-extra_large.jpg)
Tourism leaders at ATM outline the investment strategies powering MiddleMiddle East growth
·
The
high-level panel discussion explored how diversified, inclusive and
forward-thinking investments are shaping the future of tourism in the Middle
East
·
Representatives
from Hilton and Therme Dubai shared valuable insights on the Global Stage on
the opening day of Arabian Travel Market (ATM)
Dubai,
United Arab Emirates, 29 April 2025: Tourism and investment leaders have gathered at
Arabian Travel Market (ATM) this week to discuss the critical role of strategic
investment in unlocking the Middle East’s full tourism potential. During a
session held yesterday on the event’s Global Stage, a high-level panel explored
how government policies, innovative development and strong public-private
collaboration are accelerating sustainable tourism growth across the region.
According
to the World Trade Organisation (WTO), a sustainable tourism framework takes
full account of its current and future economic, social and environmental
impacts, addressing the needs of visitors, the industry, the environment and
host communities. As the Middle East continues to evolve
into one of the world’s fastest-growing tourism hubs, the panellists agreed
that the diversification of tourism offerings is essential for long-term
sustainability.
During the discussion, the panel emphasised that in order to attract a wider range of visitors and meet the evolving demands of global travellers, the region must continue to incorporate a variety of experiences, with strategic diversification not merely a choice but a vital component for continued growth.
Irina
Matei, CEO of Therme Dubai, which is set to
be the world’s tallest wellbeing resort, said: “We have been fortunate to
partner with Dubai Municipality to bring wellbeing to the forefront of the
national agenda. Our vision is to democratise wellbeing, transforming it from a
luxury to a necessity, which is accessible to all. Government strategies in the
region are already ahead of the curve, prioritising inclusivity and long-term
impact.”
From
large-scale infrastructure investment to mega-events like the FIFA World Cup
and Expo 2020 Dubai, tourism leaders underlined how hosting these events in the
region is creating a ripple effect across the travel and tourism sector,
boosting tourism numbers from international visitors, who are experiencing the
Middle East for the first time.
Guy
Hutchinson, President MEA at Hilton, said: “The
Middle East is one of the fastest-growing regions for Hilton in the world and
is a blueprint for how to develop a sustainable tourism infrastructure. The UAE
has gone from developing a tourism industry to exporting its strategy to the
world. In the Middle East, there is strong demand across multiple segments,
which generates growth for companies like Hilton. Across the region, we’re seeing
tourism infrastructure supercharging growth, driven by strong policy frameworks
and coordinated public-private partnerships.”
The
session also examined the importance of integrated policy, private sector
engagement, and a shared commitment to sustainable development. “Success comes
when airlines, governments, and the tourism sector work together in a
structured and strategic way,” Hutchinson added. “It’s this alignment
that drives transformation on a national and regional level.”
Tomorrow,
the Global Stage will host ATM’s first Influencer Networking session. Held in collaboration
with NaviSavi the session is designed to foster meaningful connections and provide
influencers with the opportunity to engage directly with leading brands and
destinations, opening new avenues for collaboration.
ATM
continues at the Dubai World Trade Centre until 1 May. Held in conjunction with Dubai World Trade Centre, ATM
2025’s strategic partners include Dubai’s Department of Economy and Tourism
(DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels
& Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.
-Ends-
For more information, log on to wtm.com/atm/en-gb.html.
Now in its 32nd
year, Arabian Travel Market (ATM) is the leading
international travel and tourism event in the Middle East for inbound and
outbound tourism professionals. Held annually at the Dubai World Trade Centre,
ATM 2024 spanned 12 halls, making it the largest edition to date. With over
48,000 attendees and more than 35,000 visitors, including over 2,550 exhibitors
and representatives from over 161 countries during last year's show, ATM
remains a pivotal gathering for the global travel and tourism industry. Arabian
Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place
from 28 April to 1 May 2025, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian
Travel Week is a week-long festival
of events from 28 April to 4 May, alongside Arabian Travel Market 2025.
Providing a renewed focus for the Middle East’s travel and tourism sector, it
includes the all-New Business Events @ATM focusing on MICE, Start-Up
Competition, influencers’ events, GBTA Business Travel Forums, and ATM Travel
Tech. It also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX
is a global leader in events and exhibitions, leveraging industry expertise,
data, and technology to build businesses for individuals, communities, and
organisations. With a presence in 25 countries across 42 industry sectors, RX
hosts approximately 350 events annually. RX is committed to creating an
inclusive work environment for all our people. RX empowers businesses to thrive
by leveraging data-driven insights and digital solutions. RX is part of RELX, a
global provider of information-based analytics and decision tools for
professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX
is a global provider of information-based analytics and decision tools for
professional and business customers. RELX serves customers in more than 180
countries and has offices in about 40 countries. It employs more than 36,000
people over 40% of whom are in North America. The shares of RELX PLC, the
parent company, are traded on the London, Amsterdam and New York stock
exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New
York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) portfolio comprises leading travel
events and online portals across four continents. The events are:
WTM London is the world’s most
influential travel & tourism event for the global travel community. The
show is the ultimate destination for those seeking a macro view of the travel
industry and a deeper understanding of the forces shaping it. WTM London is where
influential travel leaders, buyers and high-profile travel companies gather to
exchange ideas, drive innovation, and accelerate business outcomes.
Next event: 5 to 7 November 2024 at ExCel London.
WTM Latin America takes place annually in the
city of São Paulo and attracts around 20,000 tourism professionals during the
three-day event. The event offers qualified content together with networking
and business opportunities. In this its ninth edition – there have been eight
face-to-face events along with a 100% virtual one, which was held in 2021 – WTM
Latin America continued to focus on effective business generation, and achieved
the advance booking of six thousand meetings that were held between buyers,
travel agents and exhibitors in 2022.
Next event: 14 to 16 April 2025 – Expo Center Norte, SP, Brazil.
WTM
Africa launched in 2014 in Cape Town,
South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique
pre-scheduled appointments, an increase of more than 7% compared to 2019 and
welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: 9 to 11 April 2025 – Cape
Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a
virtual hub packed to the seams with interesting content, industry news and
insights, and the opportunity to hear from experts on a variety of topics in
our new monthly webinar series. All with the aim to keep all of us in the
travel and tourism industry connected. ATW Connect focuses on inbound and
outbound markets for general leisure tourism, luxury travel and the
MICE/business travel sector as well as travel technology.
WTM
Global Hub, is
the WTM Portfolio online portal created to connect and support travel industry
professionals around the world. The resource hub offers the latest guidance and
knowledge to help exhibitors, buyers and others in the travel industry face the
challenges of the global coronavirus pandemic. WTM Portfolio is tapping into
its global network of experts to create content for the hub. https://hub.wtm.com/