
TIME Hotels to reveal bold growth strategy with 12 new openings by Q1 2026 during Arabian Travel Market
The hospitality
company will launch new brands and properties in Saudi Arabia, Tanzania,
Morocco, and the Indian Ocean
The company
to showcase expanded portfolio at Arabian Travel Market, which takes place from
28 April – 1 May
Dubai,
United Arab Emirates, 25 April 2025: TIME Hotels, the UAE-born hospitality brand, is
accelerating its global growth with bold expansion plans unveiled ahead of
Arabian Travel Market 2025. With a strategic focus on high-growth markets, the
company aims to open 12 new properties across Saudi Arabia, Tanzania, Morocco,
and the Indian Ocean by Q1 2026, and is targeting an ambitious milestone of 100
hotels within the next five years, cementing its position as a regional
powerhouse in the hospitality sector.
The
announcement follows confirmation that TIME Hotels strategic global expansion
will see the launch of two new hospitality brands HALO by TIME, the company’s
upscale brand and VIVI by TIME, a newly launched lifestyle brand, will debut in
the Maldives in 2026.
Situated
on Hankede Island, in the Addu atoll – the southernmost atoll in the
Maldives – VIVI by TIME, will have 75 rooms over six stories with spectacular
sea views and an array of first-class facilities, while HALO by TIME, spans
eight storeys with 150 keys, including bespoke sunrise and sunset over water
villas.
The company has partnered with Maldives Fund Management Corporation (MFMC), a 100% state-owned company established in 2019 involves the fulfilment of national development goals of Maldives through increased private sector investment and addressing limitations in the local financial system.
Mohamed
Awadalla, CEO of TIME Hotels, said: “By Q1 2026, TIME Hotels will add 12 new properties
across Saudi Arabia, Tanzania, Morocco, and the Indian Ocean, and within the
next five years, we expect this figure to reach over 100 properties. Our
expansion strategy is underpinned by a focus on high-growth destinations where
tourism is a key economic driver.
“From aligning with Saudi Arabia’s Vision 2030 and its
ambitious goals for tourism diversification, to supporting eco-tourism growth
in Tanzania and Morocco, and now venturing into Asia, we’re leveraging regional
success to build a globally recognised portfolio.”
In addition to HALO and VIVI, TIME
Hotels will showcase the company’s new luxury offering, Rotella, which is focused
on exclusivity with refined service and elegant design, all immersed in culture
and luxurious comfort.
The company’s established premium
offering, TIME Hotels & Resorts, will continue to deliver sophisticated,
authentic hospitality experiences, building on the high standards of service
and luxurious comforts the brand has developed in the last decade. The
budget-friendly focused brand, Express by TIME, remains integral to the offering,
providing clean, convenient stays with reliable service and affordable prices.
The popular TIME Residences will now have three sub-tiers, Premium, Executive, and Classic, creating the ideal home away from home, offering short- and long-term stay solutions with the added convenience of self-catering.
“For
the first time, we will be showcasing all our sub-brands, under one roof,
underscoring our vision for the future of hospitality and our commitment to the
future success of TIME Hotels. This is an exciting time for the company, and we
look at ATM as a vital platform for showcasing our ability
to scale globally without compromising quality or experience as demand
continues to grow from owners and investors seeking trusted operators with
proven performance record and local market insight,” added Awadalla.
TIME
Hotels currently operates 17 hotels throughout the UAE, Qatar, Saudi Arabia, and
Egypt, totalling over 3,000 keys, with 12 properties and 5,000 keys in the
pipeline.
TIME
Hotels can be found on Stand HC1530.
-Ends-
About TIME Hotels
Founded in 2012, TIME
Hotels has grown into a dynamic hospitality group rooted in the UAE, driven by
innovation, inclusivity, and a passion for people. As we unveil a bold new era
with distinct lifestyle and premium brands, TIME Hotels is redefining modern
Middle Eastern hospitality—merging authentic regional warmth with global design,
comfort, and service excellence standards.
Our growing portfolio
spans iconic destinations across the UAE and emerging markets, offering
experiences that resonate with today’s travelers—whether they seek purposeful
stays, curated comfort, or extended living. Each TIME Hotels property reflects
our commitment to sustainability, cultural connection, and meaningful guest
engagement.
To learn more about our
evolving brand story and growing collection of properties, visit www.timehotels.com.