
ATM 2025 opens tomorrow, uniting travel professionals from over 166 countries
·
ATM
2025 set to break records with over 55,000 visitors at the Dubai World Trade
Centre
·
A
truly global event, 67% of exhibitors at ATM represent international markets
·
ATM
Travel Tech has expanded this year to reflect the industry’s growing reliance
on technology, and IBTM@ATM, a new event feature for the business events
industry, will make its debut
Dubai, United Arab Emirates, 27 April 2025: The 32nd edition of Arabian Travel
Market (ATM) will open tomorrow at Dubai
World Trade Centre, bringing together more than 2,800 exhibitors and over
55,000 travel professionals from 166 countries. Underscoring the growing importance of ATM in the
global tourism landscape, international exhibitors account for 67% of companies
showcased at the event, while the Middle East comprises 33% of exhibitors this
year.
Based on the theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, ATM 2025 explores how the future of tourism will be shaped by connectivity across borders, industries and communities. The event will focus on how connectivity enables a more sustainable, inclusive, and globally integrated travel industry, an idea that will be explored across the show floor, from the insightful ATM Conference to targeted networking sessions.
Danielle Curtis, Exhibition Director for the Middle East, Arabian
Travel Market, said: "ATM 2025 is on track
to break records in terms of both attendance and exhibitor participation. This
week, we look forward to welcoming travel professionals from all travel sectors
and verticals, including the leisure, business events, luxury and corporate
travel sectors.
To accommodate the growing interest in ATM, we have added two
additional halls this year and will deliver the ATM Conference Programme across
three dynamic content stages - the Global Stage, Future Stage and Business
Events Stage. I’m particularly looking forward to IBTM@ATM, a dedicated
business events zone, and ATM Travel Tech, which highlights the transformative
role of technology in shaping the future of the industry.”
Asia stands out as the fastest-growing
region at ATM, with exhibitor participation rising by an impressive 20%
year-on-year. This growth has been driven by factors including enhanced
regional connectivity and strengthened ties with international markets. ATM
will feature a diverse range of Asian destinations, including Japan, Macao, the
Maldives, Mauritius, South Korea, Thailand, India, Indonesia, Malaysia and the
Philippines highlighting the region’s increasing influence in global travel.
As India’s tourism industry achieves notable growth, the country’s
presence at ATM has increased by 30% this year, driven by a strong presence
from exhibitors including the regional tourism boards from Goa, Karnataka,
Madhya Pradesh and Uttar Pradesh and airline carriers such as Air India and Air
India Express.
International markets account for over 52% of visitor registrations,
with UAE and GCC visitors contributing significantly to the total figures,
accounting for 48%. The top five registered international markets for ATM 2025
are India, Egypt, UK, Türkiye and USA, underscoring the event’s wide-reaching
appeal across key global markets.
Philip M. Barnes, Chief Executive Officer, Rotana said, “Once again Rotana is delighted to be the official registration partner for ATM. As a home grown brand, Rotana views ATM as an exciting opportunity to showcase the region, and our strong partnerships within the industry.”
Reflecting the travel industry’s total convergence with technology
and innovation, ATM Travel Tech is larger than ever, with an increase of over 23%
in the number of products presented at the event. A rapidly growing segment
running parallel to ATM, ATM Travel Tech offers insights into the innovative
technologies shaping the travel and hospitality sector, features
thought-provoking discussions on the Future Stage, and will span both Hall 1
and Za’abeel Hall 3 at this year’s event.
On the opening day of ATM, Cassie Kozyrkov, CEO of Kozyr and a globally renowned speaker in AI and Google’s first Chief Decision Scientist, will lead an insightful session on the Future Stage, entitled “AI adoption: From Buzzwords to Business Strategy”, she will explore why organizations struggle with AI adoption, identify the biggest challenges in the field, and discuss the implications of AI for the future.
ATM Travel Tech will house the new Start-Up and Innovation Zone,
which will showcase the next wave of travel pioneers and feature an immersive
VR experience that promises to provide visitors with a new perspective on the possibilities
within the industry. For the fourth consecutive year, ATM will host the Start-Up
Pitch Battle, spotlighting the most innovative minds in the Middle East.
A significant highlight of ATM 2025 is the launch of IBTM@ATM, a
dedicated zone to connect business event buyers with a wide range of exhibitors,
including venues and hotels, convention bureaus, tourism boards, airlines and more.
At the heart of this new feature is the Business Events Stage, which will host
a series of insightful sessions throughout the show, exploring strategies to
unlock growth and opportunities in business events and corporate travel.
More than a networking event, the renowned ATM Conference will deliver the latest industry insights
from over 200 experts across three content stages - the Global Stage, the
Future Stage, and the Business Events Stage.
Tomorrow’s highlights on the Business Events Stage include a formal welcome
from Senthil Gopinath, CEO, International Congress and Convention Association
(ICCA). This will be followed by a session on how global events and festivals drive socio-economic growth, which will feature speakers from the International Congress and Convention Association (ICCA), Dubai
Department of Economy and Tourism, the Abu Dhabi Department of Culture and
Tourism, the Ras Al Khaimah Tourism Development Authority and International
Association of Professional Congress Organisers (IAPCO).
Also on the Business Events Stage,
the Arabia China Tourism (MICE) Forum will feature panellists from
China’s outbound travel businesses and MENA DMCs, discussing the latest trends
in Chinese outbound travel and the growing interest of Chinese visitors in MENA
and beyond for both business and leisure.
Meanwhile, experts from
Booking.com, dnata Travel Group and Airbnb will gather on the Future Stage to outline
the microtrends redefining travel. On the Global Stage, senior
representatives from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre
Hospitality and RAK properties will outline how top hoteliers in the region are transforming their brands to
deliver meaningful, immersive experiences
Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic
partners are the Dubai Department of Economy and Tourism (DET), Destination
Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official
Hotel Partner; and Al Rais Travel, Official DMC Partner.
The latest ATM news stories are
available at https://hub.wtm.com/category/press/atm-press-releases/.
For more information and to register
your interest in attending ATM 2025, visit https://www.wtm.com/atm/en-gb/enquire.html.
-Ends-
For more information, log on to wtm.com/atm/en-gb.html.
Now in its 32nd
year, Arabian Travel Market (ATM) is the leading
international travel and tourism event in the Middle East for inbound and
outbound tourism professionals. Held annually at the Dubai World Trade Centre,
ATM 2024 spanned 12 halls, making it the largest edition to date. With over
48,000 attendees and more than 35,000 visitors, including over 2,550 exhibitors
and representatives from over 161 countries during last year's show, ATM
remains a pivotal gathering for the global travel and tourism industry. Arabian
Travel Market is part of Arabian Travel Week. #ATMDubai
ATM takes place
from 28 April to 1 May 2025, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian
Travel Week is a week-long festival
of events from 28 April to 4 May, alongside Arabian Travel Market 2025.
Providing a renewed focus for the Middle East’s travel and tourism sector, it
includes the all-New Business Events @ATM focusing on MICE, Start-Up
Competition, influencers’ events, GBTA Business Travel Forums, and ATM Travel
Tech. It also features ATM Buyer Networking and a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX
RX
is a global leader in events and exhibitions, leveraging industry expertise,
data, and technology to build businesses for individuals, communities, and
organisations. With a presence in 25 countries across 42 industry sectors, RX
hosts approximately 350 events annually. RX is committed to creating an
inclusive work environment for all our people. RX empowers businesses to thrive
by leveraging data-driven insights and digital solutions. RX is part of RELX, a
global provider of information-based analytics and decision tools for
professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX
is a global provider of information-based analytics and decision tools for
professional and business customers. RELX serves customers in more than 180
countries and has offices in about 40 countries. It employs more than 36,000
people over 40% of whom are in North America. The shares of RELX PLC, the
parent company, are traded on the London, Amsterdam and New York stock
exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New
York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
World Travel Market (WTM) portfolio comprises leading travel
events and online portals across four continents. The events are:
WTM London is the world’s most
influential travel & tourism event for the global travel community. The
show is the ultimate destination for those seeking a macro view of the travel
industry and a deeper understanding of the forces shaping it. WTM London is where
influential travel leaders, buyers and high-profile travel companies gather to
exchange ideas, drive innovation, and accelerate business outcomes.
Latest event: 4 to 6 November 2025 at ExCel London.
WTM Latin America takes place annually in the
city of São Paulo and attracts around 20,000 tourism professionals during the
three-day event. The event offers qualified content together with networking
and business opportunities. In this its ninth edition – there have been eight
face-to-face events along with a 100% virtual one, which was held in 2021 – WTM
Latin America continued to focus on effective business generation, and achieved
the advance booking of six thousand meetings that were held between buyers,
travel agents and exhibitors in 2022.
Next event: 13 to 15 April 2026 – Expo Center Norte, SP, Brazil.
WTM
Africa launched in 2014 in Cape Town,
South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique
pre-scheduled appointments, an increase of more than 7% compared to 2019 and
welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Latest event: 9 to 11 April 2025 – Cape
Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a
virtual hub packed to the seams with interesting content, industry news and
insights, and the opportunity to hear from experts on a variety of topics in
our new monthly webinar series. All with the aim to keep all of us in the
travel and tourism industry connected. ATW Connect focuses on inbound and
outbound markets for general leisure tourism, luxury travel and the
MICE/business travel sector as well as travel technology.
WTM
Global Hub, is
the WTM Portfolio online portal created to connect and support travel industry
professionals around the world. The resource hub offers the latest guidance and
knowledge to help exhibitors, buyers and others in the travel industry face the
challenges of the global coronavirus pandemic. WTM Portfolio is tapping into
its global network of experts to create content for the hub. https://hub.wtm.com/