ATM 2025 opens tomorrow, uniting travel professionals from over 166 countries

ATM 2025 opens tomorrow, uniting travel professionals from over 166 countries

28 April 2025 - 15:50

written : Nibras Al-arab - نبراس العرب

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·        ATM 2025 set to break records with over 55,000 visitors at the Dubai World Trade Centre

·        A truly global event, 67% of exhibitors at ATM represent international markets

·        ATM Travel Tech has expanded this year to reflect the industry’s growing reliance on technology, and IBTM@ATM, a new event feature for the business events industry, will make its debut

 

Dubai, United Arab Emirates, 27 April 2025: The 32nd edition of Arabian Travel Market (ATM) will open tomorrow at Dubai World Trade Centre, bringing together more than 2,800 exhibitors and over 55,000 travel professionals from 166 countries.  Underscoring the growing importance of ATM in the global tourism landscape, international exhibitors account for 67% of companies showcased at the event, while the Middle East comprises 33% of exhibitors this year.  

 

Based on the theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, ATM 2025 explores how the future of tourism will be shaped by connectivity across borders, industries and communities.  The event will focus on how connectivity enables a more sustainable, inclusive, and globally integrated travel industry, an idea that will be explored across the show floor, from the insightful ATM Conference to targeted networking sessions.


Danielle Curtis, Exhibition Director for the Middle East, Arabian Travel Market, said: "ATM 2025 is on track to break records in terms of both attendance and exhibitor participation. This week, we look forward to welcoming travel professionals from all travel sectors and verticals, including the leisure, business events, luxury and corporate travel sectors.

To accommodate the growing interest in ATM, we have added two additional halls this year and will deliver the ATM Conference Programme across three dynamic content stages - the Global Stage, Future Stage and Business Events Stage. I’m particularly looking forward to IBTM@ATM, a dedicated business events zone, and ATM Travel Tech, which highlights the transformative role of technology in shaping the future of the industry.”

Asia stands out as the fastest-growing region at ATM, with exhibitor participation rising by an impressive 20% year-on-year. This growth has been driven by factors including enhanced regional connectivity and strengthened ties with international markets. ATM will feature a diverse range of Asian destinations, including Japan, Macao, the Maldives, Mauritius, South Korea, Thailand, India, Indonesia, Malaysia and the Philippines highlighting the region’s increasing influence in global travel.

 

As India’s tourism industry achieves notable growth, the country’s presence at ATM has increased by 30% this year, driven by a strong presence from exhibitors including the regional tourism boards from Goa, Karnataka, Madhya Pradesh and Uttar Pradesh and airline carriers such as Air India and Air India Express.

 

International markets account for over 52% of visitor registrations, with UAE and GCC visitors contributing significantly to the total figures, accounting for 48%. The top five registered international markets for ATM 2025 are India, Egypt, UK, Türkiye and USA, underscoring the event’s wide-reaching appeal across key global markets.  

 

Philip M. Barnes, Chief Executive Officer, Rotana said, “Once again Rotana is delighted to be the official registration partner for ATM. As a home grown brand, Rotana views ATM as an exciting opportunity to showcase the region, and our strong partnerships within the industry.”



 

Reflecting the travel industry’s total convergence with technology and innovation, ATM Travel Tech is larger than ever, with an increase of over 23% in the number of products presented at the event. A rapidly growing segment running parallel to ATM, ATM Travel Tech offers insights into the innovative technologies shaping the travel and hospitality sector, features thought-provoking discussions on the Future Stage, and will span both Hall 1 and Za’abeel Hall 3 at this year’s event.

 

On the opening day of ATM, Cassie Kozyrkov, CEO of Kozyr and a globally renowned speaker in AI and Google’s first Chief Decision Scientist, will lead an insightful session on the Future Stage, entitled “AI adoption: From Buzzwords to Business Strategy”, she will explore why organizations struggle with AI adoption, identify the biggest challenges in the field, and discuss the implications of AI for the future.




 

ATM Travel Tech will house the new Start-Up and Innovation Zone, which will showcase the next wave of travel pioneers and feature an immersive VR experience that promises to provide visitors with a new perspective on the possibilities within the industry. For the fourth consecutive year, ATM will host the Start-Up Pitch Battle, spotlighting the most innovative minds in the Middle East.

 

A significant highlight of ATM 2025 is the launch of IBTM@ATM, a dedicated zone to connect business event buyers with a wide range of exhibitors, including venues and hotels, convention bureaus, tourism boards, airlines and more. At the heart of this new feature is the Business Events Stage, which will host a series of insightful sessions throughout the show, exploring strategies to unlock growth and opportunities in business events and corporate travel.

 

More than a networking event, the renowned ATM Conference will deliver the latest industry insights from over 200 experts across three content stages - the Global Stage, the Future Stage, and the Business Events Stage.

 

Tomorrow’s highlights on the Business Events Stage include a formal welcome from Senthil Gopinath, CEO, International Congress and Convention Association (ICCA). This will be followed by a session on how global events and festivals drive socio-economic growth, which will feature speakers from the International Congress and Convention Association (ICCA), Dubai Department of Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, the Ras Al Khaimah Tourism Development Authority and International Association of Professional Congress Organisers (IAPCO).

Also on the Business Events Stage, the Arabia China Tourism (MICE) Forum will feature panellists from China’s outbound travel businesses and MENA DMCs, discussing the latest trends in Chinese outbound travel and the growing interest of Chinese visitors in MENA and beyond for both business and leisure.

Meanwhile, experts from Booking.com, dnata Travel Group and Airbnb will gather on the Future Stage to outline the microtrends redefining travel. On the Global Stage, senior representatives from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre Hospitality and RAK properties will outline how top hoteliers in the region are transforming their brands to deliver meaningful, immersive experiences

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners are the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

 

For more information and to register your interest in attending ATM 2025, visit https://www.wtm.com/atm/en-gb/enquire.html.

 

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For more information, log on to wtm.com/atm/en-gb.html.

 

Now in its 32nd year, Arabian Travel Market (ATM) is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. Held annually at the Dubai World Trade Centre, ATM 2024 spanned 12 halls, making it the largest edition to date. With over 48,000 attendees and more than 35,000 visitors, including over 2,550 exhibitors and representatives from over 161 countries during last year's show, ATM remains a pivotal gathering for the global travel and tourism industry. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

 

ATM takes place from 28 April to 1 May 2025, Dubai World Trade Centre, Dubai

https://www.wtm.com/atm/en-gb.html    

 

Arabian Travel Week is a week-long festival of events from 28 April to 4 May, alongside Arabian Travel Market 2025. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes the all-New Business Events @ATM focusing on MICE, Start-Up Competition, influencers’ events, GBTA Business Travel Forums, and ATM Travel Tech. It also features ATM Buyer Networking and a series of country forums.

 

https://www.wtm.com/arabian-travel-week/en-gb.html     

 

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.


About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

 

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

 

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

 

Latest event: 4 to 6 November 2025 at ExCel London.

http://london.wtm.com/

 

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

 

Next event: 13 to 15 April 2026 – Expo Center Norte, SP, Brazil.

http://latinamerica.wtm.com/

 

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

 

Latest event: 9 to 11 April 2025 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

 

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

 

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

 

مواضيع ذات صلة

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AgraME Becomes GROWTECH. MIDDLE EAST, Uniting Regional Legacy with Global Agri-Tech Power


 

Dubai, UAE, 9 December, 2025- After establishing itself as the GCC's most trusted agricultural trade platform for the past 17 yearsAgraME (Agra Middle East)the Middle East's longest-running agriculture, animal, and aquaculture farming exhibition, announces its rebranding as GROWTECHMIDDLE EAST. This strategic integration of its services into one unified platform alongside GROWTECHANTALYA and GROWTECH. JAKARTA elevates the event's mission to connect agricultural innovators across continents. 

 

Commenting on the strategic vision behind the rebrand, Ahmed Khalil, Portfolio Director, said"The evolution to GROWTECH. MIDDLE EAST represents the natural next step in our journey to serve the agricultural community. We're not changing who we are; we're amplifying our impact by connecting our region's producers with the best innovations from around the world. Our 17-year legacy of trust and results remains the foundation, but now we're building something even more powerful: a truly global platform for agricultural advancement that serves the unique needs of the Middle East while opening doors to international markets and partnerships.

 

This growth is fully aligned with our One Informa commitment: one unified vision, one global standard, and one integrated ecosystem that strengthens every event across our portfolio.

 

With GROWTECH. MIDDLE EAST, we’re scaling not just agriculture, but all three core pillars of the food production ecosystem: Agriculture, Animal Health, and Aquaculture, ensuring each sector gains the visibility, expertise, and global collaboration it deserves."

 

The formal partnership was celebrated through a Memorandum of Understanding (MoU) signing ceremony at the GROWTECHANTALYA 2025which took place on 19 November 2025 at the ANFAŞ Expo Center in Türkiye.

 

The integration capitalizes on GROWTECH. MIDDLE EAST (Formerly AgraME’s) deep understanding of GCC market dynamics and established relationships with regional governments and agricultural authorities, combined with GROWTECH. ANTALYA's expertise in greenhouse technologies, plant breeding, and sustainable farming innovations. These exhibitions together have attracted over 40,000 agricultural professionals annually and facilitated millions of dollars in trade agreements. 

 

GROWTECHANTALYA has established itself as the world's largest greenhouse technologies trade fair, consistently breaking attendance and participation records. The 2024 edition brought together 684 exhibitors from 31 countries,with 39,575 agricultural professionals, with international visitors making 42of the total attendance. The 2025 editionis expected to host over 700 exhibitors from 36 countries and welcome more than 40,000 visitors.

 

While GROWTECH. MIDDLE EAST (Formerly AgraME)has built exceptional expertise in agriculture, horticulture, animal, and aquaculture sectors, addressing the unique livestock and aquatic farming needs of the GCC region, the integration with GROWTECH. dramatically expands the product portfolio. The unified platform will now offer a complete 360-degree view of agricultural technology, incorporating greenhouse systems, irrigation innovations, seed development, plant nutrition, and precision agriculture solutions that have made GROWTECH. ANTALYA famous worldwide.

 

The inaugural edition of GROWTECHMIDDLE EASTunder its new brand identity will take place on September 8-10, 2026, in Dubai, UAE. The three-day format offers ample opportunity for meaningful business discussions, product demonstrations, and knowledge exchange. 

 

Engin Er, Exhibition Director, GROWTECH. ANTALYA and JAKARTA said"We are pleased to introduce the GROWTECH. brand to the Middle East, a region with tremendous potential for agricultural innovation and growth. The integration allows us to extend our mission of connecting agricultural professionals to new markets. We look forward to contributing our expertise in greenhouse technologies, sustainable practices, and startup innovation to create exciting opportunities for the GCC agricultural community and beyond.

 

The transformation of AgraME into GROWTECH. MIDDLE EAST marks a pivotal moment in the evolution of agricultural technology exchange in the GCC region. By uniting proven regional expertise with established global exhibition leadership, this partnership creates unprecedented opportunities for agricultural professionals, technology providers, investors, and policymakers to collaborate on solutions that address food security, sustainability, and economic development challenges facing the Middle East and the world.

 

For more information, visit the GROWTECHMIDDLE EAST website for exhibitor opportunities, visitor registration, and updates on conference programming. 

 

منذ 3 أيام . News

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155 Participants from 37 Nations Gather for the World’s Largest Sailing Championship for Persons with Disabilities


Official Opening Ceremony Under the Patronage of H.H. Sayyid Azzan bin Qais Al Said

Mussanah, 2 December 2025 – The Wilayat of Mussanah is set to host tomorrow (Wednesday) the world’s largest and most significant sailing championship dedicated to persons with disabilities, as the inaugural 2025 World Sailing Inclusion Championships officially opens at the Mussanah Sailing School, Barceló Mussanah Resort. The ceremony will be held under the patronage of H.H. Sayyid Azzan bin Qais Al Said, President of the Oman Olympic Committee, in the presence of senior officials, sports leaders and participating delegationsand coincides with the United Nations International Day of Persons with Disabilities.

This inaugural edition marks the biggest participation ever recorded in a sailing event for personswith disabilities, bringing together 155 sailors from 37 nations. The unprecedented turnout reflects the rapid global growth of inclusive sailing and reinforces the Sultanate of Oman’s standing as a leading host of major international sporting events.

The championship will feature competitions in four boat classes: the one-person Hansa 303 and two-person RS Venture Connect, plus ILCA 6s for intellectually impaired athletes, and FarEast28Rs for visually impaired athletes.

Oman will be represented by seven sailors from Oman Sail’s SailFree programme, run in collaboration with bp Oman and the Oman Paralympic Association. In the RS Venture event, the teams of Hassan Al Lawati & Zaher Al Atbi and Adel Al Siyabi & Al Ghaliya Al Jabri will join 28 other teams in a fleet racing format competition. In the One-Person Inclusive category, using a fleet of Hansa 303 boats, Omani sailors Ali Al Ghusaini, Sultan Al Wahaibi, and Malik Al Qurtubi will compete alongside 35 athletes from around the world.

Over the past three days, World Sailing organised a dedicated Emerging Nations Programme (30 November – 2 December), designed to enhance coaching capabilities, improve sailors’ technical skills and support countries in developing national inclusive sailing structures. The programmecombined theory and practical workshops, reflecting growing global commitment to advancing Para and inclusive sailing.

Hannah Stodel, World Sailing’s Para Sailing Manager, expressed her delight at the launch of the championship, saying: “This inaugural edition represents a historic milestone for inclusive sailing and reinforces the message that sailing is a sport for everyone. The enthusiasm from sailors worldwide has been remarkable. The training programme also highlighted the promising potential of emerging nations, and it will undoubtedly contribute to the long-term growth of inclusive sailing globally.”

Maryam Al Jadidi, Senior Project Manager at Oman Sail and the event project manager, emphasized the national significance of the event, stating: “We are fully prepared to launch this historic championship, which carries a powerful human message of empowerment and inclusion. Our teams have worked tirelessly over recent months to ensure the highest organisational and technical standards. We aim to deliver an exceptional experience for all delegations, blending fair competition, cultural exchange and showcasing Oman’s outstanding tourism attractions.”

Alongside the racing, a series of cultural and tourism activities will be offered. International delegations will enjoy curated excursions showcasing Oman’s natural and heritage treasures across Muscat, the Damaniyat Islands, Rustaq and Nizwa—providing athletes with a rich cultural experience in addition to competition.

A Race Village will also be inaugurated, featuring local businesses, SMEs and homegrown crafts that celebrate Omani heritage. This initiative supports the local community while strengthening the connection between sports, tourism and the economy in line with Oman Vision 2040.

Official racing begins on 4 December and continues until 8 December, followed by the Closing Ceremony and awards presentation under the patronage of H.E. Dr. Laila Ahmed Al Najjar, Minister of Social Development, marking the conclusion of a week filled with sporting excellence and inspiring human stories.

The championships are powered by Oman Sail and Oman Maritime Sports Committee andsupported by World Sailing’s global partners Musto and Kuehne+NagelStrategic Partners the Ministry of Heritage and Tourism, the Ministry of Culture, Sports and Youth, Experience Oman, and the Al Batinah South Governorate; and Bronze Partners Barceló Mussanah Resort, OXY Oman, Visit Oman, Tanuf, and Mazoon Dairy.

Mussanah Sailing School previously hosted the 2022 RS Venture Connect World Championship, the first dedicated Para sailing event in Oman, and is officially accredited as a Category A High-Performance Centre by the Asian Sailing Federation—affirming its readiness to host world-class events.

Read more about the World Sailing Inclusion Championships here


 

 

Note to Editors: 

Schedule

 

30 November

Inclusive Development Program (IDP) Coaching

Clinic day 1

Registration

Measurement and Classification

1 December

Inclusive Development Program (IDP) Coaching

Clinic day 2

Registration

Measurement and Classification

Ant-Doping Workshop

2 December

Inclusive Development Program (IDP) Coaching

Clinic day 3

Registration

Measurement and Classification

3 December

Oman Tour

Sailors Forum

Opening Ceremony

4 December

Team Leader/ Coaches Briefing

Racing

5 December

Team Leader/ Coaches Briefing

Racing

6 December

Team Leader/ Coaches Briefing

Racing

7 December

Team Leader/ Coaches Briefing

Racing

8 December

Team Leader/ Coaches Briefing

Racing

Closing Ceremony

 

About Oman Sail: 

Operating under Oman Tourism Development Company, Oman Sail is tasked with rekindling the country’s maritime eminence, promote the Sultanate around the world through sailing, contribute to the sustainable prosperity of the nation and provide long-term learning opportunities for the youth. Since 2008, Oman Sail has built a solid foundation around Sailing, Tourism, Commerce, Health and Environment, all underpinned with competency-based development for its workforce. Committed to offering both men and women equal opportunities to learn, Oman Sail’s programmes focus on nurturing young talent to develop the sailing champions of tomorrow, increasing revenue in the tourism, activity and experiential learning markets and gaining prominent international exposure for the country. The company has a strong track record in delivering a portfolio of events across the Sultanate to showcase Oman’s natural beauty, tourism potential, the people’s hospitality, and the infrastructure readiness for business opportunities. More information can be found on www.omansail.om

 

منذ 3 أيام . News

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Yerevan to Launch Festive Season with Christmas Tree Lighting on 14 December


 

Dubai, UAE, December 2025: Armenia’s festive season will officially begin on 14 December, when Yerevan’s Christmas tree lights up the city centre and signals the start of one of the most atmospheric periods of the year. The ceremony opens weeks of celebrations leading up to Armenian Christmas on 6 January, a time when the capital takes on a cinematic glow.

 

Each December, Yerevan transforms into a winter postcard. Streets lined with warm golden lights reflect against crisp evening skies, while the city’s cafés and restaurants release the unmistakable aromas of traditional soups, spiced teas, slow-cooked meats and festive pastries. Visitors wander through Republic Square and the surrounding boulevards, where live music, seasonal markets and cultural performances draw crowds into the heart of the celebrations.

 

The Tourism Committee noted that the Christmas period brings together rich traditions and a vibrant atmosphere, positioning Armenia as an increasingly attractive winter destination for regional travellers. Entry is visa-free for UAE and Saudi citizens and residents, making festive travel to Yerevan seamless.

 

 

 

 

Yerevan is also easily accessible throughout the season, with many direct flights including from Dubai, Abu Dhabi, Sharjah, Kuwait, Doha and Beirut, providing convenient routes for visitors looking to experience the city’s winter charm, culinary flavours and Christmas atmosphere.

 

The 14 December tree lighting ceremony remains one of the landmark moments of the season, inviting guests to step into a vibrant cityscape filled with culture, hospitality and festive spirit.

 

This December, a new story unfolds just three hours away, in the heart of Armenia.

 

For more information and travel inspiration, visit the official Armenia Travel website (armenia.travel/).

 

 

About Armenia

Armenia, a country nestled in the Caucasus region, is a land of captivating landscapes, rich history, and warm hospitality. This hidden gem offers a diverse array of experiences, from natural splendour to ancient treasures, modern adventures, and culinary delights. It offers four seasons – snowy winters, warm springs, sunny summers, and colourful autumns. From relaxing experiences to thrilling adventures, it offers something for every type of traveller.

منذ 3 أيام . News

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Finastra’s Saudi Arabia Reimagine Banking Forum spotlights innovation, trust, and AI in a Vision 2030 financial landscape



Riyadh, Saudi Arabia – December 12, 2025 – Finastra, a global leader in financial services software, brought together regulators, banks, fintechs, and technology leaders at the Saudi Arabia Reimagine Banking Forum in Riyadh to examine how the Kingdom’s financial sector can accelerate innovation while protecting trust, resilience, and customer value under Vision 2030.


The forum featured perspectives from regional and global experts, including Rudy Kawmi, Vice President for Middle East, Africa and Asia Pacific, Universal Banking at Finastra, along with senior leaders such as Abdulkarim Alsowaygh, Head of Advisory Services at TechArch, and Aymen Belhedi, Digital and Technology Transformation Leader at KPMG Middle East.


As the conversation turned to how banks can turn ideas into action, Finastra shared perspectives based on its long-standing work with financial institutions in the Kingdom., where it has supported banks since the early nineties through local expertise, established relationships and ongoing investment. The company referenced the role of modern core platforms like Essence,  in supporting agility, compliance and customer-centric design. Finastra also noted its more than xx decades of experience in Saudi Arabia, where it continues to support banks through local expertise, established relationships and ongoing investment.  Finastra Essence was also recognized as a Leader for the 2nd consecutive time in the Gartner®️ Magic Quadrant™️ for Retail Core Banking Systems, Europe., 


Across three panel discussions – Banking Today: Delivering delight in a hyper competitive world, Banking Tomorrow: Innovation, agility and relevance, and Practical AI: Leveraging AI for profit, safely and securely – speakers shared practical strategies to balance regulatory expectations, customer needs, and technology adoption.


Key insights from the Saudi Arabia Reimagine Banking Forum include:


Innovation anchored in trust and compliance

Panelists agreed that innovation in Saudi banking must begin with trust. Cybersecurity, regulatory alignment and security maturity were described as non-negotiables, not afterthoughts. Speakers highlighted the role of the Saudi Central Bank (SAMA) in setting clear guardrails through initiatives such as API-driven banking frameworks and the Regulatory Sandbox, enabling banks and fintechs to experiment in controlled environments while protecting consumers and financial stability.


From product proliferation to precision, lifestyle-integrated banking

The discussion underlined a shift from launching more products to delivering precise, contextual experiences. Banks in Saudi Arabia are under pressure to evolve from traditional service providers into lifestyle platforms that integrate payments, credit and everyday services into the digital journeys customers already use. With the risk of banking drifting into a utility model, where providers are interchangeable, panelists called on institutions to differentiate through relevance, immediacy and purposeful design, not just scale.


Ecosystem orchestration as the new competitive edge

Speakers stressed that no institution can innovate in isolation. Banks that act as ecosystem orchestrators, curating fintech, technology and cybersecurity partners while owning the “trust layer”, are better positioned to deliver new propositions quickly. Internal teams, advisors and partners form a single value chain. The conversation moved beyond capability lists toward how those capabilities are combined, governed and brought to market at speed.


Data and AI turning trusted information into intelligence

Data was described as a critical and often underused asset. Panelists highlighted that the real opportunity lies not in collecting more data but in converting trusted data into actionable intelligence. In this context, AI and generative AI can help banks move from reactive service models to proactive, personalized engagement, provided governance keeps pace. With the right tools and controls, small teams can now deliver improvements in productivity and customer experience that previously required much larger workforces.


Practical, ethical AI with humans firmly in the loop

The AI discussion focused heavily on ethics, explainability and human oversight. Panelists warned against black-box systems in areas such as credit decisions and collections, where AI outcomes directly affect people’s lives. They emphasized the need to identify and address bias in training data and to keep humans accountable for final decisions. AI was positioned as a powerful tool to automate repetitive tasks, assist agents and accelerate analysis, while freeing people to concentrate on higher value work.


Technology is available, but adoption remains gradual

Speakers noted that while the technology to support next-generation services is already in place, adoption timelines can vary. Some innovations introduced in pilot phases have taken time to progress to full rollout, reflecting the sector’s careful approach to implementation. The discussion highlighted opportunities for continued progress in areas such as real time, transparent cross-border payments and fully digital account opening that reduces the need for in-branch processes.


Across all sessions, there was a consistent message: Saudi Arabia is setting a high bar for responsible innovation by combining a progressive regulator, a clear national agenda and banks that are re-architecting for trust, speed and inclusion. The future of banking in the Kingdom will belong to institutions that innovate boldly, design for resilience, and earn customer trust every day.

منذ 3 أيام . News

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Dubai’s 2025 Real Estate Market Defined by Lifestyle-Led Demand and Diverse Global Buyer Activity



The UAE recorded AED 431 billion in real estate transactions, across 125,538 deals in H12025

Total real estate sales surpassed AED 559.4 billion by October 2025

Dubai’s population is estimated to reach 5.3 million 


Dubai, UAE – 10 December 2025 – Banke International Properties released its year-end analysis of Dubai’s residential market, highlighting the behavioural shifts, buyer profiles, and community trends that shaped 2025, and what these patterns signal for 2026. The findings point to a market driven more than ever by end-user priorities, global investor diversity, and community-centric decision making.

The year saw significant activity from GCC, Indian, UK and European buyers, contributing to sustained momentum across both off-plan and secondary segments. With over AED 431 billion recorded across 125,538 deals in H1 2025 alone. By October 2025, total real estate sales had already surpassed AED 559.4 billion, reflecting continued confidence from both end-users and international investors as the city’s population and economic diversification accelerated .


Dubai maintained its position as one of the world’s most attractive and resilient property markets. Families remained drawn to villa and townhouse communities such as Dubai Hills Estate, Arabian Ranches, Tilal Al Ghaf and Mudon, prioritizing space, school access and lifestyle infrastructure. Investors continued to target high-yield apartment corridors, including JVC, Dubai Marina, Business Bay and JLT, encouraged by stable rental returns and consistent occupancy.

Dubai’s long-term demand trajectory remains strong, supported by sustained expatriate inflows and expanding economic sectors. According to the Dubai Urban Master Plan 2040, the city’s population is projected to reach 5.8 million residents by 2040, reinforcing long-term housing requirements across both established and emerging communities .

“2025 was the clearest indication yet that Dubai has entered a new era of real estate maturity. These decisions are being shaped by lifestyle, long-term value, and real demand rather than short-term speculation,” said Porush Jhunjhunwala, CEO of Banke International Properties. “Families are choosing communities that offer schools, green spaces, retail, and accessibility, while investors are gravitating toward developments with proven rental depth and stable yields. What we are seeing is not a spike in activity; it is the formation of a more balanced, fundamentals-driven market. Heading into 2026, the shift from momentum to sustainability will create opportunities across both districts and the upcoming corridors that are now benefiting from infrastructure, connectivity, and the UAE’s long-term economic agenda.”


We saw that ff-plan launches continued to dominate activity, especially in areas such as Dubai Creek Harbour, Dubai South, JVC, Arjan and new phases of MBR City, due to the support by flexible payment structures and other accessible price points. In Q3 2025, we also saw sustained off-plan momentum and high absorption across major master-developments .


Looking ahead, industry expectations point to a significant wave of new handovers through 2026, which may introduce pricing recalibration in mid-market levels. It is estimated that in 2026, we could see one of the largest delivery pipelines in recent years, supported by active off-plan launches through 2023–2025.


Demand fundamentals remain strong, underpinned by continued population inflows, expatriate residency reforms, and national strategies such as We the UAE 2031 and the Dubai Urban Master Plan 2040, both emphasizing sustainable growth, liveability and housing diversification.

منذ 3 أيام . News

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Five Short Films from Netflix & AFAC’s Women in Film Program Screened at the Red Sea International Film Festival



[Jeddah, Saudi Arabia – 9 December 2025]: Netflix and the Arab Fund for Arts and Culture (AFAC) celebrated the screening of the Women in Film: Bring Your Story to Life program’s films at the Red Sea International Film Festivals. The films were screened as part of The Red Sea: New Vision strand, dedicated to films that stand out for their fresh cinematic vision and compelling exploration of unique themes.

The Women in Film program, launched through a partnership between AFAC and Netflix, supported 20 emerging women filmmakers from Saudi Arabia, the UAE, Egypt, Jordan, and Kuwait. Over a five-month period, participants received hands-on mentorship in writing, directing, producing, cinematography, and editing while working in teams to develop and produce their short films with dedicated $25,000 production grants.

“Supporting women to tell their stories, with confidence in their own artistic vision, is essential to building a more dynamic and representative film ecosystem in the Arab world. Through this partnership with Netflix, we were able to provide emerging filmmakers with the mentorship, resources, and freedom of expression that lie at the heart of AFAC’s mission. The screening of their films at the Red Sea International Film Festival is a testament to what happens when independent voices are nurtured and given room to flourish”, stated Rima Mismar, AFAC’s Executive Director.

Throughout the program, participants worked closely with industry mentors through workshops and a structured production process that included post-production work completed in Saudi Arabia. The Red Sea International Film Festival amplified this effort by offering a platform for the filmmakers to present their work and take an important step in their careers. 

Pelin Mavili, Director of Global Affairs at Netflix for Middle East, North Africa and Türkiye, added: “The Netflix Fund for Creative Equity, reinforces our commitment to empowering emerging talent and amplifying new voices across the region. This initiative provides rising filmmakers the platform and support to bring their stories to life, and seeing their films included at the Red Sea International Film Festival makes us proud. The positive reflections from the industry has reinforced the importance of nurturing the next generation of storytellers. Our collaboration with AFAC continues to open pathways for fresh voices and a more inclusive creative landscape in Saudi Arabia and across the Arab world.”

The selected five short films screened from the ‘Women in Film’ program are Jareesh Salam, Somewhere Else, Of Burning Memories & Wounds, No Land in Sight, and Cleanse the Streets. Each film brought forward authentic storytelling and explored distinctive themes. The screening in the festival offered the aspiring filmmakers a valuable opportunity to present their work to industry professionals and connect directly with producers, editors, and key decision-makers.

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