Behavioral economics of enterprise password management
Written by: Niresh Swamy, Enterprise Analyst at ManageEngine
When someone asks how you start a typical weekday, your answer likely includes the usual suspects, be it waking up, brewing coffee, or maybe even a quick scroll through the news. But almost inevitably, in the post-pandemic world where remote work has become commonplace, it also includes logging in to work.
Buried in this mundane act is a timeless truth we often overlook. It’s part of a modern ritual that every hybrid worker performs quietly, instinctively, like it's muscle memory—a ritual that organizations everywhere rely on, day in and day out, to protect their business integrity.
It’s not glamorous. It’s rarely questioned. But it defines the frontline of enterprise security: It’s the password routine.
While the password routine is something that is of importance to organizations, for employees, it is simply a part of the daily grind, an afterthought tucked between calendar invites and coffee refills, driven more by habit than by a conscious understanding of its security implications.
The subtle art of choosing a password
So, this is how it goes, right?
When you join an organization, you are added to their corporate network. Immediately, you are instructed to choose a password that you will use to log in to work, remotely or otherwise.
Now let's be honest, at this particular juncture, how many of us put the security of the organization over our everyday convenience?
Yes, there are organizational policies that demand that you choose complex passwords. But let’s face it, most of us still choose the nearest mental shortcut—the very same password we’ve used for years in other places, tweaked just enough to meet the bare minimum requirements, likely written down somewhere.
Alright, let’s say we do this for organizational routines where forgetting a password is a hassle, because there are compliance policies to navigate, reset procedures to follow, and IT support to involve. In a bureaucratic work setting like that, reusing an easy-to-remember password makes a certain kind of sense. We, however, carry the same behavior into our personal lives too, where support is limited and the consequences of a breach can be far more personal, yet we often choose convenience over security.
We know password reuse is bad. So, why do we still do it?
Organizations tend to overlook this underlying behavioral pattern and instead respond by piling on layers of compliance training and rigid security protocols over already burdensome password routines. This is because they often choose to treat password misbehavior by their workforce as a knowledge problem. They assume that if employees knew better, they'd practice better password hygiene.
That's just not it. This behavior is due to deeply hard-coded cognitive biases that drive us towards making decisions that express our wariness towards anything that falls beyond the boundaries of the familiar.
Bounded rationality
Just enough is good enough.
The concept suggests that when people are bounded by limits such as time, information, and cognitive resources, they don't seek to make the perfect decision, but rather choose to settle with a satisfactory one.
We aren’t trying to get security wrong. We are simply trying to get our job done. Managing passwords is mentally exhausting, so we settle for shortcuts like browser autofill or reused passwords. It is not laziness. It's simply an efficient trade-off in our mental cost benefit calculation.
Availability heuristic
If I remember it, it must be right.
This cognitive bias suggests that people verify the integrity or truth of something based on how easily they can recall an example or piece of information to justify it. The more recent or personal it is, the more integral or secure people feel regardless of actual evidence.
We manage passwords the same way we manage memories: by leaning on what’s easiest to recall. So, we stick with variations of the same password or reuse ones from other accounts. We don't choose these passwords because they are secure, which they aren't, but because they are cognitively available. We equate memorability with safety, even when that makes us more vulnerable.
Loss aversion
I’d rather not lose access than make it more secure.
This cognitive principle refers to the fact that people feel the pain of loss more vividly than they feel the pleasure of potential gains.
For many users, the fear of being locked out feels more immediate than the risk of a cyberattack. This anxiety drives habits like writing passwords down, reusing passwords from personal accounts, or using system defaults. It is not that people do not understand the risks. It is that the need for uninterrupted access often outweighs the promise of long-term protection.
Expecting perfect decisions from a workforce in imperfect circumstances often proves futile. If secure behavior feels like a burden, it means the system wasn’t built with people in mind. While security practices could be inculcated with a training video, the buck does not stop there.
Bridging the gap between the familiar and the secure
To truly support secure behavior at scale, organizations must take the burden of password management out of employees’ hands. Organizations need to reduce the likelihood of human error and bypass the biases that lead to password fatigue, reuse, or insecure storage. The best way to prevent risky password behavior is to remove the need for passwords altogether.
Adoption of authentication tools that allow the use of passkeys, SSO, and magic links remove the friction points where users typically falter.
Passkeys are a shift in default behavior. Instead of forcing users to recall or manage credentials, passkeys use device-bound cryptographic keys that sync securely across devices. In places where passkeys can't be applied, SSO can be enabled for cross-organzational access. SSO streamlines access across platforms with a single credential or authentication touchpoint. By centralizing login, users aren’t juggling dozens of entry points.
To further eliminate the biases that interfere with password management, organizations can take advantage of the use of passkey-enabled vaults that take away the need for password management by the individual. Once these systems are in place, organizations can then, with training that enables value-based engagement, show employees how these systems make security go hand-in-hand with productivity.
These upgrades bypass bounded rationality by removing the mental strain of managing access under pressure because the fewer decisions people need to make, the fewer chances they have to settle for whatever gets them through the day. And when there’s nothing to remember, the availability bias has no room to work its illusion. The choice disappears, therefore so does the risk. For users who fear getting locked out more than being breached, this is a shift that matters, because now they get security without sacrificing access.
So when an organization adopts such controls that take away the dependency on the user's cognitive biases, they’re not just deploying a security measure. They’re making a behavioral intervention. They’re eliminating the decision points where things go wrong, where people choose what’s easy, not what’s right.
Ensuring policy keeps pace with tech
The transition to a truly secure enterprise can’t rely on technology alone. It must also be reflected at a policy level. Traditional access sharing when it comes to privileged access to critical systems often leaves gaps. For example, in instances when there are scheduled maintenance tasks to be performed on critical domain endpoints, employees rely on shared credentials or manual approval processes, where cognitive shortcuts lead to over-permissioned accounts and stagnant access rights.
To counter this, organizations are increasingly turning to passwordless access sharing through privileged access management solutions. These solutions streamline the process by automatically granting, revoking, and auditing access based on predefined policies. PAM solutions ensure that every access is just in time and precisely scoped, removing the need for human intervention.
Yet, even the best technical solutions can’t overcome a misaligned policy.
In this context, artificial intelligence steps in as a crucial enabler at the policy layer. IT administrators who are meant to supervise privileged access are also human and also go through similar cognitive biases, which would allot access based on previous instances. However, sometimes privileged users might have permissions that they have never used, which might slip under the radar, leading to standing privileges.
When artificial intelligence is introduced at this juncture to suggest dynamic privileged access policies based on real-time risk assessments and to detect anomalous behavior, it tends to these unnecessary cognitive interferences.
Recognizing the absurdity in enterprise password management
In The Myth of Sisyphus, Albert Camus tells an absurd story of a man condemned to push a boulder uphill forever, only to watch it roll back down each time. Camus uses this image to explore how, even in repetitive and seemingly meaningless tasks, we search for purpose.
In many ways, our daily interactions with security protocols, be it passwords, login prompts, phishing drills, and compliance checklists, feel a lot like Sisyphus' burden. We're expected to stay alert, follow a growing list of rules, and keep up with our actual work. But people don’t function well under constant pressure. Over time, fatigue kicks in, habits take over, and we look for workarounds, not because we don’t care, but because it’s human nature.
The solution is not to add more complexity; it's to rethink the system. Tools like passkeys, SSO, PAM, and AI do not just improve security. They’re philosophical corrections. They relieve the individual of this absurdity. In doing so, the boulder vanishes, and what remains is a system designed to reflect the reality of people's thought processes and cognitive capacities.
-END-
مواضيع ذات صلة
LEEJAM SPORTS AND SURJ SPORTS INVESTMENT SIGN MOU TO DRIVE GROWTH ACROSS SAUDI’S SPORTS SECTOR
• Collaboration spans facility operations, co-investment, sponsorship, data and technology, grassroots engagement, and content
• Landmark partnership leverages Leejam’s national footprint and SURJ’s sports IP to unlock value across Saudi’s sports sector
• Supports Vision 2030 ambitions to grow physical activity and expand the sports economy
Riyadh, 30 July 2025: Leejam Sports Company, Saudi Arabia’s leading network of sports and fitness centers and a publicly listed company, and SURJ Sports Investment, the Kingdom’s leading sports investment company, today announced the signing of a Memorandum of Understanding (MoU) to accelerate growth and innovation across the Kingdom’s dynamic sports ecosystem, particularly in fitness and community engagement.
Signed by Abdulelah Al-Nemr, CEO of Leejam Sports Company, and Danny Townsend, CEO of SURJ Sports Investment, the agreement reflects a shared ambition to elevate sports participation, scale innovation, and expand access to world-class fitness experiences, and activate new models of community engagement and wellness innovation in line with Saudi Vision 2030 goals to build a more active, inclusive, and healthier society.
The agreement outlines a broad framework for collaboration across six key areas: stadia and fitness facility operations, co-investment in sports properties, sponsorship and brand engagement, community activation and mass participation, data and technology integration, and co-creation of content and media production.
Abdulelah Al-Nemr, Board Member and CEO of Leejam Sports Company, said: “This MoU marks a pivotal step in Leejam’s journey to further solidify our role as a catalyst for Saudi’s wellness transformation. Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute meaningfully to the Kingdom’s socioeconomic goals. We look forward to harnessing our national footprint and digital platforms to scale this collaboration across communities and sports disciplines.”
Danny Townsend, CEO of SURJ Sports Investment, said: “Leejam’s scale and expertise in fitness and wellness make them a natural partner as we continue to grow Saudi Arabia’s sports ecosystem. This MoU reflects our shared commitment to participation, performance, and innovation, and to unlocking opportunities that go beyond traditional investment models. From stadiums to digital assets, and from community challenges to elite content, we’re excited to explore how we can bring the power of sport closer to more people across the country.”
As Saudi Arabia’s largest and most trusted network of fitness centers, operating under the “Fitness Time” brand, Leejam brings unparalleled market reach and operational capabilities. Through this partnership, Leejam will assess opportunities to operate or support fitness and wellness zones within SURJ-backed facilities, and to activate programming aligned with SURJ’s investments in major sports events and leagues. The MoU also covers exploratory co-investment models in sports IP, as well as leveraging Leejam’s national footprint to scale SURJ-led activations and co-host fitness activations that promote grassroots participation in SURJ priority sports.
Additional areas of focus in the MoU include sponsorship engagement opportunities, ranging from access to Leejam facilities and athlete visibility within gym environments to joint sports promotion campaigns and sponsorship for SURJ-owned IP.
A core pillar of the partnership includes data and technology collaboration, enabling both entities to share insights on performance metrics, gym technologies, and digital engagement tools, as well as co-development of short-form and live fitness content across platforms.
This announcement comes at a time of rapid progress for Saudi Arabia’s sports sector. Nearly 50% of Saudis are now engaged in weekly physical activity, up from just 13% in 2015, while the number of multi-sport clubs has surged from 9 to 126, and sports federations have tripled to reach 98.
Women’s participation in sport in Saudi Arabia has seen extraordinary growth, with a 149% increase since 2015 and more than 330,000 registered female athletes today.
منذ 59 دقيقة . News
Al Fardan Exchange Deepens Ties with Pakistani Community in the UAE via Upgraded Consulate Centre
• Upgraded consulate reopens with self-service kiosk and customer engagement centre powered by Al Fardan Exchange to better serve Pakistani residents in the UAE
• Remittances from the Pakistani community in the UAE will exceed $7 billion in 2025
29 July 2025, Dubai, United Arab Emirates: Al Fardan Exchange, one of the UAE’s most trusted and long-standing financial services providers, has supported the renovation and infrastructure upgrades of the Consulate General of Pakistan, Dubai. As part of this enhanced experience, the consulate now features a dedicated Customer Engagement Centre powered by Al Fardan Exchange. This joint effort is designed to enhance the consular experience while bringing trusted financial services closer to an estimated 1.6 million Pakistani nationals residing in the UAE.
The newly launched centre includes an on-site self-service kiosk that allows customers to track remittances in real time, conduct digital transactions, and check exchange rates instantly, providing a seamless and convenient experience within the premises. With the consulate serving thousands of visitors daily, this embedded touchpoint delivers critical financial access and convenience to the customers.
His Excellency Hussain Mohamed, Consul General at Consulate General of Pakistan, Dubai stated that: “We are sincerely grateful to Al Fardan Exchange for their generous support in enhancing the Pakistan Consulate’s infrastructure. This partnership not only reflects our shared commitment to serving the Pakistani community but also opens new opportunities for improved service and financial inclusion. With over 2,000 people visiting the Consulate daily, this new Customer Engagement Centre will play a vital role in connecting our citizens to secure, efficient, and trusted financial solutions. We look forward to continuing this meaningful collaboration in the years to come.”
Hasan Fardan Al Fardan, CEO at Al Fardan Exchange, said: "We are proud of the deep relationship we share with the Pakistani community, a bond built over five decades of trust. For generations, millions of customers from Pakistan have chosen Al Fardan Exchange as their trusted partner to send their hard-earned money home. This Customer Engagement Centre reflects our ongoing commitment to support them with utmost care, security, and reliability. We are honoured to strengthen this connection and carry it forward for years to come."
The launch comes amid rising remittance flows, with UAE-based Pakistanis sending over USD 6.7 billion in 2024. That number is expected to surpass USD 7 billion in 2025, reaffirming the UAE’s role as one of the top global sources of remittances to Pakistan. Between July 2024 and May 2025 alone, Pakistanis in the UAE remitted over $754 million, making the UAE the second-largest source of remittances to Pakistan globally, after Saudi Arabia.
As part of Al Fardan Exchange’s omnichannel ecosystem, which includes over 90 branches and the AlfaPay mobile app, the centre embodies the brand’s mission to meet customers wherever they are - in person, online, or on the go.
منذ يوم . News
Last Chance to Join V5 First Pioneers Program and Experience the HONOR Magic V5
Last Chance to Join V5 First Pioneers Program and Experience the HONOR Magic V5
Exclusive Program Offers Early Access to the World’s Thinnest and Lightest Inward-Folding Smartphone to Date Before Official Launch
HONOR, a global leading AI device ecosystem company announces that registration for the exclusive V5 First Pioneers program is closing soon. This is the final opportunity for select users to experience the world’s thinnest and lightest inward-folding smartphone to date, the HONOR Magic V5, ahead of its regional launch. Interested participants are urged to act quickly to secure their spot in this limited-access program.
Strong Community Engagement Through the V Future Pioneer Program
The V Future Pioneer program began with the launch of the HONOR Magic V2, where it received great positive feedback from early adopters who were eager to explore the future of foldable smartphones. Encouraged by this strong response, the program continued during the HONOR Magic V3 launch, receiving over 3,000 registrations, a clear sign of the growing interest in HONOR’s foldable technology.
As a human-centric brand, HONOR designed the program to foster meaningful engagement and direct conversation with users. This initiative built a close connection between HONOR and its users, allowing early adopters to be part of the innovation process. Their feedback and participation played an important role in improving the foldable experience and shaping the direction of future products.
Building on Proven Success: A Legacy of Innovation and Rapid Growth
HONOR’s foldable journey in the Middle East & Africa region has been marked by extraordinary milestones, reflecting strong market demand and user enthusiasm. The transition from HONOR Magic Vs to HONOR Magic V2 saw an exceptional growth, a testament to the breakthrough appeal of HONOR’s foldable design. This momentum continued with the thinnest and lightest AI foldable smartphone at that time HONOR Magic V3 launch, which achieved a further 61% growth over HONOR Magic V2, reflecting HONOR’s leadership in
the category.
Introducing the HONOR Magic V5: The World’s Thinnest and Lightest Inward-Folding Smartphone to Date
The newly launched HONOR Magic V5, the world’s thinnest and lightest inward-folding smartphone to date, sets a new benchmark in slim design, intelligent AI, and battery innovation. Measuring just 8.8mm thick and weighing only 217g, it combines sleek engineering with powerful performance.
At its core is MagicOS 9.0.1, featuring HONOR’s advanced AI agent, which enables users to complete everyday tasks with ease. From searching, creating presentations and writing code to booking taxis, sharing files, accessing live camera feeds, and even screen sharing, all can be done through simple voice or text commands. The HONOR Magic V5 also debuts the industry’s leading 5820 mAh silicon-carbon battery, delivering outstanding energy density and power efficiency in a slim, foldable form.
How to Participate
Users interested in joining the V5 First Pioneers program are invited to register through the official signup portal through the link.
Submissions will be accepted to 2nd August 2025. After the registration period closes, HONOR will review applications and contact the selected participants. Those chosen will receive the HONOR Magic V5 device, along with full guidance and support throughout the testing program.
About HONOR
HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.
For more information, please visit https://www.honor.com or follow us on:
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For press enquiries, please contact:
Yasmeen Hinnawi
HONOR PR Manager – KSA
Email: Yasmeenhinnawi@honor.com
منذ يومين . News
Huawei and Saudi Arabia’s Ministry of Communications and Information Technology Inaugurate Future Skills Center to Support 2030 Digital Transformation Agenda
Huawei and the Ministry of Communications and Information Technology (MCIT) reinforced their commitment to empowering national talent and advancing Saudi Arabia’s digital transformation agenda with the grand opening of the Future Skills Center in Riyadh.
The ceremony was attended by high-level dignitaries, including H.E. Haytham AlOhali, Vice Minister of Communications and Information Technology; and H.E. Chang Hua, Ambassador of the People's Republic of China to Saudi Arabia; Eng. Murhaf Bin Mohammed Al-Madani, Assistant Minister for Development and Transformation at the Ministry of Education; Eng. Mansour bin Saleh Al-Qurashi, Deputy Minister of Communications and Information Technology for International Cooperation and Partnerships; Safa Al-Rashed, Deputy Minister of Future Jobs and Capabilities; as well as Liam Zhao, Chairman of the Board for Huawei Saudi Arabia.
The Center stands as an evolution of the successful ‘Future Space’ exhibition that opened in 2022 by Huawei and in collaboration with the Saudi Space Commission (SSC). The largest of its kind outside China, the Future Space exhibition showcases advanced technologies such as autonomous driving, 3D printing and brainwave robot control. It has welcomed more than 35,000 visitors since opening its doors to the public and has offered more than 270 training sessions to more than 10,000 participants in three years.
Commenting on the inauguration, H.E. Haytham AlOhali, Vice Minister of Communications and Information Technology, said: “Enhancing digital capabilities is a pivotal element in developing human capital and a fundamental driver of growth in the technology and economic sectors. The Future Skills Center contributes by providing an advanced training environment focused on developing digital skills in modern technologies, keeping pace with the rapid technological advancements and achieving the objectives of Vision 2030.”
The launch follows Huawei and MCIT’s joint announcement at the 2025 LEAP Summit earlier this year to expand the Future Space exhibition into a broader Future Skills framework. Now, the Future Skills Center has been redesigned as a dynamic hub for skill-building, technological exploration, and hands-on innovation. It offers immersive learning experiences in next-generation technologies including Artificial Intelligence (AI), 5G, and smart applications across various industries and communities.
Speaking on the newly launched center, H.E. Chang Hua, Ambassador of the People's Republic of China to Saudi Arabia, said: “This initiative stands as a powerful example of the deepening cooperation between China and Saudi Arabia across the fields of innovation, education, and technology. The Future Skills Center reflects our shared belief in the importance of knowledge exchange and capacity building to drive sustainable growth. China and Saudi Arabia have a rich history of collaboration, and we will continue to partner to build a strong digital future here in Saudi Arabia.”
For his part, Liam Zhao, Chairman of the Board at Huawei Saudi Arabia, said: “When we first opened Future Space three years ago, our aim was to inspire a new generation of Saudi innovators. Since then, that inspiration has evolved into real momentum. We witness a remarkable drive here to learn about emerging tech, and this aligns fully with one of Huawei’s core priorities – to develop local talent and expand access to digital skills. With the launch of the Future Skills Center, we are deepening our commitment to create more value and accelerate Saudi’s digital future.”
The newly inaugurated Future Skills Center is aligned with the national strategy to build a digitally enabled society and develop a competitive knowledge-based economy. It will provide training, certifications, and real-world application scenarios that strengthen local capabilities and inspire future innovators.
منذ يومين . News
Alkhabrat Aluwla Announces Strategic Partnership with the China-Arab Investment Center to Enhance Economic and Technological Integration
28 In a strategic move aimed at opening new horizons for international investment and cooperation, Alkhabrat Aluwla Company has announced the signing of a strategic partnership with the China-Arab Investment Center. This partnership is part of both parties’ efforts to strengthen integration in the fields of technology, investment, and cross-border trade, with Riyadh serving as the starting point.
The partnership comes at a critical time, as the world witnesses rapid economic transformations that demand smart alliances and cross-cultural integration. Alkhabrat Aluwla, with its diversified portfolio spanning technology, marketing, consulting, commercial agency services, and international trade, will leverage this agreement to expand its regional and global presence by capitalizing on the vast network of relationships held by the China-Arab Investment Center across Asian and Arab markets.
Dr. Mohammed Al-Arab, CEO of Alkhabrat Aluwla, stated:
“We are not merely looking for partners, but for those who possess the vision and boldness to write new chapters in the story of smart economics. Our partnership with the China-Arab Investment Center is a qualitative step toward creating true investment integration that reflects our ambition to be a force for change in the Arab and Asian economic landscape.”
Mr. Mohammed Al-Hulal, CEO and co-founder of Alkhabrat Aluwla Added :
“Forming an alliance with an investment center of the scale and depth of the China-Arab Investment Center reflects our belief in the necessity of expanding our sphere of influence and strengthening smart institutional work. We believe this collaboration will be a turning point that enables us to deliver solutions beyond expectations and unlock new markets for our partners and clients.”
The partnership is expected to result in the launch of innovative initiatives, including joint technology and investment projects, training and qualification platforms, and a series of economic events aimed at promoting the concept of “cross-border alliances” in a rapidly evolving investment environment.
Ms. Angelina Li, President of the China-Arab Investment Cooperation Center, stated that this strategic partnership represents a pivotal step in keeping pace with global trends and advancing Sino-Arab relations from “energy connectivity” to “integrated cooperation across the industrial value chain.”
Supported by a high-efficiency, multifunctional digital trade platform, the partnership aims to deliver comprehensive digital solutions in areas such as economic trade, green industry investment, digital infrastructure, logistics, supply chain finance, consulting, and commercial cooperation.
In addition, periodic events—such as the China-Arab Investment Summit and Expo—will contribute to supporting Saudi Vision 2030 for sustainable development. As the Arabic proverb says, “If you want to go fast, go alone; if you want to go far, go together.” In facing the complexities of the global economic landscape, challenges can only be turned into opportunities through joint efforts.
منذ يومين . News
Sony INZONE and Fnatic Team Up for an Immersive Fan Experience at the 2025 Esports World Cup
Saudi Arabia’s gaming market surpassed 7.88 billion SAR in 2024, highlighting the region’s status as one of the world’s fastest-growing gaming hubs
• Fnatic Meet & Greet events were held at the Esports World Cup and in-store at Sony World, Granada Mall, Riyadh
• Fans can experience INZONE x Fnatic co-branded gear first-hand, including the INZONE H5/H9 wireless headset, and INZONE M10S gaming monitor
(Riyadh, Saudi Arabia, 24 July 2025) – Sony Middle East and Africa collaborated with Fnatic, one of the world’s leading esports organisations, to deliver an immersive, fan-first experience at the 2025 Esports World Cup in Riyadh.
With Saudi Arabia's gaming market surpassing 7.88 billion SAR in 2024 and esports alone generating over SAR 83.28 million , this event further elevated the region's gaming boom. From 8–13 July 2025, fans visited the INZONE x Fnatic booth at the Content Creator Park to meet their players including Jake ‘Boaster’ Howlett, Austin ‘Crashies’ Roberts, Kajetan ‘ Haremski, Timofey ‘Chronicle’ Khromov, and Emir Ali ‘Alfajer’ Beder. Visitors also tried cutting-edge gaming gear while being part of this rapidly expanding global phenomenon.
The Sony INZONE booth offered fans an exclusive meet-and-greet opportunity with Fnatic’s team, alongside exciting giveaways and interactive gaming zones.
Beyond this, gaming enthusiasts had the chance to experience the INZONE range, including the newly launched INZONE M10S gaming monitor along with the INZONE H5 and INZONE H9 wireless headset, all developed in close collaboration with Fnatic’s pro players. These products are built for competitive performance, designed to deliver next-level audio and visual fidelity for both casual and elite gamers. The Fnatic team currently uses these peripherals in training and competition.
Product Highlights
• INZONE M10S gaming monitor – tailored for low-latency, fast refresh gameplay, enhanced picture settings preferred by pros.
• INZONE H5/H9 wireless headsets – feature immersive 360° spatial audio and up to 32‑hour battery life, ideal for long competitive sessions.
The activation showcases Fnatic and Sony INZONE’s ongoing commitment to delivering premium experiences for the gaming community across the region. Following the announcement of a multi-year global partnership in June 2023 , combining Fnatic’s elite esports heritage with Sony’s innovation in high-performance gaming technology.
Jobin Joejoe, Managing Director, Sony Middle East and Africa said: “With more than 33 million gamers across the GCC, and nearly 62% of the total gaming population in Saudi Arabia. This experience taps into a deeply passionate and fast‑growing audience, creating this memorable experience allows fans to engage with the Fnatic Team in a real gaming environment”
Sam Mathews, Founder & CEO, Fnatic added: “We’ve always believed in being right where our fans are, and this partnership with Sony INZONE is all about creating special moments that bring us closer together. We’re proud to be here in Riyadh, connecting with our fans in t .”
In addition to the booth at the Esports World Cup, fans in Riyadh also had the chance for an exclusive meet and greet with the Fnatic Valorant Team at Sony World, Granada Mall, Riyadh, on July 10th. This in-store experience allowed fans to test the Inzone range and meet their favourite players all while exchanging tips and tricks with their fellow players.
The collaboration took place alongside Fnatic’s participation in the Valorant tournament, part of the Esports World Cup’s debut of Riot Games’ flagship tactical shooter, where 16 top teams battled live on a Local Area Network (LAN) in front of fans for a SAR 4.69 million prize pool.
منذ 4 أيام . News