
Samsung and the United Nations Development Programme Welcome Five New Young Leaders to Generation17
Rashad Iskandrni
From ocean conservation
and sustainability to health equity and education, young changemakers are
driving innovative solutions to advance the Global Goals
Riyadh, Saudi Arabia – Apr. 23, 2025 – Samsung Electronics Co., Ltd. today announced
the addition of five new Young Leaders to Generation17, an initiative in partnership with
the United Nations Development Programme (UNDP) that supports young changemakers
driving progress to achieve the Sustainable Development Goals (SDGs), also
known as the ‘Global Goals.’
Since launching Generation17 in 2020, Samsung and
UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin
America, the Middle East and North America, addressing critical issues that
span all 17 Global Goals. The partnership has
provided these Young Leaders with the latest Samsung Galaxy technology, along
with networking and mentorship opportunities, to amplify their stories and
advance their work. The newest cohort, focused on advancing solutions in
marine conservation, environmental sustainability, gender equality and quality
education, reflects Samsung’s continued commitment to a more equitable future
for all.
“As
we accelerate efforts to achieve the Global Goals, we are proud to welcome the
next cohort of Young Leaders to Generation17,” said Stephanie Choi, EVP &
Head of Marketing, Mobile eXperience Business, Samsung Electronics. “Their
passion, creativity and commitment to addressing global challenges embody the
spirit of innovation that fuels meaningful change. We look forward to seeing
how these five new Young Leaders will leverage technology for good to inspire
action, mobilize communities and create lasting impact for a more sustainable
and equitable world.”
Five Global Changemakers
The newest Generation17 Young Leaders were selected
from hundreds of applicants and bring new areas of expertise to the initiative,
expanding the reach of Generation17. As members of the Generation17 community, they
will leverage technology and global platforms to advocate for the issues that
matter most to them.
Brigitta Gunawan (Indonesia) – An ocean-climate advocate who has engaged with over
15,000 people in 100+ locations with environmental education and marine
conservation opportunities through her organizations 30x30 Indonesia and Diverseas.
“At 17, it
struck me that we were nothing but a small speck in a big world that remains
largely unexplored—that if we continued as bystanders, we would see this
fragile ecosystem cripple within our lifetime—so there I was, ready to
co-create a future where people and planet prosper.”
José
Francisco Ochoa (Ecuador)
– A
biologist and co-founder of Academia del
Océano, an edtech platform promoting
marine conservation, digital tools and sustainability in Spanish-speaking
communities, equipping thousands with the tools to protect marine ecosystems.
"The
ocean sustains life, yet many don’t realize how deeply connected we are to it.
We must embrace innovation, education and collective action to protect our blue
planet before it’s too late."
Renata
Koch Alvarenga (Brazil)
– Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate
justice by addressing the disproportionate impact of climate change on women
and promoting girls’ climate action.
“Climate
disasters are exacerbating gender inequality, but through the Global Goals, we
can raise awareness of the need for women’s leadership in climate
decision-making and ensure no one is left behind.”
Rahaf Abu Mayyaleh (Jordan) – A climate activist, sustainable technology advocate and
founder of IBTKRGO, which develops eco-friendly educational kits using
recyclable materials, including e-waste, to empower youth with digital skills.
"Green technology is key to a sustainable
future, and young innovators have the power to lead this transformation.
Through IBTKRGO, I strive to bridge the gap between technology and
sustainability, ensuring solutions that serve both people and the planet."
Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive
health access through innovative solutions, including the sustainable distribution
of reusable sanitary products and educational initiatives to de-stigmatize
women’s health while generating employment for women.
"Access to Sexual and Reproductive Health and
Rights (SRHR) is a fundamental human right. Through collective advocacy and
innovation, we can break barriers, challenge stigmas, and build a world where
everyone has the freedom and resources to make informed choices about their own
bodies and futures."
Elevating Youth Voices for Global
Action
Since the launch of Generation17 in 2020, Samsung
and UNDP have partnered to empower Young Leaders—helping them amplify their
stories and accelerate their efforts to drive meaningful change in communities
across the world. Additionally, the initiative provides opportunities for Young
Leaders to showcase their impact on a global scale.
In the coming months, these Young Leaders will attend
various major global events, where they will engage with policymakers,
innovators and fellow changemakers. Through these platforms, they will
contribute to international conversations on sustainable development and drive
tangible progress toward the Global Goals, ensuring that youth voices play a
crucial role in shaping a more sustainable future.
This year, Generation17 alum Tamara Gondo took the
stage at Samsung’s Galaxy Tech Forum, highlighting the company’s commitment
to sustainability and the power of collaboration with like-minded
partners to tackle worldwide challenges. She
also shared how the initiative has helped scale her organization’s impact since
she joined in 2022.
“Young people are the future of global development,
and with fewer than five years left to achieve the Global Goals, the time to
act is now,” said Achim Steiner, Administrator of UNDP. “Through our
long-standing partnership with Samsung, we are empowering youth to advance
solutions that address climate and human rights challenges and to inspire a new
generation to join the fight for a more sustainable and just future.”
Generation17
reflects the shared commitment of Samsung and UNDP to harness technology for
positive impact. Their collaboration began in 2019 with the launch of the
Samsung Global Goals App—a mobile platform that educates users about the Goals
while enabling them to contribute through everyday use of their Galaxy devices.
As detailed in Samsung’s Global Goals Report, as of September 2024, the app has been installed
on nearly 300 million Samsung Galaxy devices worldwide—including smartphones,
tablets and smartwatches—and has helped generate more than $20 million USD to
support UNDP’s global environmental and social initiatives.
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About
Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with
transformative ideas and technologies. The company is redefining the world of
TVs, smartphones, wearable devices, tablets, home appliances, network systems,
and memory, system LSI, foundry and LED solutions while delivering a seamless
connected experience through its SmartThings ecosystem and open collaboration
with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
About UNDP
UNDP is the leading United Nations organization fighting to end the injustice
of poverty, inequality, and climate change. Working with a broad network of
experts and partners in 170 countries, UNDP helps nations to build integrated,
lasting solutions for people and planet. Learn more at www.undp.org.
About Generation17
Generation17 is an initiative from Samsung and the United Nations Development
Programme (UNDP) that elevates the voices of Young Leaders who are changing the
world and contributing to the achievement of the Sustainable Development Goals
(SDGs) or ‘Global Goals.’ Samsung and UNDP are providing mentorship, technology
and networking opportunities for the Young Leaders as they advance their work.
Learn more at www.undp.org/generation17