEO of the museum, spoke about the profound ties between Egypt and China, two ancient civilisations with histories stretching back millennia.

“Music is one of the most essential threads in the fabric of any civilisation,” he said.



“Through music, we express both joy and sorrow, and it plays a vital role in our traditions, rituals, and day-to-day life. Across time, music has been a key channel for human connection, weaving us together even when separated by geography or language.”

Dr. Abbas also emphasised the museum’s commitment to celebrating not just the physical artifacts of Egypt’s grand past, but the intangible cultural treasures that continue to bring people together, including music.

 “It’s every person’s right, no matter where they are, to connect through the universal language of music,” he added, highlighting the museum’s aim to foster understanding and friendship among all civilisations.



Echoing these sentiments, the Chinese Ambassador to Egypt, Liao Liqiang, lauded both nations as proud standard-bearers of civilisation, praising their mutual respect and commitment to appreciating the world’s rich tapestry of cultures.

He mentioned Chinese President Xi Jinping’s “Global Civilisation Initiative,” a call to strengthen dialogue and learning between cultures, a vision that has found a strong partner in President Abdel Fattah El-Sisi, who recently affirmed that “human civilizations are meant to complement and benefit each other, not to create conflict or war.”

 

The Ambassador also pointed to the significant role Egypt played in supporting the creation of the International Day for Dialogue among Civilisations, as well as regional cooperation through the China-Arab Centre for the Global Civilisation Initiative, in partnership with the Arab League. These joint efforts, he said, showcase the promise of collaboration in building global peace and understanding.

The evening’s performances swept the audience into a world of sound, with Egyptian and Chinese musicians enchanting listeners with both traditional melodies and modern arrangements, a reflection of how music continues to evolve and bring new generations together, blending the richness of the past with the vibrancy of the present.

On the sidelines of the event, representatives from the Chinese Culture Centre warmly showcased a variety of their activities and products, inviting guests to learn more about Chinese traditions. Adding to the vibrant atmosphere, an Egyptian tannoura performance also took place and was met with enthusiastic praise from the attendees, who were captivated by its colourful display and lively rhythms. Both highlights beautifully reflected the evening’s spirit of cultural exchange and shared appreciation.

-End-

منذ يوم . News

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Your Smartphone Camera Now Gets What You’re Looking At — and Responds

Rashad Iskandrni

 

Riyadh, Saudi Arabia – June 11, 2025 - Today’s mobile imaging goes beyond just a high-quality lens or advanced sensor — it demands seamless integration of hardware, software and AI. That’s why Samsung Electronics approaches camera innovation as a holistic system, where each advancement is supported by tightly integrated technologies. This unified vision allows Galaxy devices to continuously redefine mobile photography, empowering users to capture, create and communicate more meaningfully.

 

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

 

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, privacy is built into every layer helping to ensure that data is protected at all times.

 

Stay tuned. The camera will only get smarter — helping users capture lifes moments more vividly and make everyday experiences more seamless, personal and impactful.

 

The Ultra experience is ready to unfold.

منذ يومين . News

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flynas Celebrates Launching Direct Flights Between Jeddah and Damascus • As the 2nd route that connects Syria to Saudi Arabia.

Rashad Iskandrni


 flynas, the leading low-cost airline in the world and the best LCC in the Middle East, celebrated launching direct flights Between Jeddah and Damascus on Thursday, June 12, following the launch of Riyadh to the Syrian capital last week, becoming the first Saudi airline to connect the two countries in 12 years, further expanding its network in line with flynas growth and expansion plan, launched under the title "We Connect the World to the Kingdom," in parallel with the objectives of the National Civil Aviation Strategy to enable national air carriers to contribute to connecting KSA with 250 International destinations and to accommodate 330 million passengers and to host 150 million tourists yearly by 2030 and the objectives of the Pilgrims Experience Program (PEP) to facilitate access to the Two Holy Mosques.

An inaugural ceremony was held at King Abdulaziz International Airport in Jeddah on Thursday, June 12, attended by representatives from flynas and the Jeddah Airports Company, which manages and operates KAIA. Travelling guests on the departing inaugural flight to Damascus were welcomed with giveaways.


Resuming flights to the Syrian capital confirms flynas' commitment to strengthening air connectivity between the two brotherly nations, as the leading LCC has been a pioneer in providing air routes between the Kingdom and various Syrian cities. flynas previously operated direct flights from Riyadh and Jeddah to Damascus, Aleppo, and Latakia. 

flynas operates 139 routes to more than 70 domestic and international destinations in 30 countries with more than 2000 weekly flights and has flown more than 80 million passengers since its launch in 2007, with the aim to reach 165 domestic and international destinations within its growth and expansion plan, and in line with the objectives of Vision 2030.

Passengers traveling with flynas can book their flights through all flynas booking channels: www.flynas.com, the flynas app, the call centre (920001234), or travel agents.

منذ يومين . News

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Majid Al Futtaim and Huawei Redefine On-the-Go Shopping with Carrefour Smartwatch App

Rashad Iskandrni

 

Dubai, United Arab Emirates, June 12, 2025:  Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Huawei, a global leader in technology and innovation, to launch the Carrefour Smartwatch App on the newly released HUAWEI WATCH 5, powered by HarmonyOS. This is a bold step in reimagining the retail experience for Carrefour customers. The collaboration will bring real-time services directly to customers’ wrists, blending smart mobility, personalisation, and convenience.

Designed for the mobile-first customer, this initiative introduces a new era of on-the-go retail, where users can access Carrefour’s most essential features instantly through wearable technology. With HarmonyOS integration, the app delivers smooth, intuitive experiences that support a smarter, more connected lifestyle. The app will also allow users to track orders in real time, manage their SHARE rewards — Majid Al Futtaim’s loyalty programme in the UAE — locate nearby Carrefour branches effortlessly, and receive personalised promotions along with the latest weekly deals, all conveniently from their watch, on the go.

Günther Helm, Chief Executive Officer at Majid Al Futtaim – Retail, commented: “With the global wearable technology market projected to more than double over the next five years[1], Majid Al Futtaim believes there is an opportunity to reshape retail around evolving lifestyles with convenience at the heart of how people live, connect and shop. As we continue building a retail foundation that is truly fit-for-future, the launch of the Carrefour Smartwatch App, in collaboration with Huawei, is an important milestone. It reflects our commitment to delivering highly personalised, seamless experiences, allowing customers to interact with Carrefour in smarter, more convenient ways, whether they’re at home, on the move, or in-store. This is convenience redefined for a digital-first generation.”

William Hu, Managing Director of Huawei Consumer Business Group for Middle East and Africa Eco-Development and Operation, added: “As a global technology leader, Huawei is committed to expanding the capabilities of its ecosystem. By integrating Carrefour’s services into our HarmonyOS-powered wearables, we’re offering users across the region, smarter, more seamless daily experiences.”

The Carrefour Smartwatch App is now available on the HUAWEI WATCH 5 and will soon roll out to other Huawei smartwatch variants, including the WATCH GT 5 and WATCH GT 4, ensuring wider reach across the region.

- ENDS -

 

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

 

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

 

About Majid Al Futtaim Retail:

 

Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate operating shopping malls, communities, retail and leisure outlets, across the Middle East, Africa and Asia. The Group employs 43,000 people, with owned assets valued at US$19 billion, and has the highest credit rating (BBB) among privately held corporates in the region.

 

Majid Al Futtaim Retail holds the exclusive rights to operate Carrefour across 12 markets in the Middle East, Africa, and Asia, with a network of over 390 stores. It is also the owner and operator of HyperMax, a new grocery retail brand with 44 locations in Jordan and Oman. Additionally, the Group operates Supeco, its latest grocery retail concept—a low-cost hybrid model that combines a traditional supermarket with a wholesale warehouse—across 15 locations in Egypt, and Myli, the Group’s health and beauty brand, operating in 12 stores across Asia and North Africa.

 

To meet the growing needs of its diverse customer base and communities, Majid Al Futtaim Retail offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Majid Al Futtaim Retail provides access to an unrivalled choice of quality products, at unbeatable value for over 700,000 customers it serves daily.

 

Aligning with the Group’s commitment to support local economies, local producers and suppliers, Majid Al Futtaim Retail resources over 80 percent of its products from the region.

 

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About HUAWEI AppGallery - Top 3 App Marketplaces Globally

 

AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI’s unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience.

 

HUAWEI’s vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users’ privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.

For more information, kindly contact:

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The Lighthouse Debuts in Riyadh’s Diplomatic Quarter A Hub for Mediterranean Dining, Crafted Cocktails, and Cultural Connection

Rashad iskandrni

 

Riyadh, Saudi Arabia – 2025 – The Lighthouse, celebrated for its refined yet approachable Mediterranean dining and vibrant cultural ethos, announces the opening of its first outpost in Riyadh’s prestigious Diplomatic Quarter. This marks the brand’s highly anticipated debut in Saudi Arabia, following acclaimed venues across the UAE.

Set within the heart of Riyadh’s Diplomatic Quarter, The Lighthouse Riyadh brings the brand’s signature blend of culinary innovation, thoughtful design, and community-driven spirit to the Kingdom. The venue features a harmonious mix of indoor and al fresco spaces, designed to welcome guests from early morning breakfasts to lively evening gatherings.



Mediterranean with a Twist

The menu at The Lighthouse Riyadh is a celebration of the Mediterranean, with a focus on Eastern Mediterranean flavors. It’s a menu designed for lingering conversations and shared enjoyment, inviting guests to settle in and stay a little longer.

While mornings might begin with their Muhammarrah Eggs or a bowl of Greek Yogurt and Homemade Granoala, the all-day offering deftly transitions from day to night as the hours progress.

Guests can enjoy signature dishes such as the Truffle Rigatoni or Harissa Crusted Seabass, alongside vibrant mezze like small plates such as their Lentil Salad with pickled vegetables, Short Rib Katayefs and Chicken Musakhan Rolls. The selection of salads, sandwiches, pizzas and dessert ensures there's something for everyone, at any time.

Coffee & Mocktails

The Lighthouse Riyadh embraces coffee culture with a carefully selected range of specialty coffees that complements the dining experience, offering a caffeine-fueled journey from morning to night.

Guests can savor single-origin pour-overs, expertly prepared espresso drinks, and signature brews such as the Pistachio Frappé, the Brûléed Cappuccino or even enjoy a zero-proof Espresso Martini.

And for those who prefer to forgo the caffeine buzz, the mocktail menu is designed to offer complexity, refreshment, and a perfect pairing for the menu’s Mediterranean flavors. Highlights include Isabella – a passion fruit and pomegranate concoction,  and Rosa – a refreshing lemonade made with rose essence from Taif.



Design: Where Heritage Meets Modern Sophistication

The Lighthouse Riyadh’s interiors, designed by the renowned  London-based firm Archer Humphryes Architects with a celebrated portfolio that includes cultural hot spot Koko in Camden, the Chiltern Firehouse, and the Peninsula London, are a striking fusion of cultural heritage and modern sophistication. Drawing inspiration from the surrounding environment in DQ the design achieves a balance between timelessness and contemporary flair. The space is anchored by natural materials such as wood and lava stone, which, together with a remarkably intricate ceiling design and open kitchen layout, create a warm, inviting atmosphere grounded in craftsmanship and sustainability.

Every detail has been meticulously considered: furniture and lighting selections from Gubi, Another Country, Flos, and Serax bring elegant simplicity and sculptural presence, while a thoughtfully curated color palette adds subtle personality and depth. The environment is further enriched by original artworks from Riyadh-based multidisciplinary artist Nasser Al Mulhim, whose vibrant pieces, blending geometric and organic forms, reflect the artist’s exploration of spirituality and the human psyche.

The result is a sophisticated yet approachable setting where heritage and innovation coexist seamlessly. The design encourages guests to linger, discover, and connect, making The Lighthouse Riyadh not just a dining destination, but a cultural hub where every detail enhances the overall experience.



Community-Driven Cultural Programming

True to its roots, The Lighthouse Riyadh will host a dynamic calendar of community activations, from weekend brunches and live podcasting to evening DJ sets, transforming the venue into a social and cultural hub for the Diplomatic Quarter. This approach reflects the brand’s enduring commitment to fostering connection, creativity, and collaboration within every community it serves.

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About The Lighthouse

Established in 2017 in Dubai Design District, The Lighthouse has become a cornerstone of the UAE’s dining scene, renowned for its unique blend of casual yet refined dining. Attracting a diverse audience from the arts and culture sectors, The Lighthouse is recognized for its Mediterranean-inspired menu and relaxed, sophisticated service style.

Rooted in the spirit of Virginia Woolf and the Bloomsbury Set, The Lighthouse embodies a philosophy centered on engaging conversations and freshly prepared meals shared among friends. This ethos is reflected in every aspect of the brand, from its thoughtfully curated retail offerings to its role as a cultural hub, hosting events and a podcast that fosters collaboration and creativity.

The Lighthouse’s reach has expanded to several licensed locations under the name 'The Lighthouse Restaurant & Bar,' including Dubai Design District, Yas Bay Waterfront in Abu Dhabi, Dubai Hills, and most recently, Riyadh. Guests can enjoy a refined setting with a carefully curated selection of mocktails, cocktails, and beers. Additionally, The Lighthouse’s Catering and Events Management teams provide tailored services, ensuring each event reflects The Lighthouse’s commitment to quality and creativity.

The Lighthouse is more than just a dining destination; it is a space where food, design, and community come together, making it a distinctive venue in the region.

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